Latest Marketing News

Online Marketing News: Bing Dinged, Billions-o-Bots, Trending Tube

Fri, 26 Dec 2014 10:45:13 +0000

The Evolution Of SEO - Long before Google Penguin came along, there have been many changes in the world of search.  What once worked for ranking no longer does. Take a look back at search and optimization with a look at the evolution of SEO. Digital Information World Bing Dinged: Facebook Search Results Will No [...]

#9 Most Read Article of 2014: Tips for Designing Email for Google’s New Promotions Tab Grid View

Thu, 25 Dec 2014 09:00:00 -0500

The newest change to Google's Promotions tab introduces a grid view that ultilizes images to help users decide which emails they want to open and which they want to ignore.

Happy Holidays 2014 from @TopRank Online Marketing

Thu, 25 Dec 2014 11:00:42 +0000

From all of us at TopRank Online Marketing, we wish our community the Merriest Christmas, the Happiest Hanukah and the most wonderful Holiday Season! Click the image below to see this year’s Holiday card:       Gain a competitive advantage by subscribing to theTopRank® Online Marketing Newsletter. © Online Marketing Blog - TopRank®, 2014. [...]

The Gift of “Give to Get” in Social Media and Content Marketing

Wed, 24 Dec 2014 14:52:24 +0000

“Pay it forward”, “Good karma”, “Give to get”. There are many ways to express the notion of creating value for others before expecting something in return, but in the marketing world, such a perspective is contrary to the norm. Many marketers still gravitate towards another expression, “What’s in it for me?”, that guides much of their approach [...]

Marketing Prediction Overload: 200 Plus Digital Marketing Predictions for 2015

Tue, 23 Dec 2014 11:09:39 +0000

What’s around the corner for digital marketing in 2015? Answers to that question seems to be in abundance as we close out 2014 and look for affirmations of plans for the coming year. From social media to mobile to big data and predictive analytics, there are preparations, pontifications and predictions being advocated everywhere you look. I [...]

3 Reasons Why Your Content Marketing May Have Failed In 2014

Mon, 22 Dec 2014 15:47:07 +0000

Content marketing is a tactic that requires research, testing and then a strategy on how to proceed. A lot of businesses tried content marketing for the first time in 2014. Those who didn’t see the results they were looking for shouldn’t rush to throw in the towel. A Google search for the words ‘content marketing’ pulls [...]

Is Living Social Overly Dependent on Email?

Mon, 22 Dec 2014 06:00:00 -0500

Living Social says it that it might be too reliant on email - could this be possible in the daily deals industry, which seems to exist only because of the email channel?

Online Marketing News: Google Responds To Responsive, A Twitter Minute, Facebook Offers

Fri, 19 Dec 2014 10:45:24 +0000

A Twitter Minute - A minute isn’t that long, is it?  What can take place in just 1 minute?  Find out what goes down on Twitter in just 60 seconds. WhoIsHostingThis? Report: U.S. Mobile Search Spend Expected To Overtake Desktop Next Year - eMarketer’s lastest estimates encompass PPC and SEO spending on smartphones and tablets. Search Engine [...]

Global Content Marketing – Book Review

Thu, 18 Dec 2014 11:08:06 +0000

The opportunity to attract, engage and persuade  buyers through useful content extends to markets on a global scale. But the same rules about content that work at home may not work abroad. Nor the processes and team structures that many content marketing departments are used to. That’s why resources around content marketing from a global [...]

Social Media Content: Pros, Cons, Examples and Best Practices

Wed, 17 Dec 2014 13:06:19 +0000

Aside from your company website, social media content may be one of the most visible forms of content marketing that a brand can produce. When potential customers are seeking out information about your industry and your brand, they are most likely first visiting your website, then checking out your social channels. Content on social media [...]

A Marketer and a Journalist Walk Into a Bar: 5 Definitions of Brand Journalism

Tue, 16 Dec 2014 13:45:59 +0000

So … a marketer and a journalist walk into a bar. That could either be the start to a joke meant for somewhere other than this blog, or the beginning of a definition of the term ‘brand journalism.’ Let’s go with the latter. You may have heard the phrase ‘brand journalism’ tossed around, but what [...]

