Latest Marketing News

Why Digital Marketing Podcasts Belong in Your Learning Routine

Tue, 26 May 2015 10:00:24 +0000

Marketers are always looking for new and efficient ways to learn. As a marketer, I’ve recently begun working podcasts into my ongoing learning routine. I’ll admit, I resisted for awhile (which was dumb). I think it’s because I have an aversion to books on tape/CD, which comes from being forced to listen to children’s books [...]

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B2B Marketing Roundup: Resources, Trends and Case Studies to Prep for #BMA15

Mon, 25 May 2015 13:49:56 +0000

BMA Speakers

BMA Speakers

For nearly 900 B2B marketers, this week will bring a cornucopia of ideas, insights and networking opportunities to the BMA National conference in Chicago. There's a lot going on in the B2B marketing space from the increase in humanization of business marketing content to the application of big data, the impact of video, mobile and ecommerce.

The need to innovate isn't owned by B2B marketers of course - CMOs are looking hard at differentiating their marketing and digital marketers are always looking ahead to see what marketing trends are worth exploring, experimenting with and adopting.

Making sense of it all takes time, so as part of my prep for the event, I've curated a nice mix of helpful resources, thoughts about future B2B marketing trends and even some case studies.

b2b marketing infographic

B2B Marketing Trends, Research and Statistics:

2015 B2B Content Marketing Benchmarks, Budgets and Trends - North America

B2B Marketing Strategy

B2B Marketing 2015

B2B Marketing Tactics and Case Studies

BMA 2015 Logo

As I mentioned above, I'll be attending BMA's Global B2B Marketing conference this week in Chicago. Here are the sessions and people I'm really looking forward to most. You'll see several of these presentations liveblogged later in the week and next here at TopRank's Online Marketing Blog:

  • Capitalizing on Change: Skills for the New Era of B2B Marketing - Michelle M. Smith, SPIM, CRP, VP, Research, BMA, and VP, Marketing at O.C. Tanner
  • Being 3M - Jesse Singh, SVP of Marketing and Sales at 3M
  • The Rise of the Data-Driven Marketer - Russell Glass, Head of Products, LinkedIn Marketing Solutions; Founder, Bizo
  • Here's Why You’re Failing at Content Marketing - Joe Pulizzi, Founder at Content Marketing Institute
  • Predicting the Future: Unlocking the Power of Big Data in B2B Marketing - Laura Ramos, VP and Principal Analyst at Forrester Research
  • Taming the Marketing Technology Beast and Teaching It to Fetch (Customers) - Scott Brinker, Co-Founder and CTO at ion interactive
  • The Cloud Games: Catching Fire - A big panel featuring:
  • INSPIRED: How Brilliant Brands Create a Sudden Urge to Act - Andrew Davis, author, Brandscaping
  • Putting Editorial Content at The Heart of B2B Marketing - John Bell, VP, Enterprise Digital Marketing at Travelers
  • Successfully Making the Tectonic Shift from B2C to B2B - Mark Wilson, SVP, Marketing at BlackBerry
  • Face-to-Face Marketing Rules - Ruth Stevens, President at eMarketing Strategy
  • Big Data, Little Data and Marketing at the Intersection - Theresa Kushner, VP, Data Governance at VMware
  • B2B Video: The Comedy Writes Itself - Tim Washer, Senior Marketing Manager, Social Media at Cisco Systems

If you're attending BMA, I hope to see you there.

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Online Marketing News: Facebook Feed Buzzes Businesses, Promoted Pins Get Powerful, Twitter Shows Search

Fri, 22 May 2015 09:45:03 +0000

Is Influencer Marketing the Next Golden Ticket? [INFOGRAPHIC] – Influencer marketing is growing like crazy. Will it become the next golden ticket? Check out this infographic to find out. The Shelf Google Webmaster Tools Rebrands To Google Search Console – Google aims to get more users on Google Webmaster Tools by renaming it to Google Search Console. [...]

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B2B Content Marketing Playbook: Tips to Prepare You for the Big Content Game

Thu, 21 May 2015 10:30:48 +0000

The 2015 B2B Marketing Report from Content Marketing Institute and MarketingProfs sheds a pretty bright light on the true state of B2B content marketing. While 86% of B2B marketers are using content marketing, only 8% rate their content marketing efforts as “very effective”. It’s not so different than teams participating in sports like football. Sure, everyone [...]

