Latest Marketing News

How 7 Startups Skyrocketed to Success with Content Marketing

Tue, 27 Jun 2017 10:30:51 +0000

[Editor’s Note: Please welcome me in joining Anne Leuman to TopRankBlog.com. Anne is a Copywriter that joined TopRank Marketing earlier this year and specializes in creating awesome B2B content for some of our amazing Enterprise clients.] I’d venture to guess that you’re no stranger to content marketing. Content Marketing Institute reports that 89% of all [...]

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Contagious Content Marketing: How to Give Your Content Viral Potential

Mon, 26 Jun 2017 10:30:22 +0000

For some marketers, going viral is the holy grail of content marketing. It’s easy to see why. You put out content, people organically start sharing it, and it takes off until you’ve racked up millions of views. Millions of brand impressions without a penny in paid promotion. You can’t blame marketers for chasing that particular [...]

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Digital Marketing News: ROI Acronyms, Google Ranking Factors and Twitter’s New Look

Fri, 23 Jun 2017 10:30:54 +0000

The Hipster’s Guide to ROI [Infographic]
Marketing lingo has expanded and with all of the acronyms, it’s hard to decipher and differentiate combinations of letters. This infographic will show you the most common acronyms and esoteric language related to marketing ROI, giving you an explanation of what they are and why they matter. (LinkedIn Marketing Solutions Blog)

SEMrush Ranking Factors Study 2017
Google ranking factors constantly updates with every major algorithm change. In this report, the 12 most substantial and controversial factors (including website visits, pages per session and content) were chosen to show what impacts search results and to identify consistent patterns in the ranking mechanism that could be helpful to the SEO community. (SEMrush)

Check Out Our New Look!
Twitter has listened to the feedback from its users and have made some updates to the design. Some of the new features include: Typography has been refined to be more consistent with bolder headlines and rounded profile photos, Tweets are now updated instantly on the mobile app with replies, retweets and like counts so you can see real-time conversations and links to articles and websites now open in Safari’s viewer in iOS so you can easily access accounts on websites you’re already signed into. (Twitter Blog)

LinkedIn Adds Images in Comments, New Opportunities for Job Listings
There have been many small yet impactful new updates to LinkedIn recently, due to audience demand. One new feature is you can now add images into comments on posts within the LinkedIn platform. Another boost for LinkedIn is Google’s new tool which helps people find jobs directly through Google search, which sorts through various listings, including LinkedIn. (Social Media Today)

Instagram Stories Now Has 250 Million Daily Active Users, Heating Up Its Rivalry With Snapchat
Instagram Stories is the section of disappearing posts, which recently pulled ahead of Snapchat with an increase of 50 million users in just two months. Instagram also announced that users are now allowed to replay live video instead of it immediately disappearing. (AdWeek)

Google’s Job Listings Search is Now Open to All Job Search Sites & Developers
Google is now offering a formal path for outsiders to add job listings in Google search. Although it doesn’t have an official name, it’s part of the Google for Jobs initiative. You can also track how well your job listings are doing in Google search with a new filter in the Search Analytics report in the Google Search Console. (Search Engine Land)

Oh, How Pinteresting!
Pinterest rolled out a fresh new look for Lens, and instead of only being able to recreate your favorite restaurant dishes at home, Lens can now recognize and recommend outfit ideas including shoes, shirts, hats and other styles. The new interface and built-in tools make it easy to Lens the world around you. (Pinterest Blog)

The Most Important Skills for B2B Tech Marketers
B2B technology marketers rely on many skills for their niche market. The most important skills among Millennials, Generation Xers and Baby Boomers were soft skills, including communication and people management and writing skills. Others included digital media marketing and content marketing. (MarketingProfs)

What were your top digital marketing news stories this week?

We'll be back next week with more top digital marketing news stories. Craving more news in the meantime? Check out TopRank Marketing on Twitter @toprank!

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In-Flight Content Guide: Making the Most of Your Content Journey

Thu, 22 Jun 2017 10:30:00 +0000

What does content marketing success look like to you? Is a healthier pipeline? Increased client retention? Or something completely different? While every marketing team might have a slightly different goal for content, the message is the same: You have to create a predictable way to gauge the impact of your content. The content marketing journey [...]

