Latest Marketing News

Online Marketing News: LinkedIn & Instagram Get The Message, 1 Billion Facebook, Google Penalizes Pop-Ups

Fri, 04 Sep 2015 09:45:40 +0000

United States Of Emoji – The Most Popular Emoji in Each State [Infographic] – Which emoji does each state use more than others? SwiftKey put together an interactive infographic that allows you to see which emojis are used more or less in each state and compare your state to any other. SwiftKey Instagram Direct Messaging Features Get [...]

The post Online Marketing News: LinkedIn & Instagram Get The Message, 1 Billion Facebook, Google Penalizes Pop-Ups appeared first on Online Marketing Blog - TopRank®.

Influencer Marketing: Should You Pursue High Profile or Socially Authoritative Brand Advocates?

Thu, 03 Sep 2015 10:30:18 +0000

We’ve been talking a lot about influencers lately – and with good reason. The right mix of thought leaders and valuable content can catapult any integrated marketing campaign into vast new heights and audiences. Finding and connecting with those ideal influencers, however, has always been the challenge. While there are multiple discovery tools available for [...]

The post Influencer Marketing: Should You Pursue High Profile or Socially Authoritative Brand Advocates? appeared first on Online Marketing Blog - TopRank®.

Digital Marketing Spotlight: Jeff Marcoux, CMO Lead at Microsoft

Wed, 02 Sep 2015 10:00:26 +0000

What is predictive marketing and what are the future marketing technologies we should be paying attention to? To answer those questions and more, I am happy to share the next in our series of digital marketer interviews featuring Jeff Marcoux (@jeffmarcoux), CMO Lead, Worldwide Enterprise Marketing at Microsoft. In Jeff’s role at Microsoft, he has driven cross product [...]

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3 Ways to Measure the Value of Your Social Media Marketing Program

Tue, 01 Sep 2015 10:30:50 +0000

Inherently knowing that there is value in social media marketing and being equipped to show value are two different things. Social media provides a unique and often-challenging opportunity to connect one-on-one with customers, prospects and fans of your business. However, only 42% of marketers feel that they are able to accurately measure the value of [...]

The post 3 Ways to Measure the Value of Your Social Media Marketing Program appeared first on Online Marketing Blog - TopRank®.

How to Improve Influencer Engagement? Avoid These 50 Fails

Mon, 31 Aug 2015 10:00:13 +0000

Brands: Stop Doing These Things! Influencer Marketing is hot and that means the value of influencer relationships is higher than ever. Working hard to romance in-demand experts to collaborate, co-create and even advocate can be a substantial investment. The mutual benefit from these long term relationships can mean anything from hugely successful marketing programs for [...]

The post How to Improve Influencer Engagement? Avoid These 50 Fails appeared first on Online Marketing Blog - TopRank®.

Online Marketing News: Facebook Gets An Assistant, Tweets Show In Search, Native Beats The Rest

Fri, 28 Aug 2015 09:45:55 +0000

The Big Content Spend: How & Where Are Brands Placing Their Content Budgets [Infographic] – In this infographic, we’re taking a look at just how big of an investment companies are putting into content marketing this year. What kinds of brands believe in content, and invest in it as a major form of marketing? What kind of [...]

The post Online Marketing News: Facebook Gets An Assistant, Tweets Show In Search, Native Beats The Rest appeared first on Online Marketing Blog - TopRank®.

Book Review & Interview: Content Inc. by Joe Pulizzi

Thu, 27 Aug 2015 10:30:19 +0000

The Godfather of Content Marketing has struck gold again. Content Marketing Institute founder Joe Pulizzi has a new book that will hit shelves and Amazon carts this September. His newest book, Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses is a delightful blend of inspiration from Joe’s personal [...]

The post Book Review & Interview: Content Inc. by Joe Pulizzi appeared first on Online Marketing Blog - TopRank®.

3 Examples of How Partnering with Influencers on Content Creates a Winning Combination

Wed, 26 Aug 2015 10:30:42 +0000

“Influencer Marketing” is a phrase that has gained momentum over the past few years. It seems that everywhere you turn, marketers are telling you that you need to incorporate influencers as part of your integrated digital marketing strategy. But the question is, does it really work? Many companies may not have the staff or resources [...]

The post 3 Examples of How Partnering with Influencers on Content Creates a Winning Combination appeared first on Online Marketing Blog - TopRank®.

How 3 Mega E-Commerce Websites Approach Title Tag & Meta Description Optimization

Tue, 25 Aug 2015 10:30:09 +0000

Here’s a test: Google “fairy wings” right now. Your job is to quickly find which result will sell you a set of glitter fairy wings and preferably include free shipping. Now that you’ve begun your search, how do you know which result will bring you to the most qualified products? One way is to visually [...]