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Top Digital Marketing Takeaways From Authority Rainmaker

Wed, 20 May 2015 11:14:08 +0000

What does it take to become an authority in your industry? How can we make better sense out of an integrated approach to digital marketing? According to the presentations we saw at Authority Rainmaker 2015, it takes the passion to learn and pursue knowledge, the expertise that warrants credibility and respect of your peers and the [...]

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Good Content Vs. Good Enough Content: A Fight for Sore Eyes with Ann Handley

Tue, 19 May 2015 17:56:35 +0000

“Do you have any mustard?” “Give me the mustard.” “Pardon me: Do you have any Grey Poupon?” These three statements mean the same thing, but each is a unique way of asking for the desired item. Often, it’s not what you say, but how you say it. In her session at Authority Rainmaker 2015, Ann Handley shared [...]

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Danny Sullivan on the State of Search Marketing in 2015

Tue, 19 May 2015 12:44:20 +0000

To say there have been major changes in search marketing in recent times would be a big understatement. From the increased complexity and intelligence brought about by several Google search algorithm updates to the meteoric rise of mobile device usage, search marketers have had plenty to keep them busy. Founding editor of Search Engine Land, [...]

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Content Marketing: 6 Steps for Building a Massive Audience

Mon, 18 May 2015 18:00:05 +0000

Joe Pulizzi has been a content marketer before content marketing had a name. While working at a media company in the Custom Publishing department, he had dreams of starting a small business, which he eventually did in 2007 by starting a blog about content marketing. Fast forward 3 years later and he had built Content [...]

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Honoring Your Email Program This Memorial Day Weekend

Mon, 18 May 2015 08:00:00 -0400

As retailers plan their sales for the upcoming holiday, what can they do to ensure relevant email marketing that doesn't seem to cheaply hop on the holiday bandwagon?

Stand Out or Don’t Bother: Sally Hogshead on Harnessing Your Fascination Advantage

Mon, 18 May 2015 10:35:05 +0000

Why is Jägermeister the bestselling liquor brand that no one likes? Because it’s toxic taste is what sets it apart from all the other liquor choices behind the bar. The worst it tastes, the more people talk about it. That creates a unique experience that people seek out. This illustrates what Sally Hogshead suggested in [...]

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Dr. Evil’s Guide to Landing Page Design and Optimization

Fri, 15 May 2015 21:34:08 +0000

Copyblogger’s Sonia Simone kicked off her Authority Rainmaker presentation with a question that has certainly been asked before. Is marketing evil? Unfortunately we’ve all come across misguided campaigns that seem intended to trick people rather than help them. But that’s not how it’s supposed to be. “Like brushing your teeth before going out on a date, [...]

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How to Create a Remarkable Content Experience with Podcasting

Fri, 15 May 2015 18:00:18 +0000

Podcasting is one of the most intimate content marketing experiences because we take podcasts with us during our daily rituals. A podcast is not words on the page, it is the human voice in your ear while you are brushing your teeth, out for a morning jog or driving home from work. Podcasts numbers have been [...]

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Online Marketing News: Apple Users More Apt, Facebook In An Instant, Push Opt-In Dropped In

Fri, 15 May 2015 09:45:03 +0000

The Cost Of Not Prioritizing Customer Experience – CXM is the process of providing unforgettable experiences to your customers at every touchpoint – online, on the phone, on social, and in person. To find out what it will cost if you don’t prioritize your customer experience, check out this infographic. Inc. STUDY: Android Users More Likely [...]

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The New Era of Sales and Content Marketing – Daniel Pink Keynote

Thu, 14 May 2015 21:40:17 +0000

This week’s forecast calls for heavy rain. Not from the sky, but from the stage at Authority Rainmaker 2015, hosted by CopyBlogger. The conference got off to a bang with an electrifying keynote from Daniel Pink, TV show host, keynote speaker and author of To Sell Is Human: The Surprising Truth About Moving Others. According to [...]

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3 Ways to Create a Lasting Customer Relationship Online

Thu, 14 May 2015 18:48:17 +0000

A warm handshake, an inviting smile and a shared joke. These types of in-person interactions create a personal connection that builds trust. As more and more business today is conducted on the internet, brands are challenged to create a warm customer experience online which is crucial to build the trust required for transaction. In this [...]

