Latest Marketing News

Online Marketing News: LinkedIn Gets Elevated, Foursquare Gets Pinpointed, The Firehose Gets Cut Off

Fri, 17 Apr 2015 09:45:48 +0000

Content Creation vs. Content Sharing [INFOGRAPHIC] - If there were a magic wand to conquer the online content strategy, most, if not all, would give it a wave–or two. Unfortunately, there is no one magical solution to mastering your brand’s online presence, but there are a few ways you can revitalize it. See what content creation [...]

Email as the Digital Workhorse in the Spotlight

Thu, 16 Apr 2015 07:00:00 -0400

Plus, seven killer stats that will never let you take email for granted again.

An Authoritative Interview with Podcast Master Jerod Morris, VP of Rainmaker.FM

Thu, 16 Apr 2015 10:07:50 +0000

Who is Jerod Morris?  I think that’s an important question and one deserving of a public answer because if you’re in the online marketing and especially, the podcasting world, you need to know Jerod. So let’s get started. Jerod (@JerodMorris) is part of a small team that plans, produces, and markets the content for Rainmaker.FM, [...]

Four Ways CMOs Can Differentiate & Optimize Their Content Marketing Strategy

Wed, 15 Apr 2015 12:50:52 +0000

Content isn’t King, it’s the Kingdom Taking inventory of the content we’ve produced over the past 10+ years, I realized I’ve written 1.4 million words myself on this blog as well as a book and numerous articles for industry publications. Looking to the future of our own content marketing strategy and the need for more [...]

Content vs. Advertising – Is There Really A Debate?

Mon, 13 Apr 2015 13:16:14 +0000

Recording last night’s BeanCast, Altruism or Consumerism, hosted by the talented Bob Knorpp brought up the topic of Content Marketing and whether paid placement of content is just advertising – among many other topics from Dove to Amazon Dash. This content vs. ad question was inspired by commentary from Mitch Joel in his post, Your Content Is Kidding [...]

Cart Abandonment: 3 Disturbing Industry Statistics + 7 Tips for Successful Cart Reminders

Mon, 13 Apr 2015 07:00:00 -0400

Cart reminder programs, set up through email and other digital channels, can help increase conversions. Are you using this technique?

Online Marketing News: No Millennial Trust, LinkedIn Gets Lynda, 5 Years Of YouTube Ads

Fri, 10 Apr 2015 09:45:27 +0000

Content With Relevant Images gets 94% More Views [Infographic] - Do you want more eyes on your online content? It could be as simple as adding a photo or a video to your post. Visual storytelling is incredibly powerful. The good folks a Quicksprout recently published an infographic (below) outlining a few stats suggesting just how [...]

Facebook Ads and Email – A Chance for the Perfect Fit

Thu, 09 Apr 2015 18:00:00 -0400

By combining Facebook Ads with email addresses, automation, and predictive analytics, marketers can develop a strong social strategy.

A Dangerous Threat to Your Small Business: Mediocrity.

Thu, 09 Apr 2015 10:15:20 +0000

I think it’s safe to say that no one starts a new venture or a business simply to be average. There’s a drive, a passion and a vision of possibilities. There’s also confidence that great things can be achieved. People who start new companies often risk a great deal with substantial investments in time and money to make their ideas [...]

Content Marketing Tools A to Z That You Can Use in 2015 and Beyond

Wed, 08 Apr 2015 10:03:39 +0000

Tools are only as effective as the skills of the person using them. In a world of digital marketing that’s 24/7 with ubiquitous connectivity from anywhere, anytime, marketers’ need for tools is greater than ever. Content Marketing in particular offers a competitive landscape where the effectiveness and efficiency offered by the right mix of tools [...]

Square Helps SMBs Track Sales With New Email Marketing Tool

Tue, 07 Apr 2015 14:11:02 -0400

The mobile payment brand expands its business to email marketing in an effort to help brick-and-mortar companies track in-store sales.

Best Practices for Video Marketing on Social Networks from Cisco, SAP & Bally Switzerland

Tue, 07 Apr 2015 15:52:54 +0000

Driven by consumers’ insatiable appetite for video content, video marketing has become an important part of social media marketing. With platforms like Facebook, Twitter, Pinterest, and Instagram launching their own video applications, videos can be optimized for success beyond web pages and YouTube to where customers are actively seeking, consuming and sharing video content: social networks. Whether you’re a [...]

