Latest Marketing News

10 Free On-Demand Webinars Every Marketer Should Check Out

Tue, 30 Aug 2016 10:30:45 +0000

Everything in the digital marketing world seems to move at light speed. And like most things in life, just when you think you have it all figured out, everything changes. As a result, we marketers need to stay sharp, flexible and inspired. We need to make a concerted effort to stay on top of industry [...]

The post 10 Free On-Demand Webinars Every Marketer Should Check Out appeared first on Online Marketing Blog - TopRank®.

10 Must-Read Content Marketing Interviews with Major Brands and Industry Experts

Mon, 29 Aug 2016 11:35:28 +0000

Content Marketing continues to drive marketing strategy for many companies and yet, most companies don’t document that strategy. The result? Marketing departments are challenged to create a variety of compelling content on a consistent basis. Smart, creative and results-focused advice on content marketing that actually works is in high demand and I’m happy to say that over the [...]

The post 10 Must-Read Content Marketing Interviews with Major Brands and Industry Experts appeared first on Online Marketing Blog - TopRank®.

Winfluencer Marketing: How B2B Companies are Winning Hearts & Minds with Influencer Content

Fri, 26 Aug 2016 18:00:44 +0000

“Influencer Marketing is the practice of developing relationships with connected internal and industry experts to co-create content of mutual value to achieve measurable business goals.” – TopRank Marketing Influencer marketing has gained an enormous amount of popularity over the past few years but marketers still have lots of questions. How does influencer marketing work? Is [...]

The post Winfluencer Marketing: How B2B Companies are Winning Hearts & Minds with Influencer Content appeared first on Online Marketing Blog - TopRank®.

Online Marketing News: Email Workflow, Google Cracks Down, Influencer Marketing Fails

Fri, 26 Aug 2016 10:30:36 +0000



How to Optimize Your Email Production Workflow [Infographic]
This infographic takes a look at the email marketing production processes of over 900 marketers to help isolate helpful tips and tools to help optimize email marketing workflows. Helpful hints include the optimum production cycle, tips for strategy and goal setting, content creation, design and development. MarketingProfs

Google warns it will crack down on “intrusive interstitials” in January
Google has made another bold move on behalf of user experience -- cracking down on intrusive interstitials. The platform says that these ads are problematic on smaller screens, like mobile devices. Sites affected are those that show a pop-up, either immediately or after the user has been browsing content for a while, after the user has arrived from search results and those that show interstitials that users have to dismiss to access content, among others. Search Engine Land

Why Marketers Fail at Influencer Marketing (Report)
According to a recent report, the biggest struggle in measuring influencer marketing efforts is proving value. 28% of marketers say gathering data is a challenge, and 13% of marketers surveyed didn't know what metrics to track. However, over 60% of influencer marketers are tracking more than five metrics, including traffic to a specific web page and social shares. SocialTimes

Report: Video ads on Instagram are more common and getting longer
Marketing Land reports that a recently released report "presents mobile advertising trends on social media sites, and Instagram in particular. The report finds that one out of every four ads on Instagram is now a video ad. This coincides with Facebook’s effort to make “video ads” more broadly accessible to small businesses and in emerging markets." Marketing Land


Study: Programmatic Ads Lead To 55% Lift In Offline Sales
MediaPost reports findings from a recent Accordant Media study: "Overall, there was a 55% lift in offline sales when serving programmatic ads over a control group not served the ad, with 35% incremental conversions, meaning that over one third of conversions would not have occurred without the programmatic campaign." MediaPost

Facebook Is Letting Brands Build Slideshow Ads Right From Their Mobile Phones
According to AdAge, on Tuesday, Facebook launched tools for creating Slideshow Ads, "including the ability for marketers to create them right from their mobile Facebook pages. Slideshows are basically video ads, but use still images to string together a story." Ad Age

Twitter’s New Button Enables People to DM you Direct from your Website
On Wednesday, Twitter announced the latest tool in their arsenal to allow users to more efficiently connect with each other, and with brands -- a new button for websites that "enables site visitors to quickly and easily fire off a Twitter DM direct from the page," according to Social Media Today.

