Latest Marketing News

Facebook Marketing: Hidden Tactics and Tricks from Leading Brands at #SMMW15

Fri, 27 Mar 2015 18:00:50 +0000

How are successful brands like Century 21, Western Union, Roadtrip Nation and the San Diego Chargers building and sustaining their Facebook communities? This Social Media Marketing World (#SMMW15) panel touted engagement as a key to a great community. Planning One key to great content goes back to planning. Joel Price, manager of new media, San [...]

How To Encourage Employee Advocacy on Social Media: #SMMW15 Panel

Fri, 27 Mar 2015 15:07:18 +0000

It’s a seemingly small ask to get your employees moving and grooving on social media. Yet many marketers have experienced the pain of creating social activity from within. While it might seem like a no-brainer for employees to get socially involved, many obstacles can prevent them – whether a lack of time, lack of know-how, [...]

Online Marketing News: Facebook Flashbacks, Twitter Rides The Carousel, Google Finds Half The Web Is Broken

Fri, 27 Mar 2015 12:42:51 +0000

The Do’s and Don’ts of Social Media for SMEs [INFOGRAPHIC] - For those that want to stay ahead of the curve when it comes to the opportunities that social media presents for connecting with consumers, it’s important to realize the importance of social media etiquette; that is, the dos and don’ts of running and managing social [...]

Twitter Marketing: How Brands Can Rise to the Top of the Stream #SMMW15

Thu, 26 Mar 2015 23:07:09 +0000

What are brands doing to rise to the top of the Twitter stream? Marketers from Microsoft, BMC Software and Renaissance Hotels at Social Media Marketing World (#SMMW15) explained what has been working in their social media world. Every Brand has Different Goal Twitter is to inform, says Rob Wolf, social media manager, Microsoft. He manages the corporate [...]

How to Get Results You Can Measure with Influencer Marketing #SMMW15

Thu, 26 Mar 2015 20:20:28 +0000

Marketers salivate dreaming of attracting attention from “influencers” – be it celebrities, established experts in a particular field, or talking heads. Convincing an influential industry leader to promote your brand would feel like a major win any day, as that kind of exposure can dramatically increase your brand’s reach and influence. So let’s say you [...]

Social Media Marketing World 2015 – What We’re Looking Forward to Most #SMMW15

Thu, 26 Mar 2015 11:00:45 +0000

by Debbie Friez & Brooke Furry of TopRank Online Marketing One of the best ways to succeed in social media marketing is to not be afraid to test and fail. The landscape is ever changing, and as marketers, we need to adapt quickly and learn from others. Social Media Marketing World (#SMMW15) this week in [...]

5 Steps to Personalize Repurposed Content for Your Target Audience #SMMW15

Tue, 24 Mar 2015 16:06:56 +0000

Repurposing content is most often a function of efficiency. Marketers investing in content have always sought to extend the value of their content marketing efforts by repurposing, re-skinning or reimagining content into alternative forms. In fact, repurposing is so popular, there are over 1 million search results in Google for “repurpose content”. And for good reason: [...]

Email Tales From the Trenches

Tue, 24 Mar 2015 07:00:00 -0400

Two savvy email marketers share some of the tips, tricks, and war stories that come with the territory.

Winning With Authority Rainmaker – 15 Marketing Influencers Define Authority for Marketing Success

Mon, 23 Mar 2015 16:04:45 +0000

“I fight authority and authority always wins” So says the song by John Mellencamp. In the digital marketing world, why fight authority when you can become authoritative yourself? Today there are more tools and resources than ever for individuals, startups and even nimble divisions within large organizations to become an authority in their industry. In the context of [...]

Planning Against an Email Strategy

Mon, 23 Mar 2015 07:00:00 -0400

How can email marketers actually plan against the successful implementation of channel strategies?

Online Marketing News: YouTube Does A 360, Facebook Sets New Standards, Mobile Search Spend Soars

Fri, 20 Mar 2015 10:45:20 +0000

STUDY: Different Engagement for Different Types of Content on Facebook - Do different types of content on Facebook lead to different types of engagement? Social media news aggregator NewsWhip has the answer. NewsWhip Facebook’s Mobile Numbers Soar After Dark Social Cleanup - Bitly data shows Facebook had a 30% increase in mobile referral traffic in the Q4 [...]

