Latest Marketing News

Online Marketing News: Social Yin & Yang, Instagram for Brands, Facebook Gives ROI

Fri, 06 May 2016 12:19:14 +0000

Yin_and_Yang_of_Biz_SM_Training

Yin_and_Yang_of_Biz_SM_Training

The Yin and Yang of Social Media Training
Having a strong, social workforce by way of employee advocates can do a lot for a business. It shows your customers that your employees believe in your brand, while making your brand more human with direct contact - person to person. Many organizations are hesitant, and often for good reason, about encouraging their employees to share news and content online. This infographic helps make the case for employee advocacy and social involvement. Social Media Today

Instagram Brand Profiles are Coming – Here’s a First Look
Just like winter, Instagram brand profiles are rumored to be on the way. According to Social Media Today, "the first images of the new brand pages for Instagram have been spotted, with Later.com posting images of the new profile format – or, at least, how the new brand profiles look at this stage of the testing process." Following news of ads being available on the platform, this may not be a huge surprise, but rather, a huge opportunity. Social Media Today

For Social Media Marketers, Facebook Produces the Best ROI
According to eMarketer, "Social Fresh, Firebrand Group and Simply Measured surveyed 551 social media marketers worldwide and asked them to choose up to three social media platforms that they thought produced the best ROI. Almost all (95.8%) of social media marketers worldwide said Facebook did." Followed in stride by Twitter and Instagram, social media giant Facebook continues to rule the roost in the eyes of marketers. Interestingly, Pinterest, Snapchat and Slideshare are trailing their social advertising cohorts. eMarketer

Groupon Lets You Send a Life-Size, 3-D Version of Yourself to Mom for Mother's Day
Sunday is Mother's day, and what better way to celebrate the lovely lady who gave you life than to send her a 3D version of yourself? For the menial cost of $30,000, Groupon is letting you do just that. What does this mean for marketers? Although not everyone can, or should, be purchasing some giant, life-sized version of themselves for dear old mom, unique gifts that go beyond the standard flowers and bruch may be increasing in popularity in the future. Making sure you angle your marketing and messaging accordingly can only help your bottom line. AdWeek

Google confirms live demo of new AdWords redesign will happen on May 24
A few weeks back I mentioned that AdWords is undergoing a much needed redesign, their first since 2008. The company has now announced that they'll be giving a live demo in their annual conference on May 24th of this year. According to Search Engine Land: "It is being built with Material Design, the design language Google uses for many of its consumer-facing apps like Gmail and Maps." What does this mean for search marketers? A potentially more user friendly, certainly prettier, AdWords platform. Search Engine Land

Business leaders say email marketing and owned websites are most effective

YouTube Introduces Virtual Reality And More
According to Social Media Today, not only are you able to record and post 360-degree video to YouTube, there will soon be a possibility to live-stream that 3D video for an audience. This is awesome news for music festivals like Coachella who count on the at-event experience to lend heavily to word of mouth promotion. This could also have implications for the real estate, sports, and entertainment industries, allowing marketers to make virtual experiences for their audiences to increase engagement and allow a try-before-you-buy scenario to play out where it previously wasn't possible. Social Media Today

Millennials, Gen-Z Alienated by Ads in Social News Feeds (Study)
Social media ads may not be the way to go when targeting millennials and Gen Z buyers. According to Social Times: "A new study by Harris Poll, commissioned by brand relationship manager Lithium Technologies, found that 74 percent of millennials (ages 20 through 39) and Gen-Z respondents (16 through 19) object to being targeted by brands on their social media feeds." For marketers, this means that finding more out-of-the box ways to target potential buyers is key to engaging this younger generation. Social Times

What were your top news stories this week?

If you have something to say, or something to share, send it my way @Tiffani_Allen or @toprank! I'll be back next week with more helpful news for your everyday marketing life.

Infographic via Social Media Today.

The post Online Marketing News: Social Yin & Yang, Instagram for Brands, Facebook Gives ROI appeared first on Online Marketing Blog - TopRank®.

3 Ways to Turn Marketing KPI Successes into Wins for Executives

Thu, 05 May 2016 10:30:03 +0000

In my role as an Account Manager at a TopRank Marketing, I work directly with brand marketing teams to strategize and execute on digital marketing initiatives for a wide variety of KPIs: website traffic, leads, social engagement, brand awareness, ecommerce sales, etc. In my earlier agency days, I believed that if we delivered results, on [...]