Apple Weighs iPhone Video Editing App in Renewed Push on Social
In an effort to integrate more social networking apps in their mobile products, Bloomberg reports: "Apple Inc., seeking to capitalize on the popularity of social networks, is developing a video sharing and editing application and is testing new related features for its iPhone and iPad operating systems." Bloomberg

YouTube prepares to expand beyond video with more social features
The video sharing platform YouTube is rumored to be adding new features that are out of the ordinary for the platform -- its new suite of features called Backstage that will "give subscribers new ways to interact with content creators, including through “rich replies,” which are comments that feature multimedia content, including photos and videos." ClickZ

What were your top online marketing news stories this week?

We'll be back next week with more online marketing news. Have something to share? Tweet us @toprank!

The post Online Marketing News: Email Workflow, Google Cracks Down, Influencer Marketing Fails appeared first on Online Marketing Blog - TopRank®.

Five hard-hitting tips for boosting online conversion rates

Fri, 26 Aug 2016 09:51:33 +0000

The web doesn’t have a traffic problem, but it has a conversion problem.

Supply & Demand: Making the Case for Less Content #UFX2016

Thu, 25 Aug 2016 16:32:42 +0000

The problem with most marketing teams isn’t a lack of ideas. It’s a lack of clarity and focus.” – Hana Abaza The meaning of the expression “less is more” is one that many content marketers are still struggling with. In an effort to capture the attention of busy and distracted consumers, they’re creating more content [...]

The post Supply & Demand: Making the Case for Less Content #UFX2016 appeared first on Online Marketing Blog - TopRank®.

When ABM & Content Collide: How to Build an Account-Based Content Strategy #UFX2016

Thu, 25 Aug 2016 09:30:38 +0000

Over the past few years, B2B marketers have been abuzz with the concept of Account-Based Marketing (ABM). It’s like some sort of futuristic concept was finally here and would be the solution that we all needed. But just like any other marketing tactic, it takes time to figure out how to approach it successfully. In [...]

The post When ABM & Content Collide: How to Build an Account-Based Content Strategy #UFX2016 appeared first on Online Marketing Blog - TopRank®.

Uncovering The Problem with Personalization in B2B Marketing #UFX2016

Wed, 24 Aug 2016 17:25:25 +0000

B2B marketers around the globe are all experiencing the same pain. That consistent pain is how to reach, engage, qualify and convert audiences into paying customers. We’ve all become acutely aware that more content isn’t always better. But now, we’re faced with an even harsher reality about B2B marketing which is that we somehow have [...]

The post Uncovering The Problem with Personalization in B2B Marketing #UFX2016 appeared first on Online Marketing Blog - TopRank®.

[eBook] How to Build Your B2B Marketing Empire From the Ground Up

Wed, 24 Aug 2016 10:30:04 +0000



Is your B2B marketing a skyscraper or a sandcastle?

It’s no fun to spend a day on the beach creating your dream house, only to have the tide wipe it out.

But if you were planning on moving in with your spouse and kids...well, that would be a problem.

It takes planning and strategy to build something that will stand the test of time. Right now, too many B2B marketers are building their empire--and betting the future of their business--on nothing but sand and water.

If your organization is building without a foundation, you’re not alone. We’ve all seen the stats: Nearly two thirds of B2B marketers have no documented content marketing strategy. So it’s not surprising only 30% say their efforts are effective. It’s time to develop a new blueprint for success.

To help marketers start breaking the sandcastle mindset, the team at TopRank Marketing has partnered with MarketingProfs to produce a new eBook, “How to Build Your B2B Marketing Empire from the Ground Up.”

The eBook is an introduction to the 10th annual MarketingProfs B2B Marketing Forum. In celebration of the forum’s “Build to Last” theme, it features advice from some Frank-Lloyd-Wright-caliber marketing architects.

In the eBook, you will learn how to build a B2B marketing strategy designed to stand the test of time:

  • The three fundamental questions a good strategy should answer
  • The elements of an unshakeable foundation
  • The ideal characteristics of your marketing team
  • How to build your career to last

And much more.

