Latest Marketing News

Online Marketing News: G+ Brands Stripped, The Mayor Has Returned, Facebook Gives You A Cut

Fri, 03 Jul 2015 09:45:53 +0000

The 75 Most Important Social Media Acronyms – Acronyms are a natural fit for social media networks. These platforms are based on short and snappy communication, so it makes sense for people to rely on abbreviations, especially for common phrases. Check out this infographic and see how many you know. Sprout Social Google+ Brand Posts Have [...]

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5 Impactful Digital Marketing Takeaways from MNSearch Summit

Thu, 02 Jul 2015 10:30:41 +0000

In order to be an effective digital marketer, it’s imperative that you understand the role that search plays in all of your marketing initiatives. The search landscape is quickly evolving and sometimes what you need is a helping hand from some industry experts to set you down the path to success. Amazingly, that is just [...]

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Engage More Customers By Becoming a Content Marketing Sommelier

Wed, 01 Jul 2015 10:30:49 +0000

A sommelier is known for having extensive knowledge about wines, and how to complement the sensory experience of each type with perfect food pairings. Many train for years in hopes of finally becoming a Master Sommelier. When embarking on a content marketing initiative, it’s important to know how to maximize the sensory experience of your [...]

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9 Step Social Media Audit for Improving LinkedIn Business Page Results

Tue, 30 Jun 2015 10:30:31 +0000

It’s undeniable that LinkedIn is leading the pack for professional social networks. In fact, more than half of all of the business in the world have created a business page on LinkedIn. With over 4 million business pages on LinkedIn, the competition for the attention of potential clients and job seekers is at an all-time [...]

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#CMWorld Infographic: 12 Marketing Box-Office Titans Share Tips For Creating Blockbuster Content Marketing

Mon, 29 Jun 2015 10:30:10 +0000

There’s a special kind of magic to behind-the-scenes photos from movie sets. You can see how a team of special effects wizards transforms a toy model into a spaceship hurtling towards an alien planet, or a lifeless doll into a skyscraper-climbing giant gorilla. Knowing how the trick is done somehow makes the finished product even [...]

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Web Analytics Tips: Getting More from Google Analytics with Jeff Sauer #MNSummit

Fri, 26 Jun 2015 19:10:40 +0000

Google Analytics is used by more than 10 million websites, but the majority of digital marketers and businesses are merely scratching the surface of what this powerful free tool can do. As Jeff Sauer says, “any report that is one click away in Google Analytics isn’t worth your time”. In his fascinating and super actionable [...]

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Silverpop’s Loren McDonald Discusses 4 Top Email Marketing Trends – #MNSummit

Fri, 26 Jun 2015 18:03:39 +0000

“Good morning Mumbai! Wait, I’m in Minnesota.” Loren McDonald, VP of Industry Relations for Silverpop has been on a worldwide tour travelling from India to London and finally here to the Midwest. Loren was not shy about admitting that he feels a bit like a fish out of water, he’s an email-marketing guy, surrounded by [...]

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Online Marketing News: Introduction From Instagram, DuckDuckGo Goes Past 10 Million, Pinterest Pins Partners

Fri, 26 Jun 2015 09:45:09 +0000

How to Utilize Social Media for Customer Acquisition – One of the biggest reasons we all do social media marketing is to find new customers for our products or services. Maybe it is the biggest reason. It comes before social customer service, because without finding customers in the first place, we’d have no one to serve. [...]

The post Online Marketing News: Introduction From Instagram, DuckDuckGo Goes Past 10 Million, Pinterest Pins Partners appeared first on Online Marketing Blog - TopRank®.

Connecting Firmly to the Cloud

Thu, 25 Jun 2015 07:30:00 -0400

The Salesforce Marketing Cloud Connections event has moved to New York City but may have left some of its magic behind in Indianapolis.

Content Marketing: 4 Tips for Creating B2B Content When You’re at a Loss for Words

Thu, 25 Jun 2015 10:30:59 +0000

Content marketing has rapidly become an essential piece of the B2B marketing puzzle. Buyers are more connected and more self-directed than ever before, and informative, engaging content is key to making sure your organization becomes part of the buyer journey. Creating a steady stream of quality content can be challenging for any marketer, but especially [...]