Not Happy With Your Business Blog Performance? Try These 5 Tips:

Mon, 06 Apr 2015 16:06:19 +0000

For many companies, blogging is akin to content marketing. Of course there are many other content marketing tactics besides blogging, but because of the ease of publishing, promotion and optimization, it’s one of the more popular ways to connect with customers through content. And yet there are challenges for many of the businesses that rely [...]

Online Marketing News: Twitter Gets Curating, Happy Birthday Pinterest!, Facebook Gets Riffing

Fri, 03 Apr 2015 09:45:32 +0000

The Evolution of Keyword Research Tools [Infographic] - Keywords, phrases and topics are at the heart of search engine marketing. In a sense, words are the backbone of the Internet because without them, websites wouldn’t likely exist. Every website is built on “keywords” and topics. Check out this infographic to see how things have changed over [...]

Social Media Marketing Case Studies: Learning Moments and Key Takeaways From #SMBMSP76

Thu, 02 Apr 2015 10:00:36 +0000

Here at TopRank Online Marketing, we believe in the power of collaborative learning. Our team members’ backgrounds in diverse aspects of marketing; including PR, communications and SEO; allow us to work together to manage all aspects of digital marketing for our clients, including social media marketing. However, the social media marketing industry is unique, in that the [...]

Social Media Marketing World 2015: Memorable Moments & Top Takeaways #SMMW15

Wed, 01 Apr 2015 10:00:16 +0000

They say that the third time’s the charm. According to the word on the street (and our own opinions), Social Media Marketing World 2015 may have been the best party Michael Stelzner and his team have thrown since the conference’s inaugural event in 2013. Three of TopRank Online Marketing’s team members – Debbie Friez, Brooke [...]

12 Tools to Help You Optimize Your Social Media Marketing Results

Tue, 31 Mar 2015 11:00:14 +0000

Strategy gives you direction, but tools help you get there quicker, says Ian Cleary, founder, RazorSocial at Social Media Marketing World. Once you have a strategy, then you need tools to help you save time and provide value. Twenty-six percent of marketers spend 6-10 hours a week on social media. Let’s explore twelve possible problems [...]

How to Create and Repurpose Content That Customers Really Want

Mon, 30 Mar 2015 21:50:53 +0000

According to Content Marketing Institute and Marketing Profs, 50% of marketers say that producing content consistently is a top challenge. Our clients at TopRank Online Marketing verify this statistic every day – as does our own team. Substantial content that answers audience questions in an authoritative way doesn’t grow on trees. Good content takes precious [...]

How Big Brands Measure and Communicate Social Media Success

Mon, 30 Mar 2015 18:00:48 +0000

We have all struggled with what to measure to show how our social media program is performing. Additionally, how do you best communicate the results to executives, managers and other stakeholders? At the Social Media Marketing World conference, experts from Discover Financial Services, Tyson Foods and Intel Corporation reviewed tactics for showcasing their successes. Steps [...]

How Content Marketers Can Tell Better, More Strategic Stories

Mon, 30 Mar 2015 11:00:16 +0000

As a marketer, are you a good storyteller? Do you have a content marketing strategy that guides your storytelling? Maybe you already know how to build a content marketing strategy, but you’re curious to know how to improve it. Jason Miller, senior manager of content marketing for LinkedIn Marketing Solutions, is a natural storyteller – and he [...]

Creating the Perfect Email/Digital Marketing Program for Your Organization Part 2

Mon, 30 Mar 2015 07:00:00 -0400

In part two of this look at how to create the ideal program for your brand, it's time to prioritize your wish list.

Facebook Marketing: Hidden Tactics and Tricks from Leading Brands

Fri, 27 Mar 2015 18:00:50 +0000

How are successful brands like Century 21, Western Union, Roadtrip Nation and the San Diego Chargers building and sustaining their Facebook communities? This Social Media Marketing World panel touted engagement as a key to a great community. Facebook Marketing Planning One key to great content goes back to planning. Joel Price, manager of new media, [...]

