Latest Marketing News

10 B2C Brands Crushing it with Instagram Video Content in 2017

Mon, 23 Jan 2017 11:30:11 +0000

The writing on the wall became very apparent last year: 2017 would be the year of video. In almost every marketing predictions post for 2017, video was highlighted as an area that marketers need to incorporate in order to remain competitive. Video offers a great format for telling your story (or more importantly, the story [...]

The post 10 B2C Brands Crushing it with Instagram Video Content in 2017 appeared first on Online Marketing Blog - TopRank®.

Online Marketing News: Millennials Love UGC, Voice Search and Goodbye Vine

Fri, 20 Jan 2017 11:30:36 +0000

How Millennials and Baby Boomers Consume User-Generated Content [Infographic]
47% of millennials trust user-generated content, vs. 36% of their baby boomer counterparts. However, each generation shared a relative distrust of content created by brands. This infographic shows the generation gap of UGC. HubSpot

Survey: 60 percent of voice users want more answers and fewer search results
People who use voice search -- the majority of whom prefer to do so in private vs. public -- use it because it's fast, doesn't require reading, and gives you fewer answers to sort through. What does voice search mean for the future of search marketing? Search Engine Land

What Content Creators Need to Know About Twitter Relaunching Vine as Vine Camera
On January 18th, Twitter officially shut down Vine. In its place, Twitter launched Vine Camera, an app that can be used in place of Vine with similar features that works with Twitter. Good news -- Vine users can still access their videos from Vine, but the comments and likes will be gone. AdWeek

Facebook Continues to Evolve Facebook Live, Announces New Tools
Facebook live has announced the release of several new tools for the video streaming service: Permissions to go live as a page, video insights for profiles, video permalinks for pages and cross promotion opportunities for previously recorded live videos. Social Media Today

86% of U.S. Adults Aged 18-29 Are Social Media Users (Report)
69% of adults in the US use social media. 86% of adults between 18 and 29 use social media, 80% of adults aged 30-49 use social media, and that number falls for 64% for adults aged 50-64. The lowest rate of adoption, perhaps unsurprisingly, belongs to the 65+ crowd, with only 34% using social media. SocialTimes

Introducing ad groups for more control over your Pinterest campaigns
Pinterest reports: Starting this month, we’re rolling out an update to the way your Pinterest ad campaigns are structured. Previously, Pinterest ad campaigns had two elements: the campaign itself and the Promoted Pins within it. We’re upgrading this structure to include ad groups." Pinterest

Will Artificial Intelligence Have a Major Impact on B2B Marketing?
Some 80% of B2B marketing executives say AI will have a significant impact on their marketing efforts in the next five years, but most admit that they do not have a firm understanding of artificial intelligence technology. MarketingProfs

Publishers see short-form video views on Facebook cut in half
Digiday reports: Publishers are finding short-form video viewing figures on Facebook have plummeted as more content creators battle for space in the news feed. Over six months ago a well-performing video from The Sun would fetch 250,000 views; now it’s lucky to get over 100,000." Digiday

What were your top online marketing news stories this week?

We'll be back next week with more online marketing news. Have something to share? Sound off in the comments or Tweet to @toprank.

The post Online Marketing News: Millennials Love UGC, Voice Search and Goodbye Vine appeared first on Online Marketing Blog - TopRank®.

Would You Rather: 6 Ways to Tell if Your Digital Marketing Agency is the Right Fit

Thu, 19 Jan 2017 11:30:35 +0000

Today’s increasingly competitive landscape requires that marketers focus on activities that will have the biggest impact in order to capture and keep the attention of potential customers. With over 200 million people utilizing ad blocking technology, it’s clear that an integrated digital marketing strategy has to be implemented in order to reach target customers. To [...]

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What You Need to Know to Get Started with Account-Based Marketing

Wed, 18 Jan 2017 11:30:57 +0000

Account-based marketing (ABM) is a white-hot buzzword for B2B marketers right now. You see it everywhere: guides, eBooks, infographics, blog posts by handsome bald content marketers–the works. Yet as much as everyone is talking about ABM, there’s still plenty of confusion about what it is and how best to do it. It’s all well and [...]

The post What You Need to Know to Get Started with Account-Based Marketing appeared first on Online Marketing Blog - TopRank®.