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What Brands Need to Know About Instagram’s New ‘Paid Partnership’ Feature

Wed, 21 Jun 2017 10:30:10 +0000

Influencer marketing is booming—and it’s not hard to see why. Influencers lend authority and credibility to your brand and content, help connect you with new audiences, and typically deliver more ROI than traditional digital marketing tactics. As a result, brands large and small are forming both paid and unpaid partnerships with influencers—and using social platforms to spread [...]

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Interactive Quiz: 5 Steps to Creating a Stellar Content Experience for Your Audience

Tue, 20 Jun 2017 10:30:37 +0000

This month marks exactly 181 years since the first advertisement was ever published. The ad in question appeared in the French newspaper, La Presse, and other papers quickly began following suit. For the first time in history, businesses were using “content” distributed to a large audience to formally promote their products and services. Clearly a [...]

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3 Reasons You’re Not Getting the SEO Budget You Need to Be Successful

Mon, 19 Jun 2017 10:30:48 +0000

I have heard digital marketers say that Search Engine Optimization is “free” traffic. I want to help set the record straight by letting you know that SEO is not “free.” Budgets are still needed to write content and have a SEO consultant work on a website. There have been multiple times in my career that [...]

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Digital Marketing News: Marketing Personalization, Google Website Builder and Bing Ads

Fri, 16 Jun 2017 10:30:12 +0000

Four Steps to Unlocking the Real Power of Marketing Personalization [Infographic]
Personalization is a priority for many marketers to better reach and engage with their audience. This infographic shares statistics and 4 easy steps to create content experiences that resonate with your audience and provide valuable and personalized information. MarketingProfs

Google Releases A Website Builder for Small Businesses
A new tool called “Website”, is a single-page website builder that is free and allows small business owners to create and edit websites in minutes, either on desktop or mobile. This feature is an extension of Google My Business, meaning you have to have a complete GMB listing to use the tool. Search Engine Journal

The Most Hated Online Advertising Techniques
This is an updated study, originally conducted in 2004, to understand how consumers respond to online advertisements today. Participants were shown different types of advertisements and rated how much they liked or disliked them. The results show the most (and least) “hated” online advertisements for both mobile and desktop platforms, and some of the characteristics remained the same as the early 2000’s. Nielsen Norman Group

Data-Inspired Guides to B2B Sales & Marketing Lead Generation
Targeting the right leads at the right time is one of the biggest challenges for B2B marketers, and this report shows you insights on lead generations, how quality data can optimize demand generation programs and ways to shorten the modern sales cycle. Dun & Bradstreet

Bing Ads: Opt Out of Displaying Ads on Desktop
Advertisers can completely opt out of desktop displayed ads by now setting their bids to -100%. This is a new feature that is aimed to support mobile-only campaigns and allows advertisers to set negative bids for desktops. It will be available to all advertisers in the next few weeks, and is supported by Bing Ads Web Interface, Bing Ads Editor for Mac and Windows and Bing Ads API. Search Engine Journal

Snapchat Opens Self-Serve Ad Platform, Provides New Ad Creation Tools and Options
Advertisers can now create and purchase their own Snapchat ads via a new dashboard. You can also use Snapchat audiences, which includes lookalikes, Audience Match options and Snap Lifestyle categories which use in-app data and location-tracking to reach audiences with more relevant messaging. Lastly, the Snap Publisher tool allows advertisers to create Snap ads with pre-designed templates, which will be available in the near future. Social Media Today

Twitter is Testing a Way to Let Users Know What’s ‘Happening Now’
Twitter’s new module at the top of a user’s timeline showcase popular events that are occurring, such as sports. You can click on a card to see a timeline of tweets related to those events. This feature is still in experimentation phase, but could be launched soon. AdWeek

Introducing the LinkedIn Content Insights Quarterly: Q1 2017
These insights will appear after the close of every quarter which uses LinkedIn data to examine what content LinkedIn members are engaging with on the platform. Categories included in this report are top topics, top articles, top growth topics and advertising and engagement topics and articles. LinkedIn Marketing Solutions Blog

What were your top digital marketing news stories this week?

We'll be back next week with more top digital marketing news! Need daily news? Follow @toprank on Twitter!