The post 3 Ways to Turn Marketing KPI Successes into Wins for Executives appeared first on Online Marketing Blog - TopRank®.

Do Visuals Really Have an Impact on Online Advertising Success?

Wed, 04 May 2016 10:30:59 +0000

Humans are visual creatures by nature. In fact, research shows that 90% of the information that comes to our brains is visual. And as it turns out, our visual intelligence is actually increasing while verbal intelligence is on the decline, according to an infographic from WebDAM. What does this mean? It means that the way [...]

The post Do Visuals Really Have an Impact on Online Advertising Success? appeared first on Online Marketing Blog - TopRank®.

Hello, It’s Me: How to Add Conversation Back Into Content Marketing

Tue, 03 May 2016 10:30:31 +0000

It was the video sensation of last year, currently sitting at over a billion views on YouTube. It features a smoky-voiced chanteuse in a big fur coat and a thoroughly obsolete flip-phone. And it’s a great example of what’s wrong with the current state of content marketing. I’m referring, naturally, to Adele’s video for “Hello.” [...]

The post Hello, It’s Me: How to Add Conversation Back Into Content Marketing appeared first on Online Marketing Blog - TopRank®.

What Is Influencer Marketing? Definitions, Examples, and Resources

Mon, 02 May 2016 10:30:21 +0000

Content marketers are facing their most daunting challenge yet. We survived the content glut with solid, documented strategy. We have made great strides toward properly measuring and attributing our content marketing ROI. But the next big bad is even bigger and badder than those obstacles: It’s the Fearsome Social Media Algorithm. The Algorithm Monster already [...]

The post What Is Influencer Marketing? Definitions, Examples, and Resources appeared first on Online Marketing Blog - TopRank®.

Online Marketing News: Short Attention Spans, Google Feed Rules, Starbucks Emojis

Fri, 29 Apr 2016 10:30:18 +0000

shortening human attention span

shortening human attention span

The Shortening Human Attention Span (And What it Means for Marketers) [Infographic]
Down from 12 seconds in 2000, the average human attention span is now 8.25 seconds. That leaves marketers with very little time to make a meaningful impression. But, don't sweat it too much. This infographic has some solid tips on how to capture and hold the attention of your audience, like using clear and brief messaging and telling your audience a story. Social Media Today

Google adds Merchant Center Feed Rules to make formatting shopping feeds easier
For a long time, Google shopping feeds have been a bump in the road for digital advertisers. So much so that there's a whole industry dedicated to helping advertisers manage their shopping feeds. On Tuesday, Google announced a new feature in the Merchant Center -- Merchant Center Feed Rules, that will help advertisers fix errors themselves in a simple way. Search Engine Land

Starbucks launched its own keyboard app so you can text emojis of unicorns drinking coffee
Starbucks is now allowing users to send unicorn and coffee emojis to their contacts. That's it folks, the world is complete. The app was released under a partnership with Snaps Media, and is Starbucks' first consumer app that is focused on entertaining their audience. What could this mean for other brands? I'm willing to bet we'll see more custom emoji keyboards in the near future. TechCrunch

Facebook’s mobile ad revenue grew by 76% to $4.26 billion in Q1 2016
Facebook reportedly grew revenue in Q1 of 2016, which is a contrast to reports issued by Twitter and Apple with revenue reportedly being less than expected. Not only is mobile ad revenue up, but Facebook's daily audience grew by 16%, with money made from each audience member increasing by 33%. This post is full of useful information from that report, and some highly entertaining gifs to boot. Marketing Land

64% of enterprise marketers DON'T have a documented content marketing strategy

Twitter Q1 2016 Revenue Falls Short of Analysts’ Projections
Twitter reported that while revenue was up 36% YOY for Q1, the $595 million fell short of analysts predictions. According to SocialTimes, "Twitter reported a GAAP (generally accepted accounting principles) net loss of $80 million, or 12 cents per share, less than one-half the company’s net loss in the first quarter of 2015." SocialTimes

Marketers Choose Responsive Email Templates Over Fluid Hybrid Design
New research shows that marketing professionals worldwide are overwhelmingly choosing to use responsive email templates (56.9%) over fluid hybrid design (7.9%). Interestingly, 19.9% are using both types of templates, and 15.2% aren't using either. Designing for mobile first may sound like a trendy marketing idea, but smart marketers know that if your emails don't look great on mobile, they aren't nearly as effective. eMarketer

What were your top online marketing news stories this week?