Working Together in Perfect Harmony: Digital Advertising + Content Marketing

Tue, 17 Jan 2017 11:30:09 +0000

Content marketing has emerged as an incredibly effective way to arm consumers with the information they seek and need, increase brand awareness, enhance engagement, and ultimately inspire action and conversions. As TopRank Marketing CEO Lee Odden likes to say: “Content isn’t King. It’s the Kingdom.” But the kingdom is crowded. According to Content Marketing Institute [...]

The post Working Together in Perfect Harmony: Digital Advertising + Content Marketing appeared first on Online Marketing Blog - TopRank®.

5 Email Marketing Platforms for the Modern Marketer

Mon, 16 Jan 2017 11:30:56 +0000

Email marketing has stood the test of time. The first email marketing campaign was sent in the 1970’s and the early 1990’s saw the first mobile email experience. No matter how many new tactics come on the market, email is still a strong force. In fact, recent research has found that email marketing is 40% [...]

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Online Marketing News: Search Ranking Factors, 2017 Digital Trends & New Mid-Roll Ads

Fri, 13 Jan 2017 11:30:56 +0000

The Most Important Google Search Rank Factors [Infographic]
Search rankings are a key consideration for many aspects of a digital marketing strategy -- and the ever-changing nature of search algorithms doesn't necessarily make it easy to determine where the most impact can be made. This infographic spells out the top 20 most important Google search rank factors. MarketingProfs

Edelman Digital's 2017 Trends Report
Edelman released their annual digital trends report and things are looking good for virtual and augmented reality, as well as programmatic digital ad spend. What else will be trending this year? The 50 page report has all the details. Edelman

Facebook is Going to Start Showing Ads in the Middle of its Videos and Sharing the Money with Publishers
Facebook will be showing ads in the middle of publisher videos and giving half of that revenue to the publishers whose content is showing the ad. The videos need to be over 90 seconds long, and the ads will show after 20 seconds of viewing. Recode

Google Confirms Rolling out the Mobile Intrusive Interstitials Penalty
On Monday, Google confirmed their penalty for sites which show intrusive interstitials on mobile pages. The penalized interstitials include popups that cover the page's main content, standalone interstitials you have to dismiss to view content, and layouts where above the fold content appears to be a standalone interstitial with the page's content underneath the fold. Search Engine Land

Instagram Will Show Ads to the 150 Million People Viewing Stories Daily
Instagram will begin showing video and photo ads in their Stories feature while users are swiping from one Story to the next. These ads will be powered by Facebook's ad network, and are only shown when users go directly from one story to another. Marketing Land

Snapchat Is Testing New Ad Features to Improve Ecommerce and Lead-Gen Marketing
AdWeek reports that Snapchat is releasing two new features directed at ecommerce and lead gen -- deep-linking and auto-fill: "For Snap Ads, which is the platform's between-stories video offering, consumers can swipe up and tap a link to be taken out of Snapchat and directly into a new app—to a playlist in a music app, or a product page in an ecommerce app." AdWeek

72% Of Marketers Say Data Analysis More Important Than Social Media Skills
"A new report by ad-tech provider Blue Venn finds that 72% of marketers consider data analysis more important than social media skills," reports MediaPost. Other notable stats: 27% of marketers hand over data analysis to IT departments and 80% of large enterprises find data analysis to be a vital skill. MediaPost

71% Plan to Spend More on Digital Marketing Activities in 2017 [DATA]
According to a recent poll by Search Engine Journal, 71% of people surveyed planned to spend more on their digital marketing activities in 2017, while 14% plan to spend less, and 15% plan to spend around the same. This means an increase in digital marketing investments is likely in 2017. Search Engine Journal

What were your top online marketing news stories this week?

I'll be back with more marketing news for you next week. For your daily dose of marketing goodies, follow @toprank on Twitter.

The post Online Marketing News: Search Ranking Factors, 2017 Digital Trends & New Mid-Roll Ads appeared first on Online Marketing Blog - TopRank®.

Cracking the Code: 3 Steps to Building Influence with Content Marketing

Thu, 12 Jan 2017 11:30:23 +0000

Stories like Indiana Jones, The Goonies and Sherlock Holmes have all taught us a very important (and sometimes frustrating) life lesson: If you want to find the artifact/treasure/bad guy, you have to crack the code! Even with all of the information available to us as marketers today, there is still so much mystery surrounding the [...]

