Latest Marketing News

Ignite Your B2B Content Marketing Effectiveness at #C2C16

Mon, 08 Feb 2016 11:30:08 +0000

The opportunity to surround yourself with top content thought leaders and practitioners is one that you should always take. That’s just what we will be doing February 15 -17 at the 2016 B2B Content2Conversion conference in Scottsdale Arizona. We’ll be packing our bags and leaving the cold Minnesota climate for warmer weather and three days [...]

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Online Marketing News: Facebook Algorithm Changes, Samsung Ad Blockers, and Snapchat Statistics

Fri, 05 Feb 2016 11:30:05 +0000

How are People Really Using Snapchat? [Infographic] When it comes to any medium, but social media in particular, we tend to assume that everyone uses it the way we do — or worse, the way we marketers want them to. Knowing how someone else uses a social platform is one of the first steps to [...]

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Is Content Marketing a Viable Lead Generation Tactic?

Thu, 04 Feb 2016 11:30:18 +0000

Hi, I’m Josh. I’m a content marketer and proud to be one. Content marketing is unique among marketing tactics. It aims to accomplish business goals by offering people something of real value that can make their lives better. It’s not, “you are lacking something in your life, so buy our product.” It’s not, “Read these [...]

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Influencer Content Marketing: The Art of Relationships and the Science of Software

Wed, 03 Feb 2016 12:08:26 +0000

Much of influencer marketing is about advocacy and as the industry matures and includes more digital marketing intentions than PR, I believe influencers will be viewed more as partners than simple proxies for message distribution. Or at least as chatty dinner guests like the motley crew pictured above from a NewsCred influencer dinner (LtoR: Rohun, Bryan, Joe C., Alicianne, Joe P., Chad, Jon, [...]

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Social Media Images Part 2: Creating Brand Recognition & Learning From Inspiring Brand Examples

Tue, 02 Feb 2016 11:30:38 +0000

Each day customers are becoming increasingly self-directed, and are using search engines, content assets and social media to help guide purchasing decisions. Need proof? The average person now spends approximately 8 hours each day consuming some sort of media. There is an enormous amount of opportunity for brands today to incorporate strong visuals as part [...]

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Book Review & Interview: Meaningful: The Story of Ideas That Fly

Mon, 01 Feb 2016 11:30:43 +0000

For every startup that succeeds, many more fail. But what is it that makes the difference between a successful company, and one that just doesn’t quite hit the mark? Bernadette Jiwa uncovers that and more in her new book, Meaningful: The Story of Ideas That Fly. According to Jiwa, many companies miss an essential opportunity to [...]

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Online Marketing News: Facebook Optimizes Audiences, Bots Cost Billions, Gentrified Google Guidelines

Fri, 29 Jan 2016 10:45:31 +0000

10 Types of Visual Content Your Brand Should Be Creating Right Now [Infographic] – Over the past few years, we’ve seen content become more visual. Marketers have experimented with infographics, videos, and more — and they’ve made plans to keep it up this year. To help narrow your focus, check on this infographic from Canva below. From quote [...]

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3 Examples of Brands Using Podcasts to Increase Sales, Offer Value & Build Audiences

Thu, 28 Jan 2016 11:30:30 +0000

[Note From Ashley: TopRank Marketing team members Debbie Friez and Joel Carlson recently attended a Minnesota Interactive Marketing Association (MIMA) event in Minneapolis and collaborated to bring you the insights below from the event.] Long gone are the leisurely evenings and weekends where people disconnected from the outside world and made time to relax. Today’s [...]

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How to Decode The Connection Between Organic & Paid Content Promotion

Wed, 27 Jan 2016 11:30:49 +0000

We often have new customers ask us what the best approach is for breaking the code of content promotion. Is it purely organic reach, social amplification or is paid promotion the way to go? The short answer is, all of these and more. When content marketing first hit the market, brands used it as an [...]

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How to Write for People: 5 Ways to Create Connections & Personality in Your Content Marketing Efforts

Tue, 26 Jan 2016 11:30:09 +0000

Greetings, humans. It is I, a fellow human and certainly not a trench coat full of cats posing as human. I would like to tell you how to show personality in your writing so other cats—I mean, humans, like me—will enjoy reading it. All cats aside, it’s surprisingly easy for marketers to forget that we [...]