I'll be back next week with more online marketing news! In the meantime, send your thoughts and ideas to me @Tiffani_Allen or @toprank!

The post Online Marketing News: Short Attention Spans, Google Feed Rules, Starbucks Emojis appeared first on Online Marketing Blog - TopRank®.

How a GREAT Marketer Befriends an Influencer

Thu, 28 Apr 2016 10:30:52 +0000

Have you ever watched a reality competition? You know, one of those Survivor-style shows that puts strangers in a stressful situation to battle for a last-person-standing prize? Don’t be ashamed if you have. I’m a pop culture snob, but still found myself transfixed by ten seasons of America’s Next Top Model. On that show, amidst [...]

The post How a GREAT Marketer Befriends an Influencer appeared first on Online Marketing Blog - TopRank®.

7 Ways to Step Up Your Email Marketing Game in 2016

Wed, 27 Apr 2016 10:30:06 +0000

Email marketing is a great, cost-effective way to engage prospective customers and nurture relationships with current customers. And email is actually welcomed by consumers. In fact, recent research has found that a whopping 91% of Americans say they want to receive promo emails. But let’s face it. With email being one of the most common [...]

The post 7 Ways to Step Up Your Email Marketing Game in 2016 appeared first on Online Marketing Blog - TopRank®.

38 B2B Content Marketing Case Studies for 2016

Tue, 26 Apr 2016 10:05:17 +0000

There was a popular article on TechCrunch recently claiming marketers in the inbound and content marketing space have no idea what they are doing and don’t know marketing. For some, that might be true. When you’re not viewing the world through the lens of a cynic, it’s amazing what you see. Marketers at companies all [...]

The post 38 B2B Content Marketing Case Studies for 2016 appeared first on Online Marketing Blog - TopRank®.

Social Media Marketing World 2016: Insights, Top Blog Content & Words of Wisdom

Mon, 25 Apr 2016 18:09:00 +0000

Last week, we had the privilege of participating in the annual Social Media Marketing World conference in San Diego. We joined over 3,000 other marketers and marketing influencers who were looking to explore the latest trends and best practices for social media marketing. From the moment (literally) that I stepped on the plane, I had [...]

The post Social Media Marketing World 2016: Insights, Top Blog Content & Words of Wisdom appeared first on Online Marketing Blog - TopRank®.

Learn How to Create a More Effective Influencer Marketing Strategy

Mon, 25 Apr 2016 10:30:14 +0000

“Who is more influential to you than the people closest that you respect and trust?” – Lee Odden In the time that I’ve been at TopRank Marketing, I’ve had the opportunity to witness first-hand how influencer marketing can be an incredibly powerful way to build credibility for a brand, and create connections with the right people. [...]

The post Learn How to Create a More Effective Influencer Marketing Strategy appeared first on Online Marketing Blog - TopRank®.

Online Marketing News: Social Made Easy, Disruptive Ads and Facebook Switches

Fri, 22 Apr 2016 10:30:20 +0000

Social-Media-Image-Sizing-Cheat-Sheet

Social-Media-Image-Sizing-Cheat-Sheet

Social Media Marketing & Promotion Made Easy [Infographic]
Maybe it's just me, but I find myself searching frequently for very specific imaging sizing requirements for various social media. Having all of that information bookmarked for an unfortunately timed case of the Mondays has been a figurative life saver. This inforgraphic has all the information you'll need to rock the social universe. On Blast Blog

Majority of users frustrated by disruptive ads, aware of ad blocking [Survey]
A new survey from Accenture shows the majority of users are frustrated by ads that disrupt their activities, 84% saying that ad interruptions were too frequent. This information came coupled with a growing consumer awareness of ad blocking capabilities. In fact, 73% of consumers surveyed said they would pay more money for long form content if there were fewer ads. Marketing Land