The post Cracking the Code: 3 Steps to Building Influence with Content Marketing appeared first on Online Marketing Blog - TopRank®.

Small Business Owners: Use These Tips to Increase Website Traffic from Social Media

Wed, 11 Jan 2017 11:30:26 +0000

For the past decade, many small business marketers have taken an “If you build it, they will come” approach to Facebook. They share engaging content, encourage conversation, and optimize their Facebook page to meet their goals. Unfortunately, too often the expected outcome doesn’t quite match the reality: Facebook has an average of 1.71 billion active [...]

The post Small Business Owners: Use These Tips to Increase Website Traffic from Social Media appeared first on Online Marketing Blog - TopRank®.

Is Your Content Marketing Designed for the New Customer Journey?

Tue, 10 Jan 2017 11:30:49 +0000

Thanks to the rise of the internet, the explosion of social media and the development of mobile technologies to feed these two innovations, the customer buying journey has become much more self-directed. According to a Forrester, 74% of business buyers say they conduct more than half of their research online before making an offline purchase. [...]

The post Is Your Content Marketing Designed for the New Customer Journey? appeared first on Online Marketing Blog - TopRank®.

20 Talented Brand Marketers to Follow on LinkedIn

Mon, 09 Jan 2017 11:30:45 +0000

Marketers are always looking for new ways to inform, engage and inspire action from our target audiences, often looking to both established and well-known brands for motivation and creativity. Thankfully, behind many of our favorite brands there are bright and talented marketing experts whom we can learn from and be inspired by. With that said, [...]

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Online Marketing News: Content for Millennials & Boomers, Top Data Trends & PPC for Research

Fri, 06 Jan 2017 11:30:24 +0000

Infographic: How Millennials and Baby Boomers Consume User-Generated Content
Content and recommendations from other consumers are generally considered more trustworthy than content coming from a brand. This infographic lends more credibility to that idea. Although Boomers and Millennials consume content differently, they have one key preference in common: 76% of consumers believe that content shared by average people is more honest than advertising from brands. AdWeek

The Top Three Data Trends of 2016
Ad Age discusses the top three data trends of 2016: The customer ID movement, growth in data sharing and the location data tracking boom. What's the common thread? Collecting more data to enable greater personalization for the consumer, and to foster a better understanding of your audience, were keys strategic elements of 2016. Ad Age

Goodbye Google Keyword Planner, Hello Keyword Research Using PPC
Now that Google is taking away free full access to the Google keyword planner, MarketingProfs proposes conducting keyword research via a small PPC campaign rather than investing in a paid keyword research tool? Sound crazy? It makes more sense than you may think. MarketingProfs

Amazon launches Digital Day, a new sales holiday for digital products
According to Marketing Land, "The first Digital Day will be a 24 hour event held tomorrow, Friday December 30th and is marketed like a Black Friday for anything digital. These offerings include games, books, TV shows, apps, music and more. Some of the marketed deals include: 80% off of video games, 50% off of movies & TV and 75% off of digital comics." Marketing Land

LinkedIn Changes: What Marketers Need to Know
LinkedIn has made changes to improve the way you find new contacts, interact with connections, and write posts. The homepage has a new, cleaner look -- and what was the 'Profile' section is now the 'Me' section, where you can go to edit your profile, privacy settings and more. Social Media Examiner

Don't Get Too Excited Just Yet About Retailers' Merry Holiday Sales
eMarketer reports: "Retailers, which typically close their fiscal fourth quarter end of this month or early next month, are expected to see their critical holiday quarter profit decline 1.9% on average, according to Retail Metrics [...] In fact, 53 retailers, or about half of the group tracked, are expected to see lower fourth-quarter profits." eMarketer

Google Has 5 of the Top 10 Apps in 2016, According to Nielsen Rankings [REPORT]
5 of the top 10 downloaded apps in 2016 were owned by Google: YouTube, Google Maps, Google Search, Google Play and Gmail. Google continues to be a leader on the mobile front, and of the 88% of US mobile subscribers that use smartphones, 53% are using the Android operating system. How will the Google Pixel shape these trends? Search Engine Journal

2017 Digital Marketing Plans [Report]
Ascend2 reports: "While nearly one-third (31%) describe the success of their digital marketing as “best-in-class” compared to competitors, a total of 23% still consider their organizations’ efforts unsuccessful." 63% of respondents said brand websites are one of the most effective channels for their 2017 digital marketing plan, 52% say email is one of the most effective channels, 49% say social media and 31% listed organic search. Ascend2

What were your top online marketing news stories this week?

