Latest Marketing News

Tweetiquette – Turn Twitter Pet Peeves Into Best Practices

Wed, 23 Apr 2014 14:44:58 +0000

With over 240 million users and 500 million tweets sent per day, Twitter is as ubiquitous as it gets in terms of social media. With all that use comes a variety of opportunities as well as opinions about what to do and what not to do. There’s nothing static about best practices on social networks [...]

Facts Tell, Stories Sell – The Importance of Story Before Marketing

Tue, 22 Apr 2014 14:31:20 +0000

Recently my sister in-law, Melanie, shared with me the success of her initial ventures into a new business selling a collection of handmade dolls, stuffed animals and blankets. A successful medical career working at a hospital keeps her more than busy, but the side venture is enabling her to make her creative hobby into something [...]

Which Came First, Your Email Content or Your Segment?

Mon, 21 Apr 2014 08:00:00 -0400

The audience and content conundrum can be very chicken and egg for many brands, especially their email marketers.

Online Marketing News: Photos > *, Twitter Has A Problem, Mobile Makes A Big PPC Impression

Fri, 18 Apr 2014 11:30:14 +0000

#PutAWingOnIt KFC’s Chicken Corsage Just Went Viral - Prom season is in full swing, and KFC wants to add a little something to the big night: a chicken snack on your date’s wrist. USA Today Study: Brands still overwhelmingly prefer photos on Facebook - Though Facebook has tried to make its link share post format [...]

The Hidden Value of Influencers in B2B Content Marketing

Thu, 17 Apr 2014 10:59:24 +0000

In the 2014 B2B Content Marketing Trends report from Content Marketing Institute and MarketingProfs, the top challenges that B2B content marketers face include: lack of time, not being able to produce enough content, not being able to create the kind of content that engages, lack of budget, and lack of content variety. Sound familiar? Stats [...]

Where to Learn About B2B Social Media, Influencer Content Marketing, Future of Digital PR & SEO

Wed, 16 Apr 2014 11:02:32 +0000

During the first 3 months of 2014, I’ve had a great opportunity to connect with marketers from London to Las Vegas sharing best practices and learning what’s on the mind of the marketing and PR community. Those experiences have helped me take the temperature of what marketers questions are so I can apply those insights [...]

Social Media Smarts Interview: Justin Levy, Global Social Media at Citrix

Mon, 14 Apr 2014 11:43:29 +0000

When I first met Justin Levy a number of years ago, he gave me a business card for a Brazilian steakhouse and I didn’t quite make the connection with the social media conference we were at. Following him online and running into each other at numerous conferences since, I’ve learned three things about Justin:  1. [...]

Triggered Email Messages: Keys to Success

Mon, 14 Apr 2014 07:00:00 -0400

Sending triggered email messages can be an extremely effective marketing strategy, as they have been shown to produce much higher open and click-through rates.

Online Marketing News: IRS Trusted More Than Facebook, Up & Down of Social Service, Analytics Out of Beta

Fri, 11 Apr 2014 11:30:37 +0000

Customer Service Inquiries Up 44 Percent on Twitter — But Response Times Are Down - While many brands are getting better at engaging audiences on social media, customer service still presents a challenge. According to a Simply Measured Analytics about how top brands use Twitter for customer service, mentions of dedicated customer service accounts on [...]

Beyond Newsjacking: Pop Culture in Content Marketing with Movies, TV and Memes

Thu, 10 Apr 2014 12:45:37 +0000

The expression “newsjacking” has been popularized by David Meerman Scott and the available material on the topic is near limitless from case studies of Oreo’s Dunk in the Dark Twitter ad to missed opportunities by Poland Spring. Related to newsjacking is the practice of leveraging popular culture references in brand messaging. Movies, music, memes and more [...]

5 Steps to Content Marketing Awesome – You Can Do This!

Wed, 09 Apr 2014 15:34:31 +0000

Successful content marketing programs are ongoing communications efforts that empathize with customers and deliver useful experiences. Each content object published is a promise to the community that something relevant, useful and info-raining is in store. Consistently producing content experiences that inform and inspire creates one of the most powerful customer states: anticipation. Few things are [...]