25 Women Who Rock Social Media – 2014

Mon, 15 Dec 2014 11:02:11 +0000

Today we’re celebrating the 5th and final version of the 25 Women Who Rock Social Media – 2014 edition from TopRank Online Marketing. Nearly 100 women have been recognized over the past 4 years and the feedback I’ve received has been amazing – just like the women featured on the lists. Publishing these posts has also [...]

Online Marketing News: Disney Is Tops, Slingshot Re-slung, Tumblr Gets Growing

Fri, 12 Dec 2014 10:45:02 +0000

SURVEY: If Users Are Forced to Choose Between Facebook and Twitter, Twitter Loses - The good news for Facebook in a recent survey by survey creator Survata is that if regular users of both social network were hypothetically forced to choose between keeping only Facebook or Twitter, every age group but one chose Facebook. The [...]

Influencer Outreach – 5 Ways to Fail

Thu, 11 Dec 2014 13:46:48 +0000

Content Marketing has dominated much of the conversation about marketing in the past 2 years and the popularity of influencer marketing is also on the rise. What could be better than a combination of both? The intersection of influencer marketing and co-creation for content marketing is an area we’ve been testing and implementing thoroughly over the [...]

How to Take Advantage of Gmail's Evolving User Experience

Wed, 10 Dec 2014 08:00:00 -0500

Although it's still invite-only, it's only a matter of time before Gmail's Inbox becomes the norm, so email marketers need to prepare themselves.

Content is not just a platform: Why I left journalism and joined TopRank Marketing

Wed, 10 Dec 2014 12:07:22 +0000

[Note from Lee: TopRank has made many advancements in the content marketing space over the past 5-6 years and that leadership has resulted in growth – including the addition of 15 new people to our team in the past 7 months.  Among those new faces is content marketing smartie, James Anderson, our new agency Director of Content Marketing. [...]

Our Top 10 Social Media Marketing Posts of 2014

Tue, 09 Dec 2014 10:47:21 +0000

It’s that time of year again – time for a round up of our top social media marketing posts for the year. 2014 was full of social media marketing changes ranging from major news feed visibility drops on Facebook to the sputtering of Google+. While often cited as difficult to measure, marketers are increasingly optimistic [...]

5 Essential Skills for Digital Marketing Consultants

Mon, 08 Dec 2014 15:19:08 +0000

Much of today’s digital marketing consulting is about data: goals, KPIs and performance metrics. Processes and technology also play a big part, serving as a point of differentiation for many digital marketing agencies and consultants. The consulting business can be a tricky one because not all business marketing problems are clearly defined and even fewer [...]

Cyber Monday Review: High-Frequency Programs From EssentialApparel.com and Keep

Mon, 08 Dec 2014 08:00:00 -0500

A look at how two brands managed their high-frequency Cyber Monday email campaigns. What do you think of their strategies?

Online Marketing News: Mobile Ranking Signals, CEOs Wasting Money, Social Customer Service

Fri, 05 Dec 2014 10:45:52 +0000

54% of Facebook Users Login Multiple Times Per Day (Twitter: 34%) - More than half of Facebook active users (54 percent) log into the social network more than once per day, compared to just over one third (34 percent) who do so on Twitter. AllTwitter Report: 66 Percent Of Email Opens On Mobile, Mostly iOS Devices [...]

6 Steps to an Optimized and Socialized Content Workflow

Thu, 04 Dec 2014 13:30:36 +0000

Digital marketing tactics have changed over the years but one thing has not – Customers are in the driver’s seat when it comes to the insights marketers need to deliver relevant, meaningful and useful content at the right time and the right place. To realize the benefits of customer insight requires an integrated approach – [...]

Content Marketing Best Practices Report: Creating a Culture of Content

Wed, 03 Dec 2014 11:03:29 +0000

Content at scale is something many business leaders anticipate, but few know how to implement with any measure of quality. As companies come to appreciate the role of content as an essential business function, there come a number of opportunities to lead the way towards developing a culture of content. Companies that evangelize and institutionalize [...]

The Difference Between Like and Love

Wed, 03 Dec 2014 06:00:00 -0500

While "likes" on social media may be nice, what marketers, and in turn social networks, really love, are key sources of first-party data: email addresses.

Hey, That Online Marketing Word Cloud Looks Really Familiar!