A Fascinating Interview with Sally Hogshead on Authority, Marketing Success and Personal Brand #authority2015

Thu, 19 Mar 2015 10:48:20 +0000

Energetic, enthusiastic, smart, funny – fascinating. Those are the words I would use to describe Sally Hogshead. You know, Sally Hogshead, the best-selling author, hall of fame speaker and CEO of Facsinate Inc? Sally is one of the keynote speakers at the upcoming conference in May from our friends at Copyblogger Media: Authority Rainmaker. As a [...]

Brand Storytelling in a Digital World – Alix Hart, Acting CMO at Symantec

Wed, 18 Mar 2015 13:57:27 +0000

Creating demand with content that is relevant to your target audience in real-time is both a challenge and an opportunity for digital marketers. But that is exactly what Alix Hart, Acting CMO at Symantec, is doing with what she calls “Momentum Marketing”. This post is a liveblog of a presentation Alix gave today on building Marketing [...]

New Report: Content Marketing Performance – A Framework to Measure Real Business Impact

Tue, 17 Mar 2015 10:45:39 +0000

It’s safe to say that in 2015, the vast majority of businesses are creating content for marketing (B2C 77%, B2B 86%) 2015 CMI/MarketingProfs. But to what end? Content can create impact for a business in many ways, including boosting reputation, increasing revenue, improving operational efficiencies or growing the value of the brand. Unfortunately, most companies are chasing ROI [...]

The Difference Between Brandividuals & Influencers – Why You Need Both

Mon, 16 Mar 2015 10:30:46 +0000

From creating advocacy programs to the content co-creation we specialize in at our agency, working with influencers presents a number of challenges, especially when it comes to effectively identifying, qualifying and recruiting. In fact, according to a study by Augure, 61% of companies say finding “true” influencers is a top challenge. Everyone is influential about something, [...]

Creating the Perfect Email/Digital Marketing Program for Your Organization

Mon, 16 Mar 2015 06:00:00 -0400

If money and time weren't issues, what kind of digital marketing program would you create for your brand?

Online Marketing News: Facebook Gets Topical, Instagram Gets On The Carousel, AdWords Gets Dynamic

Fri, 13 Mar 2015 10:55:34 +0000

Social Media Reviews Drive E-commerce Conversion [Infographic] - E-commerce is a booming market, and its growth is closely tied to social media engagement. This engagement from users is often in the form of posting to their networks about positive or negative experiences, or by posting reviews to ecommerce sites. An infographic from Bazaarvoice highlights how reviews [...]

BADASS Book Review: The Content Code by Mark Schaefer

Thu, 12 Mar 2015 12:20:43 +0000

The Content Code: Six essential strategies to ignite your content, your marketing, and your business is the latest book from Mark Schaefer and like The Tao of Twitter and Social Media Explained, it’s a must read. I’ve known and admired Mark for several years. He is a very generous person and that generosity extends to [...]

How to Make Free Stock Images Work for Content Marketing

Wed, 11 Mar 2015 11:04:05 +0000

Visual content is king, but what happens if you don’t have a massive library of brand images to use for your online content? Do you try a simple Google image search and grab something that might be approved for commercial use? Or, do you simply go image-less and rely on your copy to carry the [...]

Interview: Daniel Pink on Winning with Authority, Influence and Inspiration #authority2015

Tue, 10 Mar 2015 11:06:02 +0000

Creating authority and winning at business are things Daniel Pink knows a lot about. As a TV show host and c0-producer, popular public speaker and bestselling author of 5 books including To Sell is Human, he’s the opening keynote at the Authority Rainmaker conference in Denver May 13-15. As a preview to his presentation, Dan was kind enough to do [...]

Content Marketing Bundle of Awesome – 12 eBooks for Better Content Performance in 2015

Mon, 09 Mar 2015 11:01:58 +0000

The missing piece of the content marketing puzzle for most marketers is a documented strategy according to CMI/MarketingProfs research. But the problem with most content marketing efforts isn’t just a documented strategy, it’s the lack of thinking strategically about content. The challenge of creating more, engaging content often blurs the importance of answering “why”, “for who” [...]