The Hashtag Test: Best and Worst Practices for Social Media Marketers

Tue, 08 Apr 2014 11:05:43 +0000

Hashtags are wonderful social media marketing tools. They can highlight trends, tie campaigns to chosen keywords, and isolate conversations. The allure of the hashtag is strong, especially for brands that desire a customized platform for their content. Twitter (and, to a lesser extent, Facebook, Instagram and Google+) thrives on hashtags for everything from primetime TV [...]

10 Mobile Apps, No Make That 49, That Make Our Day

Mon, 07 Apr 2014 10:45:35 +0000

Recently Verizon Wireless asked me to share some of my favorite mobile apps. I sent them a list and 6 of them made the post. But it got me thinking: what mobile apps do other marketing and communications professionals use? I know mobile phones and apps are an inseperable part of everyone’s life and people [...]

Online Marketing News: Mobile Dominates Search, Google+ Popularity Contest, The Most Engaging Social Network

Fri, 04 Apr 2014 11:30:03 +0000

YouTube, Google+, LinkedIn Drive More Engaged Referrals Than Facebook, Twitter [STUDY] - Shareaholic looked a six months of data from more than 200,000 websites between September 2013 and February 2014 and discovered that the most engaged referral traffic comes from YouTube, which delivered 3 minutes 47 seconds and 2.99 page views per visitor. AllTwitter Google Tests Product [...]

Social Media Smarts Interview: Charlie Kautz of TaylorMade Golf

Wed, 02 Apr 2014 13:58:04 +0000

Social Media at a major brand – I think many people in the social media marketing industry would consider such a position a dream job. Or in the case of Charlie Kautz from TaylorMade Golf, the best job in social media (according to Jay Baer). While Charlie provided a very useful tip for the recent [...]

10 New Media Trends Shaping the Lives of Modern Consumers – Keynote with Randi Zuckerberg #CZLNY

Tue, 01 Apr 2014 16:48:02 +0000

The opening keynote at ClickZ Live New York started off with an introduction from John Barnes, Managing Director, Digital & Tech at Incisive Media. The featured speaker, Randi Zuckerberg (sister to Facebook founder Mark Zuckerberg in case you’ve been off the grid for a few years) provided an overview of her experience at Facebook during [...]

Happy 10th Birthday, Gmail!

Tue, 01 Apr 2014 11:00:00 -0400

Looking back on 10 years of Gmail, with a timeline of the biggest changes for consumers and marketers.

Overview of Today’s Digital Marketing Landscape – Lauren Vaccarello #czlny

Tue, 01 Apr 2014 13:17:18 +0000

It’s April Fools day today but there was no fooling attendees of the first ClickZ Live conference in New York who attended the pre-keynote presentation offering an overview of the current digital marketing landscape given by Lauren Vaccarello, VP of Marketing of AdRoll. A surprising number of attendees showed up at 8am for this preview [...]

Tips for Designing E-mail for Google’s New Promotions Tab Grid View

Mon, 31 Mar 2014 07:30:00 -0400

The newest change to Google's Promotions tab introduces a grid view that ultilizes images to help users decide which emails they want to open and which they want to ignore.

Wrap Up: Waves to Remember from Social Media Marketing World 2014

Mon, 31 Mar 2014 11:06:37 +0000

Social Media Marketing World (SMMW14) was quite a ride for over 2,000 people from 40 different countries that attended, especially the team at TopRank Online Marketing. From an opening night reception on an aircraft carrier (The USS Midway) to surfing lessons to over 120 different speakers presenting across 5 to 6 different tracks, this event [...]

Measuring Social Media ROI – Brands Pull Back the Curtain at #SMMW14

Sun, 30 Mar 2014 22:39:20 +0000

Marketers are increasingly faced with the challenge of proving the monetary value of social media marketing to the C-suite. Since social media is typically less of a sales tool and more of a means of nurturing new leads and maintaining a relationship with current customers, putting a price tag on social media can be a [...]

24 Social Media Tools To Boost Your Marketing Performance #SMMW14

Sun, 30 Mar 2014 19:45:43 +0000

It appears that Ian Cleary is the King of Social Media tools. With new social media marketing tools coming on the market just about every day, Ian is one of the people you can rely on to test them all – from free to paid. We’re thrilled that he shared his knowledge of tools with us [...]

4 Essential Trends in Social Media Marketing in 2014

Sun, 30 Mar 2014 14:44:38 +0000

The energy was sky high at Social Media Marketing World this year. Marketers, brands, consultants and business owners from over 40 different countries gathered together to learn about the latest innovations in social media marketing, rub shoulders with social media rockstars, and enjoy unprecedented networking opportunities. Having the event in beautiful San Diego CA didn’t [...]