The post How 3 Mega E-Commerce Websites Approach Title Tag & Meta Description Optimization appeared first on Online Marketing Blog - TopRank®.

The Future of Content Marketing: Integration, Optimization and Participation

Mon, 24 Aug 2015 10:30:38 +0000

In 2015 the world celebrated the 126th birthday of Paris’ iconic Eiffel Tower. This important piece of history is comprised of over 18,000 individual pieces and was built by nearly 300 people participating in the project. Developing content for content marketing programs can be approached with a similarly participative framework and in a way that satisfies some [...]

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Online Marketing News: Less Are LOLing, Move Over Non-Mobile-Friendly, LinkedIn Gets Lookedup

Fri, 21 Aug 2015 09:45:53 +0000

Engage Your Instagram Following with the Right Content [Infographic] – If you focus on one social channel in 2015 it better be Instagram. With over 300 million active users and 3x more engagement than Twitter, it offers the richest opportunity for exposure and conversation around your brand. Learn how you can engage your Instagram audience from [...]

The post Online Marketing News: Less Are LOLing, Move Over Non-Mobile-Friendly, LinkedIn Gets Lookedup appeared first on Online Marketing Blog - TopRank®.

25 Inspiring & Actionable Content Marketing Tips For (Almost) Any Situation

Thu, 20 Aug 2015 10:30:31 +0000

The dreaded content marketing rut, we’ve all been there. Everyone from copywriter to CMO has experienced content marketing fatigue at one point or another. Sometimes it feels like no matter how hard you try you can’t quite seem to: Create enough content Get the engagement you need Find interesting ways to innovate Don’t worry, you’re [...]

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Digital Marketing Spotlight: Tami Cannizzaro, Senior Director at eBay

Wed, 19 Aug 2015 12:54:58 +0000

Today we begin a new series of interviews with digital marketing professionals from the front lines of marketing to executives in the C-Suite. Our goal? To shine a light on the secrets to digital marketing success through strategy and tactics, challenges and wins, technology, operations, best practices and a little social media fun. Starting off the [...]

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Email Marketing: The Best Is Yet To Be!

Tue, 18 Aug 2015 08:00:00 -0400

Email marketers considering the future of communication can depend on these driving qualities of email to continue to resonate with consumers as technology continues to evolve.

Learn How to Harness the Power of Millennial Employees

Tue, 18 Aug 2015 10:30:41 +0000

The dynamic in today’s workforce has changed, and some employers aren’t quite sure how to handle the shift. Millennials are different than any generation that has come before them and sometimes get a bad rap in the professional world. As a millennial myself (yes, 1985 makes the cut), I can confidently say that we are [...]

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The New Era of SEO: Optimize for People Before Searchbots

Mon, 17 Aug 2015 10:30:18 +0000

Dating back to when the first mainstream consumer search engines became available in the mid-nineties, digital marketers have desired to see their businesses succeed in the lucrative but often confusing search marketing landscape. And thus search engine optimization (SEO) was born. Twenty years later, we’ve certainly come a long way, both in terms of the [...]

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Online Marketing News: Google Goes ABC.XYZ, Twitter Without Limits, Search Factor Findings

Fri, 14 Aug 2015 09:45:26 +0000

How to Effectively Use Visual Storytelling for Your Brand (Infographic) – According to a new infographic from Widen, you only have 8 seconds to capture the reader’s attention with great creative before they scroll away. Check out the infographic to learn more ways to integrate visual storytelling into your brand’s marketing. Widen The Moz 2015 Search Engine Ranking [...]

The post Online Marketing News: Google Goes ABC.XYZ, Twitter Without Limits, Search Factor Findings appeared first on Online Marketing Blog - TopRank®.

How to Avoid Marketing Automation Disaster: 6 Essential Pre-Planning Steps

Thu, 13 Aug 2015 10:30:17 +0000

As sales cycles increase and buyers become more informed, marketing automation is on the tip of the tongue of almost every marketer you talk to today. In fact, research has found that 79% of top-performing companies have been using marketing automation for more than 2 years. Over the past five years, I’ve consulted with clients [...]

The post How to Avoid Marketing Automation Disaster: 6 Essential Pre-Planning Steps appeared first on Online Marketing Blog - TopRank®.

Freq Out! Not Optimizing for Frequency Can Cost You

Wed, 12 Aug 2015 07:30:00 -0400

Email customization creates a data rich information resource that marketers should utilize more often to help effectively communicate with consumers and optimize email frequency.

