Latest Marketing News

Online Marketing News: Tweets From Strangers, Facebook Dominates, Searching For Emojis

Fri, 31 Oct 2014 10:45:35 +0000

A History of Social Media Advertising [INFOGRAPHIC] - Where have social ads been and where are they heading? The infographic above shows how things started and where we are now. Check it out. Mashable Report: Facebook Dominates Social Sharing Of Major Events, But Twitter & Reddit React Quicker - ShareThis quarterly report finds that Facebook [...]

Trick or Treat – Google’s Inbox and What It Means for Email Marketers

Thu, 30 Oct 2014 07:30:00 -0400

This first part of a two-part column asks email experts what they think about Google's latest addition to the email ecosystem, and what it means for marketers.

10 Must Read Content Marketing Posts for 2015

Wed, 29 Oct 2014 10:55:27 +0000

Over the past 5 years we’ve published over 380 articles about content marketing here on Online Marketing Blog. It’s a big topic after all – with plenty of opportunity to help marketers better understand the planning, creation, management, promotion, measurement and performance optimization of content. After digging in to our web and social media analytics, I’ve identified 10 of the [...]

For Better Integrated Marketing, Look Inside for Insights

Tue, 28 Oct 2014 14:15:16 +0000

Integrated Marketing often means a combination of marketing tactics as part of a specific campaign tied together with a common goal and audience. As consumers become more diverse and sophisticated in how they discover, consume and interact with digital content, it only follows that marketers correspond their efforts to provide a common (yet relevant to the channel) [...]

How to Be the Best Answer with Topic Targeting

Mon, 27 Oct 2014 14:23:33 +0000

This weekend I had the good fortune to present at the Minnesota Blogger Conference where nearly 300 local bloggers gathered to learn, get inspired and network. For my part, I gave a presentation on how blogs are still an incredibly useful tool for marketing. Keeping the reason for blogging top of mind as well as [...]

Google Inbox Could Make It Easier to Ignore Email

Mon, 27 Oct 2014 09:00:00 -0400

As content marketers anticipate the widespread adoption of Google Inbox, they must also prepare to personalize content so that it doesn't get pushed aside.

Two Critical But Often Overlooked Email Marketing Metrics

Mon, 27 Oct 2014 07:00:00 -0400

Although they often don't get the attention they deserve, click reach and the ability to determine the value of an email address are valuable metrics to have in your email analytics strategy.

How the Key Trends in Marketing Play Out in Practice

Mon, 27 Oct 2014 06:30:00 -0400

The consolidation of the email ecosystem mirrors the trends in digital marketing as a whole, as seen in these five examples.

Online Marketing News: A Squeaky New Penguin, 2015 Content Trends, AdWords Declines

Fri, 24 Oct 2014 10:45:34 +0000

9 Mistakes Most Businesses Make on Social Media [INFOGRAPHIC] - Getting into social is so easy, many business jump right in without a second though. Everyone is doing it, right?  Check out these 9 mistakes many businesses are making on social and how you can make sure you aren’t making them. Social Media Today Google [...]

Better Business Blogging – 7 Lessons Learned from Writing 1 Million Words

Thu, 23 Oct 2014 11:05:54 +0000

Blogging for over 10 years has been quite a journey to say the least. During that time, I’ve had my share of challenges, opportunities, disappointments and surprises. Back when I started, there’s no way I would have imagined having so many things to say for so long or anticipated what impact ongoing content creation would [...]

Google Inbox Moves Email Into a Mobile World

Wed, 22 Oct 2014 17:30:48 -0400

The new product hopes to make email more interactive by allowing users to group messages by subject and highlight important information while providing supplementary information based on message content.

3 Ways to Optimize Your Brand’s Social Media Marketing Success

Tue, 21 Oct 2014 17:25:06 +0000

While nearly 90% of companies are using social media for marketing, the distance between “using” and “succeeding” is of Grand Canyon proportions. In the early stages of social media marketing maturity, business use of social media tends to go through a series of phases from not doing anything to beginning to monitor social channels to sharing [...]

Online Marketing News: Safety Check Everyone, Content Marketing in 2015, Golden Triangle Downfall

Fri, 17 Oct 2014 10:45:05 +0000

Twitter vs Facebook: Key Statistics, Facts & Figures [INFOGRAPHIC] - How do Twitter and Facebook compare?  Who wins in a no-holds fight between the two?  This infographic has the answers you seek. AllTwitter Facebook Introduces Safety Check - In times of disaster or crisis, people turn to Facebook to check on loved ones and get [...]

New Report: How Content Co-Creation With Influencers Beats Information Overload #MastersofCX

Thu, 16 Oct 2014 13:53:13 +0000

Creating remarkable marketing isn’t just about the flash and dazzle of big ad spends. It’s about creating great experiences for your customers whether they’re early stage prospects researching solutions or satisfied clients looking for ways to better engage with the brand. One of the best marketing investments a company can make is in the experiences they create through [...]

