Latest Marketing News

What Marketers at Dell, IBM, Optum, General Mills and Bank of America Think About the Future of Search Marketing

Wed, 23 Jul 2014 12:44:04 +0000

As the search marketing industry continues to feel the sting of Google narrowing down what passes as acceptable search marketing practices, more practitioners find themselves having to defend the channel. This is more true with SEO than Search Advertising, but for many, search marketing isn’t exactly the poster child it once was. But that’s not [...]

Learn, Network, Create – Upcoming Digital Marketing and PR Conferences in 2014

Mon, 21 Jul 2014 15:29:15 +0000

Continuous learning is the key to stay ahead in the digital marketing and PR world. Besides learning from your own experiments, connecting with other industry subject matter experts and peers can be a great way to expand your knowledge network. You ARE building a knowledge network, right? Events are a big part of how I [...]

Inactive Email Addresses: To Mail, Not to Mail…or Something Else?

Mon, 21 Jul 2014 07:00:00 -0400

If handled correctly, "inactives" still have the potential to convert and produce revenue. How can marketers best reconnect with these inactive email addresses?

Online Marketing News: #SongsSecretlyAboutPancakes, Yelp Complains, Twitter Gets Analytical

Fri, 18 Jul 2014 11:30:35 +0000

Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers - The search marketing community is one that can be defined by the topics we write about and share with our colleagues. In its latest report, “How Search Marketers Engage on Twitter,” social insights company Leadtail looked at 521 U.S. search marketers (SEMs) [...]

Digital Marketing – What Does It Really Mean? Insights from 9 Brand Digital Marketers

Wed, 16 Jul 2014 10:46:08 +0000

Have you noticed the phrase “digital marketing” being bounced around a lot more lately? Me too. I admit that I’m one of the sources of that bouncing. With the rate of change occurring in the marketing world, I think describing what we do is something that isn’t really satisfied by just one phrase.  Content, Search, [...]

Survey Says: Automated Emails Outperform Manual Counterparts

Wed, 16 Jul 2014 06:30:00 -0400

A new study shows that automated email messages achieve higher open and click-through rates than their manual counterparts. With that in mind, it's time for all marketing teams to employ an automated approach.

Two Marketing Tips for Creating More Meaningful and Profitable Content

Mon, 14 Jul 2014 14:16:19 +0000

Understand Globally, Communicate Locally Literally and figuratively. While at networking event in Bucharest I met the head of global business development and partnerships for a well known video hosting platform. Working with professionals from so many different countries, cultures and customs requires careful attention to communications and behavior – not entirely unlike how marketers who create [...]

When Lifecycle Messaging Goes All Wrong

Mon, 14 Jul 2014 07:00:00 -0400

As an email marketer, you can't live by the "set it and forget it" mindset. You must instead monitor the emails you send to your consumers and understand their impact.

Online Marketing News: #NewTweetRecord, B2B Wants To Go Automatic, Tweeting Is Bad For The Bedroom

Fri, 11 Jul 2014 11:30:58 +0000

With 35.6 Million Tweets, Germany’s 7-1 #WorldCup Win Over Brazil Sets A New Twitter Record [STATS] - Tuesday, in a match that will be remembered for a long time and likely take the host nation (and its ardent fans) years to recover from, Germany humiliated a Sunday league-esque Brazil side 7-1 in the World Cup semi [...]

10 Real Time Content Discovery Tools for Curation, Engagement and Sharing

Thu, 10 Jul 2014 17:15:05 +0000

The influence of search on content beyond Google, Bing and Yahoo is pretty amazing. Just think of all the social media monitoring platforms that have launched – they’re all essentially search engines. Another category of online tool that relies on search are content discovery tools (just like Google is a content discovery tool).  Except this [...]

Attract, Engage, Convert – How to Better Measure and Optimize Content Marketing Performance

Wed, 09 Jul 2014 15:29:48 +0000

The obstacle in front of most large, or mature companies of any size when it comes to digital and content marketing, is the battle with status quo. From strategy to tactics and especially measurement, change is often seen as interruptive and risky vs. adaptive. But without adaptation, we can hardly evolve, can we? As Tom Fishburne [...]

Is Your B2B Company Getting Ahead or Dead on these 21 B2B Marketing Basics?