Online Marketing News: Yahoo! Turns 20, Google+ Splits, Twitter Ads Everywhere

Fri, 06 Mar 2015 10:55:53 +0000

Which Sites Have The Most Valuable Search Engine Traffic? [INFOGRAPHIC] - If you’ve ever used the tool SEMRush before, you’ve likely noticed how it assigns a dollar amount to your organic traffic. This value is based on the amount of money people are bidding to rank for the keywords you’re getting traffic from organically. Check about [...]

5 Tips for Digital Marketing Newbies to Survive and Thrive

Thu, 05 Mar 2015 11:00:01 +0000

Nearly 5 years ago, I walked into the TopRank Online Marketing offices eager to start my first day. To say I was nervous would be an understatement. I was sure that the team could all tell that I was a total digital marketing newbie. Those first 8 hours were both exhilarating and overwhelming. Lingo that I had never [...]

Are We Seeing an E-Newsletter Renaissance?

Tue, 03 Mar 2015 07:00:00 -0500

Email newsletters are staging a comeback. Here's a look at why they can be a good idea and how to make sure they're successful.

Strategic Resends: Working Smarter, Not Harder

Mon, 02 Mar 2015 08:00:00 -0500

Resending similar emails throughout a campaign could allow you to cut down on the work required and increase your return on investment.

Capitalizing on Behavioral Anomalies

Mon, 23 Feb 2015 07:00:00 -0500

Not every day in your customers' lives is exactly the same, and marketers should make sure that their email marketing campaigns are prepared to adapt to that.

Why in the (Digital) World Would We Need Another Email Service Provider?

Thu, 19 Feb 2015 07:30:00 -0500

A look at what two intriguing entrants could bring into a crowded and mature market.

5 Ways to Target Email Users With Display Ads

Wed, 18 Feb 2015 08:00:00 -0500

A look at new ways to target audiences within different email environments, including Gmail, Yahoo, Outlook, and LinkedIn.

Email Newsletters Done Right: Tips From The Skimm

Mon, 16 Feb 2015 07:00:00 -0500

Sending an email newsletter is an important part of a brand's marketing strategy. Here's a look at one company that's doing it quite well.

Stop Delivering Nightmare Brand Experiences

Wed, 04 Feb 2015 06:30:00 -0500

One faulty email can ruin an entire campaign, so make sure you're checking everything in advance to ensure a pleasing brand experience.

Is Email the Missing Link?

Wed, 04 Feb 2015 06:00:00 -0500

Email is no longer just about sending messages - it's about its future as a digital connective tissue.

Key Rules to Email Success (via Agent Gibbs From NCIS)

Mon, 26 Jan 2015 07:30:00 -0500

Agent Gibbs from NCIS may never have developed an email marketing campaign, but his rules certainly can be applied to the industry.

Hockey, Email, and Content: Turning Prospects and Customers Into Fans

Mon, 19 Jan 2015 07:00:00 -0500

It's not enough to just send interesting email marketing materials anymore. You must make an effort to wow your consumers with your content.

2015: The Year Email Goes Mobile-Only?

Wed, 14 Jan 2015 07:00:00 -0500

Is this the year that we should start designing not only our individual emails but our entire email marketing programs for mobile?

5 Ways to Achieve Email Awesomeness in 2015

Thu, 08 Jan 2015 08:00:00 -0500

As you solidify your email marketing plans for the year, make sure to focus on these five areas, including smarter segmentation and mobile-first campaigns.

Email Marketing: What Parts of It Are Dead and What Parts Are Very Much Alive

Fri, 02 Jan 2015 06:00:00 -0500

As we kick off the new year it's time to look at email marketing as a whole and realize that although some parts are changing and dying off, most facets of email marketing are here to stay.

Is Living Social Overly Dependent on Email?

Mon, 22 Dec 2014 06:00:00 -0500

Living Social says it that it might be too reliant on email - could this be possible in the daily deals industry, which seems to exist only because of the email channel?

How to Take Advantage of Gmail's Evolving User Experience

Wed, 10 Dec 2014 08:00:00 -0500

Although it's still invite-only, it's only a matter of time before Gmail's Inbox becomes the norm, so email marketers need to prepare themselves.

Cyber Monday Review: High-Frequency Programs From EssentialApparel.com and Keep

Mon, 08 Dec 2014 08:00:00 -0500

A look at how two brands managed their high-frequency Cyber Monday email campaigns. What do you think of their strategies?

