Latest Marketing News

The B’s in B2B Are People Too – A More Human Approach to Business Marketing

Wed, 01 Oct 2014 11:20:56 +0000

Answering any question about what’s next in B2B marketing must involve the increasing attention on buyers as people vs. simply “business to business”. The human element of business marketing has attracted a lot of play in the B2B marketing conversation and rightly so. While there are many changes and trends to consider to stay ahead [...]

Burn Out or Burn Bright? 3 Essential Tips for Digital Marketers

Tue, 30 Sep 2014 10:50:26 +0000

Come Autumn, there’s nothing better than a good ‘ol campfire. It’s the season for crackly leaves, chilly Fall air, and marshmallows on a stick. A hot, well-tended fire during the chill is a joy indeed – and if you’ve ever sat around a bonfire, you probably know that it takes some skill to keep a good [...]

B2B Marketing Convergence: Disappearing Silos, B2C to B2B Mind-Meld, Inbound Outbound Mastery

Mon, 29 Sep 2014 14:28:26 +0000

My first experience with B2B Marketing in the digital marketing industry started as the worlds of Public Relations and SEO started to collide early in 2001. Our tiny agency won a media relations account for a $1 billion company in the high tech industry. What set us apart from all the other big PR shops was how [...]

Online Marketing News: Pinterest and Instagram Are Addictions, YouTube Most Converting, Facebook Gets Timely

Fri, 26 Sep 2014 10:45:24 +0000

SMBs Allocate More Budget to Social Than Other Channels - BIA/Kelsey’s new study shows that small and medium businesses now use social more than any other media platform for business purposes. ClickZ A Quarter of U.S. Teens use Twitter’s Vine [STUDY] - One in four (25 percent) of teenagers in the United States use Vine, [...]

"Come Back!" - The Abandoned Customer Basket

Fri, 26 Sep 2014 06:30:00 -0400

Marketing automation can be an effective tool in combating the problem of abandoned shopping carts. Use the technology to determine how you can increase conversion rates and drive sales.

Ruthless Pragmatism: Kevin Spacey’s Approach to Content Marketing

Wed, 24 Sep 2014 18:33:56 +0000

In case you missed it, the ‘ruthless pragmatism’ approach to politics of House of Cards’ Frank Underwood has stretched far beyond Capitol Hill to the world of content marketing. With the lessons learned about the changing media landscape, Kevin Spacey, Underwood’s real-life actor alter-ego, is becoming influential in Marketing as well as Hollywood. The success of House of [...]

How to Get Executive Buy-In for Your B2B Influencer Marketing Program

Wed, 24 Sep 2014 12:47:29 +0000

Increasing numbers of marketers are enthusiastic about the power of influencer marketing – and not just in the B2C marketing world. B2B marketers are also discovering that influencer marketing goes beyond things like asking bloggers to vouch for their products on Twitter in return for a free sample. Professionals with clout are engaged in active digital [...]

31 Predictions on the Future of B2B Marketing

Tue, 23 Sep 2014 12:22:54 +0000

Precognitive Marketing, neural interfaces to marketing dashboards, Google cranial implants – is this science fiction or is it the future of B2B marketing? Maybe a bit of both! These and many more insights (of the predictive and practical kind) can be found in our latest eBook, The Future of B2B Marketing as part of our [...]

3 Events on the Future of B2B Marketing, Digital Public Relations & Social Media

Mon, 22 Sep 2014 13:59:20 +0000

As we enter the 4th quarter of 2014, many marketers will be focusing on what’s next for the coming year. While most marketing planning for 2014 has “officially” occurred by now, let’s face it: things change fast in the digital marketing and PR world. Interest in the topics like the future of B2B marketing, Digital [...]

Online Marketing News: Unpopular Is Less Popular On Social, C-Suite Doesn’t Get Digital, Facebook For The Media

Fri, 19 Sep 2014 10:45:44 +0000

Social Networking Accounts For (at Least) 28% of All Media Time Spent Online [STUDY] - Internet users now spend a daily average of 6.09 hours on online media, and more than one full quarter of all that time that is used by social networking on platforms such as Facebook, Twitter, Snapchat and Instagram, reveals a [...]

How to Make B2B Marketing Stories Bigger With Social Media Microcontent

Wed, 17 Sep 2014 11:03:05 +0000

Storytelling is a fundamentally human experience. We love to tell stories, ranging from whimsical fantasy to tense political thrillers. Some psychologists believe storytelling is actually necessary for human survival — we are hard-wired to respond to compelling narratives. Storytelling is frequently cited as a best practice for content marketers, but what happens when your publishing [...]