Mon, 07 Jul 2014 14:45:39 +0000

Staying competitive in the B2B marketing space seems overwhelming for a lot of marketers right now with all the hype about everything from content marketing to programmatic ad buying. While I am a firm believer companies do need to stay on top of what’s new, continuously experiment, adapt and evolve, there’s still quite a bit [...]

A Half-Dozen Email Marketing Influencers You Should Be Reading

Mon, 07 Jul 2014 06:00:00 -0400

As an email marketer, it's important to stay up to date with the latest in the industry. These six influencers can help you do just that.

Online Marketing News – Millennials Don’t Like Content, Bing Goes Twitter, Errors Kill Mobile

Fri, 04 Jul 2014 11:30:58 +0000

The 13 Most Popular B2B Content Marketing Tactics – Click the above infographic to get insight into what content marketing strategies are being deployed by B2B marketers, and see the gaps in what is being deployed versus what the impact of those strategies might be. Marketing Tech Blog Email Marketers Need to Do More to [...]

Can Email Marketing Still Engage Your Customers?

Thu, 03 Jul 2014 18:00:00 -0400

Email is still alive and well in the marketing world, but what can you do as a marketer to ensure your emails are engaging consumers today?

A SEO Guru, Social Media Expert & PR Pro Walk Into a Bar… A Smarter Content Marketing Mixology

Thu, 03 Jul 2014 15:34:32 +0000

So, a SEO guru, a social media expert and a public relations pro walk into a content marketing bar. The search marketer says to the bartender, “I’d like 35 shots of of the same tequila, but each needs to be in a slightly different glass, in different amounts and chilled at slightly different temperatures.” The social media [...]

Creating a Culture for Making Business Social – 5 Tips from Dell’s Connie Bensen

Wed, 02 Jul 2014 11:43:43 +0000

In an age of marketing and business that is increasingly social, many businesses and thought leaders stress the importance of creating a culture that embraces social media inside and out. A social media savvy business encourages collaboration across teams, surfaces expertise from subject matter experts and can scale brand and community engagement by drawing upon the collective wisdom [...]

Welcome to the Funnel, We Have Leads & Names – Jason Miller of LinkedIn at MnSummit

Tue, 01 Jul 2014 11:01:18 +0000

If there is anyone that can leverage a rock and roll metaphor for content marketing, it’s Jason Miller @JasonMillerCA, Senior Manager, Content Marketing at LinkedIn (LinkedIn is a TopRank client). And at the first ever Minnesota Search Marketing Association Summit, he did not disappoint. Content marketing can often seem like a never ending sea of songs, [...]

Email Marketers Need to Do More to Nurture Leads [Study]

Mon, 30 Jun 2014 11:00:00 -0400

A joint report from Bizo and Oracle Marketing Cloud shows email marketing isn’t enough when it comes to nurturing leads and suggests marketers should develop multi-channel strategies instead.

Where Search Fits in the Digital Marketing Mix – 12 Lessons from Lee Odden Keynote at MnSummit

Mon, 30 Jun 2014 12:23:54 +0000

I am one of the last generations that will be able to remember what it’s like to not have technology in school. We didn’t text. We passed notes. Our really crappy handwriting scrawled across lined paper that was folded so small we were convinced the teacher couldn’t see it as we threw or passed it [...]

18 More Amazing Search & Digital Marketing Takeaways from #MNSummit

Fri, 27 Jun 2014 21:20:17 +0000

Personally, public speaking scares the crap out of me. People staring at me for almost an hour, trying to not stutter or talk too fast, and striving to meet the expectations of a session description would turn me red and shaky for hours. Apparently, none of the MN Search Summit speakers are subject to those [...]

15 Snippets of Digital Marketing Advice from #MNSummit

Fri, 27 Jun 2014 16:49:30 +0000

HOOOOOOOOONK. That’s how our morning started—honking cars as we inched our way through the rush hour traffic moving towards downtown Minneapolis. The gorgeous peach-colored sunrise coupled with the intoxicating smell of coffee helped us relax despite the stress of a morning commute. Today’s drive was different than the rest. Instead of driving to our offices [...]

Online Marketing News – Goodbye Google Authorship, 1 Minute On Facebook, Videos Dominate

Fri, 27 Jun 2014 11:30:49 +0000

The Marketing Industry According to Google Autocomplete - As you can see in the image above, Google has it’s ideas about what content marketing means.  While we obviously have our own ideas on what online marketing, blogging, and other terms mean, here’s a look a what Google Autocomplete thinks of some common marketing words and phrases. [...]