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Don’t Skip Leg Day: 7 Content Marketing Must-Haves for Healthcare Marketers

Thu, 15 Jun 2017 10:30:59 +0000

Never skip leg day. That is, when you’re working out, it’s important to change it up. Vary your routine and work different sets of muscles. It’s the difference between looking incredible, and looking like Mr. Incredible. Your healthcare marketing needs just as much variety as your fitness routine does. Different types of content will appeal [...]

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7 Examples of eCommerce Brands Rocking Social Media Marketing

Wed, 14 Jun 2017 10:30:43 +0000

Today’s consumers are becoming increasingly self-directed in their buying habits, leveraging the internet to research products as well as make easy purchases without setting foot in a brick and mortar store. In fact, 96% of Americans have made an online purchase in their life, with 80% having made a purchase in the past month alone, [...]

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CMWorld Interview: Ian Cleary Talks Technology & Engaged Online Audiences

Tue, 13 Jun 2017 10:30:28 +0000

Successful marketers aren’t born overnight. It takes grit, determination and hard work to navigate your way from noob to expert. Additionally, the experiences that you have and the lessons you learn outside of the marketing field can impact how you look at and approach your marketing. A shining example of someone that has built a [...]

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Cozy Up With Your New Company: 7 Tips to Transition Into Your New Marketing Role

Mon, 12 Jun 2017 10:30:26 +0000

Think back to your first day of school (that you can remember), and take a moment to relive some of those feelings: excitement, worry, happiness, fear and maybe a little nausea. There were a lot of new faces and some familiar ones which helped ease the initial panic. Now, fast forward to “adulthood”. You’re starting [...]

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Digital Marketing News: Visual Content Guide, Cost of Influencer Marketing and Google Ad Filters

Fri, 09 Jun 2017 10:30:19 +0000

A Guide to Visual Content for Social Media [Infographic]
Visuals are an essential component of any social media strategy. This infographic shares some tips from top experts to provide you with the knowledge and tools to create and amplify visuals on social channels and increase brand visibility. (Social Media Today)

What Influencer Marketing Really Costs
Many people understand what influencer marketing is and how it can impact their brand, but few understand the cost. Here is pricing information from agencies, talent agents and the social influencers themselves for Instagram, Snapchat and YouTube pricing. Cost is based on many factors including campaign length and price per follower. (Digiday)

New Google Ad Filter Frightens Some Publishers and Ad Tech Players
Google plans to build an ad filter into Google Chrome that will prevent pages from showing ad formats that are determined to be too intrusive. The Coalition for Better Ads will be monitoring these ads. While the intention is to protect users from being bombarded with annoying ads, it may hurt the ad publishers by putting the power into Google’s hands. (AdAge)

LinkedIn Will Now Rewrite Your Profile For You (Seriously)
LinkedIn has a new feature called the “Suggested Summary” tool that will provide you with keywords and phrases to help you get noticed by your target audience. Just by having 40 or more words in your summary ensures you show up in search results, and by using the keywords and phrases from this new tool are also indexed into LinkedIn’s massive search engine. (Business2Community)

Google Has Officially Rolled Out a New Tab-Based Local Panel with Quick Access to Reviews
Google has rolled out a new user experience for the local panel in mobile search results. This means you can now quickly toggle between local business’s overview details and reviews for the business, making it easier to get information about the particular business. (Search Engine Land)

2017 Social Media Marketing Trends: Top B2B and B2C Networks and Paid Channels
Social media marketing is widely used in business, and Facebook is still the most valued and most used social network channel for both B2B and B2C brands. This report shares commonly used social platforms and the most important paid social media channel for B2B and B2C. (MarketingProfs)

Snapchat Acquires Location-Based Data Company to Ramp Up Mobile Measurement
Placed is an advertising data player that uses opt-in mobile panels to track foot traffic to stores. The location-focused company will still operate independently, but Placed will also report to Snap’s CSO, Imran Khan. The companies will put data sharing, privacy and security guidelines in place to separate advertiser data. (AdWeek)

Facebook Adds Templates for Canvas Ads, Extends iAd-like Format to Collections
Facebook rolled out three new templates where advertisers can create Canvas ads to achieve certain business objectives: get new customers, more in-depth look into a particular product or service and sell products. Also, a Canvas post can act as the main creative showpiece in a shoppable Collection ad. (Marketing Land)

What were your top digital marketing news stories this week?