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Authority Rainmaker 2015: Conference Peaks & Previews

Thu, 14 May 2015 13:01:22 +0000

Did you know that there are 53 mountains in Colorado with an elevation over 14,000 feet? Known as the “Fourteeners”, ascending all of these peaks is a lifelong goal for many avid climbers. What better setting to learn about Online Marketing from the authorities on the subject. This year, Copyblogger’s Authority Rainmaker 2015 will be held [...]

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The Art of Repurposing Content – 5 Creative Tips for Content Marketers

Wed, 13 May 2015 10:04:52 +0000

Many companies chasing the “brand publisher” approach to content are running out of steam and troubled by their inability to tie content to marketing ROI. The most recent B2B content marketing study from from CMI and MarketingProfs shows the biggest challenge with content marketing is measurement (51%) followed by not being able to produce engaging [...]

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Social Media Advertising: Don’t Be Tardy for the Party

Tue, 12 May 2015 10:14:25 +0000

Social media advertising presents many exciting opportunities for marketers regarding media, targeting and general flexibility for reaching customers where they hang out. However, having seemingly unlimited options can make paid social a daunting channel to tackle. Just like you may feel after a long week, it’s sometimes easier to just stay home on a Friday night. [...]

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Content Marketing Rescue: 4 Tips for Saving Your Brand’s Content Marketing Strategy

Mon, 11 May 2015 11:10:47 +0000

TR CM Rescue 2

TR CM Rescue 2

Sometimes it takes an outsider’s perspective to give us the reality check we need when it comes Content Marketing strategy.

Popular shows such as Bar Rescue, Restaurant Impossible and Kitchen Nightmares feature industry experts that come into a business, determine the issues hindering success and help the business turn it all around.

When you boil it down, brand-side Content Marketers are facing many of the same issues as these failing bars and restaurants. It often doesn’t matter if you’re a team of one or twenty, sometimes it’s time to bring in the experts. Budget, time and resources can often hinder a brand’s ability to call in for the big guns. Luckily, we’re here to help give some tough love and sound advice for brand marketers looking to revive their Content Marketing strategy. Of the many things you need to keep in mind, here are four high level priorities.

The Assessment

In order to determine why a business is not successful, the experts will have the owners and staff run through a normal service and observe what happens. This exercise helps to identify the biggest opportunities for improvement.

Similarly, brand marketers can take a look at their current Content Marketing strategy and ask the following questions:

  • Have we clearly identified our customers?
  • Do we know what our customers really want?
  • Are we creating a good user experience?
  • Is our Content Marketing visually appealing?
  • Does our current mix of Content Marketing tactics really work?

Chances are, you may know answers to some of the questions above, but not all. Let’s take a deeper dive into what can make or break a Content Marketing Strategy.

#1 Know The Neighborhood = Identify Customer Demographics

Opening a zombie themed restaurant may not make sense if you’re located in a suburban neighborhood filled with families. Correspondingly, marketers need to have a well researched understanding of who their best current and prospective customers really are and what they care about.

For example, a product may appeal to a wide array of different customers, for a variety of reasons. Begin segmenting customers (even on a very basic level) to ensure that there is an understanding of who they are, before determining exactly what they’re looking for.

Once the groundwork has been laid in determining current customers, it’s time to determine what it is that they really want.

Content Marketing is a valuable tool that marketers can use to attract, connect with and inspire their audience to take action. Don’t be shy about asking current customers why they like your product or service. This can provide invaluable insight into how to craft messaging messaging within Content Marketing assets that meet the needs of customers.

#2 Eliminate Difficult Staff = Create a Good User Experience

Customer: “Excuse me sir, but there’s a hair in my food.”
Staff: “That’s too bad, you’re not getting it for free.”

Yikes! Staff members that are not focused on the customer experience are the first to go on shows like Bar Rescue and Kitchen Nightmares. To treat your guests with disrespect is simply not an option if you want to survive.

Maybe the example is a little extreme, but content marketers should constantly be focused on the customer experience and level of satisfaction.

Some simple tips for creating a good Content Marketing user experience include:

  • Mobile accessibility
  • Clear calls to action
  • Landing pages for targeted content
  • Content scannability
  • Visually appealing content
  • Creative headlines and content that delivers

#3 Improve the Decor = Create Visually Appealing Content

With so many options available, a restaurant that is drab, depressing and dirty, likely isn’t going to be drawing in a crowd of patrons.

Both B2C and B2B consumers are constantly inundated with an almost limitless supply of products and services to choose from.  Creating content that is great and useful should always be the most important thing on a marketers mind. However, the ante has been upped!