5 LinkedIn Marketing Tips That Rock from Jason Miller of LinkedIn #SMMW14

Sat, 29 Mar 2014 19:22:34 +0000

Once called the “ugly duckling of social media”, rising stock prices, an active community, a lucrative advertising platform and a heavy focus on content have made LinkedIn into one of the most attractive platforms for b2b marketers today. (Disclosure: LinkedIn is a TopRank Content Marketing client) In a fast paced, entertaining and metal-infused presentation (the [...]

7 Strategies to Optimize Your Email Marketing Campaign

Fri, 28 Mar 2014 08:30:00 -0400

Don't miss out on potential sales because you failed to optimize your mailings - here are seven strategies that will help you to get the most out of your email marketing campaigns.

3 Ways to Maximize Email Marketing Results This Year

Mon, 24 Mar 2014 06:30:00 -0400

Although the growth of social media and mobile marketing has caused some to question whether email marketing is still relevant, in fact email marketing remains an incredibly powerful and trusted communication vehicle.

Are You Over-Selling? Tips for Networking, Email, Websites, and Social Media Interactions

Mon, 17 Mar 2014 07:30:00 -0400

There's a fine line between engaging a potential customer and completely over-selling. The key to not over-selling lies in setting realistic goals for your efforts based on the channel and your relationship with the prospect.

Google Updates Gmail iOS App to Compete With Apple Mail

Fri, 07 Mar 2014 14:54:00 -0500

In an attempt to steal email client market share from Apple, Gmail messages on the updated iOS app will be pre-fetched and synced to improve user experience.

How I Learned to Stop Worrying and Love Prominent Email Unsubscribe Mechanisms

Mon, 03 Mar 2014 08:00:00 -0500

The email marketing world has been abuzz with the news of Gmail adding a prominent unsubscribe link to their emails - is this a good thing or a bad thing for marketers?

7 Facts About Responsive Email on Mobile You Need to Know in 2014

Thu, 27 Feb 2014 06:00:00 -0500

Responsive email is more than just another marketing trend. Mobile has changed the way we consume content and it's important as marketers that we make information easily accessible to consumers.

Facebook to Abandon Its Email Service in March

Tue, 25 Feb 2014 15:18:00 -0500

Facebook will retire its @facebook.com email service in March of this year. Instead, it will reroute Facebook emails to a user's primary email address.

Most Frequently Asked Email Questions

Mon, 24 Feb 2014 07:00:00 -0500

Here are five frequently asked questions about email marketing and the email channel along with helpful answers for those in the email marketing ecosystem.

Using Personalization to Boost Email Performance: 4 Tips for Success

Mon, 03 Feb 2014 08:00:00 -0500

There's a line between constructive and creepy, but when done correctly, email personalization can boost the performance of your email marketing campaigns.

Email Program Broken? Fix It

Mon, 27 Jan 2014 07:30:00 -0500

The start of the year is a good time to analyze the "health" of your email marketing programs and execute changes that will help them become more effective.

Effective Email Creative is More than Just Creative

Tue, 21 Jan 2014 06:05:00 -0500

If you're looking for great email creative - copy and design that will motivate the reader to the action you want them to take - you need more than just a copywriter and a designer.

Using Email Marketing to Reach Booming Mobile Markets

Wed, 15 Jan 2014 17:30:00 -0500

Consider these tips to make sure your email marketing campaigns are reaching mobile users.

Gmail's Google+ Integration Leaves More Questions Than Answers

Mon, 13 Jan 2014 11:35:00 -0500

A new Gmail feature connects Google's mail service to Google+. If you don't have someone's email, but that person is on Google+, you can presumably email that person.

The Golden Rule in Email is Relevance

Wed, 08 Jan 2014 08:30:00 -0500

There is an industry that has grown up around email creation and delivery. Of all the lessons and best practices, one trumps all others: make the message relevant to your audience.

Digital Outlook 2014 – The Year of Marketing Technologies

Sun, 22 Dec 2013 17:00:00 -0500

Existing channels will still do the heavy lifting to drive traffic and convert into business but we'll see more marketers automate their digital engagements.

5 Tips for Online Surveys that Build Relationships and Drive Sales

Mon, 09 Dec 2013 07:20:00 -0500

No matter what the intent of your survey, it's a communication that will influence the respondent's feelings about and relationship with your company.