We'll be back next week with more digital marketing news. Have something to add? Leave a note in the comments to Tweet to @toprank.

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The Big Top: A New Model for SEO-Driven Content

Thu, 08 Jun 2017 10:30:12 +0000

For over a decade now, the fundamental unit of content marketing has been the blog post. Your post may be a block of text, an infographic, or a listicle about memes, but the underlying structure is the same. A regular cadence of posts to the company blog is the foundation of most content marketing strategies. [...]

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CMWorld Interview: Ann Handley Shares the Secrets to Her Success (with Sass)

Wed, 07 Jun 2017 10:30:57 +0000

We all have the same number of hours in each day. But every once in awhile you find someone that come across a content marketing maven that seems to have the amazing ability to slow down the clock. It’s amazing to witness the things they are able to accomplish before you’ve even finished your morning [...]

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12 Ways to Ignite Your B2B Marketing #IgniteB2B

Tue, 06 Jun 2017 07:15:46 +0000

B2B is no longer the purview of “boring to boring” but instead represents one of the greatest opportunities for innovation in the marketing world. But what ideas, strategies and tactics are igniting the sales cycles, lead nurtures and ROI performance metrics for B2B brands? To answer that question I reached out to my fellow speakers [...]

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Behind the Marketing Curtain: An Interview With Social Media Wiz Beverly Jackson, MGM Resorts International

Mon, 05 Jun 2017 10:30:38 +0000

Behind the Marketing Curtain with Beverly Jackson

Behind the Marketing Curtain with Beverly Jackson

It’s no secret that social media has become an important and necessary digital marketing tactic, giving brands the opportunity to create meaningful connections with their desired audience. But as most brands have found, the secret to social success isn’t achieved with a simple click of the heels.

Most often, the road to success is long and winding, requiring smarts, courage and heart to drive your message home to your audience. Of course, many marketers experience a few wicked hiccups along the way—all of witch require creative and holistic solutions.

The good news is that you can always look north to find colorful and creative inspiration from talented marketing sorcerers—like the intelligent, witty and tenacious Beverly Jackson, Vice President of Social Portfolio Strategy for MGM Resorts International.

As part of our Wizard of Oz-inspired Behind the Marketing Curtain interview series, today we’ll pull back the fabric and get to know more about how Ms. Jackson arrived in the wonderful world of marketing, and share insights that can help you navigate new lands, improve your social media strategy, and drive business value in the changing social landscape.

Enjoy!

The Woman Behind the Curtain

Beverly is a child of the Midwest, growing up in Chicago. But while the rest of the neighborhood kids were outside playing and running around, Beverly was inside with her eyes glued to the television—watching the news.

“That was my Kansas,” she said. “I was obsessed with wanting to know about everything that was happening in the world. That’s when I became a news and political junky.”

With her passion for news and politics in tow, after high school Beverly headed to Washington D.C. to attend Howard University.

“I thought I would become either a television journalist or a justice on the supreme court one day,” she recalled nostalgically.

After completing her bachelor’s of science in marketing, Beverly launched her career. But not in marketing, but in environmental policy.

“Most people pick up my career in the late-1990s when I got my first job in advertising, but I had a long career doing environmental work before that,” she said.

After working for a handful of different environmental firms, Beverly went on to get her master’s degree in public administration.

“I wanted to keep doing my environmental work and save the planet,” she said.

So, after years of environmental work, how did Beverly become the marketer she is today? Keep reading.

Following Her Yellow Brick Road

By the late-1990s, Beverly had built a successful career in the environmental space. But while working on a project in Alaska, a figurative twister rolled through.

“I got so sick that they needed to send me home.” she recalled. “I had no idea what was happening to me, and spent about four months being poked and prodded by doctors.”

“As it turned out, I have a rare blood condition, and being in the presence of harmful chemicals and contaminants took its toll,” she went on. “So, I couldn’t go back to that kind of work. At that point, I did what my parents always taught me to do: rely on education.”

When Beverly recovered, she enrolled in a Women’s Extension Program, taking a series of personal interest and career assessments to learn where to go next. One of the assessments she took was the Myers-Briggs Type Indicator (MBTI), which revealed that she was an ENTP (extroversion, intuition, thinking, perception) personality type—a category that only 2-5% of the population falls into.