Where to Find Useful Signal in the Noise of Content and Digital Marketing Events

Wed, 12 Aug 2015 10:30:49 +0000

In the Digital Marketing and PR world, success requires a continuous effort to stay sharp and on top of what’s working and what is not. Information overload from social media has brought an exponential increase in noise, causing many marketing and PO pros to “overdose” on digital content or shut it out altogether. I like to think [...]

The post Where to Find Useful Signal in the Noise of Content and Digital Marketing Events appeared first on Online Marketing Blog - TopRank®.

4 Digital Marketing Investments All Companies Should Be Making Now

Tue, 11 Aug 2015 10:30:45 +0000

It’s safe to say that not one company is sitting around scratching their head saying “I have all of this marketing budget to spare, what can I spend it on?”. Budgets are tight, and marketing budgets are often the first to feel the pain of cuts. Traditional marketing tactics often come at a high price, [...]

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Your Email Marketing May Impact Your Rankings

Mon, 10 Aug 2015 07:00:00 -0400

Google was just issued a patent based on tying its rankings with email spam. While that patent shows what could be, rather than what will be, it reminds us that Google is always watching.

Study: Content Marketing Inefficiencies Cost BtoB Companies Nearly $1 Billion

Mon, 10 Aug 2015 10:30:59 +0000

How Efficient is Your Content Marketing? That’s the question Sharon Goldman asks in the August issue of BMA Buzz that Robert Rose and I did our best to answer. The article was inspired by a new study that finds content marketing waste and redundancy cost business to business companies nearly a billion dollars a year. Not only are companies challenged to create [...]

The post Study: Content Marketing Inefficiencies Cost BtoB Companies Nearly $1 Billion appeared first on Online Marketing Blog - TopRank®.

Keys to Strong Marketing Networking: It's Not Just For the B2B Marketer

Fri, 07 Aug 2015 06:00:00 -0400

Networking is integral to effective marketing strategies, and both B2B and B2C marketers need this skill to increase revenue and brand awareness. Here are ways to test and refine your networking savvy.

A Prime Example of the Effectiveness of Email

Wed, 05 Aug 2015 08:00:00 -0400

Response to Amazon's email campaign for the manufactured shopping holiday Amazon Prime Day exemplifies how to effectively execute email marketing strategies that will engage consumers.

LinkedIn is Sending Less Email – Should You?

Tue, 04 Aug 2015 07:30:00 -0400

LinkedIn updated its email marketing strategy by allowing subscribers to set their own mailing preferences. So how much is too much email messaging? Let the subscribers decide.

Instant Messaging to Overtake Email as Biggest Digital Communication Platform

Tue, 07 Jul 2015 13:07:10 -0400

Over 160 trillion instant messages will be sent by 2019, according to research from Juniper.

The Four Keys to Power in Email

Mon, 06 Jul 2015 07:00:00 -0400

By integrating the four keys to your email messaging strategy, you will ensure a productive, profitable and positive email experience for all.

Connecting Firmly to the Cloud

Thu, 25 Jun 2015 07:30:00 -0400

The Salesforce Marketing Cloud Connections event has moved to New York City but may have left some of its magic behind in Indianapolis.

Marketers Should Protect The Customer Journey

Wed, 24 Jun 2015 08:00:00 -0400

Today marketers can map the customer journey with an increasing amount of data and tools. But when they deliver that experience, they forget one fundamental thing: customer trust.

New Email Metric? Click-to-Smile

Wed, 17 Jun 2015 06:30:00 -0400

While happiness isn't a measurable KPI, sending people emails just to make them smile, rather than to drive sales, can be a powerful relationship marketing tool for brands.

Is It Smart Digital Marketing - Or Is It Creepy?

Tue, 09 Jun 2015 07:30:00 -0400

Cart abandonment emails have proven profitable for retailers, though sending emails referencing items that were simply viewed can be off-putting and crosses the line for many consumers.

Sweat the Small Stuff: Big Results Through Email Marketing Fundamentals

Mon, 08 Jun 2015 07:45:00 -0400

While big data is helpful to marketers, "little data," such as inbox placement rates and authentication results, often identifies problems faster for email marketers.

Facebook's PGP Email Encryption Will Anonymize Email

Mon, 01 Jun 2015 10:18:00 -0400

Facebook has announced a new encryption feature that will secure email data from both hackers and government interference.

Email: This Summer's Action-Packed Blockbuster

Wed, 27 May 2015 07:00:00 -0400

Just as superheroes need to know the villains' powers, marketers need data, which can be combined with things like video, and location-based and live content to create dynamic emails.