How SEO and Inbound Marketing Can Grow Your B2B Marketing Performance

Thu, 26 Jun 2014 10:50:16 +0000

Call it organic marketing, call it inbound marketing or even content marketing – the practice of creating useful information to generate demand and attract an audience of buyers vs. buying ads to push messages out to them is one of the highest impact, low cost approaches to digital marketing a business can take. The practice of optimizing content [...]

12 B2B Content Marketing Examples and Case Studies for 2014

Wed, 25 Jun 2014 11:01:28 +0000

Content Marketing has long been a staple for the B2B Marketing world with an increased boost in popularity due to changes in consumer information discovery and consumption. Over 90% of B2B marketers are using content marketing according to CMI and MarketingProfs. Far more research is conducted before sales contacts are made providing B2B companies an opportunity to satisfy [...]

Microsoft-Owned Outlook Expands Ad Presence to Hong Kong

Tue, 24 Jun 2014 15:31:58 -0400

Advertising on is now available in Hong Kong, in addition to the existing seven markets in Asia-Pacific.

Curation and Repurposing to Extend the Life of Your Content Marketing

Mon, 23 Jun 2014 11:11:02 +0000

Ever have one of those dreams where you’re running a race and if you don’t win, you’ll turn into a big blue chicken? Hmm, maybe not. How about running a race only to find you never actually finish because you’re on a treadmill? That’s how a lot of marketers feel about their Sophomore content marketing programs [...]

2 Industry Organizations Every Email Marketer Should Join

Mon, 23 Jun 2014 07:00:00 -0400

A look at two organizations that will help email marketers stay connected and involved in the email marketing community.

The Lost Art of Measuring an Impression

Mon, 16 Jun 2014 07:30:00 -0400

As email marketing changes and matures, the old ways of measuring impressions don't always account for today's customers' actions. So how can we correctly measure the value of an email?

CASL’s Impact on Email Marketers

Mon, 09 Jun 2014 07:00:00 -0400

This guest post from Matt Vernhout explores the impact Canada's anti-spam legislation will have on email marketers, and offers tips for how to prepare for the upcoming changes.

Responsive Design and Coding for Non-Techies

Thu, 29 May 2014 06:00:00 -0400

Responsive email design and coding are here to stay. Whether you're a marketer, a designer, or a coder, increasing your responsive design and coding knowledge will serve you well in the future.

Defining Success for Email Programs

Mon, 19 May 2014 08:00:00 -0400

There are different ways to define success for email marketing campaigns, but what do they all mean, and which is the best for your company?

Strategic Testing: Tips for Success and Sources of Inspiration

Mon, 12 May 2014 07:00:00 -0400

Testing is extremely important for a successful email campaign, so here are some tips to make sure you're testing in the right ways.

Oracle Outlines Vision for Marketing Cloud

Fri, 02 May 2014 09:00:00 -0400

After buying four marketing-related companies in less than 18 months, Oracle president Mark Hurd outlined the company's vision for an integrated Marketing Cloud product line.

Which Came First, Your Email Content or Your Segment?

Mon, 21 Apr 2014 08:00:00 -0400

The audience and content conundrum can be very chicken and egg for many brands, especially their email marketers.

Triggered Email Messages: Keys to Success

Mon, 14 Apr 2014 07:00:00 -0400

Sending triggered email messages can be an extremely effective marketing strategy, as they have been shown to produce much higher open and click-through rates.

Happy 10th Birthday, Gmail!

Tue, 01 Apr 2014 11:00:00 -0400

Looking back on 10 years of Gmail, with a timeline of the biggest changes for consumers and marketers.

Tips for Designing E-mail for Google’s New Promotions Tab Grid View

Mon, 31 Mar 2014 07:30:00 -0400

The newest change to Google's Promotions tab introduces a grid view that ultilizes images to help users decide which emails they want to open and which they want to ignore.

7 Strategies to Optimize Your Email Marketing Campaign

Fri, 28 Mar 2014 08:30:00 -0400

Don't miss out on potential sales because you failed to optimize your mailings - here are seven strategies that will help you to get the most out of your email marketing campaigns.

3 Ways to Maximize Email Marketing Results This Year

Mon, 24 Mar 2014 06:30:00 -0400

Although the growth of social media and mobile marketing has caused some to question whether email marketing is still relevant, in fact email marketing remains an incredibly powerful and trusted communication vehicle.