“I found out I was in the completely wrong career, which I already knew—but I had fought against it,” she said with a laugh. “I found out that I needed to be involved with innovation, technology, advertising and marketing.”

“And that was my twister event,” she went on. “I stopped taking calls from recruiters about environmental positions, and put my energy into getting into advertising.”

Her first advertising position was with J. Walter Thompson, where she played a role in developing interactive advertising tools in the early days of digital. Since then, she’s worked for Interactive Search, Octagon Worldwide, The Recording Academy and Yahoo!. Today, she’s based in Las Vegas heading up content and social media strategy for MGM Resorts International.

Her Scarecrow, Tinman & Cowardly Lion

Much like the companionship Dorothy found in the Scarecrow, Cowardly Lion and Tinman, every marketer’s career journey is impacted by people who lend support and words of encouragement, and enable us to achieve our goals.

For Beverly, her Scarecrow is Evan Greene, The Recording Academy’s Chief Marketing Officer.

“Evan was always there to be my and my team’s advocate. He trusted my intellect and skills, and he believed in me,” she said.

Her Tinman, is John Reese, who was her boss and the president of Interactive Search.

“John has a heart of gold, and he always talked about having heart. And he never put me down or chastised me for keeping my passions close,” she said. “When I was leaving the company to pursue another position, he gave me a heart-shaped paper weight as a parting gift, with a note that said: ‘Do everything you do with passion.’”

Finally, her Cowardly Lion is Larry Vincent, who was her boss at Octagon Worldwide.

“He’s my cowardly lion because he taught me to be brave,” she said. “He taught me that as a marketer you have to be willing to stand up for your ideas. You have to be willing to use your voice. And you have to be able to confidently raise your hand when you think things are going wrong. Because of him, I always feel comfortable and confident in my ideas.”

[bctt tweet="As a #marketer you have to be willing to stand up for your ideas. @BevJack" username="toprank"]

Meeting the Wizard

At TopRank Marketing we believe in taking a smart, creative and results-focused approach in everything we do for our clients, as well as our own personal growth. Beverly is someone who certainly exemplifies these qualities in her work as a social media marketing wizard, being a source of insight and inspiration in the field.

So without further ado, let’s dive into Beverly’s tips for better social media marketing.

Good witch or bad witch? What’s one bad social media marketing habit marketers should drop?

Too much self-promotion. I look around social media and there are so many people labeling themselves as marketing “ninjas” or “gurus”—and using the brand they work for to propel their own personal brand or fame. But for me, that’s just getting in the way of your brand’s story—and it can backfire.

The great thing about social media is that it allows brands to create one-on-one relationships with their customers and prospects—not the marketers. And the bottom line is: marketers should never get in the way of that relationship.

Let’s face it. Most brand marketers are not tasked with being a brand evangelist or ambassador. Usually, it’s their job to work behind the scenes to tell the brand’s story.

So really, what you do on your own personal channels is what you do. And it’s OK to represent your brand there. But try taking yourself out of the equation. Try not to become a team of one. Otherwise, you won’t be impactful, and you won’t be able to scale marketing solutions.

[bctt tweet="#Marketers should never get in the way of their brand's story. @BevJack" username="toprank"]

Dorothy’s ruby slippers were the key to achieving her end goal of returning home. What are a few tools you believe are key for social media marketing success?

I believe that everyone should have a robust toolkit that’s tailored to their unique business, marketing needs and budget. And that toolkit should have a few staples:

No. 1 – A measurement tool. You need a tool to measure how effective your social communications are. My tools of choice are Sprinklr or Spredfast. They both function at scale, and the companies put a lot of time into research and development. Some other useful tools out there are SocialFlow and Hootsuite.

No. 2 – An analytics tool. You need to be able to measure the impact your efforts are having on your business. I love TrackMaven for pulling out specific insights on how I’m doing against my competition, as well as how social efforts are stacking up against other marketing channels. Of course, Google Analytics or another preferred analytics tool are a must, too.

No. 3 – A multi-channel publishing and management tool. When you’re spreading your message across different channels and their respective audiences, you need a tool that allows you to publish and customize content to each of your channels. Again, my favorite tools for this are Sprinklr and Spredfast.