Honoring Your Email Program This Memorial Day Weekend

Mon, 18 May 2015 08:00:00 -0400

As retailers plan their sales for the upcoming holiday, what can they do to ensure relevant email marketing that doesn't seem to cheaply hop on the holiday bandwagon?

Just Add Data to Boost Your Email and Digital Marketing Performance

Mon, 11 May 2015 07:00:00 -0400

Using smart data in your email marketing efforts can help boost the performance of your campaigns.

Why Location-Based Emails Are So Important for Your Brand

Thu, 07 May 2015 13:30:00 -0400

Location-based email campaigns are on the rise, as brands realize that geographic personalization, which Millennials have come to expect, leads to stronger engagement.

Lessons From the High-Stakes World of Political Email

Thu, 07 May 2015 13:00:00 -0400

ClickZ recently spoke with the teams behind both Barack Obama's and Mitt Romney's presidential campaigns. Here's how email marketers can win inboxes like the political pros.

Email Strategy Changes Lives for Nonprofits

Thu, 07 May 2015 10:30:00 -0400

For most marketers, strategic email sends mean higher conversions and click-throughs, but in the nonprofit sector, the right content at the right time means more money for underprivileged Americans.

Adding the Wow Factor to an Email Strategy

Thu, 07 May 2015 09:30:00 -0400

Whether you are a newbie or a veteran to email marketing, these tips will help you streamline your strategy.

Building Consumer Loyalty With Email Rewards Programs

Thu, 07 May 2015 08:00:00 -0400

Tangible benefits and customized content are the pillars of a successful email rewards program.

Are Social Logins the Future of Segmentation?

Thu, 07 May 2015 08:00:00 -0400

Some websites have been slow to adopt social logins, but allowing users to sign in through social media can help email marketers target audience based on age, gender, and brand preferences.

5 Keys to Building a Quality Email List

Thu, 07 May 2015 08:00:00 -0400

When it comes to your email lists, quantity is good, but quality is better.

Are Your Subject Lines Strong Enough?

Wed, 06 May 2015 13:00:00 -0400

Tips for creating attention-grabbing subject lines in an email using keywords.

Rescue Your Sales With Cart Abandonment Emails

Wed, 06 May 2015 12:30:00 -0400

Almost seven out of 10 shopping carts get abandoned by consumers. Using cart abandonment emails effectively can help drive lost shoppers back to the checkout.

Brands Use GIFs to Make Their Emails Pop

Wed, 06 May 2015 11:30:00 -0400

As people's inboxes become fuller and fuller, brands like Dell, ASOS, and eBay Enterprise are standing out by including animated elements, like GIFs and videos, in their marketing emails.

6 Steps to Finding Your Personalization Sweet Spot

Wed, 06 May 2015 10:30:00 -0400

How to calculate the return on investment on email personalization efforts.

Nissan Simplifies Testing While Amping Up Segmentation

Wed, 06 May 2015 08:00:00 -0400

When Nissan's newsletter wasn't eliciting click-through or driving engagement, the brand launched a radical year-long testing strategy that measured ultra-specific KPIs.

Behavior-Triggered Email Campaigns Win and Keep Customers

Wed, 06 May 2015 08:00:00 -0400

A look at four behavior-triggered email campaigns that will provide value to your subscribers while increasing your revenue.

Missing Customers Aren't Always Lost: Winback Strategies for the MIA

Wed, 06 May 2015 08:00:00 -0400

ClickZ spoke with email marketing strategists from Office Depot and Black Lapel about best practices for engaging with customers who have stopped opening email.

Should Email Marketers Worry About IBM Verse?

Wed, 06 May 2015 07:45:00 -0400

Columnist Derek Harding takes a look at how IBM's latest offering might affect email marketers.

Less Is More: Simple Data Serves Killer Email Marketing

Tue, 05 May 2015 12:30:00 -0400

Though marketers have access to a wealth of consumer data, many of them leverage the most basic data sets, such as birthdays and purchase histories, for the best email campaigns.

Can Social Help Grow Email Campaigns - or Is It Vice Versa?

Tue, 05 May 2015 11:30:00 -0400

Many marketers have integrated their social and email campaigns, though industry experts are divided on whether social is actually useful in expanding an email campaign.

Strategic Experimentation Key to Success for LivingSocial and Refinery29

Tue, 05 May 2015 10:30:00 -0400

Lifestyle and flash-sale sites depend on daily email engagement for site traffic, so LivingSocial and Refinery29 rigorously test all content for optimal engagement.

How Friendly's Made BFFs Through Email

Tue, 05 May 2015 08:00:00 -0400

After renovating restaurants and holding subsequent reopening celebrations, Friendly's realized how much its emails resonate with the "BFFs" who receive them.