Email Behavior Insights: What One Says Versus What One Does

Tue, 03 Dec 2013 06:45:00 -0500

What people say and what people do are often very different things, but both are valuable to email marketers, especially when used together to paint a picture of the customer.

Honoring Stefan Pollard: Nominations Open for the 2014 EEC Email Marketing Awards

Mon, 25 Nov 2013 07:00:00 -0500

ClickZ columnist Jeanne Jennings remembers Stefan Pollard, industry expert who will be honored again this year with the EEC Stefan Pollard Email Marketers of the Year Award. Nominations now open.

E-mail Marketing Industry Benchmarks: Highest Open Rate in Q1 2013 Since 2006

Fri, 15 Nov 2013 07:32:00 -0500

The first quarter of this year saw the highest average open rate (31.3 percent) since at least 2006. It was also the largest quarter-over-quarter jump (14 percent) in open that we've seen. Columnist Jeanne Jennings shares these insights and more.

HTML5 Email – Are We Ready?

Wed, 06 Nov 2013 18:00:00 -0500

If your email marketing performance is starting to wane, this might just be the boost to re-engage and grab their attention.

Email Marketing Successes with Revenue Per Email Measurement

Mon, 28 Oct 2013 06:45:00 -0400

Learn how to calculate revenue per email and use it at a cell level to determine winners in your testing process. Columnist Jeanne Jennings shares success stories and record high RPMEs from recent campaigns.

Key Elements of a Realistic Attribution Model

Tue, 08 Oct 2013 07:40:00 -0400

Use these key elements of attribution models to ensure your email marketing, social, advertising and other initiatives are valued correctly.

Tips for Targeting Millennials With Mobile Email Marketing for the Holidays

Fri, 04 Oct 2013 09:35:00 -0400

Campaigner shares tips and best practices for tapping into the lucrative millennial market this holiday season.

Over 50 Percent of Unique Email Opens Now Mobile

Thu, 03 Oct 2013 09:45:00 -0400

The importance of mobile devices in email marketing and how to take advantage of tablets and Smartphones.

What Does Salesforce's ExactTarget Acquisition Mean for Marketers?

Thu, 03 Oct 2013 07:45:00 -0400

Radian6, BuddyMedia and social.com will integrate with the ExactTarget platform; what does this mean for marketers?

3 Steps to Getting Over Analysis Paralysis with Structured Email Campaign Prioritization

Wed, 02 Oct 2013 08:01:00 -0400

Learn to quickly and methodically evaluate the best opportunities to pursue in your email campaigns, without falling into analysis paralysis.

ExactTarget Connections: Customer Communication Happens Anywhere

Tue, 01 Oct 2013 09:00:00 -0400

The ExactTarget Connections conference turned out to be a phenomenal learning experience, with legendary speakers, such as Condoleezza Rice, giving her tips on how to be a success. Others too, gave their advice on digital lessons learned.

65% of B2B Buyers Concur Emails Shape Their View of a Company’s Brand

Thu, 26 Sep 2013 08:00:00 -0400

With email hogging the majority of the communication we have with people, it's easy to see why so many B2B buyers shape their opinions of a company's brand based on email communications.

The Importance of Data Trees

Mon, 16 Sep 2013 06:00:00 -0400

When you have a data tree showing behavior from send through conversion it makes the analysis much easier.

How Do Consumers Feel About Gmail Tabs?

Wed, 11 Sep 2013 11:00:00 -0400

Rates have been measured, studies produced, cries of doom heard, and questions raised since the rollout of Gmail inbox tabs in mid-July. But what has the consumer reaction been?

Say 'I Do' to a Holiday Email Planning Process

Mon, 09 Sep 2013 07:00:00 -0400

Holiday messaging season is fast approaching and if you don't have a plan for those big email programs, now is the time for you to say "I do."

Tips on Getting Into the Gmail Primary Inbox

Thu, 22 Aug 2013 06:30:00 -0400

Avoid complaints, address issues, but most importantly focus on the interaction.

Conversion Rates and Cost-per-Conversion: Email Marketing Metrics That Matter

Mon, 19 Aug 2013 07:00:00 -0400

Whether you're looking at house or third-party lists, conversion rates and cost-per-conversion are more important than opens and clicks.