A Writer’s Guide: Calls to Action – Tips Inspired by Tweets from Content Marketing World

Tue, 16 Sep 2014 02:51:20 +0000

Note from Lee: Please welcome Andy Thomson from TopRank in his first post to Online Marketing Blog: In managing the content marketing for a brand, you have to focus on the bottom line. You have to push sales to help you reach growth goals for the business. But in reality, most people who encounter your brand [...]

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content – Interview with Ann Handley

Mon, 15 Sep 2014 14:18:48 +0000

The bell has rung and class is in session. The topic? Creating content. In particular, ridiculously good content. Your professor for this essential business skill is none other than Ann Handley, Chief Content Officer of MarketingProfs, the largest marketing community on the web. During the incredibly busy week that was Content Marketing World, Ann took the time to exceed [...]

Email Newsletters: Work Smarter, Not Harder

Mon, 15 Sep 2014 08:00:00 -0400

Email newsletters are a great way to get your content marketing efforts out to the public. Here are three tips for cutting down the time it takes to produce an email newsletter.

Online Marketing News: Most Popular Acronyms LOL, Most Social Isn’t Engaging, Twitter CEO Does Some Explaining

Fri, 12 Sep 2014 10:45:50 +0000

Twitter ‘Buy’ Button Launches (Alongside New Twitter Commerce T&Cs) - We’ve been tracking the rumours for a while and now, finally, Twitter’s ‘Buy’ button has launched, and with it some new Twitter commerce terms and conditions. AllTwitter Display Grabs Larger Share of Rapidly Growing Global Mobile Ad Spend - Global mobile advertising revenues almost doubled [...]

Creating Content That Drives Revenue: Jason Miller and Shafqat Islam

Thu, 11 Sep 2014 21:26:40 +0000

It’s another packed house in the ROI track with LinkedIn’s Jason Miller and NewsCred’s Shafqat Islam taking the stage after Shane Snow’s inspiring session. The duo did not disappoint. When it was over, the gentleman seated behind me said, “that was the best presentation I’ve seen yet.” The gentleman next to him concurred. Shafqat kicked [...]

Three Stories That Will Help Content Marketers Win With Storytelling

Thu, 11 Sep 2014 14:30:39 +0000

Back in August of ’13, Contently co-founder Shane Snow wrote the following in a LinkedIn Influencer post: “Every few minutes, a new buzzword rips through the business world, skids, gets a few books written on it, and ends up in a pile of tired terms next to ‘synergy.’ Today, one of the biggest corporate buzzwords [...]

What Is an ESP?

Thu, 11 Sep 2014 06:30:00 -0400

Will the email marketing ecosystem go the way of the automobile industry and see further consolidation? Are email marketers ready for the era of the marketing cloud?

TopRank’s Lee Odden Tackles Influencer Marketing in 5 Simple Steps

Wed, 10 Sep 2014 11:28:11 +0000

At the largest content marketing conference in the world, over 2,500 attendees from 50+ countries converged on Cleveland, Ohio this week to learn about all things content marketing. Our agency, TopRank Online Marketing, has been involved with CMWorld since day one: presenting every year for the past 4 years as well as helping to market [...]

5 Ways to Optimize Your Content Marketing World Experience

Mon, 08 Sep 2014 11:04:22 +0000

Content Marketing World is here! Over 2,500 attendees from over 50 countries have invaded Cleveland for the biggest, baddest and best content marketing conference on the planet. With nearly 200 speakers, including a keynote from famed actor, director and producer Kevin Spacey, there’s a lot to look forward to. Multiple tracks of sessions to attend, networking [...]

Online Marketing News: Bing Gets Conversational, LinkedIn Gets Transparent, YouTube Wins Popularity Contest

Fri, 05 Sep 2014 10:45:06 +0000

10 Reasons Why Social Media is Good for Business [INFOGRAPHIC] - Some say social doesn’t make business sense.  Those folks are wrong. This infographic covers 10 reasons why social is good for business and why you should be doing it too.  AllTwitter Bing Launches Conversational Search - In its continued drive to build a search [...]