The Difference Between Like and Love

Wed, 03 Dec 2014 06:00:00 -0500

While "likes" on social media may be nice, what marketers, and in turn social networks, really love, are key sources of first-party data: email addresses.

The 3 Stages of Holiday Email Love

Mon, 01 Dec 2014 06:00:00 -0500

Here are three steps to take to bring subscribers on board for a successful email marketing campaign this holiday season.

Launching a New Email Product to Your Existing List: A TJ Maxx Case Study

Mon, 24 Nov 2014 06:00:00 -0500

TJ Maxx's latest email campaign is a great example of how to entice existing subscribers to sign up for a new email program.

4 B2B Tips You Can’t Afford to Ignore This Holiday Season

Thu, 20 Nov 2014 06:00:00 -0500

Even B2B marketers shouldn't ignore the holidays, so here are four tips to ensure your seasonal marketing is the best it can be.

Dreaming of Your Holiday Email Campaign? Avoid These Mistakes

Thu, 13 Nov 2014 08:30:00 -0500

The holidays will be here before you know it, and these five tips can help ensure you have a successful holiday email campaign.

Google’s Inbox and What It Means for Email Marketers – Part 2

Thu, 13 Nov 2014 06:30:00 -0500

In the second part of this series on Google's newest email innovation, Google Inbox, email marketing experts weigh in on how the new product will affect marketers.

Abandonment = Opportunity: 5 Tips to Boost Remarketing Revenue

Wed, 12 Nov 2014 08:00:00 -0500

During the frantic gift-giving season, customers often leave their carts full without making a purchase. How can you use email marketing to bring these consumers back to your site to complete their purchases?

Relationships, Conversations, Listening, and Email Marketing

Mon, 10 Nov 2014 08:00:00 -0500

Email newsletters can be a great way to connect with prospects and customers and maintain relationships with them. What are the best ways to do this?

To Blast or Not to Blast?

Wed, 05 Nov 2014 06:30:00 -0500

The concept of email blasting divides email marketers like almost no other topic - how do you view an email blast?

Happy After Halloween: Let the Holiday Email Begin!

Mon, 03 Nov 2014 07:30:00 -0500

What can you do to make your holiday email marketing programs stand out from the crowd and really sparkle this season?

Trick or Treat – Google’s Inbox and What It Means for Email Marketers

Thu, 30 Oct 2014 07:30:00 -0400

This first part of a two-part column asks email experts what they think about Google's latest addition to the email ecosystem, and what it means for marketers.

Google Inbox Could Make It Easier to Ignore Email

Mon, 27 Oct 2014 09:00:00 -0400

As content marketers anticipate the widespread adoption of Google Inbox, they must also prepare to personalize content so that it doesn't get pushed aside.

Two Critical But Often Overlooked Email Marketing Metrics

Mon, 27 Oct 2014 07:00:00 -0400

Although they often don't get the attention they deserve, click reach and the ability to determine the value of an email address are valuable metrics to have in your email analytics strategy.

How the Key Trends in Marketing Play Out in Practice

Mon, 27 Oct 2014 06:30:00 -0400

The consolidation of the email ecosystem mirrors the trends in digital marketing as a whole, as seen in these five examples.

Google Inbox Moves Email Into a Mobile World

Wed, 22 Oct 2014 17:30:48 -0400

The new product hopes to make email more interactive by allowing users to group messages by subject and highlight important information while providing supplementary information based on message content.

"To Do Is to Dare," but It Doesn’t All Have to Be About Risk

Mon, 13 Oct 2014 08:00:00 -0400

Marketing fails will inevitably happen every once in a while, but if you take care to improve your data and your strategy, you can succeed more often.

11 Simple Changes That Would Improve This Email: Gentle Critique

Mon, 13 Oct 2014 07:00:00 -0400

This small business is attempting email marketing, but it has a lot of room for improvement. Can you apply any of these tips to your strategy?

What Subject Line?

Mon, 06 Oct 2014 07:30:00 -0400

While subject lines still play a role in convincing consumers to open your emails, there are other factors that marketers need to be aware of and start focusing on.

"Come Back!" - The Abandoned Customer Basket

Fri, 26 Sep 2014 06:30:00 -0400

Marketing automation can be an effective tool in combating the problem of abandoned shopping carts. Use the technology to determine how you can increase conversion rates and drive sales.