The Gmail Promotions Tab: To Game or Not to Game

Tue, 05 May 2015 08:00:00 -0400

The Gmail Promotions tab is a sore spot with many email marketers since it isolates branded content from a user's primary inbox. Is there any way out and should marketers even try?

8 Email Lessons in the Art of the Winback Campaign

Tue, 05 May 2015 08:00:00 -0400

Here are eight pointers to make sure you never have to say goodbye to a good customer.

3 Classic Email Metrics Revisited

Tue, 05 May 2015 07:45:00 -0400

Although email marketers have tons of data points at their disposal, sometimes the simplest metrics are still the best.

Benefits of Using Instagram

13 Jun 2013 01:47:31 Z

Many business owners are unfamiliar with the benefits of using Instagram. This mobile social platform makes it easy to share photos of everything related to a company. It can be used to showcase products, company events, employees, and behind-the-scenes activities....

How to Segregate Personal from Business Social Media Accounts

18 May 2013 01:20:25 Z

There is much confusion about how to segregate personal from business social media accounts. Much of the uncertainty stems around setting up Facebook pages, but many people also use social venues such as LinkedIn, Twitter, and Instagram. There are many...

Creating a Bullet Proof Marketing Strategy with OMDNA

13 May 2013 04:42:53 Z

Creating a bullet proof marketing strategy is essential for every business owner. In order to attract and retain customers, companies must develop a plan that aligns with their demographic market. To accomplish this necessitates having an understanding of the company's...

Understanding Lifetime Value of Customers

10 May 2013 03:20:37 Z

An essential aspect of marketing is understanding lifetime value of customers. Owners who take time to develop and maintain strong relationships can take their business to new heights with minimal expense. One of the greatest benefits of understanding lifetime value...

Why Video is Still Getting 70 Percent of All Internet Traffic

06 May 2013 23:42:03 Z

The topic of why video is still getting 70 percent of all Internet traffic was brought up in a recent mastermind meeting. Most people thought it was due to the popularity of YouTube, but videos can be published through many...

Hiring the Right SEO Company for Your Business

06 May 2013 22:19:01 Z

There is little doubt that hiring the right SEO company for your business can pay off handsomely. Skilled professionals can assess which online marketing strategies are best suited for your industry and overall goals. They can implement proven techniques to...

Building an Opt-In Email List

06 May 2013 22:01:13 Z

When it comes to building an opt-in email list, business owners ought to spend time developing a plan to ensure they maximize their efforts. As with all marketing endeavors there are some do's and don'ts that should be followed. One...

3 Cross Channel Marketing Tips

30 Apr 2013 00:02:36 Z

Cross channel marketing is one of the most powerful strategies business owners can use to maximize their online presence. Utilizing a variety of ad platforms, companies can tap into a larger base of consumers and expand brand recognition. Getting started...

How to Use Pinterest

24 Apr 2013 23:49:08 Z

Recently, there's been a lot of talk about how to use Pinterest to market a business. Many owners are uncertain of how this virtual bulletin board can be used to strengthen brand recognition or boost website traffic. Those who are...

LinkedIn Social Media Marketing

22 Feb 2013 06:12:45 Z

Regrettably, most business professionals aren't using LinkedIn social media marketing to the fullest. People tend to create their business profile, connect with colleagues, and leave it at that, but those who take the bull by the horns can reap many...

Twitter Vine

20 Feb 2013 21:13:14 Z

There's been a lot of talk about the launch of Twitter Vine mobile service that makes use of abbreviated videos. Just as Twitter abbreviates tweets, now users can integrate six second videos to showcase products and special events. Learning how...

Online Marketing Content

14 Jan 2013 23:52:41 Z

Everyone knows online marketing content is a necessary part of conducting business via the Internet. After all, search engines are designed to deliver websites containing the information searchers are looking for. Learning how to capitalize with online marketing content will...

Social Video Marketing

10 Jan 2013 20:58:22 Z

Business owners who take advantage of social video marketing can create a tremendous amount of brand buzz as long as videos are high quality and enjoyable to watch. Learning how to produce video ads and promote them in social networks...

Facebook Email Test

09 Jan 2013 21:24:39 Z

There is a lot of talk about the Facebook email test which was unveiled the end of December 2012. The experiment is aimed at generating new revenue for the popular social networking group by assessing a $1 fee to send...

Roofer Facebook Business Fanpage

04 Dec 2012 06:48:43 Z

Will Your Roofing Business SurviveThe Death of Traditional Marketing?Amazingly Simple "PROVEN SYSTEM" To Dominate Your Local Market...


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