Take a peek at the eBook’s skyscraping insights with the quotes below, and share them with your own construction crew:


Michael Brenner: “Effective marketing programs focus on helping customers first.” tweet this

Andy Crestodina: “Decide what success looks like in Google Analytics and track that goal specifically.” tweet this

Doug Kessler: “Your B2B Marketing 'rebar' is a clear, compelling sense of who you are & the unique things you bring to the table.” tweet this

Chris Moody: “If your marketing strategy isn’t on paper (or digital), it isn’t happening.” tweet this

Jay Acunzo: “A willingness to break from ‘best practices’ and go craft on your own is an essential part of building a B2B marketing strategy.” tweet this

Scott Monty: “Without a doubt, one of the most important qualities for anyone in the marketing field is curiosity.” tweet this

Lee Odden: A successful career in B2B marketing requires: understanding what you want to achieve, honest assessment of your skills & a map for closing the gap.” tweet this

Mitch Joel: “Find team members who can make fast decisions, but take the time to nurture the right results.” tweet this

Jason Miller: Take a cue from KISS: Four unique team members sitting together, synced up beautifully to deliver a marketing experience.” tweet this

Jen Slaski: Hire people who are naturally passionate but instill the importance of asking, ‘What's our goal?’” tweet this

Ann Handley: “Build teams that try to understand what it’s really like in your customer’s world.” tweet this

Ready to break ground on a new B2B marketing empire? Join us at the 10th Annual MarketingProfs B2B Marketing Forum.

The post [eBook] How to Build Your B2B Marketing Empire From the Ground Up appeared first on Online Marketing Blog - TopRank®.

6 Ways Marketers Can Optimize Their LinkedIn Profile

Tue, 23 Aug 2016 10:30:45 +0000

With more than 450 million members worldwide, LinkedIn is the world’s largest professional network–and it’s growing every second. In fact, LinkedIn reports that people are signing up for the platform at a rate of two members per second. For many of us marketers, LinkedIn’s continued growth is no surprise. Not only is LinkedIn the place [...]

The post 6 Ways Marketers Can Optimize Their LinkedIn Profile appeared first on Online Marketing Blog - TopRank®.

How ‘Next Logical Product’ could trigger more email success

Tue, 23 Aug 2016 09:56:01 +0000

As consumers, we live in a real-time world. We have the technology to access the information we need, when and where we want it, and the "when" is usually "now."

Remarketing: wouldn’t they just come back anyway?

Mon, 22 Aug 2016 13:56:20 +0000

A new starter in Team SaleCycle recently asked me the following question… “Wouldn't they just come back anyway?”

Digital Marketing Spotlight: Amy Lamparske, Head of Social Media at 3M

Mon, 22 Aug 2016 10:00:19 +0000

Amy Lamparske

Amy Lamparske

One of the great benefits of social media is the dual effect of creating access to people of influence while helping individuals with expertise and points of view become influential themselves. One of my connections that serves as a great example of this is Amy Lamparske, Head of Global Social Media at 3M.

Local events and blogging undoubtedly created mutual awareness, but I didn't meet Amy in person until she was Director, Digital Marketing at Walmart and then again when she was Director, Digital and Social Media at General Mills. In her current role at 3M, I've been able to see Amy's thought leadership in action in situations ranging from being a keynote speaker at the first Brandwatch user conference to host of a Conference Board event on Social Media. Each time was a learning opportunity because Amy provides a view into enterprise social media marketing and advertising that is deep, insightful and fast moving. I'm not alone in this sentiment:

"Amy is a world class expert in social media strategy. She understands how to reach, influence and transform minds in the corporate setting and beyond. Genius and a fantastic execution partner!"
Kamal Manglani, currently Director at eBay

Amy has plenty of experience with large brand social media advertising, operations and governance, but I've chosen to focus on the topic of social media influencers. In this interview, Amy talks about how influencer marketing has had an impact on social social media marketing, how to activate influencers, scale influencer marketing in the enterprise and measures of success.

I believe in empowering small autonomous teams to plow through roadblocks and old school thinking.

You've worked for multiple global brands throughout your career, tell us what you’ve learned through your experiences?

Every company has so much potential in digital and social – it seems every executive leadership team sees the dollars and wants to embrace the opportunity. Change management and organizational readiness are the keys to driving transformation and enabling digital to thrive within large complex organizations. I’ve had some amazing sponsors throughout my career; a huge blessing that allowed me to have fun being a change agent - disrupting from the inside out. I’ve learned to be more patient and persistent while recognizing how best to influence, inspire and motivate others. I believe in empowering small autonomous teams to plow through roadblocks and old school thinking.

Brands don’t talk…People talk.

How are influencers, or how is influencer marketing changing your industry?