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Marketers Should Protect The Customer Journey

Wed, 24 Jun 2015 08:00:00 -0400

Today marketers can map the customer journey with an increasing amount of data and tools. But when they deliver that experience, they forget one fundamental thing: customer trust.

Joe Pulizzi (The Godfather) Discusses the Content Marketing Revolution #CMWorld

Wed, 24 Jun 2015 10:30:46 +0000

Without anyone accusing me of exaggerating, I can safely say that Joe Pulizzi is a bona fide content marketing visionary. Joe started using the term “content marketing” in 2001, long before the rest of the industry caught on to its potential. In the past decade and a half, Joe has firmly established his thought leadership [...]

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Blockbuster Content Marketing Success: Xerox Marketing VP Jeannine Rossignol #CMWorld

Tue, 23 Jun 2015 10:30:32 +0000

Everything is bigger on the silver screen: hopes and dreams, heroes and villains, successes and failures. Simple human drama can become mythical when projected onto a giant movie screen. We go to the movies to laugh, cry, and gasp along with our fellow moviegoers, all of us sitting in the dark together sharing the experience. It’s [...]

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Marketing Superstars Tell All: Measuring Content Marketing Box Office Success

Mon, 22 Jun 2015 10:30:56 +0000

“Show me the money. Show me the money!” – Jerry Maguire In the summer of 2010, the Internet was abuzz about the upcoming movie Scott Pilgrim Vs. the World. It was based on a comic book with a rabid cult following and directed by the indie darling behind Sean of the Dead and Hot Fuzz. When [...]

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Online Marketing News: Facebook Taking Time, More Moments, Google Unattributed

Fri, 19 Jun 2015 09:45:18 +0000

How to Improve Your Facebook’s Organic Reach [Infographic] – Since Facebook made the transition to pay-to-play, reports have shown consistent declines in organic reach for brands. A new infographic from Kissmetrics examines the problems brands are having on Facebook, and offers some possible solutions. Quick Sprout Facebook Taking Into Account Time Spent on Stories – The goal [...]

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Essential SEO Considerations For Any Website Migration

Thu, 18 Jun 2015 10:30:28 +0000

Sometimes implementing a website migration an essential part of doing business in a digital world. There are a variety of reasons why a company may choose to migrate from one site to another. Regardless of the reason, it’s important to remember that your website is your virtual calling card to prospective customers and sometimes a website migration [...]

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How to Create Oscar-Worthy Content Marketing: Ann Handley of MarketingProfs #CMWorld

Wed, 17 Jun 2015 10:45:07 +0000

My pal Ann Handley has made it her life’s work to, in her words, “wage war on mediocrity in content.” Her best-selling book, Everybody Writes, is a practical guide to writing the kind of content that truly engages an audience. As the Chief Content Officer of MarketingProfs (the world’s first Chief Content Officer, in fact), Ann [...]

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New Email Metric? Click-to-Smile

Wed, 17 Jun 2015 06:30:00 -0400

While happiness isn't a measurable KPI, sending people emails just to make them smile, rather than to drive sales, can be a powerful relationship marketing tool for brands.

Learn How to Land Your Content a Leading Role: Jay Acunzo of NextView Ventures #CMWorld

Tue, 16 Jun 2015 10:10:27 +0000

A talented movie director makes sure that actors give an authentic performance that will emotionally affect the intended audience. A good content marketing strategist has the same goal: authenticity that creates audience engagement. And just like a movie director, content marketers are expected to deliver on time, under budget, and follow up each hit with a [...]

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13 Experts Discuss Making Content Marketing the Star of Your Marketing

Mon, 15 Jun 2015 10:30:00 +0000

“Personality is the glitter that sends your little gleam across the footlights and the orchestra pit into that big black space where the audience is.” –Mae West We may not know the names of actors like Sylvester Stallone, Mel Gibson and Jon Heder if it were not for their breakout roles in movies like Rocky, [...]

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Online Marketing News: Less Filling Facebook, Organic Is Live & Well, Mobile Makes Modest Move

Fri, 12 Jun 2015 09:45:07 +0000

The Evolution of Twitter – Twitter which was launched way back in 2006 has definitely gone a long way eversince it was created. To date, there are more than 288 million users who are active in sharing and sending tweets in a day. In using Twitter, you can now share and read tweets anytime and anywhere. [...]