How To Encourage Employee Advocacy on Social Media: Citrix, Adobe, Cox

Fri, 27 Mar 2015 15:07:18 +0000

It’s a seemingly small ask to get your employees moving and grooving on social media. Yet many marketers have experienced the pain of creating social activity from within. While it might seem like a no-brainer for employees to get socially involved, many obstacles can prevent them – whether a lack of time, lack of know-how, [...]

Online Marketing News: Facebook Flashbacks, Twitter Rides The Carousel, Google Finds Half The Web Is Broken

Fri, 27 Mar 2015 12:42:51 +0000

The Do’s and Don’ts of Social Media for SMEs [INFOGRAPHIC] - For those that want to stay ahead of the curve when it comes to the opportunities that social media presents for connecting with consumers, it’s important to realize the importance of social media etiquette; that is, the dos and don’ts of running and managing social [...]

Twitter Marketing – How Brands Rise to the Top of the Stream: Microsoft, BMC Software, Renaissance Hotels

Thu, 26 Mar 2015 23:07:09 +0000

What are brands doing to rise to the top of the Twitter stream? Marketers from Microsoft, BMC Software and Renaissance Hotels at Social Media Marketing World (#SMMW15) explained what has been working in their social media world. Every Brand has Different Goal Twitter is to inform, says Rob Wolf, social media manager, Microsoft. He manages the corporate [...]

Email Tales From the Trenches

Tue, 24 Mar 2015 07:00:00 -0400

Two savvy email marketers share some of the tips, tricks, and war stories that come with the territory.

Planning Against an Email Strategy

Mon, 23 Mar 2015 07:00:00 -0400

How can email marketers actually plan against the successful implementation of channel strategies?

Creating the Perfect Email/Digital Marketing Program for Your Organization

Mon, 16 Mar 2015 06:00:00 -0400

If money and time weren't issues, what kind of digital marketing program would you create for your brand?

Are We Seeing an E-Newsletter Renaissance?

Tue, 03 Mar 2015 07:00:00 -0500

Email newsletters are staging a comeback. Here's a look at why they can be a good idea and how to make sure they're successful.

Strategic Resends: Working Smarter, Not Harder

Mon, 02 Mar 2015 08:00:00 -0500

Resending similar emails throughout a campaign could allow you to cut down on the work required and increase your return on investment.

Capitalizing on Behavioral Anomalies

Mon, 23 Feb 2015 07:00:00 -0500

Not every day in your customers' lives is exactly the same, and marketers should make sure that their email marketing campaigns are prepared to adapt to that.

Why in the (Digital) World Would We Need Another Email Service Provider?

Thu, 19 Feb 2015 07:30:00 -0500

A look at what two intriguing entrants could bring into a crowded and mature market.

5 Ways to Target Email Users With Display Ads

Wed, 18 Feb 2015 08:00:00 -0500

A look at new ways to target audiences within different email environments, including Gmail, Yahoo, Outlook, and LinkedIn.

Email Newsletters Done Right: Tips From The Skimm

Mon, 16 Feb 2015 07:00:00 -0500

Sending an email newsletter is an important part of a brand's marketing strategy. Here's a look at one company that's doing it quite well.

Stop Delivering Nightmare Brand Experiences

Wed, 04 Feb 2015 06:30:00 -0500

One faulty email can ruin an entire campaign, so make sure you're checking everything in advance to ensure a pleasing brand experience.

Is Email the Missing Link?

Wed, 04 Feb 2015 06:00:00 -0500

Email is no longer just about sending messages - it's about its future as a digital connective tissue.

Key Rules to Email Success (via Agent Gibbs From NCIS)

Mon, 26 Jan 2015 07:30:00 -0500

Agent Gibbs from NCIS may never have developed an email marketing campaign, but his rules certainly can be applied to the industry.

Hockey, Email, and Content: Turning Prospects and Customers Into Fans

Mon, 19 Jan 2015 07:00:00 -0500

It's not enough to just send interesting email marketing materials anymore. You must make an effort to wow your consumers with your content.

2015: The Year Email Goes Mobile-Only?

Wed, 14 Jan 2015 07:00:00 -0500

Is this the year that we should start designing not only our individual emails but our entire email marketing programs for mobile?