Facebook Switches Page Management and Posting Options – What You Need to Know
Facebook has changed the way page managers can post as a page, and how they can interact with that page's News Feed. Although no functionality has been changed, the process is noticeably different than it has previously been. For example, managers can no longer log in to Facebook as their brand's page. To view the brand's News Feed, managers need to click on a link in the page function panel. Social Media Today

Brands Can Now Create Interactive Video Campaigns on Facebook and Instagram
Instagram and Facebook are now allowing brands to create interactive advertising campaigns in their platforms by way of online rollover ads. Users can roll over the ads with their mouse to access more information about the advertiser. One brand tested this recently, "the new format resulted in a 35 percent engagement rate with 4,400 likes, more than 250 comments and 400 shares." AdWeek

CMOs want to focus on relationships in 2020

Digital Ad Spending Surges to Record High as Mobile and Social Grow More Than 50%
According to a report released by the Interactive Advertising Bureau: "Domestic digital advertising revenue surged to a record-breaking $59.6 billion for the 2015 calendar year, a 20% uptick over last year's also record-breaking numbers." This growth was attributed in part to mobile, which grew by 66% over 2014 to $20.7 Billion. Ad Age

Google’s New Search Card Will Help Track Your Online Orders
Google is now letting users track online orders straight from the search bar. Simply type in 'track package' or some close variation into the Google search bar and a card will pop up, prompting you to enter your tracking information. This is great news for online retailers who depend on reliable delivery information as part of their customer service strategy. Search Engine Journal

Google’s annual livestream of AdWords and Analytics news to be held May 24
Google has announced that they'll be livestreaming their annual Performance Summit on May 24th at 9am PT. During this conference, Google will announce new features for AdWords and Google Analytics, along with new research conducted by the company. The news post also includes a link to register for the livestream. Search Engine Land

What were your top marketing news stories this week?

I'll be back next week with even more online marketing news! Have something to share? Tweet me at @Tiffani_Allen or @toprank using the hashtag #trnews!

The post Online Marketing News: Social Made Easy, Disruptive Ads and Facebook Switches appeared first on Online Marketing Blog - TopRank®.

What Brands Like Adobe & The San Diego Zoo Can Teach us About Instagram Marketing

Thu, 21 Apr 2016 19:01:30 +0000

Only two months after launching in 2010, Instagram had already amassed one million users. Less than a year later, they had already climbed to ten million users. Talk about a welcome solution to what is often seen as a saturated marketplace. Today, Instagram boasts over three hundred million users. Recent research has also found that [...]

The post What Brands Like Adobe & The San Diego Zoo Can Teach us About Instagram Marketing appeared first on Online Marketing Blog - TopRank®.

4 Components of a Killer Content Marketing Tactical Plan on LinkedIn

Thu, 21 Apr 2016 10:30:34 +0000

“People spend time on other social networks, but they invest time on LinkedIn.” For the first time in the history of media, users can engage with the world’s professionals in one place. The LinkedIn network provides access to a  quality audience within a professional context. Furthermore, professionals engage with purpose and content on LinkedIn including: [...]

The post 4 Components of a Killer Content Marketing Tactical Plan on LinkedIn appeared first on Online Marketing Blog - TopRank®.

8 Building Blocks to Create a World-Class Social Care Program

Wed, 20 Apr 2016 18:00:04 +0000

We’ve all heard the stories of brands failing and flailing on social media as they try to respond to customer service inquiries. And here’s why. Most companies are barely set up to meet expectations, let alone exceed them. So when they fall short, they are falling short of the bare minimum, creating friction and negative [...]

The post 8 Building Blocks to Create a World-Class Social Care Program appeared first on Online Marketing Blog - TopRank®.

5 Secrets for Developing a Successful Client and Agency Relationship

Wed, 20 Apr 2016 10:30:19 +0000

Brands large and small around the globe are working with agencies to further their digital marketing efforts. Many companies have been working with agencies for years while others have traditionally kept marketing in-house and are just now dipping their toe in the water. No matter what stage they’re in, every brand has questions about how [...]

The post 5 Secrets for Developing a Successful Client and Agency Relationship appeared first on Online Marketing Blog - TopRank®.