Email Newsletters: Work Smarter, Not Harder

Mon, 15 Sep 2014 08:00:00 -0400

Email newsletters are a great way to get your content marketing efforts out to the public. Here are three tips for cutting down the time it takes to produce an email newsletter.

Benefits of Using Instagram

13 Jun 2013 01:47:31 Z

Many business owners are unfamiliar with the benefits of using Instagram. This mobile social platform makes it easy to share photos of everything related to a company. It can be used to showcase products, company events, employees, and behind-the-scenes activities....

How to Segregate Personal from Business Social Media Accounts

18 May 2013 01:20:25 Z

There is much confusion about how to segregate personal from business social media accounts. Much of the uncertainty stems around setting up Facebook pages, but many people also use social venues such as LinkedIn, Twitter, and Instagram. There are many...

Creating a Bullet Proof Marketing Strategy with OMDNA

13 May 2013 04:42:53 Z

Creating a bullet proof marketing strategy is essential for every business owner. In order to attract and retain customers, companies must develop a plan that aligns with their demographic market. To accomplish this necessitates having an understanding of the company's...

Understanding Lifetime Value of Customers

10 May 2013 03:20:37 Z

An essential aspect of marketing is understanding lifetime value of customers. Owners who take time to develop and maintain strong relationships can take their business to new heights with minimal expense. One of the greatest benefits of understanding lifetime value...

Why Video is Still Getting 70 Percent of All Internet Traffic

06 May 2013 23:42:03 Z

The topic of why video is still getting 70 percent of all Internet traffic was brought up in a recent mastermind meeting. Most people thought it was due to the popularity of YouTube, but videos can be published through many...

Hiring the Right SEO Company for Your Business

06 May 2013 22:19:01 Z

There is little doubt that hiring the right SEO company for your business can pay off handsomely. Skilled professionals can assess which online marketing strategies are best suited for your industry and overall goals. They can implement proven techniques to...

Building an Opt-In Email List

06 May 2013 22:01:13 Z

When it comes to building an opt-in email list, business owners ought to spend time developing a plan to ensure they maximize their efforts. As with all marketing endeavors there are some do's and don'ts that should be followed. One...

3 Cross Channel Marketing Tips

30 Apr 2013 00:02:36 Z

Cross channel marketing is one of the most powerful strategies business owners can use to maximize their online presence. Utilizing a variety of ad platforms, companies can tap into a larger base of consumers and expand brand recognition. Getting started...

How to Use Pinterest

24 Apr 2013 23:49:08 Z

Recently, there's been a lot of talk about how to use Pinterest to market a business. Many owners are uncertain of how this virtual bulletin board can be used to strengthen brand recognition or boost website traffic. Those who are...

LinkedIn Social Media Marketing

22 Feb 2013 06:12:45 Z

Regrettably, most business professionals aren't using LinkedIn social media marketing to the fullest. People tend to create their business profile, connect with colleagues, and leave it at that, but those who take the bull by the horns can reap many...

Twitter Vine

20 Feb 2013 21:13:14 Z

There's been a lot of talk about the launch of Twitter Vine mobile service that makes use of abbreviated videos. Just as Twitter abbreviates tweets, now users can integrate six second videos to showcase products and special events. Learning how...

Online Marketing Content

14 Jan 2013 23:52:41 Z

Everyone knows online marketing content is a necessary part of conducting business via the Internet. After all, search engines are designed to deliver websites containing the information searchers are looking for. Learning how to capitalize with online marketing content will...

Social Video Marketing

10 Jan 2013 20:58:22 Z

Business owners who take advantage of social video marketing can create a tremendous amount of brand buzz as long as videos are high quality and enjoyable to watch. Learning how to produce video ads and promote them in social networks...

Facebook Email Test

09 Jan 2013 21:24:39 Z

There is a lot of talk about the Facebook email test which was unveiled the end of December 2012. The experiment is aimed at generating new revenue for the popular social networking group by assessing a $1 fee to send...

Roofer Facebook Business Fanpage

04 Dec 2012 06:48:43 Z

Will Your Roofing Business SurviveThe Death of Traditional Marketing?Amazingly Simple "PROVEN SYSTEM" To Dominate Your Local Market...


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