5 Ways to Achieve Email Awesomeness in 2015

Thu, 08 Jan 2015 08:00:00 -0500

As you solidify your email marketing plans for the year, make sure to focus on these five areas, including smarter segmentation and mobile-first campaigns.

Email Marketing: What Parts of It Are Dead and What Parts Are Very Much Alive

Fri, 02 Jan 2015 06:00:00 -0500

As we kick off the new year it's time to look at email marketing as a whole and realize that although some parts are changing and dying off, most facets of email marketing are here to stay.

Is Living Social Overly Dependent on Email?

Mon, 22 Dec 2014 06:00:00 -0500

Living Social says it that it might be too reliant on email - could this be possible in the daily deals industry, which seems to exist only because of the email channel?

How to Take Advantage of Gmail's Evolving User Experience

Wed, 10 Dec 2014 08:00:00 -0500

Although it's still invite-only, it's only a matter of time before Gmail's Inbox becomes the norm, so email marketers need to prepare themselves.

Cyber Monday Review: High-Frequency Programs From EssentialApparel.com and Keep

Mon, 08 Dec 2014 08:00:00 -0500

A look at how two brands managed their high-frequency Cyber Monday email campaigns. What do you think of their strategies?

The Difference Between Like and Love

Wed, 03 Dec 2014 06:00:00 -0500

While "likes" on social media may be nice, what marketers, and in turn social networks, really love, are key sources of first-party data: email addresses.

The 3 Stages of Holiday Email Love

Mon, 01 Dec 2014 06:00:00 -0500

Here are three steps to take to bring subscribers on board for a successful email marketing campaign this holiday season.

Launching a New Email Product to Your Existing List: A TJ Maxx Case Study

Mon, 24 Nov 2014 06:00:00 -0500

TJ Maxx's latest email campaign is a great example of how to entice existing subscribers to sign up for a new email program.

4 B2B Tips You Can’t Afford to Ignore This Holiday Season

Thu, 20 Nov 2014 06:00:00 -0500

Even B2B marketers shouldn't ignore the holidays, so here are four tips to ensure your seasonal marketing is the best it can be.

Dreaming of Your Holiday Email Campaign? Avoid These Mistakes

Thu, 13 Nov 2014 08:30:00 -0500

The holidays will be here before you know it, and these five tips can help ensure you have a successful holiday email campaign.

Google’s Inbox and What It Means for Email Marketers – Part 2

Thu, 13 Nov 2014 06:30:00 -0500

In the second part of this series on Google's newest email innovation, Google Inbox, email marketing experts weigh in on how the new product will affect marketers.

Abandonment = Opportunity: 5 Tips to Boost Remarketing Revenue

Wed, 12 Nov 2014 08:00:00 -0500

During the frantic gift-giving season, customers often leave their carts full without making a purchase. How can you use email marketing to bring these consumers back to your site to complete their purchases?

Relationships, Conversations, Listening, and Email Marketing

Mon, 10 Nov 2014 08:00:00 -0500

Email newsletters can be a great way to connect with prospects and customers and maintain relationships with them. What are the best ways to do this?

To Blast or Not to Blast?

Wed, 05 Nov 2014 06:30:00 -0500

The concept of email blasting divides email marketers like almost no other topic - how do you view an email blast?

Happy After Halloween: Let the Holiday Email Begin!

Mon, 03 Nov 2014 07:30:00 -0500

What can you do to make your holiday email marketing programs stand out from the crowd and really sparkle this season?

Trick or Treat – Google’s Inbox and What It Means for Email Marketers

Thu, 30 Oct 2014 07:30:00 -0400

This first part of a two-part column asks email experts what they think about Google's latest addition to the email ecosystem, and what it means for marketers.

Google Inbox Could Make It Easier to Ignore Email

Mon, 27 Oct 2014 09:00:00 -0400

As content marketers anticipate the widespread adoption of Google Inbox, they must also prepare to personalize content so that it doesn't get pushed aside.

Two Critical But Often Overlooked Email Marketing Metrics

Mon, 27 Oct 2014 07:00:00 -0400

Although they often don't get the attention they deserve, click reach and the ability to determine the value of an email address are valuable metrics to have in your email analytics strategy.

How the Key Trends in Marketing Play Out in Practice

Mon, 27 Oct 2014 06:30:00 -0400

The consolidation of the email ecosystem mirrors the trends in digital marketing as a whole, as seen in these five examples.