Tue, 02 Dec 2014 19:28:43 +0000

In 2008 I wrote a blog post listing top search marketing blogs, each with a Wordle visualization image I created that was embedded from Flickr. In that list was a word cloud for this, TopRank’s Online Marketing Blog. Apparently the image has been pretty popular as seen in gratuitous duplication from a search on Google above. Since [...]

Superhero or Zero Digital Marketing Agencies – How Can You Tell?

Mon, 01 Dec 2014 14:35:13 +0000

Today, everyone is a digital marketing expert online. Or so it seems. The ease of publishing content on blogs, social media and even mainstream business publications has created a wave of marketing experts, each proclaiming their superhero-ness. As companies need expertise to make sense of planning and implementation of modern digital marketing programs, how can you [...]

The 3 Stages of Holiday Email Love

Mon, 01 Dec 2014 06:00:00 -0500

Here are three steps to take to bring subscribers on board for a successful email marketing campaign this holiday season.

Launching a New Email Product to Your Existing List: A TJ Maxx Case Study

Mon, 24 Nov 2014 06:00:00 -0500

TJ Maxx's latest email campaign is a great example of how to entice existing subscribers to sign up for a new email program.

4 B2B Tips You Can’t Afford to Ignore This Holiday Season

Thu, 20 Nov 2014 06:00:00 -0500

Even B2B marketers shouldn't ignore the holidays, so here are four tips to ensure your seasonal marketing is the best it can be.

Dreaming of Your Holiday Email Campaign? Avoid These Mistakes

Thu, 13 Nov 2014 08:30:00 -0500

The holidays will be here before you know it, and these five tips can help ensure you have a successful holiday email campaign.

Google’s Inbox and What It Means for Email Marketers – Part 2

Thu, 13 Nov 2014 06:30:00 -0500

In the second part of this series on Google's newest email innovation, Google Inbox, email marketing experts weigh in on how the new product will affect marketers.

Abandonment = Opportunity: 5 Tips to Boost Remarketing Revenue

Wed, 12 Nov 2014 08:00:00 -0500

During the frantic gift-giving season, customers often leave their carts full without making a purchase. How can you use email marketing to bring these consumers back to your site to complete their purchases?

Relationships, Conversations, Listening, and Email Marketing

Mon, 10 Nov 2014 08:00:00 -0500

Email newsletters can be a great way to connect with prospects and customers and maintain relationships with them. What are the best ways to do this?

To Blast or Not to Blast?

Wed, 05 Nov 2014 06:30:00 -0500

The concept of email blasting divides email marketers like almost no other topic - how do you view an email blast?

Happy After Halloween: Let the Holiday Email Begin!

Mon, 03 Nov 2014 07:30:00 -0500

What can you do to make your holiday email marketing programs stand out from the crowd and really sparkle this season?

Trick or Treat – Google’s Inbox and What It Means for Email Marketers

Thu, 30 Oct 2014 07:30:00 -0400

This first part of a two-part column asks email experts what they think about Google's latest addition to the email ecosystem, and what it means for marketers.

Google Inbox Could Make It Easier to Ignore Email

Mon, 27 Oct 2014 09:00:00 -0400

As content marketers anticipate the widespread adoption of Google Inbox, they must also prepare to personalize content so that it doesn't get pushed aside.

Two Critical But Often Overlooked Email Marketing Metrics

Mon, 27 Oct 2014 07:00:00 -0400

Although they often don't get the attention they deserve, click reach and the ability to determine the value of an email address are valuable metrics to have in your email analytics strategy.

How the Key Trends in Marketing Play Out in Practice

Mon, 27 Oct 2014 06:30:00 -0400

The consolidation of the email ecosystem mirrors the trends in digital marketing as a whole, as seen in these five examples.

Google Inbox Moves Email Into a Mobile World

Wed, 22 Oct 2014 17:30:48 -0400

The new product hopes to make email more interactive by allowing users to group messages by subject and highlight important information while providing supplementary information based on message content.

"To Do Is to Dare," but It Doesn’t All Have to Be About Risk

Mon, 13 Oct 2014 08:00:00 -0400

Marketing fails will inevitably happen every once in a while, but if you take care to improve your data and your strategy, you can succeed more often.