If you want to survive, good is no longer good enough. Of the images below, which ones catch are intriguing enough that you’re tempted to click and learn more?

visual content marketing examples
#4 Update the Menu = Find the Right Mix of Content Marketing Tactics

Sometimes the food and cocktail menus are just bad. Other times the menu items just don’t resonate well with customers.

Content Marketing is not a one-size-fits-all solution. Every program will require a slightly different mix of tactics based on customer needs and company objectives. Utilize the list below as a starting point for determining what’s available and then weed out the tactics that don’t make sense for your company.

  • Blogging
  • Case Studies
  • Content Curation
  • Digital Newsletters
  • Infographics
  • Email Marketing
  • eBooks
  • Microsites
  • Mobile Applications
  • Podcasts
  • Video Content
  • Webinars
  • White Papers

Want more tactics? Read “Content Marketing: Definition & Tactics

Pressure Test

Are You Ready for the Pressure Test?
Even after brand marketers research customer insights, create a strategy for visually appealing content, work to improve the customer experience and find the right Content Marketing mix; there’s another crucial step.

The dreaded pressure test! Putting all of the lessons learned into practice takes time so don’t be too hard on yourself. Instead, focus on consistently keeping the objectives above top of mind when creating and executing on your Content Marketing strategy.

Is your marketing team in need of a Content Marketing rescue?
You may be able to tackle these Content Marketing tactics and the pressure test on your own. But if not, we're here to help.

The post Content Marketing Rescue: 4 Tips for Saving Your Brand’s Content Marketing Strategy appeared first on Online Marketing Blog - TopRank®.

Just Add Data to Boost Your Email and Digital Marketing Performance

Mon, 11 May 2015 07:00:00 -0400

Using smart data in your email marketing efforts can help boost the performance of your campaigns.

Online Marketing News: Google+ Gathers Collections, Mobile Beats Desktop, Pinterest Pins New Platform

Fri, 08 May 2015 09:45:40 +0000

Turn Leads Into Brand Advocates in 4 Steps [Infographic] – Social media marketing provides many opportunities for lead generation, sale conversion, and creating engaged brand advocates. An new infographic from Bluenose, a customer success platform provider, demystifies lifecycle marketing and shows marketers each step in the journey. SocialTimes Study: Accurate Location Can Boost Mobile Conversions By [...]

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Why Location-Based Emails Are So Important for Your Brand

Thu, 07 May 2015 13:30:00 -0400

Location-based email campaigns are on the rise, as brands realize that geographic personalization, which Millennials have come to expect, leads to stronger engagement.

Lessons From the High-Stakes World of Political Email

Thu, 07 May 2015 13:00:00 -0400

ClickZ recently spoke with the teams behind both Barack Obama's and Mitt Romney's presidential campaigns. Here's how email marketers can win inboxes like the political pros.

Email Strategy Changes Lives for Nonprofits

Thu, 07 May 2015 10:30:00 -0400

For most marketers, strategic email sends mean higher conversions and click-throughs, but in the nonprofit sector, the right content at the right time means more money for underprivileged Americans.

Adding the Wow Factor to an Email Strategy

Thu, 07 May 2015 09:30:00 -0400

Whether you are a newbie or a veteran to email marketing, these tips will help you streamline your strategy.

Building Consumer Loyalty With Email Rewards Programs

Thu, 07 May 2015 08:00:00 -0400

Tangible benefits and customized content are the pillars of a successful email rewards program.

Are Social Logins the Future of Segmentation?

Thu, 07 May 2015 08:00:00 -0400

Some websites have been slow to adopt social logins, but allowing users to sign in through social media can help email marketers target audience based on age, gender, and brand preferences.

5 Keys to Building a Quality Email List

Thu, 07 May 2015 08:00:00 -0400

When it comes to your email lists, quantity is good, but quality is better.

Success Story: Jolina Pettice Promoted to TopRank Marketing Vice President

Thu, 07 May 2015 10:04:37 +0000

Jolina Pettice

Jolina Pettice

Note from Lee: My partner Susan Misukanis and I are thrilled to announce that Jolina Pettice has been promoted to Vice President at TopRank Online Marketing!

For nearly 10 years Jolina has helped TopRank Marketing clients and her consulting team achieve success through her fearless leadership, passion for digital marketing and an uncanny ability to “get sh*t done”. Few things are more satisfying to me than seeing smart, creative and results-focused professionals rewarded for their contributions and empowered to grow even more.