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Where Social Media and SEO Fit in Today’s Content Marketing Mix

Thu, 11 Jun 2015 10:01:08 +0000

Whether your role is in search, social media, marketing communications or PR, the importance of content marketing is unmistakable. Brand content budgets and participation are up with the vast majority of B2C and B2B marketers now using content marketing. The industry is coming together on best practices and organizations are evolving their structures to include [...]

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Enterprise Content Marketing Strategy: Ready, Set, Action! Carlos Abler of 3M #CMWorld

Wed, 10 Jun 2015 10:30:06 +0000

Long ago, I received the best business advice for accelerating performance: Find the smartest people in the industry and learn from them. Whether you’re a budding director with dreams of the big screen or the director of marketing charged with scaling content across the enterprise, finding the right people to learn from is essential. When it [...]

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Is It Smart Digital Marketing - Or Is It Creepy?

Tue, 09 Jun 2015 07:30:00 -0400

Cart abandonment emails have proven profitable for retailers, though sending emails referencing items that were simply viewed can be off-putting and crosses the line for many consumers.

Sweat the Small Stuff: Big Results Through Email Marketing Fundamentals

Mon, 08 Jun 2015 07:45:00 -0400

While big data is helpful to marketers, "little data," such as inbox placement rates and authentication results, often identifies problems faster for email marketers.

Facebook's PGP Email Encryption Will Anonymize Email

Mon, 01 Jun 2015 10:18:00 -0400

Facebook has announced a new encryption feature that will secure email data from both hackers and government interference.

Email: This Summer's Action-Packed Blockbuster

Wed, 27 May 2015 07:00:00 -0400

Just as superheroes need to know the villains' powers, marketers need data, which can be combined with things like video, and location-based and live content to create dynamic emails.

Honoring Your Email Program This Memorial Day Weekend

Mon, 18 May 2015 08:00:00 -0400

As retailers plan their sales for the upcoming holiday, what can they do to ensure relevant email marketing that doesn't seem to cheaply hop on the holiday bandwagon?

Just Add Data to Boost Your Email and Digital Marketing Performance

Mon, 11 May 2015 07:00:00 -0400

Using smart data in your email marketing efforts can help boost the performance of your campaigns.

Why Location-Based Emails Are So Important for Your Brand

Thu, 07 May 2015 13:30:00 -0400

Location-based email campaigns are on the rise, as brands realize that geographic personalization, which Millennials have come to expect, leads to stronger engagement.

Lessons From the High-Stakes World of Political Email

Thu, 07 May 2015 13:00:00 -0400

ClickZ recently spoke with the teams behind both Barack Obama's and Mitt Romney's presidential campaigns. Here's how email marketers can win inboxes like the political pros.

Email Strategy Changes Lives for Nonprofits

Thu, 07 May 2015 10:30:00 -0400

For most marketers, strategic email sends mean higher conversions and click-throughs, but in the nonprofit sector, the right content at the right time means more money for underprivileged Americans.

Adding the Wow Factor to an Email Strategy

Thu, 07 May 2015 09:30:00 -0400

Whether you are a newbie or a veteran to email marketing, these tips will help you streamline your strategy.

Building Consumer Loyalty With Email Rewards Programs

Thu, 07 May 2015 08:00:00 -0400

Tangible benefits and customized content are the pillars of a successful email rewards program.

Are Social Logins the Future of Segmentation?

Thu, 07 May 2015 08:00:00 -0400

Some websites have been slow to adopt social logins, but allowing users to sign in through social media can help email marketers target audience based on age, gender, and brand preferences.

5 Keys to Building a Quality Email List

Thu, 07 May 2015 08:00:00 -0400

When it comes to your email lists, quantity is good, but quality is better.

Are Your Subject Lines Strong Enough?

Wed, 06 May 2015 13:00:00 -0400

Tips for creating attention-grabbing subject lines in an email using keywords.

Rescue Your Sales With Cart Abandonment Emails

Wed, 06 May 2015 12:30:00 -0400

Almost seven out of 10 shopping carts get abandoned by consumers. Using cart abandonment emails effectively can help drive lost shoppers back to the checkout.

Brands Use GIFs to Make Their Emails Pop

Wed, 06 May 2015 11:30:00 -0400

As people's inboxes become fuller and fuller, brands like Dell, ASOS, and eBay Enterprise are standing out by including animated elements, like GIFs and videos, in their marketing emails.