No. 4 – Image and video creation tools. Compelling visuals are so important from an engagement and a retention standpoint. Choose something that is scalable to your needs and budget—whether it’s a mobile app or an enterprise solution. One tool I love is Flixel—it creates moving pictures that are incredibly immersive and creative.

No. 5 – A team communications tool. Communication between team members is crucial. And if you have team members who are always on the move, sometimes you can’t catch them by phone and email isn’t fast enough. We use Slack to stay in touch, and share things in small bursts.

No. 6 – A “go-pack” with tools and resources to create content on the go. If you want to lead your followers on an experiential journey, you need to be able to grab stories in real-time and serve them up in snackable sizes. Everyone on our team has access to a variety of tools such as SLR cameras, tripods, mics and lighting kits so they can pick up what they need and get into the field quickly. All the stuff you’ve planned for is locked and loaded. But we all know that some of the best content is created in the moment. It’s the icing on the cake.

No. 7 – A kill switch. Any well-run social media marketing program needs to have a protocol in place that allows you to stop what you’re doing. For example, we’re in the hospitality industry, in a hospitality city. Our brand and messaging is fun, aspirational and designed to showcase an experience—and the last thing you want to be is tone deaf when a tragedy happens. When the Paris attacks and the Orlando nightclub tragedy happened, we deployed our kill switch. We stopped talking. We stopped selling. It would have been inappropriate to be spreading our message, when so many people were in turmoil.

[bctt tweet="Every well-run #socialmedia program needs a kill switch. @BevJack" username="toprank"]

That’s a horse of a different color. What creative tactics can marketers use to create an engaging user experience on social platforms?

Show don’t tell. In order to create an engaging user experience on social platforms, you need to be able to show users something from their perspective not yours. You need to be able to reach into their heart, put your fingers around it and feel the pulse beat.

And video, when done right, can do just that. We do a lot of video here. We’ve done short and sweet, and big, long and epic. Our brand is all about positioning entertainment as a fundamental human need. But we can’t just tell people this, we need to show them—and you need to be authentic.

[bctt tweet="You need to be able to show users something from their perspective not yours. @BevJack #socialmedia" username="toprank"]

What’s one thing you would ask the all-powerful marketing wizard for? (More budget, more resources, better data?)

I would ask for more flexibility. And what I mean by that is: being more open to the possibilities of “what if?”

When you’re more flexible, you’re more willing to take risks. You’re willing to stretch your budget. You’re willing to allocate more resources. And you’re willing to step outside the prescribed way of doing things and do the amazing.

[bctt tweet="When you're more flexible you can step outside of the prescribed & do the amazing. @BevJack" username="toprank"]

We’re Off to Meet More Wizards

I’d like to sincerely thank Beverly for taking the time to open up about who she is, where she comes from and how she approaches social media and content strategy. Thank you, Beverly.

Of course, TopRank Marketing’s journey to Emerald City is just getting started. In the coming months, we’ll be bringing you more exclusive interviews and insights from industry wizards to add some smarts, heart and nerve to your marketing efforts.

Stay tuned for our next installment, my pretty!

What's one thing you'd ask the all-powerful marketing wizard for? Tell us in the comments section below.

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Digital Marketing News: Facebook Domination, Google Snippets & Twitter Sponsored Live Video

Fri, 02 Jun 2017 10:30:38 +0000

Facebook Remains the Dominant Social Platform [Infographic] In North America, Facebook still gets more traffic than any other social media platform. In this infographic, you’ll discover statistics on loyalty, growth and reciprocity to understand why Facebook is essential for advertisers and news publishers.(Social Media Today) Another Study Shows How Featured Snippets Steal Significant Traffic from [...]

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Q&A: TopRank Marketing’s SEO Experts Share Tips for Creating Better Content

Thu, 01 Jun 2017 10:30:21 +0000

As a member of TopRank Marketing’s (epic) content team, it’s certainly no surprise that I spend much of my day developing and executing content strategies for the wide array of client programs I work on. And as I settle in for a content extravaganza each day, my work is guided by an important agency principle: [...]