TopRank Marketing is on the cusp of some of the most exciting growth we’ve ever experienced in our 14 years in business and I am proud to see Jolina leading the way. Congratulations Jolina!  To learn more about Jolina, read on for Ashley's interview with her:

This is my second time working with Jolina. The first time I was here, I often wondered “how does she do it?”. Jolina has a real knack for assessing a situation, quickly determining a solution and providing actionable next steps. When I heard that Jolina was being promoted to Vice President of TopRank Marketing, I jumped at the chance to interview her about her new role.

In her years at TopRank Marketing, Jolina has exemplified many of the core values that our company stands for. She is incredibly hardworking, has built up credibility both internally and externally, is always humble, and has the utmost integrity.

I sat down with Jolina to learn a little bit more about her journey and experiences so that she could share what TopRank Marketing has meant to her, in her own words.

Please share a little bit about your journey at TopRank Marketing.

First, let me start by saying that it’s been amazing.

I started at TopRank Marketing as a PR Associate. PR & Journalism is what I had studied, and after tinkering around a bit, it was time to put my degree to work (thank you mom for the nudge). My first year was focused on assisting clients with their PR efforts, through content creation and pitching journalists. Thankfully, I have pretty thick skin and getting hung up on several times throughout the day didn’t get to me.

This was 9+ years ago, so SEO and digital marketing in general was still relatively new to many organizations. I was really fascinated by the integration of a client’s PR efforts with a broader online mix and the results it could produce. And I mean really fascinated, like Googling all day and all night trying to figure out what was showing up for what terms, what did the sites look like that were ranking, what did they have (or not have) as compared to the clients I was working for. This was the start of my journey beyond PR and into Account management.

So all was pretty good, I was learning the ropes and finding my work to be satisfying. And then out to lunch one day, Susan Misukanis (TopRank Marketing’s President and Co-founder) asked me what I wanted to do next. Continue in PR or try something new?

I still remember it like it was yesterday, so new into my career and having someone genuinely interested in what I was thinking about and hoping to accomplish. So, without hesitation, I jumped in and said, “I want to be an Account Manager!”. The ability to learn more about all areas of marketing, and frankly get to be responsible for client programs, was really appealing to me.

And from that day and into the next year, Susan and Lee graciously taught me everything I needed to know, and beyond that gave me the freedom to test, create, fail, and flourish. And for that, I am so very grateful.

Fast forward a couple years, multiply clients a couple times over – and next thing you know we’re building out teams in areas from Account Management, to Social, to Content, and more. And here I sit, almost 10 years later, with the most talented team, clients I consider friends – and so excited to see what we accomplish next.

JNite-Jolina-Quote

What have you learned most from the clients you’ve worked with?

The best client-agency relationship is when you are both learning from one another. And I’ve been so lucky to work with great brands and the people behind them.

One of my favorite parts of being agency-side is that you catch a glimpse of so many different settings from startups to enterprises.  So, I’m probably most grateful for the sheer amount of business experience you can gain by paying attention to how different businesses operate. And of course, you can’t beat it when a client teaches you what is – and is not - authentic BBQ.

NEhrenberg-Jolina-Quote

What’s the best piece of advice you can give managers looking to grow into a position like yours?

I would say two things.  The first is to keep your eye on the prize, which should be whatever ‘success’ looks like to your organization.  It’s easy to get pulled in multiple directions, so you have to find a way to keep yourself and your team focused.

The second would be not to try and go it alone. When you’re new to management it can seem very daunting and you will come across situations that you can’t always plan for. Find a mentor, read books, do whatever you can to be prepared for whatever may come your way.

Ahall-Jolina-Quote

How do you believe that TopRank Marketing has proven to be “Smart, Creative and Focused on Results”?

Smart: Our team was one of the first to pioneer the idea of integration between PR and marketing and working with influencers and content marketing. We’ve avoided chasing shiny objects and instead focusing on what drives value for our clients.

Creative: We’ve been creative in the way that we recognize that for any given client there may be limited resources to get the job done. In these situations, the team has worked hard to create efficiencies and process that enable us to create the best possible solution for our clients.

Another creative approach that we’ve taken is to create content that allows us to build an asset and break it back down to create continuity of message and lot of promotable assets for our clients.