We'll be back next week with more top online marketing news. Have something to share? Sound off in the comments or Tweet to @toprank.

Disclosure: LinkedIn is a TopRank Marketing client.

The post Online Marketing News: Content for Millennials & Boomers, Top Data Trends & PPC for Research appeared first on Online Marketing Blog - TopRank®.

6 Influencer Marketing Lessons Marketers Can Learn from Journalists

Thu, 05 Jan 2017 11:30:42 +0000

As some of you regular TopRank Marketing Blog readers may know, before making my way into the world of digital marketing, I was a journalist covering the wild news happenings in a handful of Twin Cities metro towns. While I wore many hats during those days—from reporter to managing editor to social media maven—building strong [...]

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26 Essential Digital Marketing Statistics to Make Your Marketing Pop in 2017

Wed, 04 Jan 2017 11:30:37 +0000

My new favorite joke about the New Year: “I want to start a gym called Resolutions. The first two weeks it will have fitness trainers, workout equipment, everything. Then on January 15th, we turn the whole thing into a bar.” I love that joke because it hints at an unfortunate reality: Only 64% of people [...]

The post 26 Essential Digital Marketing Statistics to Make Your Marketing Pop in 2017 appeared first on Online Marketing Blog - TopRank®.

20 Tips to Help You Become A More Effective & Focused Marketer in 2017

Tue, 03 Jan 2017 11:30:18 +0000

The holiday season has officially ended and while some of us are still taking down our trees and packing away ornaments, 2017 is well upon us. The break that the vast majority of marketers get at the end of the year helps us start the new year refreshed, replenished and ready to create some kickass [...]

The post 20 Tips to Help You Become A More Effective & Focused Marketer in 2017 appeared first on Online Marketing Blog - TopRank®.

2017 Trends for CMOs: Ignite Content Performance with Influencers

Mon, 02 Jan 2017 10:56:32 +0000

Companies launching into new markets often spend substantial budgets on advertising and PR in order to create awareness. These investments can be significant when there is no existing affinity between the brand and the solution in target markets. For example, Orange France faced this challenge when launching Homelive, a connected home management platform for IoT [...]

The post 2017 Trends for CMOs: Ignite Content Performance with Influencers appeared first on Online Marketing Blog - TopRank®.

Online Marketing News: Siri vs. Google Assistant, Periscope 360 Video & Amazon Tests Product Listing Ads

Fri, 30 Dec 2016 11:30:20 +0000

Infographic: Google Assistant vs. Siri: Which is the Best Smartphone AI? Artificial Intelligence is not a thing of the future, it has become something that we rely on daily. Today’s smartphones are equipped with the latest in personal assistants, but they are not all created equal. See which one has the features that you’re looking [...]

The post Online Marketing News: Siri vs. Google Assistant, Periscope 360 Video & Amazon Tests Product Listing Ads appeared first on Online Marketing Blog - TopRank®.

The Future of Search Engine Optimization: Top SEO Predictions for 2017

Thu, 29 Dec 2016 11:30:11 +0000

In the past, the SEO battle was focused on either black hat, or white hat tactics. Black hat SEO was considered extremely aggressive and didn’t typically play by the rules of search engines. White hat SEO tactics on the other hand were typically closely aligned with search engine guidelines. Today’s world of SEO looks much [...]

The post The Future of Search Engine Optimization: Top SEO Predictions for 2017 appeared first on Online Marketing Blog - TopRank®.

Facebook Advertising: How to Get More for Your Budget

Wed, 28 Dec 2016 11:30:38 +0000

Gather around, children, and let me tell you a story of Facebook advertising in the long-forgotten year of 2012. In that gilded age, whenever your page posted an update, up to 20% of your followers would see it in their feeds organically. It was a simpler time. A gentler time. And a time when Facebook [...]

The post Facebook Advertising: How to Get More for Your Budget appeared first on Online Marketing Blog - TopRank®.