6 Steps to Finding Your Personalization Sweet Spot

Wed, 06 May 2015 10:30:00 -0400

How to calculate the return on investment on email personalization efforts.

Nissan Simplifies Testing While Amping Up Segmentation

Wed, 06 May 2015 08:00:00 -0400

When Nissan's newsletter wasn't eliciting click-through or driving engagement, the brand launched a radical year-long testing strategy that measured ultra-specific KPIs.

Behavior-Triggered Email Campaigns Win and Keep Customers

Wed, 06 May 2015 08:00:00 -0400

A look at four behavior-triggered email campaigns that will provide value to your subscribers while increasing your revenue.

Missing Customers Aren't Always Lost: Winback Strategies for the MIA

Wed, 06 May 2015 08:00:00 -0400

ClickZ spoke with email marketing strategists from Office Depot and Black Lapel about best practices for engaging with customers who have stopped opening email.

Should Email Marketers Worry About IBM Verse?

Wed, 06 May 2015 07:45:00 -0400

Columnist Derek Harding takes a look at how IBM's latest offering might affect email marketers.

Less Is More: Simple Data Serves Killer Email Marketing

Tue, 05 May 2015 12:30:00 -0400

Though marketers have access to a wealth of consumer data, many of them leverage the most basic data sets, such as birthdays and purchase histories, for the best email campaigns.

Can Social Help Grow Email Campaigns - or Is It Vice Versa?

Tue, 05 May 2015 11:30:00 -0400

Many marketers have integrated their social and email campaigns, though industry experts are divided on whether social is actually useful in expanding an email campaign.

Strategic Experimentation Key to Success for LivingSocial and Refinery29

Tue, 05 May 2015 10:30:00 -0400

Lifestyle and flash-sale sites depend on daily email engagement for site traffic, so LivingSocial and Refinery29 rigorously test all content for optimal engagement.

How Friendly's Made BFFs Through Email

Tue, 05 May 2015 08:00:00 -0400

After renovating restaurants and holding subsequent reopening celebrations, Friendly's realized how much its emails resonate with the "BFFs" who receive them.

The Gmail Promotions Tab: To Game or Not to Game

Tue, 05 May 2015 08:00:00 -0400

The Gmail Promotions tab is a sore spot with many email marketers since it isolates branded content from a user's primary inbox. Is there any way out and should marketers even try?

8 Email Lessons in the Art of the Winback Campaign

Tue, 05 May 2015 08:00:00 -0400

Here are eight pointers to make sure you never have to say goodbye to a good customer.

3 Classic Email Metrics Revisited

Tue, 05 May 2015 07:45:00 -0400

Although email marketers have tons of data points at their disposal, sometimes the simplest metrics are still the best.

The State of Email Marketing Mergers and Acquisitions

Thu, 30 Apr 2015 07:00:00 -0400

The email marketing world continues to be shaken up by multiple mergers and acquisitions. What does this mean for the industry?

What’s Going on in the World of 'People-Based Marketing'?

Wed, 22 Apr 2015 06:00:00 -0400

The world of email marketing needs B2B intelligence, and the best email practitioners will look to powerhouse B2B companies to utilize their insights and tools.

Save the Date: 'One-Stop Digital' for Email Marketers

Tue, 21 Apr 2015 17:23:00 -0400

ClickZ is delighted to announce the latest topic in its Content Takeover series. Our next "One-Stop Digital" will be on all things email marketing and will take place from May 5 to 7, 2015.

Email Re-Engagement Programs: Advice From Frank Underwood

Mon, 20 Apr 2015 08:00:00 -0400

Frank Underwood from Netflix's "House of Cards" may be a ruthless politician, but he might also just have some words of wisdom for the email marketing industry.

Email as the Digital Workhorse in the Spotlight

Thu, 16 Apr 2015 07:00:00 -0400

Plus, seven killer stats that will never let you take email for granted again.

Cart Abandonment: 3 Disturbing Industry Statistics + 7 Tips for Successful Cart Reminders

Mon, 13 Apr 2015 07:00:00 -0400

Cart reminder programs, set up through email and other digital channels, can help increase conversions. Are you using this technique?