Focused on Results: We strive to recommend a marketing mix for clients that we think will drive the best results. If you can’t serve the audience you’re trying to reach and the marketing mix isn’t a fit for the culture that you’re working for, then it’s not worth the time and energy to go chase it. Staying really true to what can garner the best results for your client is the most important thing.

Sue-Jolina-Quote

TopRank Marketing Team Members Share:

In her leadership role at TopRank Marketing, Jolina has worked with the vast majority of our team members in one capacity or another. Here's a sample of the praise she’s received from her co-workers:

"Jolina has taught me how to have fun at work. “You don’t know what you don’t know” – Never be afraid to ask a question, or ask for help."
- Shaya Clark, Operations Coordinator

"Jolina has taught me the importance of keeping a positive attitude in any situation. Her stress on keeping team members upbeat and motivated helps me to reevaluate my actions and do the same."
- Kate Heithoff, SEO Copywriter

"From watching Jolina lead the team tirelessly and enthusiastically to improve client programs, I’ve learned that creativity is a team effort and going the extra mile is always worthwhile."
Brooke Furry, Account Manager

"Jolina has taught me many valuable things, but one particularly good piece of wisdom she shared with me is that you will always be busy and always have more tasks to complete than time to complete them. You can either waste time and energy stressing about it or just get moving on the most important things. If you knock out the big rocks, the little ones will fall into place."
Evan Prokop, Digital Marketing Manager

What our clients say about Jolina:

"I started working with Jolina back in 2007 when she was our account manager. I was immediately impressed with her – she’s smart as a whip and can rattle off SEO and content marketing tactics and strategies at a mile a minute (after all she does run on coffee and Twizzlers)! While she managed our account we saw significant improvements every single year. And, as she has risen through the ranks of TopRank Marketing, I can tell that her expertise and account management skills have rubbed off on others, as we are in excellent hands with our current account team. This is certainly a well-deserved promotion for Jolina! I am so happy for her and of course proud to say that she has led us on our path to online marketing success!"
- Barbara Feinberg: Product Marketing Manager, IWS Digital Marketing
Imaging and Workflow Solutions at McKesson Corporation

Opportunities Are Abundant At TopRank Online Marketing

Do you want to be a part of a team that encourages and rewards smart, creative and results focused work? View our current openings.

If your business is in need of a team of marketers that will work alongside you to define and meet your business objectives, let’s have a conversation.

 

The post Success Story: Jolina Pettice Promoted to TopRank Marketing Vice President appeared first on Online Marketing Blog - TopRank®.

Are Your Subject Lines Strong Enough?

Wed, 06 May 2015 13:00:00 -0400

Tips for creating attention-grabbing subject lines in an email using keywords.

Rescue Your Sales With Cart Abandonment Emails

Wed, 06 May 2015 12:30:00 -0400

Almost seven out of 10 shopping carts get abandoned by consumers. Using cart abandonment emails effectively can help drive lost shoppers back to the checkout.

Brands Use GIFs to Make Their Emails Pop

Wed, 06 May 2015 11:30:00 -0400

As people's inboxes become fuller and fuller, brands like Dell, ASOS, and eBay Enterprise are standing out by including animated elements, like GIFs and videos, in their marketing emails.

6 Steps to Finding Your Personalization Sweet Spot

Wed, 06 May 2015 10:30:00 -0400

How to calculate the return on investment on email personalization efforts.

Nissan Simplifies Testing While Amping Up Segmentation

Wed, 06 May 2015 08:00:00 -0400

When Nissan's newsletter wasn't eliciting click-through or driving engagement, the brand launched a radical year-long testing strategy that measured ultra-specific KPIs.

Behavior-Triggered Email Campaigns Win and Keep Customers

Wed, 06 May 2015 08:00:00 -0400

A look at four behavior-triggered email campaigns that will provide value to your subscribers while increasing your revenue.

Missing Customers Aren't Always Lost: Winback Strategies for the MIA

Wed, 06 May 2015 08:00:00 -0400

ClickZ spoke with email marketing strategists from Office Depot and Black Lapel about best practices for engaging with customers who have stopped opening email.

Should Email Marketers Worry About IBM Verse?

Wed, 06 May 2015 07:45:00 -0400

Columnist Derek Harding takes a look at how IBM's latest offering might affect email marketers.