Early in my career, a close friend shared “brands don’t talk…people talk.” This remains true today – this space is about relationships not simply clicks. Plus, brands aren’t able to get as far as they once did with organic social. In terms of content creation, brands don’t need to be the experts anymore. What is shifting is we’re giving online influencers the ability, power and control to develop content on our behalf. Some large companies struggle with content creation while simply trying to remain relevant. It can be far more efficient and effective to go with a third party and look at their expertise, credibility and authority online.

Brands are partnering more and more with influencers to insert themselves, provide value or utility and share their stories. There’s tremendous value in speed to market activating the crowd. Buying behavior is shifting dramatically – we see an influencer publish content one day and the next thing we know, we are buying it. Influencers are growing trust, people relate to people like themselves, not always executives or celebrities.

How can brands best activate influencers to help share and promote brand content?

There are a lot of options for brands to partner and activate these days – technologies and solutions continue to sprout ongoing. I view partnerships both from a media standpoint as well as with customers to be a simple way to improve content performance. Demonstrate offline relationships online for transparency and reach purposes. Some brands still try to control the message and the way content is developed via influencers – the best approach is to provide appropriate direction from the start, and allow them to run with it. External ideas can be fresh and drive business growth in new ways. If you crowdsource content, embrace it and promote it even if it’s not 100% on brand.

You’ll want real friends online that have your back when negative sentiment comes knocking.

How can you scale influencer marketing at an organization?

Build an influencer or blogger network internally so the organization has a clear understanding and can tap their relationships on an ongoing basis. Ensure this isn’t simply paid influencer efforts – you’ll want real friends online that have your back when negative sentiment comes knocking.

With anything in social media, if you can’t scale it, don’t bother.

How do you know when its time to scale up with influencers?

We continue to grow within the B2B side of our organization. Some areas of the organization are new to working with influencers while other businesses have already built up relationships and programs. With anything in social media, if you can’t scale it, don’t bother. The idea is to provide something that is of huge value to be leveraged ongoing across the organization. Scale it yet be smart about how you make it relevant and customized for each individual influencer involved.

What are some of the most important measures of success for social influencer marketing?

Measures that drive business outcomes including: sales, stock performance, lead/demand generation, share of voice, enhanced sentiment breakdown and volume or mentions to influence the crowd.

I’ve seen brands invest too heavy on the paid side where it backfires eventually – brands need to balance.

Do you have any advice to share with other brand marketing executives when it comes to paid vs. relationship based influencer engagements? How do you decide?

It varies – if it’s something that simply makes sense for the brand and company to be involved with ongoing, true relationship based influencer engagements are the way to go. If you are looking to activate a chapter in your always-on book or align with a major tent pole event, product launch or seasonality; a blended approach is fine. I’ve seen brands invest too heavy on the paid side where it backfires eventually – brands need to balance this.

Now let’s play a little social network word association. After each platform, share the first thing or short reaction that comes to mind.

  • Facebook – Oldest yet most robust targeting
  • Vine – Short & sweet video
  • LinkedIn – B2B, requires real content marketing not simply snackable pieces
  • Periscope – Was pretty cool for six months
  • Twitter – When will you be bought? Partnership w/Google is good for SEO. Love you yet need you to be respected.
  • Google+ – Enhances SEO, good for brands w/reputation management issues, product could offer the world so much more coming from Google
  • Snapchat – Where everything is headed, wish I could just play here all day
  • YouTube – Oldie but goodie, will love you forever
  • Instagram – Requires high design, starting to provide analytics and better ads
  • Flickr –Old school photo sharing still kickin’

Thank you Amy!

You can find Amy on the social web at:
Twitter (@amylamparske)
LinkedIn (in/amylamparske)

The post Digital Marketing Spotlight: Amy Lamparske, Head of Social Media at 3M appeared first on Online Marketing Blog - TopRank®.