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8 Digital Marketing Events Where You Can Learn, Connect and Grow in 2016

Mon, 25 Jan 2016 11:45:59 +0000

Smart, Creative and Focused on Results. That expression is central to our approach as an agency business and in our continuous pursuit to improve as marketers. Ubiquitous information access and increasing complexity and competition means the need to advance knowledge and creativity with digital marketing strategy, tactics and performance is greater than ever. There are many sources marketers [...]

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Online Marketing News: LinkedIn Links The UK, Google Patents Marketer Replacement, Facebook Enters The Stadium

Fri, 22 Jan 2016 10:45:52 +0000

Top 16 Most Effective Search Engine Optimization Tips [Infographic] – SEO is a dynamic industry which requires keen observation and consideration in any kind of on-page changes, off-page activities or link-building strategies. The above infographic takes into account the “Top 16 effective Search Engine Optimization tips” recommended by Ahrefs. Social Media Today Report: Retailers Missing Cross-Channel Personalization [...]

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Social Media Images Part 1: Sizes, Best Practices and Tools

Thu, 21 Jan 2016 11:30:49 +0000

When battling other businesses for your customers attention on social media, you have to stand out in order to get noticed. That can mean being disruptive, going against standard marketing practices, or doing something unique that draws the attention of your customers away from the “noise” of social media. One way to accomplish that goal [...]

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Content Marketing Tactics: Real-Time Video Pros, Cons, Examples & Best Practices

Wed, 20 Jan 2016 11:30:04 +0000

As the digital world we live in becomes increasingly cluttered, marketers are constantly refining their content marketing strategies and embracing new tactics to stay competitive. And Real-time video is one of those tactics that is allowing marketers to reach new audiences and increase customer engagement. Video has been viewed as an effective marketing tactic for [...]

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Having Trouble Connecting With Influencers? 4 Influencer Marketing Questions to Ask Before Your Next Attempt

Tue, 19 Jan 2016 11:30:18 +0000

Does this influencer marketing scenario sound familiar? You’ve set up your initial influencer list full of high-profile names and a few up-and-comers in the industry, developed a compelling question for your outreach and just hit send on the first round. Then, crickets. Big, green, loud crickets. What went wrong? Did you have the wrong list? Is [...]

The post Having Trouble Connecting With Influencers? 4 Influencer Marketing Questions to Ask Before Your Next Attempt appeared first on Online Marketing Blog - TopRank®.

No Joke: These 5 Comedy Principles Can Improve Your Social Media Marketing

Mon, 18 Jan 2016 11:30:31 +0000

A social media marketer walks into a bar. “I’ll have a Facebook martini,” she says. “What’s a Facebook martini?” the bartender replies. “It’s like a regular martini, but if I want to drink more than 2% of it I have to pay extra,” she says. [Cue Laugh Track] Okay, so maybe comedy about social media [...]

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Online Marketing News: DuckDuckGrew, Diligent Display Surpassing Search, AdSense Optimized

Fri, 15 Jan 2016 10:45:31 +0000

46 Expert Tips For Creating Addictive Content [INFOGRAPHIC & EBOOK] – This infographic provides tips from 46 content marketing and SEO experts, including Neil Patel, for how to create valuable, addictive content. Venngage Facebook Ad Budgets Rose 11 Percent In Q4 On Higher ROAS [Study] – Advertisers spent more on Facebook video ads, dynamic product ads and [...]

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Content Marketing Tactics: Long-Form Content on Social Media Pros, Cons, Examples & Best Practices

Thu, 14 Jan 2016 11:30:22 +0000

For many marketers, “long-form content” often refers to creating an eBook, drafting a 1,500-word blog post or developing a white paper—certainly not a concept associated with shorter-the-better social media posts. Well, that’s definitely changing. As the digital space gets more cluttered, marketers are embracing new ways to stand out from competitors and engage with their [...]

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The Competitive World of PPC: 3 Helpful Online Advertising Tools to Help You Win with Search Marketing

Wed, 13 Jan 2016 11:56:40 +0000

Like it or not, Paid Search strategies can quickly turn into a game of out maneuvering your opponent. Which is why the team at TopRank Marketing is always integrating online advertising into digital marketing programs with a focus on out messaging, out strategizing and out bidding our client’s competitors. Understanding the competitive landscape is the first [...]