Facebook Ads and Email – A Chance for the Perfect Fit

Thu, 09 Apr 2015 18:00:00 -0400

By combining Facebook Ads with email addresses, automation, and predictive analytics, marketers can develop a strong social strategy.

Square Helps SMBs Track Sales With New Email Marketing Tool

Tue, 07 Apr 2015 14:11:02 -0400

The mobile payment brand expands its business to email marketing in an effort to help brick-and-mortar companies track in-store sales.

Benefits of Using Instagram

13 Jun 2013 01:47:31 Z

Many business owners are unfamiliar with the benefits of using Instagram. This mobile social platform makes it easy to share photos of everything related to a company. It can be used to showcase products, company events, employees, and behind-the-scenes activities....

How to Segregate Personal from Business Social Media Accounts

18 May 2013 01:20:25 Z

There is much confusion about how to segregate personal from business social media accounts. Much of the uncertainty stems around setting up Facebook pages, but many people also use social venues such as LinkedIn, Twitter, and Instagram. There are many...

Creating a Bullet Proof Marketing Strategy with OMDNA

13 May 2013 04:42:53 Z

Creating a bullet proof marketing strategy is essential for every business owner. In order to attract and retain customers, companies must develop a plan that aligns with their demographic market. To accomplish this necessitates having an understanding of the company's...

Understanding Lifetime Value of Customers

10 May 2013 03:20:37 Z

An essential aspect of marketing is understanding lifetime value of customers. Owners who take time to develop and maintain strong relationships can take their business to new heights with minimal expense. One of the greatest benefits of understanding lifetime value...

Why Video is Still Getting 70 Percent of All Internet Traffic

06 May 2013 23:42:03 Z

The topic of why video is still getting 70 percent of all Internet traffic was brought up in a recent mastermind meeting. Most people thought it was due to the popularity of YouTube, but videos can be published through many...

Hiring the Right SEO Company for Your Business

06 May 2013 22:19:01 Z

There is little doubt that hiring the right SEO company for your business can pay off handsomely. Skilled professionals can assess which online marketing strategies are best suited for your industry and overall goals. They can implement proven techniques to...

Building an Opt-In Email List

06 May 2013 22:01:13 Z

When it comes to building an opt-in email list, business owners ought to spend time developing a plan to ensure they maximize their efforts. As with all marketing endeavors there are some do's and don'ts that should be followed. One...

3 Cross Channel Marketing Tips

30 Apr 2013 00:02:36 Z

Cross channel marketing is one of the most powerful strategies business owners can use to maximize their online presence. Utilizing a variety of ad platforms, companies can tap into a larger base of consumers and expand brand recognition. Getting started...

How to Use Pinterest

24 Apr 2013 23:49:08 Z

Recently, there's been a lot of talk about how to use Pinterest to market a business. Many owners are uncertain of how this virtual bulletin board can be used to strengthen brand recognition or boost website traffic. Those who are...

LinkedIn Social Media Marketing

22 Feb 2013 06:12:45 Z

Regrettably, most business professionals aren't using LinkedIn social media marketing to the fullest. People tend to create their business profile, connect with colleagues, and leave it at that, but those who take the bull by the horns can reap many...

Twitter Vine

20 Feb 2013 21:13:14 Z

There's been a lot of talk about the launch of Twitter Vine mobile service that makes use of abbreviated videos. Just as Twitter abbreviates tweets, now users can integrate six second videos to showcase products and special events. Learning how...

Online Marketing Content

14 Jan 2013 23:52:41 Z

Everyone knows online marketing content is a necessary part of conducting business via the Internet. After all, search engines are designed to deliver websites containing the information searchers are looking for. Learning how to capitalize with online marketing content will...

Social Video Marketing

10 Jan 2013 20:58:22 Z

Business owners who take advantage of social video marketing can create a tremendous amount of brand buzz as long as videos are high quality and enjoyable to watch. Learning how to produce video ads and promote them in social networks...

Facebook Email Test

09 Jan 2013 21:24:39 Z

There is a lot of talk about the Facebook email test which was unveiled the end of December 2012. The experiment is aimed at generating new revenue for the popular social networking group by assessing a $1 fee to send...

Roofer Facebook Business Fanpage

04 Dec 2012 06:48:43 Z

Will Your Roofing Business SurviveThe Death of Traditional Marketing?Amazingly Simple "PROVEN SYSTEM" To Dominate Your Local Market...


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