Online Marketing News: CEO Social Success, Influencers Love Instagram & Pinterest Video

Fri, 19 Aug 2016 10:30:37 +0000

content marketing and email marketing for lead generation


3 Things Every CEO Should Do to Succeed on Social Media [Infographic]
This new infographic from MDG Advertising illustrates three simple rules for CEOs on social media: Start with LinkedIn, pick a few networks outside of LinkedIn and stick with them, and avoid being boring. Why should CEOs be on social media in the first place? It gives the organization a human face, and it's a great way to positively impact a company's reputation. MDG Blog

Influencers: Instagram Is the Most Engaging Platform (Report)
A new report shows that 60% of influencers consider Instagram to be the most effective platform for engaging with their audiences, while only 18% said Facebook was the most engaging. The same study showed that 34% of influencers didn't think that brands had a realistic understanding of the costs of influencer marketing. SocialTimes

Pinterest Says It's Making a 'Bigger Bet on Video,' Debuts Promoted Videos
According to Ad Age, Pinterest "on Wednesday introduced Promoted Video ads, allowing users to expand its existing, animated Cinematic Pins to access a full auto-play video with sound. Brands can display six Buyable Pins beneath each video as it plays." Ad Age

How to Outperform Fortune 500 Brands on Instagram [Research]
Content Marketing Institute analyzed a year of Instagram content from Fortune 500 companies and found four key takeaways: The most engagement is between 10pm-3am Eastern for F500 brands, F500 companies are posting mainly on weekdays but Sundays see the most engagement, pre-editing photos to post on Instagram isn't a good idea and use hashtags and question marks rather than exclamation points. Content Marketing Institute

Marketers have high hopes for automated content
"In a poll conducted to accompany the ClickZ Intelligence Digital Trends 2016 report, nearly a quarter of respondents identified content marketing as the key trend for their company this year." However popular, ClickZ also found that the majority of companies surveyed didn't have a dedicated content marketing team. ClickZ

content marketing and email marketing for lead generation

3 Billion Shares: What We Learned from Analyzing the 1 Million Most Shared Articles from December 2015 to June 2016
Fractl and BuzzSumo paired up to analyze the 1 million most shared articles in the first six months of this year, and the results are enlightening. For example, Facebook accounts for 90.2% of social shares, and only 14 publishers averaged 5,000 or more shares per article. Fractl

Enterprise Marketing in 2016: Channel and Priority Trends
"Enterprise marketers say television advertising and social media are two of their top channel priorities this year, according to recent research from Clutch and R2i," Marketing Profs reports. 34% of marketers say increasing brand awareness is their top priority this year, and 32% cite building customer loyalty as their top priority. MarketingProfs

Blab shuts down its live video platform
Blab co-founder Shaan Puri announced late last week that they've closed the platform, citing "user churn was a problem because live video streams require a user’s complete attention. Puri says only about 10 percent of Blab’s userbase visited regularly." Marketing Land

Twitter Is Now Letting Brands Sponsor Its Emoji-Like Stickers
According to AdWeek, "In June, Twitter launched stickers that let users overlay searchable emojis and graphics on top of their photos. Now Pepsi is the first to launch a paid ad campaign using the visuals." However, it's not immediately clear how promoted stickers are sold. AdWeek

After redesigning Discover, Snapchat finds viewers grow but engagement drops
About two weeks after Snapchat launched their new Discover section, publishers are seeing an increase in overall viewers, but a drop in total views, completion rates and time spent per user. Publishers are also noticing that viewers are opening editions and only viewing the cover article, resulting in a 28% drop-off after the first snap vs. 13% prior to the redesign. Digiday

What were your top news stories this week?

I'll be back with my lovely co-host, Josh Nite, next week with more online marketing news. Have something to share? Tweet me @Tiffani_Allen or @toprank.

The post Online Marketing News: CEO Social Success, Influencers Love Instagram & Pinterest Video appeared first on Online Marketing Blog - TopRank®.

[eBook] Welcome to The 2016 Content Marketing Summer Games

Thu, 18 Aug 2016 10:30:01 +0000

Every year, thousands of high school students head to the track, pool, or stadium dreaming of greatness. Hundreds make it to college-level competition. A handful become pros. But when all’s said and done, just one athlete takes the gold. Likewise, content marketing has become a highly competitive landscape. Thousands of writers, brands, marketers and entrepreneurs [...]

The post [eBook] Welcome to The 2016 Content Marketing Summer Games appeared first on Online Marketing Blog - TopRank®.

20 Must-Have Content Marketing Tools for Writing Better Blog Posts

Wed, 17 Aug 2016 10:30:30 +0000

Fans of high culture rejoice. We have finally realized our potential as a species. We have reached the pinnacle of creative expression. That’s right. MacGyver is getting a reboot. For those of you born in the 90’s, MacGyver was a TV show starring Richard Dean Anderson and his amazing mullet: Breathtaking, isn’t it? MacGyver was [...]