Are You Over-Selling? Tips for Networking, Email, Websites, and Social Media Interactions

Mon, 17 Mar 2014 07:30:00 -0400

There's a fine line between engaging a potential customer and completely over-selling. The key to not over-selling lies in setting realistic goals for your efforts based on the channel and your relationship with the prospect.

Google Updates Gmail iOS App to Compete With Apple Mail

Fri, 07 Mar 2014 14:54:00 -0500

In an attempt to steal email client market share from Apple, Gmail messages on the updated iOS app will be pre-fetched and synced to improve user experience.

How I Learned to Stop Worrying and Love Prominent Email Unsubscribe Mechanisms

Mon, 03 Mar 2014 08:00:00 -0500

The email marketing world has been abuzz with the news of Gmail adding a prominent unsubscribe link to their emails - is this a good thing or a bad thing for marketers?

7 Facts About Responsive Email on Mobile You Need to Know in 2014

Thu, 27 Feb 2014 06:00:00 -0500

Responsive email is more than just another marketing trend. Mobile has changed the way we consume content and it's important as marketers that we make information easily accessible to consumers.

Facebook to Abandon Its Email Service in March

Tue, 25 Feb 2014 15:18:00 -0500

Facebook will retire its email service in March of this year. Instead, it will reroute Facebook emails to a user's primary email address.

Most Frequently Asked Email Questions

Mon, 24 Feb 2014 07:00:00 -0500

Here are five frequently asked questions about email marketing and the email channel along with helpful answers for those in the email marketing ecosystem.

Using Personalization to Boost Email Performance: 4 Tips for Success

Mon, 03 Feb 2014 08:00:00 -0500

There's a line between constructive and creepy, but when done correctly, email personalization can boost the performance of your email marketing campaigns.

Email Program Broken? Fix It

Mon, 27 Jan 2014 07:30:00 -0500

The start of the year is a good time to analyze the "health" of your email marketing programs and execute changes that will help them become more effective.

Effective Email Creative is More than Just Creative

Tue, 21 Jan 2014 06:05:00 -0500

If you're looking for great email creative - copy and design that will motivate the reader to the action you want them to take - you need more than just a copywriter and a designer.

Using Email Marketing to Reach Booming Mobile Markets

Wed, 15 Jan 2014 17:30:00 -0500

Consider these tips to make sure your email marketing campaigns are reaching mobile users.

Gmail's Google+ Integration Leaves More Questions Than Answers

Mon, 13 Jan 2014 11:35:00 -0500

A new Gmail feature connects Google's mail service to Google+. If you don't have someone's email, but that person is on Google+, you can presumably email that person.

The Golden Rule in Email is Relevance

Wed, 08 Jan 2014 08:30:00 -0500

There is an industry that has grown up around email creation and delivery. Of all the lessons and best practices, one trumps all others: make the message relevant to your audience.

Digital Outlook 2014 – The Year of Marketing Technologies

Sun, 22 Dec 2013 17:00:00 -0500

Existing channels will still do the heavy lifting to drive traffic and convert into business but we'll see more marketers automate their digital engagements.

5 Tips for Online Surveys that Build Relationships and Drive Sales

Mon, 09 Dec 2013 07:20:00 -0500

No matter what the intent of your survey, it's a communication that will influence the respondent's feelings about and relationship with your company.

Email Behavior Insights: What One Says Versus What One Does

Tue, 03 Dec 2013 06:45:00 -0500

What people say and what people do are often very different things, but both are valuable to email marketers, especially when used together to paint a picture of the customer.

Honoring Stefan Pollard: Nominations Open for the 2014 EEC Email Marketing Awards

Mon, 25 Nov 2013 07:00:00 -0500

ClickZ columnist Jeanne Jennings remembers Stefan Pollard, industry expert who will be honored again this year with the EEC Stefan Pollard Email Marketers of the Year Award. Nominations now open.

E-mail Marketing Industry Benchmarks: Highest Open Rate in Q1 2013 Since 2006

Fri, 15 Nov 2013 07:32:00 -0500

The first quarter of this year saw the highest average open rate (31.3 percent) since at least 2006. It was also the largest quarter-over-quarter jump (14 percent) in open that we've seen. Columnist Jeanne Jennings shares these insights and more.

HTML5 Email – Are We Ready?