Learn How to Compel Your Audience to Act with These 3 Storytelling Tips

Tue, 19 Apr 2016 16:00:44 +0000

When you hear the phrase “once upon a time…” your mind likely flashes to some of your favorite childhood stories. But what exactly is it that you remember about these stories, is it: The conflict between Cinderella and her stepmother, that didn’t stop her from finding a happy ending? The irony that Jack won a [...]

The post Learn How to Compel Your Audience to Act with These 3 Storytelling Tips appeared first on Online Marketing Blog - TopRank®.

7 Tips for Incorporating Snapchat into Your Marketing Strategy

Tue, 19 Apr 2016 10:30:25 +0000

Let’s face it, Snapchat is an application that has many of us scratching our heads and wondering if it’s simply something the “kids are doing these days” or if there is valuable as part of a marketing strategy. The good news is, Snapchat has faced tremendous growth since launching a couple years ago. In fact, [...]

The post 7 Tips for Incorporating Snapchat into Your Marketing Strategy appeared first on Online Marketing Blog - TopRank®.

50 Social Media Marketing Influencers to Follow

Mon, 18 Apr 2016 10:05:42 +0000

One of the largest and most influential social media conferences, Social Media Marketing World, starts this week in San Diego. Bringing together a mix of industry experts, influencers, brands, practitioners and social media enthusiasts, #SMMW16 represents a confluence of interests about all things social media that is virtually unmatched. At the center of the conference [...]

The post 50 Social Media Marketing Influencers to Follow appeared first on Online Marketing Blog - TopRank®.

Online Marketing News: Brightest Millennials, Branded Content, Google Penalties

Fri, 15 Apr 2016 10:30:04 +0000

millennial demographic infographic

millennial demographic infographic

Infographic: How the Best and Brightest Millennials Live, Shop and Dream
Millennials are a popular demographic for marketers, but with that popularity can often times come stereotypes and shortcuts used to resonate with this audience without doing the legwork of truly understanding them. This infographic shows what the best and brightest of millennials do with in their day to day lives, from banking to world politics. One big takeaway is that remarkably more millennials are shopping online vs. in store, and using mobile banking apps rather than banking online or in-branch. AdWeek

Facebook Changes its Policies on Branded Content
Facebook defines branded content as content “that specifically mentions or features a third party product, brand, or sponsor.” Facebook is now giving marketers the ability to tag each other in their branded content, opening up the ability for the tagged marketers to view post insights and making it more clear to the consumer that the content is sponsored. There are, however, types of branded content that Facebook still won't accept, like persistent watermarks and pre-roll ads. Search Engine Journal

Google penalizes sites for unnatural outbound linking
Last weekend, Google issued penalties to sites implementing unnatural outbound linking. The letter from Google reads: "If you see this message on the Manual Actions page, it means that Google has detected a pattern of unnatural artificial, deceptive, or manipulative outbound links. Buying links or participating in link schemes in order to manipulate PageRank is a violation of Google’s Webmaster Guidelines. As a result, Google has applied a manual spam action to the affected portions of your site." Moral of the story? Wear your white hat, and check your Google Search Console messages! Search Engine Land

Fluent: 8% of Americans Own an Apple Watch
According to a new study by Fluent, 8% of Americans own an Apple Watch, along with 8% that own a different brand of smartwatch. These consumers reportedly are using the Apple Watch to access notifications and monitor health and fitness. Mucic streaming, email and playing games were also popular among Apple Watch owners, 62% of whom said they are planning to upgrade when the newest edition is released. SocialTimes

From the @toprank Twitter Community
twitter drives referral traffic

Google Analytics’ new User Explorer report shows individual, anonymized website interactions
Google is rolling out a new feature in Analytics called User Explorer, which Google defines as a "new set of reporting in Google Analytics that allows customers to anonymously analyze individual interactions to their website." User Explorer uses existing Google Analytics data to deliver insights and help marketers uncover insights to help optimize their site. Marketing Land

Facebook users are sharing posts more frequently but liking and commenting less
A new report from Rival IQ shows that Facebook users are sharing posts more often than they are liking or commenting. Marketing Land speculates that this is due to initiatives to decrease spam engagements and the newsfeed trend toward users rather than brands. There's also a related theory new Messenger sharing features, giving users more options to share than before. Marketing Land

What was your top marketing news story this week?