The post 20 Must-Have Content Marketing Tools for Writing Better Blog Posts appeared first on Online Marketing Blog - TopRank®.

6 Tips for Increasing Facebook Organic Reach in an Age of Decline

Tue, 16 Aug 2016 10:30:16 +0000

In late June, Facebook announced they would be changing the News Feed algorithm to favor content from users’ friends and families, triggering a collective sigh (and maybe some choice words) among publishers, brands and marketers who rely on Facebook to boost brand awareness and generate referral traffic to their website and blog content. While Facebook [...]

The post 6 Tips for Increasing Facebook Organic Reach in an Age of Decline appeared first on Online Marketing Blog - TopRank®.

5 Magical Tactics for Repurposing B2B Marketing Content

Mon, 15 Aug 2016 11:22:59 +0000

Did you know, that on a daily basis, 16 to 20% of search queries on Google have never been seen before? With over 100 billion monthly queries, there are an incredible number of ways that people express their interests, wants and needs. At the same time, a study from CMI and MarketingProfs reports that 50% [...]

The post 5 Magical Tactics for Repurposing B2B Marketing Content appeared first on Online Marketing Blog - TopRank®.

Online Marketing News: Email Marketing CRO, Facebook Cripples Blockers & Twitter Video

Fri, 12 Aug 2016 10:30:07 +0000



5 Email Campaign Ideas to Help Increase Conversion Rates [Infographic]
HubSpot reports: "Why is email is the most powerful channel for lead nurturing? Because it's a one-on-one interaction, and it can be highly personalized based on where a lead is in the buyer's journey. In terms of engagement, research shows that lead nurturing emails beat out individual email blasts by far." HubSpot

Facebook Cripples Ad Blockers on Its Site, Gives Consumers New Control Over Ads
Facebook is making it easier for users to determine which ads they are served by allowing them to choose the ads they see based on brand and interest, and giving them the ability to opt out of ads from selected companies. For example, Facebook can tell a user if they're on a brand's email marketing list, and they'll be able to opt out of seeing those ads in the future. AdAge

Twitter Video Ads Deliver Recall, Receptivity (Study)
New research finds, among other things, "Twitter was the only platform where cognitive effort, or information processing, increased for video ads, on both desktop and mobile, and attention levels remained constant on Twitter whether users were watching organic or branded ad content," adding that mobile recall was "significantly higher." SocialTimes

B2B Data Management: Marketers' Top Goals and Challenges
New research from Openprise and Ascend2 shows that 72% of B2B marketers surveyed consider improving ROI measurability to be the most important part of a data management strategy, followed by 65% who said improving data quality was the most important part. Among top data challenges, marketers listed poor data use and accessibility (54%) and poor data quality (44%). MarketingProfs


Mobile Search Intensifies Duplicate Listing Challenge, Moz Local Attempts To Solve
According to MediaPost, "Moz Local on Tuesday released an update to its Duplicate Listing Dashboard that tracks more than one billion duplicate listings across the Web. The platform aims to provide an increasing amount of data and visibility into duplicate listings -- but more importantly, can either remove those duplicates or update changes to the listings through aggregators and partners." MediaPost

Facebook organic reach is down 52% for publishers’ Pages this year
Marketing Land reports that "From January 2016 through mid-July 2016, publishers’ Facebook Pages have experienced a 52-percent decline in organic reach." This decline, however dramatic, should function more as a catalyst for publishers to create more compelling, more engaging content like video, to increase visibility. Marketing Land

Facebook to websites: stop clickbait headlines -- or else
Publishers on Facebook that utilize clickbait headlines have been issued yet another blow from Facebook - and for good reason. Using a built-in filter that functions like a SPAM filter, Facebook will identify which posts are clickbait, and which pages or domains they came from. Links shared from those pages and domain will appear lower in the Facebook News Feed. CNN

Cision Release List of Top 100 Sites for Marketers
Keeping up with digital marketing can feel a lot like herding cats. Things are changing and evolving quickly in the digital sphere. In order to help digital marketers stay on top of their game, Cision released a list of the top 100 sites that are the best for "the latest news in marketing, PR and SEO," including the TopRank Marketing blog. Cision

What were your top online news stories this week?

I'll be back next week with more online marketing news! Have something to share? Tweet me @Tiffani_Allen or @toprank.