Less Is More: Simple Data Serves Killer Email Marketing

Tue, 05 May 2015 12:30:00 -0400

Though marketers have access to a wealth of consumer data, many of them leverage the most basic data sets, such as birthdays and purchase histories, for the best email campaigns.

Can Social Help Grow Email Campaigns - or Is It Vice Versa?

Tue, 05 May 2015 11:30:00 -0400

Many marketers have integrated their social and email campaigns, though industry experts are divided on whether social is actually useful in expanding an email campaign.

Strategic Experimentation Key to Success for LivingSocial and Refinery29

Tue, 05 May 2015 10:30:00 -0400

Lifestyle and flash-sale sites depend on daily email engagement for site traffic, so LivingSocial and Refinery29 rigorously test all content for optimal engagement.

How Friendly's Made BFFs Through Email

Tue, 05 May 2015 08:00:00 -0400

After renovating restaurants and holding subsequent reopening celebrations, Friendly's realized how much its emails resonate with the "BFFs" who receive them.

The Gmail Promotions Tab: To Game or Not to Game

Tue, 05 May 2015 08:00:00 -0400

The Gmail Promotions tab is a sore spot with many email marketers since it isolates branded content from a user's primary inbox. Is there any way out and should marketers even try?

8 Email Lessons in the Art of the Winback Campaign

Tue, 05 May 2015 08:00:00 -0400

Here are eight pointers to make sure you never have to say goodbye to a good customer.

3 Classic Email Metrics Revisited

Tue, 05 May 2015 07:45:00 -0400

Although email marketers have tons of data points at their disposal, sometimes the simplest metrics are still the best.

The State of Email Marketing Mergers and Acquisitions

Thu, 30 Apr 2015 07:00:00 -0400

The email marketing world continues to be shaken up by multiple mergers and acquisitions. What does this mean for the industry?

What’s Going on in the World of 'People-Based Marketing'?

Wed, 22 Apr 2015 06:00:00 -0400

The world of email marketing needs B2B intelligence, and the best email practitioners will look to powerhouse B2B companies to utilize their insights and tools.

Save the Date: 'One-Stop Digital' for Email Marketers

Tue, 21 Apr 2015 17:23:00 -0400

ClickZ is delighted to announce the latest topic in its Content Takeover series. Our next "One-Stop Digital" will be on all things email marketing and will take place from May 5 to 7, 2015.

Email Re-Engagement Programs: Advice From Frank Underwood

Mon, 20 Apr 2015 08:00:00 -0400

Frank Underwood from Netflix's "House of Cards" may be a ruthless politician, but he might also just have some words of wisdom for the email marketing industry.

Email as the Digital Workhorse in the Spotlight

Thu, 16 Apr 2015 07:00:00 -0400

Plus, seven killer stats that will never let you take email for granted again.

Cart Abandonment: 3 Disturbing Industry Statistics + 7 Tips for Successful Cart Reminders

Mon, 13 Apr 2015 07:00:00 -0400

Cart reminder programs, set up through email and other digital channels, can help increase conversions. Are you using this technique?

Facebook Ads and Email – A Chance for the Perfect Fit

Thu, 09 Apr 2015 18:00:00 -0400

By combining Facebook Ads with email addresses, automation, and predictive analytics, marketers can develop a strong social strategy.

Square Helps SMBs Track Sales With New Email Marketing Tool

Tue, 07 Apr 2015 14:11:02 -0400

The mobile payment brand expands its business to email marketing in an effort to help brick-and-mortar companies track in-store sales.

Creating the Perfect Email/Digital Marketing Program for Your Organization Part 2

Mon, 30 Mar 2015 07:00:00 -0400

In part two of this look at how to create the ideal program for your brand, it's time to prioritize your wish list.

Email Tales From the Trenches

Tue, 24 Mar 2015 07:00:00 -0400

Two savvy email marketers share some of the tips, tricks, and war stories that come with the territory.

Planning Against an Email Strategy

Mon, 23 Mar 2015 07:00:00 -0400

How can email marketers actually plan against the successful implementation of channel strategies?

Creating the Perfect Email/Digital Marketing Program for Your Organization

Mon, 16 Mar 2015 06:00:00 -0400

If money and time weren't issues, what kind of digital marketing program would you create for your brand?

Are We Seeing an E-Newsletter Renaissance?

Tue, 03 Mar 2015 07:00:00 -0500

Email newsletters are staging a comeback. Here's a look at why they can be a good idea and how to make sure they're successful.