11 Simple Changes That Would Improve This Email: Gentle Critique

Mon, 13 Oct 2014 07:00:00 -0400

This small business is attempting email marketing, but it has a lot of room for improvement. Can you apply any of these tips to your strategy?

What Subject Line?

Mon, 06 Oct 2014 07:30:00 -0400

While subject lines still play a role in convincing consumers to open your emails, there are other factors that marketers need to be aware of and start focusing on.

"Come Back!" - The Abandoned Customer Basket

Fri, 26 Sep 2014 06:30:00 -0400

Marketing automation can be an effective tool in combating the problem of abandoned shopping carts. Use the technology to determine how you can increase conversion rates and drive sales.

Email Newsletters: Work Smarter, Not Harder

Mon, 15 Sep 2014 08:00:00 -0400

Email newsletters are a great way to get your content marketing efforts out to the public. Here are three tips for cutting down the time it takes to produce an email newsletter.

What Is an ESP?

Thu, 11 Sep 2014 06:30:00 -0400

Will the email marketing ecosystem go the way of the automobile industry and see further consolidation? Are email marketers ready for the era of the marketing cloud?

Do Not Reply to This Email

Mon, 01 Sep 2014 06:00:00 -0400

A few tips for alerting readers in a friendly, rather than militant, way that you don't monitor certain email addresses.

4 Ways to Keep Your Email Marketing Alive

Thu, 21 Aug 2014 08:00:00 -0400

Although many have said email is dying, there are just as many who insist it's here to stay. Here are four ways you can keep your email marketing campaigns fresh and effective.

Locating Your Customers in the Multi-Channel Maze

Mon, 18 Aug 2014 07:30:00 -0400

As customers increasingly diversify where they are opening emails, spending time online, and making purchases, it's harder for marketers to keep track of them. How can we maintain personalization in the multi-channel space?

The Best and Worst Words to Use in Subject Lines – New Research

Mon, 18 Aug 2014 06:30:00 -0400

This guest post from Abigail Boswell provides new research on subject lines, courtesy of Touchstone, a new tool from Alchemy Worx.

Don’t Just "Bolt on" Email

Mon, 11 Aug 2014 06:30:00 -0400

Your email marketing strategy shouldn't be an afterthought. It should be planned and executed in the same way as other channels in order to achieve a successful overall marketing strategy.

StrongView Leads the Way for Email Marketers

Mon, 04 Aug 2014 11:00:00 -0400

After analyzing nine of the top email marketing vendors in its most recent Wave, Forrester Research found StrongView to be the strongest.

Email Benchmarks: Highest Open Rate in Years – Again! But All Is Not Rosy...

Mon, 04 Aug 2014 06:00:00 -0400

While 2014 saw the highest average email open rates in several years, the year also saw historic lows for both click-through rates and click-to-open rates. How should marketers respond to this data?

Building Effective Measurement Models

Wed, 30 Jul 2014 07:00:00 -0400

When deciding which measurement models to use, consider adopting aspects of the study of correlation, which may allow you to discover connections that may challenge your thinking on the critical drivers for your business.

To Trigger or Target; That Is the Question

Tue, 29 Jul 2014 07:00:00 -0400

A successful email marketing campaign needs to incorporate both triggered and targeted emails. However, since targeted emails will most likely have a greater impact over time, that is where marketers should focus most of their attention.

Inactive Email Addresses: To Mail, Not to Mail…or Something Else?

Mon, 21 Jul 2014 07:00:00 -0400

If handled correctly, "inactives" still have the potential to convert and produce revenue. How can marketers best reconnect with these inactive email addresses?

Survey Says: Automated Emails Outperform Manual Counterparts

Wed, 16 Jul 2014 06:30:00 -0400

A new study shows that automated email messages achieve higher open and click-through rates than their manual counterparts. With that in mind, it's time for all marketing teams to employ an automated approach.

When Lifecycle Messaging Goes All Wrong

Mon, 14 Jul 2014 07:00:00 -0400

As an email marketer, you can't live by the "set it and forget it" mindset. You must instead monitor the emails you send to your consumers and understand their impact.

A Half-Dozen Email Marketing Influencers You Should Be Reading

Mon, 07 Jul 2014 06:00:00 -0400

As an email marketer, it's important to stay up to date with the latest in the industry. These six influencers can help you do just that.