Google Inbox Moves Email Into a Mobile World

Wed, 22 Oct 2014 17:30:48 -0400

The new product hopes to make email more interactive by allowing users to group messages by subject and highlight important information while providing supplementary information based on message content.

Benefits of Using Instagram

13 Jun 2013 01:47:31 Z

Many business owners are unfamiliar with the benefits of using Instagram. This mobile social platform makes it easy to share photos of everything related to a company. It can be used to showcase products, company events, employees, and behind-the-scenes activities....

How to Segregate Personal from Business Social Media Accounts

18 May 2013 01:20:25 Z

There is much confusion about how to segregate personal from business social media accounts. Much of the uncertainty stems around setting up Facebook pages, but many people also use social venues such as LinkedIn, Twitter, and Instagram. There are many...

Creating a Bullet Proof Marketing Strategy with OMDNA

13 May 2013 04:42:53 Z

Creating a bullet proof marketing strategy is essential for every business owner. In order to attract and retain customers, companies must develop a plan that aligns with their demographic market. To accomplish this necessitates having an understanding of the company's...

Understanding Lifetime Value of Customers

10 May 2013 03:20:37 Z

An essential aspect of marketing is understanding lifetime value of customers. Owners who take time to develop and maintain strong relationships can take their business to new heights with minimal expense. One of the greatest benefits of understanding lifetime value...

Why Video is Still Getting 70 Percent of All Internet Traffic

06 May 2013 23:42:03 Z

The topic of why video is still getting 70 percent of all Internet traffic was brought up in a recent mastermind meeting. Most people thought it was due to the popularity of YouTube, but videos can be published through many...

Hiring the Right SEO Company for Your Business

06 May 2013 22:19:01 Z

There is little doubt that hiring the right SEO company for your business can pay off handsomely. Skilled professionals can assess which online marketing strategies are best suited for your industry and overall goals. They can implement proven techniques to...

Building an Opt-In Email List

06 May 2013 22:01:13 Z

When it comes to building an opt-in email list, business owners ought to spend time developing a plan to ensure they maximize their efforts. As with all marketing endeavors there are some do's and don'ts that should be followed. One...

3 Cross Channel Marketing Tips

30 Apr 2013 00:02:36 Z

Cross channel marketing is one of the most powerful strategies business owners can use to maximize their online presence. Utilizing a variety of ad platforms, companies can tap into a larger base of consumers and expand brand recognition. Getting started...

How to Use Pinterest

24 Apr 2013 23:49:08 Z

Recently, there's been a lot of talk about how to use Pinterest to market a business. Many owners are uncertain of how this virtual bulletin board can be used to strengthen brand recognition or boost website traffic. Those who are...

LinkedIn Social Media Marketing

22 Feb 2013 06:12:45 Z

Regrettably, most business professionals aren't using LinkedIn social media marketing to the fullest. People tend to create their business profile, connect with colleagues, and leave it at that, but those who take the bull by the horns can reap many...

Twitter Vine

20 Feb 2013 21:13:14 Z

There's been a lot of talk about the launch of Twitter Vine mobile service that makes use of abbreviated videos. Just as Twitter abbreviates tweets, now users can integrate six second videos to showcase products and special events. Learning how...

Online Marketing Content

14 Jan 2013 23:52:41 Z

Everyone knows online marketing content is a necessary part of conducting business via the Internet. After all, search engines are designed to deliver websites containing the information searchers are looking for. Learning how to capitalize with online marketing content will...

Social Video Marketing

10 Jan 2013 20:58:22 Z

Business owners who take advantage of social video marketing can create a tremendous amount of brand buzz as long as videos are high quality and enjoyable to watch. Learning how to produce video ads and promote them in social networks...

Facebook Email Test

09 Jan 2013 21:24:39 Z

There is a lot of talk about the Facebook email test which was unveiled the end of December 2012. The experiment is aimed at generating new revenue for the popular social networking group by assessing a $1 fee to send...

Roofer Facebook Business Fanpage

04 Dec 2012 06:48:43 Z

Will Your Roofing Business SurviveThe Death of Traditional Marketing?Amazingly Simple "PROVEN SYSTEM" To Dominate Your Local Market...


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