Actionable Content Marketing – Interview with Heidi Cohen

Thu, 04 Sep 2014 15:49:28 +0000

Whether you’ve been in the digital and content marketing game for just a few years, or since before the expression “content marketing” was popular, the tools exist for bright minds to create a brand and communicate their thought leadership. Powered with experience, great ideas and a passion for knowledge attainment and sharing, people like Heidi [...]

Content and Influencer Marketing is A Powerful Way to Grow Your Business

Wed, 03 Sep 2014 12:36:29 +0000

A never ending stream of high quality content simply isn’t sustainable for most organizations. But what if Marketers could tap into a rich source of content optimized for engagement, sharing and action? This is the promise of co-created content and participation marketing. Not limited to influencers, participation marketing is to partner with others to create [...]

Do Not Reply to This Email

Mon, 01 Sep 2014 06:00:00 -0400

A few tips for alerting readers in a friendly, rather than militant, way that you don't monitor certain email addresses.

4 Ways to Keep Your Email Marketing Alive

Thu, 21 Aug 2014 08:00:00 -0400

Although many have said email is dying, there are just as many who insist it's here to stay. Here are four ways you can keep your email marketing campaigns fresh and effective.

Locating Your Customers in the Multi-Channel Maze

Mon, 18 Aug 2014 07:30:00 -0400

As customers increasingly diversify where they are opening emails, spending time online, and making purchases, it's harder for marketers to keep track of them. How can we maintain personalization in the multi-channel space?

The Best and Worst Words to Use in Subject Lines – New Research

Mon, 18 Aug 2014 06:30:00 -0400

This guest post from Abigail Boswell provides new research on subject lines, courtesy of Touchstone, a new tool from Alchemy Worx.

Don’t Just "Bolt on" Email

Mon, 11 Aug 2014 06:30:00 -0400

Your email marketing strategy shouldn't be an afterthought. It should be planned and executed in the same way as other channels in order to achieve a successful overall marketing strategy.

StrongView Leads the Way for Email Marketers

Mon, 04 Aug 2014 11:00:00 -0400

After analyzing nine of the top email marketing vendors in its most recent Wave, Forrester Research found StrongView to be the strongest.

Email Benchmarks: Highest Open Rate in Years – Again! But All Is Not Rosy...

Mon, 04 Aug 2014 06:00:00 -0400

While 2014 saw the highest average email open rates in several years, the year also saw historic lows for both click-through rates and click-to-open rates. How should marketers respond to this data?

Building Effective Measurement Models

Wed, 30 Jul 2014 07:00:00 -0400

When deciding which measurement models to use, consider adopting aspects of the study of correlation, which may allow you to discover connections that may challenge your thinking on the critical drivers for your business.

To Trigger or Target; That Is the Question

Tue, 29 Jul 2014 07:00:00 -0400

A successful email marketing campaign needs to incorporate both triggered and targeted emails. However, since targeted emails will most likely have a greater impact over time, that is where marketers should focus most of their attention.

Inactive Email Addresses: To Mail, Not to Mail…or Something Else?

Mon, 21 Jul 2014 07:00:00 -0400

If handled correctly, "inactives" still have the potential to convert and produce revenue. How can marketers best reconnect with these inactive email addresses?

Survey Says: Automated Emails Outperform Manual Counterparts

Wed, 16 Jul 2014 06:30:00 -0400

A new study shows that automated email messages achieve higher open and click-through rates than their manual counterparts. With that in mind, it's time for all marketing teams to employ an automated approach.

When Lifecycle Messaging Goes All Wrong

Mon, 14 Jul 2014 07:00:00 -0400

As an email marketer, you can't live by the "set it and forget it" mindset. You must instead monitor the emails you send to your consumers and understand their impact.

A Half-Dozen Email Marketing Influencers You Should Be Reading

Mon, 07 Jul 2014 06:00:00 -0400

As an email marketer, it's important to stay up to date with the latest in the industry. These six influencers can help you do just that.

Can Email Marketing Still Engage Your Customers?

Thu, 03 Jul 2014 18:00:00 -0400

Email is still alive and well in the marketing world, but what can you do as a marketer to ensure your emails are engaging consumers today?

Email Marketers Need to Do More to Nurture Leads [Study]

Mon, 30 Jun 2014 11:00:00 -0400

A joint report from Bizo and Oracle Marketing Cloud shows email marketing isn’t enough when it comes to nurturing leads and suggests marketers should develop multi-channel strategies instead.