Strategic Resends: Working Smarter, Not Harder

Mon, 02 Mar 2015 08:00:00 -0500

Resending similar emails throughout a campaign could allow you to cut down on the work required and increase your return on investment.

Capitalizing on Behavioral Anomalies

Mon, 23 Feb 2015 07:00:00 -0500

Not every day in your customers' lives is exactly the same, and marketers should make sure that their email marketing campaigns are prepared to adapt to that.

Benefits of Using Instagram

13 Jun 2013 01:47:31 Z

Many business owners are unfamiliar with the benefits of using Instagram. This mobile social platform makes it easy to share photos of everything related to a company. It can be used to showcase products, company events, employees, and behind-the-scenes activities....

How to Segregate Personal from Business Social Media Accounts

18 May 2013 01:20:25 Z

There is much confusion about how to segregate personal from business social media accounts. Much of the uncertainty stems around setting up Facebook pages, but many people also use social venues such as LinkedIn, Twitter, and Instagram. There are many...

Creating a Bullet Proof Marketing Strategy with OMDNA

13 May 2013 04:42:53 Z

Creating a bullet proof marketing strategy is essential for every business owner. In order to attract and retain customers, companies must develop a plan that aligns with their demographic market. To accomplish this necessitates having an understanding of the company's...

Understanding Lifetime Value of Customers

10 May 2013 03:20:37 Z

An essential aspect of marketing is understanding lifetime value of customers. Owners who take time to develop and maintain strong relationships can take their business to new heights with minimal expense. One of the greatest benefits of understanding lifetime value...

Why Video is Still Getting 70 Percent of All Internet Traffic

06 May 2013 23:42:03 Z

The topic of why video is still getting 70 percent of all Internet traffic was brought up in a recent mastermind meeting. Most people thought it was due to the popularity of YouTube, but videos can be published through many...

Hiring the Right SEO Company for Your Business

06 May 2013 22:19:01 Z

There is little doubt that hiring the right SEO company for your business can pay off handsomely. Skilled professionals can assess which online marketing strategies are best suited for your industry and overall goals. They can implement proven techniques to...

Building an Opt-In Email List

06 May 2013 22:01:13 Z

When it comes to building an opt-in email list, business owners ought to spend time developing a plan to ensure they maximize their efforts. As with all marketing endeavors there are some do's and don'ts that should be followed. One...

3 Cross Channel Marketing Tips

30 Apr 2013 00:02:36 Z

Cross channel marketing is one of the most powerful strategies business owners can use to maximize their online presence. Utilizing a variety of ad platforms, companies can tap into a larger base of consumers and expand brand recognition. Getting started...

How to Use Pinterest

24 Apr 2013 23:49:08 Z

Recently, there's been a lot of talk about how to use Pinterest to market a business. Many owners are uncertain of how this virtual bulletin board can be used to strengthen brand recognition or boost website traffic. Those who are...

LinkedIn Social Media Marketing

22 Feb 2013 06:12:45 Z

Regrettably, most business professionals aren't using LinkedIn social media marketing to the fullest. People tend to create their business profile, connect with colleagues, and leave it at that, but those who take the bull by the horns can reap many...

Twitter Vine

20 Feb 2013 21:13:14 Z

There's been a lot of talk about the launch of Twitter Vine mobile service that makes use of abbreviated videos. Just as Twitter abbreviates tweets, now users can integrate six second videos to showcase products and special events. Learning how...

Online Marketing Content

14 Jan 2013 23:52:41 Z

Everyone knows online marketing content is a necessary part of conducting business via the Internet. After all, search engines are designed to deliver websites containing the information searchers are looking for. Learning how to capitalize with online marketing content will...

Social Video Marketing

10 Jan 2013 20:58:22 Z

Business owners who take advantage of social video marketing can create a tremendous amount of brand buzz as long as videos are high quality and enjoyable to watch. Learning how to produce video ads and promote them in social networks...

Facebook Email Test

09 Jan 2013 21:24:39 Z

There is a lot of talk about the Facebook email test which was unveiled the end of December 2012. The experiment is aimed at generating new revenue for the popular social networking group by assessing a $1 fee to send...

Roofer Facebook Business Fanpage

04 Dec 2012 06:48:43 Z

Will Your Roofing Business SurviveThe Death of Traditional Marketing?Amazingly Simple "PROVEN SYSTEM" To Dominate Your Local Market...


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