Mobile SEO in 2017: What You Need to Know to Prepare for the Upcoming Year

Tue, 27 Dec 2016 11:30:35 +0000

Today, most online searches happen on mobile devices, not desktop computers. The advancements in technology and the ability to always being connected has led the charge for users to consume more information via mobile devices. Since most searches now happen on mobile devices, Google is making the move to go all-in on mobile. Google claims [...]

The post Mobile SEO in 2017: What You Need to Know to Prepare for the Upcoming Year appeared first on Online Marketing Blog - TopRank®.

Benefits of Using Instagram

13 Jun 2013 01:47:31 Z

Many business owners are unfamiliar with the benefits of using Instagram. This mobile social platform makes it easy to share photos of everything related to a company. It can be used to showcase products, company events, employees, and behind-the-scenes activities....

How to Segregate Personal from Business Social Media Accounts

18 May 2013 01:20:25 Z

There is much confusion about how to segregate personal from business social media accounts. Much of the uncertainty stems around setting up Facebook pages, but many people also use social venues such as LinkedIn, Twitter, and Instagram. There are many...

Creating a Bullet Proof Marketing Strategy with OMDNA

13 May 2013 04:42:53 Z

Creating a bullet proof marketing strategy is essential for every business owner. In order to attract and retain customers, companies must develop a plan that aligns with their demographic market. To accomplish this necessitates having an understanding of the company's...

Understanding Lifetime Value of Customers

10 May 2013 03:20:37 Z

An essential aspect of marketing is understanding lifetime value of customers. Owners who take time to develop and maintain strong relationships can take their business to new heights with minimal expense. One of the greatest benefits of understanding lifetime value...

Why Video is Still Getting 70 Percent of All Internet Traffic

06 May 2013 23:42:03 Z

The topic of why video is still getting 70 percent of all Internet traffic was brought up in a recent mastermind meeting. Most people thought it was due to the popularity of YouTube, but videos can be published through many...

Hiring the Right SEO Company for Your Business

06 May 2013 22:19:01 Z

There is little doubt that hiring the right SEO company for your business can pay off handsomely. Skilled professionals can assess which online marketing strategies are best suited for your industry and overall goals. They can implement proven techniques to...

Building an Opt-In Email List

06 May 2013 22:01:13 Z

When it comes to building an opt-in email list, business owners ought to spend time developing a plan to ensure they maximize their efforts. As with all marketing endeavors there are some do's and don'ts that should be followed. One...

3 Cross Channel Marketing Tips

30 Apr 2013 00:02:36 Z

Cross channel marketing is one of the most powerful strategies business owners can use to maximize their online presence. Utilizing a variety of ad platforms, companies can tap into a larger base of consumers and expand brand recognition. Getting started...

How to Use Pinterest

24 Apr 2013 23:49:08 Z

Recently, there's been a lot of talk about how to use Pinterest to market a business. Many owners are uncertain of how this virtual bulletin board can be used to strengthen brand recognition or boost website traffic. Those who are...

LinkedIn Social Media Marketing

22 Feb 2013 06:12:45 Z

Regrettably, most business professionals aren't using LinkedIn social media marketing to the fullest. People tend to create their business profile, connect with colleagues, and leave it at that, but those who take the bull by the horns can reap many...

Twitter Vine

20 Feb 2013 21:13:14 Z

There's been a lot of talk about the launch of Twitter Vine mobile service that makes use of abbreviated videos. Just as Twitter abbreviates tweets, now users can integrate six second videos to showcase products and special events. Learning how...

Online Marketing Content

14 Jan 2013 23:52:41 Z

Everyone knows online marketing content is a necessary part of conducting business via the Internet. After all, search engines are designed to deliver websites containing the information searchers are looking for. Learning how to capitalize with online marketing content will...

Social Video Marketing

10 Jan 2013 20:58:22 Z

Business owners who take advantage of social video marketing can create a tremendous amount of brand buzz as long as videos are high quality and enjoyable to watch. Learning how to produce video ads and promote them in social networks...

Facebook Email Test

09 Jan 2013 21:24:39 Z

There is a lot of talk about the Facebook email test which was unveiled the end of December 2012. The experiment is aimed at generating new revenue for the popular social networking group by assessing a $1 fee to send...

Roofer Facebook Business Fanpage

04 Dec 2012 06:48:43 Z

Will Your Roofing Business SurviveThe Death of Traditional Marketing?Amazingly Simple "PROVEN SYSTEM" To Dominate Your Local Market...


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