The post Online Marketing News: Email Marketing CRO, Facebook Cripples Blockers & Twitter Video appeared first on Online Marketing Blog - TopRank®.

Understanding the Impact of Artificial Intelligence on SEO

Thu, 11 Aug 2016 10:30:54 +0000

Artificial intelligence and machine learning sound like concepts from the future. In reality, it has been used by search engines for a decent amount of time now. Most people have probably heard of Google’s RankBrain by now, but if not, RankBrain is a machine learning artificial intelligence system. RankBrain came upon us quickly, and a [...]

The post Understanding the Impact of Artificial Intelligence on SEO appeared first on Online Marketing Blog - TopRank®.

How B2B Marketers Can Rise Above Roadblocks with Influencer Marketing

Wed, 10 Aug 2016 10:30:59 +0000

As the old joke goes, there are two seasons in my home state of Minnesota: Winter and Road Construction. Right now, we are smack in the middle of the latter. I’m a guy who doesn’t like pony-sized potholes on my streets. So I try to make peace with the endless lane changes, reroutes, and slow-downs. But [...]

The post How B2B Marketers Can Rise Above Roadblocks with Influencer Marketing appeared first on Online Marketing Blog - TopRank®.

9 Dos & Don’ts for Writing Compelling, Clickable Headlines to Draw in Your Audience

Tue, 09 Aug 2016 10:30:04 +0000

Well, hello there. I’m so glad you’ve stopped by the TopRank Marketing blog today. I’m pretty sure I know why you’re here — you’ve been searching high and low for the most adorable cat video of the day. Well, here it is: Okay. Okay. Just kidding. But I really do know why you’re here. You’re [...]

The post 9 Dos & Don’ts for Writing Compelling, Clickable Headlines to Draw in Your Audience appeared first on Online Marketing Blog - TopRank®.

Email deliverability is on the decline: report

Mon, 08 Aug 2016 16:51:23 +0000

Email deliverability is a critical part of email marketing strategy, but email marketers have seen deliverability rates decline according to a new report. Return ... read more

Content Marketing World Keynote Interview: John von Brachel, Bank of America

Mon, 08 Aug 2016 10:01:24 +0000

One of the most valuable resources for just about any company is the talent, expertise and insight from internal experts and executives, especially when it comes to content marketing. However, understanding the best practices and putting them into action within a large, complex organization is another thing entirely. That’s why we are fortunate to hear from Content [...]

The post Content Marketing World Keynote Interview: John von Brachel, Bank of America appeared first on Online Marketing Blog - TopRank®.

How to audaciously hit it off with consumers through email content

Thu, 04 Aug 2016 09:43:45 +0000

It’s probably no surprise to most that consumer confidence levels aren’t as high as they probably should be. When the GfK Consumer ... read more

What the Verizon/Yahoo deal means for the future of email marketing

Wed, 03 Aug 2016 16:47:26 +0000

Nobody was very surprised at the announcement that Verizon would buy Yahoo for $4.83 billion. It’s a very good deal for Verizon, ... read more

Take control of your email deliverability

Mon, 01 Aug 2016 17:03:10 +0000

It’s time for brands to take ownership and control over their own deliverability and here’s why. For as long as I’ve been ... read more

List-growth strategies that break through your acquisition barriers

Tue, 26 Jul 2016 15:03:20 +0000

Marketers struggle with list growth because of things like poor hygiene and subscriber quality. Tackling them can ensure that your emails go to the right places.

Six ways order confirmation emails can increase engagement

Mon, 25 Jul 2016 14:27:34 +0000

Customers love order confirmation emails, as they serve as a verification, a reminder, but also a proof of their recent order. How ... read more

Q&A: Tim Clark on NASCAR’s email marketing strategy

Mon, 18 Jul 2016 15:39:31 +0000

 In advance of his upcoming session at ClickZ Live San Francisco this August, we caught up with Tim Clark, managing director of ... read more

Benefits of Using Instagram

13 Jun 2013 01:47:31 Z

Many business owners are unfamiliar with the benefits of using Instagram. This mobile social platform makes it easy to share photos of everything related to a company. It can be used to showcase products, company events, employees, and behind-the-scenes activities....

How to Segregate Personal from Business Social Media Accounts

18 May 2013 01:20:25 Z

There is much confusion about how to segregate personal from business social media accounts. Much of the uncertainty stems around setting up Facebook pages, but many people also use social venues such as LinkedIn, Twitter, and Instagram. There are many...