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5 Opportunities to Tell Stories & Touch Hearts with Visual Content Marketing

Tue, 12 Jan 2016 11:30:09 +0000

Do you remember when great content marketing meant your copy was properly optimized for search engines so your customers could find you when searching? Today’s customers have raised the bar, and it’s time that content marketers follow suit. As marketers, we have a unique opportunity to create a more one-to-one experience with our customers and [...]

The post 5 Opportunities to Tell Stories & Touch Hearts with Visual Content Marketing appeared first on Online Marketing Blog - TopRank®.

Benefits of Using Instagram

13 Jun 2013 01:47:31 Z

Many business owners are unfamiliar with the benefits of using Instagram. This mobile social platform makes it easy to share photos of everything related to a company. It can be used to showcase products, company events, employees, and behind-the-scenes activities....

How to Segregate Personal from Business Social Media Accounts

18 May 2013 01:20:25 Z

There is much confusion about how to segregate personal from business social media accounts. Much of the uncertainty stems around setting up Facebook pages, but many people also use social venues such as LinkedIn, Twitter, and Instagram. There are many...

Creating a Bullet Proof Marketing Strategy with OMDNA

13 May 2013 04:42:53 Z

Creating a bullet proof marketing strategy is essential for every business owner. In order to attract and retain customers, companies must develop a plan that aligns with their demographic market. To accomplish this necessitates having an understanding of the company's...

Understanding Lifetime Value of Customers

10 May 2013 03:20:37 Z

An essential aspect of marketing is understanding lifetime value of customers. Owners who take time to develop and maintain strong relationships can take their business to new heights with minimal expense. One of the greatest benefits of understanding lifetime value...

Why Video is Still Getting 70 Percent of All Internet Traffic

06 May 2013 23:42:03 Z

The topic of why video is still getting 70 percent of all Internet traffic was brought up in a recent mastermind meeting. Most people thought it was due to the popularity of YouTube, but videos can be published through many...

Hiring the Right SEO Company for Your Business

06 May 2013 22:19:01 Z

There is little doubt that hiring the right SEO company for your business can pay off handsomely. Skilled professionals can assess which online marketing strategies are best suited for your industry and overall goals. They can implement proven techniques to...

Building an Opt-In Email List

06 May 2013 22:01:13 Z

When it comes to building an opt-in email list, business owners ought to spend time developing a plan to ensure they maximize their efforts. As with all marketing endeavors there are some do's and don'ts that should be followed. One...

3 Cross Channel Marketing Tips

30 Apr 2013 00:02:36 Z

Cross channel marketing is one of the most powerful strategies business owners can use to maximize their online presence. Utilizing a variety of ad platforms, companies can tap into a larger base of consumers and expand brand recognition. Getting started...

How to Use Pinterest

24 Apr 2013 23:49:08 Z

Recently, there's been a lot of talk about how to use Pinterest to market a business. Many owners are uncertain of how this virtual bulletin board can be used to strengthen brand recognition or boost website traffic. Those who are...

LinkedIn Social Media Marketing

22 Feb 2013 06:12:45 Z

Regrettably, most business professionals aren't using LinkedIn social media marketing to the fullest. People tend to create their business profile, connect with colleagues, and leave it at that, but those who take the bull by the horns can reap many...

Twitter Vine

20 Feb 2013 21:13:14 Z

There's been a lot of talk about the launch of Twitter Vine mobile service that makes use of abbreviated videos. Just as Twitter abbreviates tweets, now users can integrate six second videos to showcase products and special events. Learning how...

Online Marketing Content

14 Jan 2013 23:52:41 Z

Everyone knows online marketing content is a necessary part of conducting business via the Internet. After all, search engines are designed to deliver websites containing the information searchers are looking for. Learning how to capitalize with online marketing content will...

Social Video Marketing

10 Jan 2013 20:58:22 Z

Business owners who take advantage of social video marketing can create a tremendous amount of brand buzz as long as videos are high quality and enjoyable to watch. Learning how to produce video ads and promote them in social networks...

Facebook Email Test

09 Jan 2013 21:24:39 Z

There is a lot of talk about the Facebook email test which was unveiled the end of December 2012. The experiment is aimed at generating new revenue for the popular social networking group by assessing a $1 fee to send...

Roofer Facebook Business Fanpage

04 Dec 2012 06:48:43 Z

Will Your Roofing Business SurviveThe Death of Traditional Marketing?Amazingly Simple "PROVEN SYSTEM" To Dominate Your Local Market...


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