21 Email Metrics You Should Start Measuring Today!

Fri, 16 Aug 2013 06:00:00 -0400

Setting up a framework for measurement will allow you to have a holistic view of the performance of your campaign while remaining focused on your objectives.

Do You Need to Send a 'Fix Your Email' Message to Gmail Subscribers?

Mon, 12 Aug 2013 06:30:00 -0400

What do these "fix your email" messages say to consumers and do you need to say it at all?

Benefits of Using Instagram

13 Jun 2013 01:47:31 Z

Many business owners are unfamiliar with the benefits of using Instagram. This mobile social platform makes it easy to share photos of everything related to a company. It can be used to showcase products, company events, employees, and behind-the-scenes activities....

How to Segregate Personal from Business Social Media Accounts

18 May 2013 01:20:25 Z

There is much confusion about how to segregate personal from business social media accounts. Much of the uncertainty stems around setting up Facebook pages, but many people also use social venues such as LinkedIn, Twitter, and Instagram. There are many...

Creating a Bullet Proof Marketing Strategy with OMDNA

13 May 2013 04:42:53 Z

Creating a bullet proof marketing strategy is essential for every business owner. In order to attract and retain customers, companies must develop a plan that aligns with their demographic market. To accomplish this necessitates having an understanding of the company's...

Understanding Lifetime Value of Customers

10 May 2013 03:20:37 Z

An essential aspect of marketing is understanding lifetime value of customers. Owners who take time to develop and maintain strong relationships can take their business to new heights with minimal expense. One of the greatest benefits of understanding lifetime value...

Why Video is Still Getting 70 Percent of All Internet Traffic

06 May 2013 23:42:03 Z

The topic of why video is still getting 70 percent of all Internet traffic was brought up in a recent mastermind meeting. Most people thought it was due to the popularity of YouTube, but videos can be published through many...

Hiring the Right SEO Company for Your Business

06 May 2013 22:19:01 Z

There is little doubt that hiring the right SEO company for your business can pay off handsomely. Skilled professionals can assess which online marketing strategies are best suited for your industry and overall goals. They can implement proven techniques to...

Building an Opt-In Email List

06 May 2013 22:01:13 Z

When it comes to building an opt-in email list, business owners ought to spend time developing a plan to ensure they maximize their efforts. As with all marketing endeavors there are some do's and don'ts that should be followed. One...

3 Cross Channel Marketing Tips

30 Apr 2013 00:02:36 Z

Cross channel marketing is one of the most powerful strategies business owners can use to maximize their online presence. Utilizing a variety of ad platforms, companies can tap into a larger base of consumers and expand brand recognition. Getting started...

How to Use Pinterest

24 Apr 2013 23:49:08 Z

Recently, there's been a lot of talk about how to use Pinterest to market a business. Many owners are uncertain of how this virtual bulletin board can be used to strengthen brand recognition or boost website traffic. Those who are...

LinkedIn Social Media Marketing

22 Feb 2013 06:12:45 Z

Regrettably, most business professionals aren't using LinkedIn social media marketing to the fullest. People tend to create their business profile, connect with colleagues, and leave it at that, but those who take the bull by the horns can reap many...

Twitter Vine

20 Feb 2013 21:13:14 Z

There's been a lot of talk about the launch of Twitter Vine mobile service that makes use of abbreviated videos. Just as Twitter abbreviates tweets, now users can integrate six second videos to showcase products and special events. Learning how...

Online Marketing Content

14 Jan 2013 23:52:41 Z

Everyone knows online marketing content is a necessary part of conducting business via the Internet. After all, search engines are designed to deliver websites containing the information searchers are looking for. Learning how to capitalize with online marketing content will...

Social Video Marketing

10 Jan 2013 20:58:22 Z

Business owners who take advantage of social video marketing can create a tremendous amount of brand buzz as long as videos are high quality and enjoyable to watch. Learning how to produce video ads and promote them in social networks...

Facebook Email Test

09 Jan 2013 21:24:39 Z

There is a lot of talk about the Facebook email test which was unveiled the end of December 2012. The experiment is aimed at generating new revenue for the popular social networking group by assessing a $1 fee to send...

Roofer Facebook Business Fanpage

04 Dec 2012 06:48:43 Z

Will Your Roofing Business SurviveThe Death of Traditional Marketing?Amazingly Simple "PROVEN SYSTEM" To Dominate Your Local Market...


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