Wed, 06 Nov 2013 18:00:00 -0500

If your email marketing performance is starting to wane, this might just be the boost to re-engage and grab their attention.

Email Marketing Successes with Revenue Per Email Measurement

Mon, 28 Oct 2013 06:45:00 -0400

Learn how to calculate revenue per email and use it at a cell level to determine winners in your testing process. Columnist Jeanne Jennings shares success stories and record high RPMEs from recent campaigns.

Benefits of Using Instagram

13 Jun 2013 01:47:31 Z

Many business owners are unfamiliar with the benefits of using Instagram. This mobile social platform makes it easy to share photos of everything related to a company. It can be used to showcase products, company events, employees, and behind-the-scenes activities....

How to Segregate Personal from Business Social Media Accounts

18 May 2013 01:20:25 Z

There is much confusion about how to segregate personal from business social media accounts. Much of the uncertainty stems around setting up Facebook pages, but many people also use social venues such as LinkedIn, Twitter, and Instagram. There are many...

Creating a Bullet Proof Marketing Strategy with OMDNA

13 May 2013 04:42:53 Z

Creating a bullet proof marketing strategy is essential for every business owner. In order to attract and retain customers, companies must develop a plan that aligns with their demographic market. To accomplish this necessitates having an understanding of the company's...

Understanding Lifetime Value of Customers

10 May 2013 03:20:37 Z

An essential aspect of marketing is understanding lifetime value of customers. Owners who take time to develop and maintain strong relationships can take their business to new heights with minimal expense. One of the greatest benefits of understanding lifetime value...

Why Video is Still Getting 70 Percent of All Internet Traffic

06 May 2013 23:42:03 Z

The topic of why video is still getting 70 percent of all Internet traffic was brought up in a recent mastermind meeting. Most people thought it was due to the popularity of YouTube, but videos can be published through many...

Hiring the Right SEO Company for Your Business

06 May 2013 22:19:01 Z

There is little doubt that hiring the right SEO company for your business can pay off handsomely. Skilled professionals can assess which online marketing strategies are best suited for your industry and overall goals. They can implement proven techniques to...

Building an Opt-In Email List

06 May 2013 22:01:13 Z

When it comes to building an opt-in email list, business owners ought to spend time developing a plan to ensure they maximize their efforts. As with all marketing endeavors there are some do's and don'ts that should be followed. One...

3 Cross Channel Marketing Tips

30 Apr 2013 00:02:36 Z

Cross channel marketing is one of the most powerful strategies business owners can use to maximize their online presence. Utilizing a variety of ad platforms, companies can tap into a larger base of consumers and expand brand recognition. Getting started...

How to Use Pinterest

24 Apr 2013 23:49:08 Z

Recently, there's been a lot of talk about how to use Pinterest to market a business. Many owners are uncertain of how this virtual bulletin board can be used to strengthen brand recognition or boost website traffic. Those who are...

LinkedIn Social Media Marketing

22 Feb 2013 06:12:45 Z

Regrettably, most business professionals aren't using LinkedIn social media marketing to the fullest. People tend to create their business profile, connect with colleagues, and leave it at that, but those who take the bull by the horns can reap many...

Twitter Vine

20 Feb 2013 21:13:14 Z

There's been a lot of talk about the launch of Twitter Vine mobile service that makes use of abbreviated videos. Just as Twitter abbreviates tweets, now users can integrate six second videos to showcase products and special events. Learning how...

Online Marketing Content

14 Jan 2013 23:52:41 Z

Everyone knows online marketing content is a necessary part of conducting business via the Internet. After all, search engines are designed to deliver websites containing the information searchers are looking for. Learning how to capitalize with online marketing content will...

Social Video Marketing

10 Jan 2013 20:58:22 Z

Business owners who take advantage of social video marketing can create a tremendous amount of brand buzz as long as videos are high quality and enjoyable to watch. Learning how to produce video ads and promote them in social networks...

Facebook Email Test

09 Jan 2013 21:24:39 Z

There is a lot of talk about the Facebook email test which was unveiled the end of December 2012. The experiment is aimed at generating new revenue for the popular social networking group by assessing a $1 fee to send...

Roofer Facebook Business Fanpage

04 Dec 2012 06:48:43 Z

Will Your Roofing Business SurviveThe Death of Traditional Marketing?Amazingly Simple "PROVEN SYSTEM" To Dominate Your Local Market...

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