Can Email Marketing Still Engage Your Customers?

Thu, 03 Jul 2014 18:00:00 -0400

Email is still alive and well in the marketing world, but what can you do as a marketer to ensure your emails are engaging consumers today?

Benefits of Using Instagram

13 Jun 2013 01:47:31 Z

Many business owners are unfamiliar with the benefits of using Instagram. This mobile social platform makes it easy to share photos of everything related to a company. It can be used to showcase products, company events, employees, and behind-the-scenes activities....

How to Segregate Personal from Business Social Media Accounts

18 May 2013 01:20:25 Z

There is much confusion about how to segregate personal from business social media accounts. Much of the uncertainty stems around setting up Facebook pages, but many people also use social venues such as LinkedIn, Twitter, and Instagram. There are many...

Creating a Bullet Proof Marketing Strategy with OMDNA

13 May 2013 04:42:53 Z

Creating a bullet proof marketing strategy is essential for every business owner. In order to attract and retain customers, companies must develop a plan that aligns with their demographic market. To accomplish this necessitates having an understanding of the company's...

Understanding Lifetime Value of Customers

10 May 2013 03:20:37 Z

An essential aspect of marketing is understanding lifetime value of customers. Owners who take time to develop and maintain strong relationships can take their business to new heights with minimal expense. One of the greatest benefits of understanding lifetime value...

Why Video is Still Getting 70 Percent of All Internet Traffic

06 May 2013 23:42:03 Z

The topic of why video is still getting 70 percent of all Internet traffic was brought up in a recent mastermind meeting. Most people thought it was due to the popularity of YouTube, but videos can be published through many...

Hiring the Right SEO Company for Your Business

06 May 2013 22:19:01 Z

There is little doubt that hiring the right SEO company for your business can pay off handsomely. Skilled professionals can assess which online marketing strategies are best suited for your industry and overall goals. They can implement proven techniques to...

Building an Opt-In Email List

06 May 2013 22:01:13 Z

When it comes to building an opt-in email list, business owners ought to spend time developing a plan to ensure they maximize their efforts. As with all marketing endeavors there are some do's and don'ts that should be followed. One...

3 Cross Channel Marketing Tips

30 Apr 2013 00:02:36 Z

Cross channel marketing is one of the most powerful strategies business owners can use to maximize their online presence. Utilizing a variety of ad platforms, companies can tap into a larger base of consumers and expand brand recognition. Getting started...

How to Use Pinterest

24 Apr 2013 23:49:08 Z

Recently, there's been a lot of talk about how to use Pinterest to market a business. Many owners are uncertain of how this virtual bulletin board can be used to strengthen brand recognition or boost website traffic. Those who are...

LinkedIn Social Media Marketing

22 Feb 2013 06:12:45 Z

Regrettably, most business professionals aren't using LinkedIn social media marketing to the fullest. People tend to create their business profile, connect with colleagues, and leave it at that, but those who take the bull by the horns can reap many...

Twitter Vine

20 Feb 2013 21:13:14 Z

There's been a lot of talk about the launch of Twitter Vine mobile service that makes use of abbreviated videos. Just as Twitter abbreviates tweets, now users can integrate six second videos to showcase products and special events. Learning how...

Online Marketing Content

14 Jan 2013 23:52:41 Z

Everyone knows online marketing content is a necessary part of conducting business via the Internet. After all, search engines are designed to deliver websites containing the information searchers are looking for. Learning how to capitalize with online marketing content will...

Social Video Marketing

10 Jan 2013 20:58:22 Z

Business owners who take advantage of social video marketing can create a tremendous amount of brand buzz as long as videos are high quality and enjoyable to watch. Learning how to produce video ads and promote them in social networks...

Facebook Email Test

09 Jan 2013 21:24:39 Z

There is a lot of talk about the Facebook email test which was unveiled the end of December 2012. The experiment is aimed at generating new revenue for the popular social networking group by assessing a $1 fee to send...

Roofer Facebook Business Fanpage

04 Dec 2012 06:48:43 Z

Will Your Roofing Business SurviveThe Death of Traditional Marketing?Amazingly Simple "PROVEN SYSTEM" To Dominate Your Local Market...


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