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10 Infographics to Guide Your Content Marketing Strategy

Wed, 31 May 2017 10:30:12 +0000

Your brain can identify and retain details of an image in 13 milliseconds. That’s less than a 20th of the time it takes to blink your eyes. So it’s no surprise that visual content is on the rise as attention spans shrink. If you could choose between a consumer spending 20 seconds with a wall [...]

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Benefits of Using Instagram

13 Jun 2013 01:47:31 Z

Many business owners are unfamiliar with the benefits of using Instagram. This mobile social platform makes it easy to share photos of everything related to a company. It can be used to showcase products, company events, employees, and behind-the-scenes activities....

How to Segregate Personal from Business Social Media Accounts

18 May 2013 01:20:25 Z

There is much confusion about how to segregate personal from business social media accounts. Much of the uncertainty stems around setting up Facebook pages, but many people also use social venues such as LinkedIn, Twitter, and Instagram. There are many...

Creating a Bullet Proof Marketing Strategy with OMDNA

13 May 2013 04:42:53 Z

Creating a bullet proof marketing strategy is essential for every business owner. In order to attract and retain customers, companies must develop a plan that aligns with their demographic market. To accomplish this necessitates having an understanding of the company's...

Understanding Lifetime Value of Customers

10 May 2013 03:20:37 Z

An essential aspect of marketing is understanding lifetime value of customers. Owners who take time to develop and maintain strong relationships can take their business to new heights with minimal expense. One of the greatest benefits of understanding lifetime value...

Why Video is Still Getting 70 Percent of All Internet Traffic

06 May 2013 23:42:03 Z

The topic of why video is still getting 70 percent of all Internet traffic was brought up in a recent mastermind meeting. Most people thought it was due to the popularity of YouTube, but videos can be published through many...

Hiring the Right SEO Company for Your Business

06 May 2013 22:19:01 Z

There is little doubt that hiring the right SEO company for your business can pay off handsomely. Skilled professionals can assess which online marketing strategies are best suited for your industry and overall goals. They can implement proven techniques to...

Building an Opt-In Email List

06 May 2013 22:01:13 Z

When it comes to building an opt-in email list, business owners ought to spend time developing a plan to ensure they maximize their efforts. As with all marketing endeavors there are some do's and don'ts that should be followed. One...

3 Cross Channel Marketing Tips

30 Apr 2013 00:02:36 Z

Cross channel marketing is one of the most powerful strategies business owners can use to maximize their online presence. Utilizing a variety of ad platforms, companies can tap into a larger base of consumers and expand brand recognition. Getting started...

How to Use Pinterest

24 Apr 2013 23:49:08 Z

Recently, there's been a lot of talk about how to use Pinterest to market a business. Many owners are uncertain of how this virtual bulletin board can be used to strengthen brand recognition or boost website traffic. Those who are...

LinkedIn Social Media Marketing

22 Feb 2013 06:12:45 Z

Regrettably, most business professionals aren't using LinkedIn social media marketing to the fullest. People tend to create their business profile, connect with colleagues, and leave it at that, but those who take the bull by the horns can reap many...

Twitter Vine

20 Feb 2013 21:13:14 Z

There's been a lot of talk about the launch of Twitter Vine mobile service that makes use of abbreviated videos. Just as Twitter abbreviates tweets, now users can integrate six second videos to showcase products and special events. Learning how...

Online Marketing Content

14 Jan 2013 23:52:41 Z

Everyone knows online marketing content is a necessary part of conducting business via the Internet. After all, search engines are designed to deliver websites containing the information searchers are looking for. Learning how to capitalize with online marketing content will...

Social Video Marketing

10 Jan 2013 20:58:22 Z

Business owners who take advantage of social video marketing can create a tremendous amount of brand buzz as long as videos are high quality and enjoyable to watch. Learning how to produce video ads and promote them in social networks...

Facebook Email Test

09 Jan 2013 21:24:39 Z

There is a lot of talk about the Facebook email test which was unveiled the end of December 2012. The experiment is aimed at generating new revenue for the popular social networking group by assessing a $1 fee to send...

Roofer Facebook Business Fanpage

04 Dec 2012 06:48:43 Z

Will Your Roofing Business SurviveThe Death of Traditional Marketing?Amazingly Simple "PROVEN SYSTEM" To Dominate Your Local Market...


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