Microsoft-Owned Outlook Expands Ad Presence to Hong Kong

Tue, 24 Jun 2014 15:31:58 -0400

Advertising on Outlook.com is now available in Hong Kong, in addition to the existing seven markets in Asia-Pacific.

2 Industry Organizations Every Email Marketer Should Join

Mon, 23 Jun 2014 07:00:00 -0400

A look at two organizations that will help email marketers stay connected and involved in the email marketing community.

The Lost Art of Measuring an Impression

Mon, 16 Jun 2014 07:30:00 -0400

As email marketing changes and matures, the old ways of measuring impressions don't always account for today's customers' actions. So how can we correctly measure the value of an email?

CASL’s Impact on Email Marketers

Mon, 09 Jun 2014 07:00:00 -0400

This guest post from Matt Vernhout explores the impact Canada's anti-spam legislation will have on email marketers, and offers tips for how to prepare for the upcoming changes.

Responsive Design and Coding for Non-Techies

Thu, 29 May 2014 06:00:00 -0400

Responsive email design and coding are here to stay. Whether you're a marketer, a designer, or a coder, increasing your responsive design and coding knowledge will serve you well in the future.

Defining Success for Email Programs

Mon, 19 May 2014 08:00:00 -0400

There are different ways to define success for email marketing campaigns, but what do they all mean, and which is the best for your company?

Strategic Testing: Tips for Success and Sources of Inspiration

Mon, 12 May 2014 07:00:00 -0400

Testing is extremely important for a successful email campaign, so here are some tips to make sure you're testing in the right ways.

Oracle Outlines Vision for Marketing Cloud

Fri, 02 May 2014 09:00:00 -0400

After buying four marketing-related companies in less than 18 months, Oracle president Mark Hurd outlined the company's vision for an integrated Marketing Cloud product line.

Which Came First, Your Email Content or Your Segment?

Mon, 21 Apr 2014 08:00:00 -0400

The audience and content conundrum can be very chicken and egg for many brands, especially their email marketers.

Triggered Email Messages: Keys to Success

Mon, 14 Apr 2014 07:00:00 -0400

Sending triggered email messages can be an extremely effective marketing strategy, as they have been shown to produce much higher open and click-through rates.

Happy 10th Birthday, Gmail!

Tue, 01 Apr 2014 11:00:00 -0400

Looking back on 10 years of Gmail, with a timeline of the biggest changes for consumers and marketers.

Tips for Designing E-mail for Google’s New Promotions Tab Grid View

Mon, 31 Mar 2014 07:30:00 -0400

The newest change to Google's Promotions tab introduces a grid view that ultilizes images to help users decide which emails they want to open and which they want to ignore.

7 Strategies to Optimize Your Email Marketing Campaign

Fri, 28 Mar 2014 08:30:00 -0400

Don't miss out on potential sales because you failed to optimize your mailings - here are seven strategies that will help you to get the most out of your email marketing campaigns.

3 Ways to Maximize Email Marketing Results This Year

Mon, 24 Mar 2014 06:30:00 -0400

Although the growth of social media and mobile marketing has caused some to question whether email marketing is still relevant, in fact email marketing remains an incredibly powerful and trusted communication vehicle.

Are You Over-Selling? Tips for Networking, Email, Websites, and Social Media Interactions

Mon, 17 Mar 2014 07:30:00 -0400

There's a fine line between engaging a potential customer and completely over-selling. The key to not over-selling lies in setting realistic goals for your efforts based on the channel and your relationship with the prospect.

Google Updates Gmail iOS App to Compete With Apple Mail

Fri, 07 Mar 2014 14:54:00 -0500

In an attempt to steal email client market share from Apple, Gmail messages on the updated iOS app will be pre-fetched and synced to improve user experience.

How I Learned to Stop Worrying and Love Prominent Email Unsubscribe Mechanisms

Mon, 03 Mar 2014 08:00:00 -0500

The email marketing world has been abuzz with the news of Gmail adding a prominent unsubscribe link to their emails - is this a good thing or a bad thing for marketers?

7 Facts About Responsive Email on Mobile You Need to Know in 2014

Thu, 27 Feb 2014 06:00:00 -0500

Responsive email is more than just another marketing trend. Mobile has changed the way we consume content and it's important as marketers that we make information easily accessible to consumers.

Facebook to Abandon Its Email Service in March

Tue, 25 Feb 2014 15:18:00 -0500

Facebook will retire its @facebook.com email service in March of this year. Instead, it will reroute Facebook emails to a user's primary email address.