I'll be back next week with more marketing news and delightful video content. Have something to say? Tweet me @Tiffani_Allen or @toprank!

The post Online Marketing News: Brightest Millennials, Branded Content, Google Penalties appeared first on Online Marketing Blog - TopRank®.

Benefits of Using Instagram

13 Jun 2013 01:47:31 Z

Many business owners are unfamiliar with the benefits of using Instagram. This mobile social platform makes it easy to share photos of everything related to a company. It can be used to showcase products, company events, employees, and behind-the-scenes activities....

How to Segregate Personal from Business Social Media Accounts

18 May 2013 01:20:25 Z

There is much confusion about how to segregate personal from business social media accounts. Much of the uncertainty stems around setting up Facebook pages, but many people also use social venues such as LinkedIn, Twitter, and Instagram. There are many...

Creating a Bullet Proof Marketing Strategy with OMDNA

13 May 2013 04:42:53 Z

Creating a bullet proof marketing strategy is essential for every business owner. In order to attract and retain customers, companies must develop a plan that aligns with their demographic market. To accomplish this necessitates having an understanding of the company's...

Understanding Lifetime Value of Customers

10 May 2013 03:20:37 Z

An essential aspect of marketing is understanding lifetime value of customers. Owners who take time to develop and maintain strong relationships can take their business to new heights with minimal expense. One of the greatest benefits of understanding lifetime value...

Why Video is Still Getting 70 Percent of All Internet Traffic

06 May 2013 23:42:03 Z

The topic of why video is still getting 70 percent of all Internet traffic was brought up in a recent mastermind meeting. Most people thought it was due to the popularity of YouTube, but videos can be published through many...

Hiring the Right SEO Company for Your Business

06 May 2013 22:19:01 Z

There is little doubt that hiring the right SEO company for your business can pay off handsomely. Skilled professionals can assess which online marketing strategies are best suited for your industry and overall goals. They can implement proven techniques to...

Building an Opt-In Email List

06 May 2013 22:01:13 Z

When it comes to building an opt-in email list, business owners ought to spend time developing a plan to ensure they maximize their efforts. As with all marketing endeavors there are some do's and don'ts that should be followed. One...

3 Cross Channel Marketing Tips

30 Apr 2013 00:02:36 Z

Cross channel marketing is one of the most powerful strategies business owners can use to maximize their online presence. Utilizing a variety of ad platforms, companies can tap into a larger base of consumers and expand brand recognition. Getting started...

How to Use Pinterest

24 Apr 2013 23:49:08 Z

Recently, there's been a lot of talk about how to use Pinterest to market a business. Many owners are uncertain of how this virtual bulletin board can be used to strengthen brand recognition or boost website traffic. Those who are...

LinkedIn Social Media Marketing

22 Feb 2013 06:12:45 Z

Regrettably, most business professionals aren't using LinkedIn social media marketing to the fullest. People tend to create their business profile, connect with colleagues, and leave it at that, but those who take the bull by the horns can reap many...

Twitter Vine

20 Feb 2013 21:13:14 Z

There's been a lot of talk about the launch of Twitter Vine mobile service that makes use of abbreviated videos. Just as Twitter abbreviates tweets, now users can integrate six second videos to showcase products and special events. Learning how...

Online Marketing Content

14 Jan 2013 23:52:41 Z

Everyone knows online marketing content is a necessary part of conducting business via the Internet. After all, search engines are designed to deliver websites containing the information searchers are looking for. Learning how to capitalize with online marketing content will...

Social Video Marketing

10 Jan 2013 20:58:22 Z

Business owners who take advantage of social video marketing can create a tremendous amount of brand buzz as long as videos are high quality and enjoyable to watch. Learning how to produce video ads and promote them in social networks...

Facebook Email Test

09 Jan 2013 21:24:39 Z

There is a lot of talk about the Facebook email test which was unveiled the end of December 2012. The experiment is aimed at generating new revenue for the popular social networking group by assessing a $1 fee to send...

Roofer Facebook Business Fanpage

04 Dec 2012 06:48:43 Z

Will Your Roofing Business SurviveThe Death of Traditional Marketing?Amazingly Simple "PROVEN SYSTEM" To Dominate Your Local Market...


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