Creating a Bullet Proof Marketing Strategy with OMDNA

13 May 2013 04:42:53 Z

Creating a bullet proof marketing strategy is essential for every business owner. In order to attract and retain customers, companies must develop a plan that aligns with their demographic market. To accomplish this necessitates having an understanding of the company's...

Understanding Lifetime Value of Customers

10 May 2013 03:20:37 Z

An essential aspect of marketing is understanding lifetime value of customers. Owners who take time to develop and maintain strong relationships can take their business to new heights with minimal expense. One of the greatest benefits of understanding lifetime value...

Why Video is Still Getting 70 Percent of All Internet Traffic

06 May 2013 23:42:03 Z

The topic of why video is still getting 70 percent of all Internet traffic was brought up in a recent mastermind meeting. Most people thought it was due to the popularity of YouTube, but videos can be published through many...

Hiring the Right SEO Company for Your Business

06 May 2013 22:19:01 Z

There is little doubt that hiring the right SEO company for your business can pay off handsomely. Skilled professionals can assess which online marketing strategies are best suited for your industry and overall goals. They can implement proven techniques to...

Building an Opt-In Email List

06 May 2013 22:01:13 Z

When it comes to building an opt-in email list, business owners ought to spend time developing a plan to ensure they maximize their efforts. As with all marketing endeavors there are some do's and don'ts that should be followed. One...

3 Cross Channel Marketing Tips

30 Apr 2013 00:02:36 Z

Cross channel marketing is one of the most powerful strategies business owners can use to maximize their online presence. Utilizing a variety of ad platforms, companies can tap into a larger base of consumers and expand brand recognition. Getting started...

How to Use Pinterest

24 Apr 2013 23:49:08 Z

Recently, there's been a lot of talk about how to use Pinterest to market a business. Many owners are uncertain of how this virtual bulletin board can be used to strengthen brand recognition or boost website traffic. Those who are...

LinkedIn Social Media Marketing

22 Feb 2013 06:12:45 Z

Regrettably, most business professionals aren't using LinkedIn social media marketing to the fullest. People tend to create their business profile, connect with colleagues, and leave it at that, but those who take the bull by the horns can reap many...

Twitter Vine

20 Feb 2013 21:13:14 Z

There's been a lot of talk about the launch of Twitter Vine mobile service that makes use of abbreviated videos. Just as Twitter abbreviates tweets, now users can integrate six second videos to showcase products and special events. Learning how...

Online Marketing Content

14 Jan 2013 23:52:41 Z

Everyone knows online marketing content is a necessary part of conducting business via the Internet. After all, search engines are designed to deliver websites containing the information searchers are looking for. Learning how to capitalize with online marketing content will...

Social Video Marketing

10 Jan 2013 20:58:22 Z

Business owners who take advantage of social video marketing can create a tremendous amount of brand buzz as long as videos are high quality and enjoyable to watch. Learning how to produce video ads and promote them in social networks...

Facebook Email Test

09 Jan 2013 21:24:39 Z

There is a lot of talk about the Facebook email test which was unveiled the end of December 2012. The experiment is aimed at generating new revenue for the popular social networking group by assessing a $1 fee to send...

Roofer Facebook Business Fanpage

04 Dec 2012 06:48:43 Z

Will Your Roofing Business SurviveThe Death of Traditional Marketing?Amazingly Simple "PROVEN SYSTEM" To Dominate Your Local Market...

 Get your Free Online Marketing Strategy Analysis Here!  Limited time offer.  Normally $497.
Limited Time Offer

Get your 





Normally $497!

Complete a short online questionnaire and we'll provide free professional guidance on what you can do to increase your business and your bottom line. 

Complete the Questionnaire Here 

There is no obligation! It will only take you 5-10 minutes to complete.

Find out how you can generate more leads and add more customers using online methods. 

This analysis is free for a limited time so take advantage of it today. Complete the short Questionnaire at our sister site, My Online Marketing Hub, using the following link: 

Some of our Clients



Cefas Laboratories

Jeyes Ltd

Johnston Publishing

Computer Futures

Microsoft Partner Network Member

Southview Design Landscaping Services

United Nations Environmental Protection

Warehouse Express

Free Consultation

Call Us!  
832 629-1044
for a free