Most Frequently Asked Email Questions

Mon, 24 Feb 2014 07:00:00 -0500

Here are five frequently asked questions about email marketing and the email channel along with helpful answers for those in the email marketing ecosystem.

Using Personalization to Boost Email Performance: 4 Tips for Success

Mon, 03 Feb 2014 08:00:00 -0500

There's a line between constructive and creepy, but when done correctly, email personalization can boost the performance of your email marketing campaigns.

Benefits of Using Instagram

13 Jun 2013 01:47:31 Z

Many business owners are unfamiliar with the benefits of using Instagram. This mobile social platform makes it easy to share photos of everything related to a company. It can be used to showcase products, company events, employees, and behind-the-scenes activities....

How to Segregate Personal from Business Social Media Accounts

18 May 2013 01:20:25 Z

There is much confusion about how to segregate personal from business social media accounts. Much of the uncertainty stems around setting up Facebook pages, but many people also use social venues such as LinkedIn, Twitter, and Instagram. There are many...

Creating a Bullet Proof Marketing Strategy with OMDNA

13 May 2013 04:42:53 Z

Creating a bullet proof marketing strategy is essential for every business owner. In order to attract and retain customers, companies must develop a plan that aligns with their demographic market. To accomplish this necessitates having an understanding of the company's...

Understanding Lifetime Value of Customers

10 May 2013 03:20:37 Z

An essential aspect of marketing is understanding lifetime value of customers. Owners who take time to develop and maintain strong relationships can take their business to new heights with minimal expense. One of the greatest benefits of understanding lifetime value...

Why Video is Still Getting 70 Percent of All Internet Traffic

06 May 2013 23:42:03 Z

The topic of why video is still getting 70 percent of all Internet traffic was brought up in a recent mastermind meeting. Most people thought it was due to the popularity of YouTube, but videos can be published through many...

Hiring the Right SEO Company for Your Business

06 May 2013 22:19:01 Z

There is little doubt that hiring the right SEO company for your business can pay off handsomely. Skilled professionals can assess which online marketing strategies are best suited for your industry and overall goals. They can implement proven techniques to...

Building an Opt-In Email List

06 May 2013 22:01:13 Z

When it comes to building an opt-in email list, business owners ought to spend time developing a plan to ensure they maximize their efforts. As with all marketing endeavors there are some do's and don'ts that should be followed. One...

3 Cross Channel Marketing Tips

30 Apr 2013 00:02:36 Z

Cross channel marketing is one of the most powerful strategies business owners can use to maximize their online presence. Utilizing a variety of ad platforms, companies can tap into a larger base of consumers and expand brand recognition. Getting started...

How to Use Pinterest

24 Apr 2013 23:49:08 Z

Recently, there's been a lot of talk about how to use Pinterest to market a business. Many owners are uncertain of how this virtual bulletin board can be used to strengthen brand recognition or boost website traffic. Those who are...

LinkedIn Social Media Marketing

22 Feb 2013 06:12:45 Z

Regrettably, most business professionals aren't using LinkedIn social media marketing to the fullest. People tend to create their business profile, connect with colleagues, and leave it at that, but those who take the bull by the horns can reap many...

Twitter Vine

20 Feb 2013 21:13:14 Z

There's been a lot of talk about the launch of Twitter Vine mobile service that makes use of abbreviated videos. Just as Twitter abbreviates tweets, now users can integrate six second videos to showcase products and special events. Learning how...

Online Marketing Content

14 Jan 2013 23:52:41 Z

Everyone knows online marketing content is a necessary part of conducting business via the Internet. After all, search engines are designed to deliver websites containing the information searchers are looking for. Learning how to capitalize with online marketing content will...

Social Video Marketing

10 Jan 2013 20:58:22 Z

Business owners who take advantage of social video marketing can create a tremendous amount of brand buzz as long as videos are high quality and enjoyable to watch. Learning how to produce video ads and promote them in social networks...

Facebook Email Test

09 Jan 2013 21:24:39 Z

There is a lot of talk about the Facebook email test which was unveiled the end of December 2012. The experiment is aimed at generating new revenue for the popular social networking group by assessing a $1 fee to send...

Roofer Facebook Business Fanpage

04 Dec 2012 06:48:43 Z

Will Your Roofing Business SurviveThe Death of Traditional Marketing?Amazingly Simple "PROVEN SYSTEM" To Dominate Your Local Market...


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