When do B2B Tech Companies Need Content Marketing? Inspiration for 2015 Marketing Planning

Tue, 14 Oct 2014 16:02:52 +0000

Speaking at both a B2B Marketing and a Public Relations conference in the space of a week has yielded some insightful discussions. Many of those conversations have focused on the transition from where the B2B companies are today – a mix of tactics directed squarely at the C-level customer – and where a content marketing strategy [...]

"To Do Is to Dare," but It Doesn’t All Have to Be About Risk

Mon, 13 Oct 2014 08:00:00 -0400

Marketing fails will inevitably happen every once in a while, but if you take care to improve your data and your strategy, you can succeed more often.

B2B Marketing on Facebook? Yes! So Say IBM, Volvo, Salesforce & Lattice Engines

Mon, 13 Oct 2014 11:14:01 +0000

It goes without saying that Facebook is most commonly associated with consumer marketing since it’s hardly a place for industrial engineers to talk about the latest manufacturing process or for enterprise software companies to promote side by side feature comparisons. But behind those companies are people – both on the brand and the buyer side [...]

11 Simple Changes That Would Improve This Email: Gentle Critique

Mon, 13 Oct 2014 07:00:00 -0400

This small business is attempting email marketing, but it has a lot of room for improvement. Can you apply any of these tips to your strategy?

Online Marketing News: Facebook Fiends, Snapchat Ads, Goodbye Fake Likes

Fri, 10 Oct 2014 10:45:56 +0000

Marketers’ Twisted Cross-Channel Attribution [Infographic] - Linking customer data points can sometimes feel like playing a game of Twister. With so many on- and offline customer touchpoints, the pressure to connect the dots can leave marketers feeling red in the face or blue with defeat. Check out the infographic above to see how marketers are connecting [...]

What is the Future of Content for B2B Marketing? Find out at #MPB2B

Wed, 08 Oct 2014 13:10:38 +0000

Content makes the B2B marketing world go round in so many ways. But will content of the future be as important as it is today? According to the “hot of the press” report from Content Marketing Institute and MarketingProfs, 2015 B2B Content Marketing Benchmarks, Budgets, and Trends—North America, 86% of B2B companies are using content marketing. [...]

The Role of Big Data in the Future of B2B Marketing

Tue, 07 Oct 2014 10:57:59 +0000

There’s now more data collected about our every interaction in the digital world than ever before. According to a Washington Post story, “brokers use ‘billions’ of data points to profile Americans”. Marketers with access and an understanding of how to use that data can create a distinct, competitive advantage in their ability to provide relevant [...]

What Subject Line?

Mon, 06 Oct 2014 07:30:00 -0400

While subject lines still play a role in convincing consumers to open your emails, there are other factors that marketers need to be aware of and start focusing on.

The Number One Secret to B2B Content Marketing Success Plus 150 B2B Marketing Statistics

Mon, 06 Oct 2014 10:43:16 +0000

Who doesn’t like a secret? Especially the single, most important content marketing secret to success for B2B companies. This year’s Benchmarks, Budgets, and Trends—North America report from Content Marketing Institute (CMI) and MarketingProfs offers us that one, most important piece of advice and more. So what’s the secret? Simple: Document your content marketing strategy and follow it closely.  [...]

Online Marketing News: Goodbye Yahoo! Directory, Panda Gets Another Update, Pinterest Gets Targeted

Fri, 03 Oct 2014 10:45:39 +0000

In Two Years, Mobile Video Viewers Have Increased 400% - There’s a very good chance that your customers are watching a video on their smartphone or tablet as we speak. Ooyala says that mobile video views have increased 400% in the last two years, doubling in the last year alone. Right now, 25% of all [...]

The B’s in B2B Are People Too – A More Human Approach to Business Marketing

Wed, 01 Oct 2014 11:20:56 +0000

Answering any question about what’s next in B2B marketing must involve the increasing attention on buyers as people vs. simply “business to business”. The human element of business marketing has attracted a lot of play in the B2B marketing conversation and rightly so. While there are many changes and trends to consider to stay ahead [...]

Burn Out or Burn Bright? 3 Essential Tips for Digital Marketers

Tue, 30 Sep 2014 10:50:26 +0000

Come Autumn, there’s nothing better than a good ‘ol campfire. It’s the season for crackly leaves, chilly Fall air, and marshmallows on a stick. A hot, well-tended fire during the chill is a joy indeed – and if you’ve ever sat around a bonfire, you probably know that it takes some skill to keep a good [...]

B2B Marketing Convergence: Disappearing Silos, B2C to B2B Mind-Meld, Inbound Outbound Mastery

Mon, 29 Sep 2014 14:28:26 +0000

My first experience with B2B Marketing in the digital marketing industry started as the worlds of Public Relations and SEO started to collide early in 2001. Our tiny agency won a media relations account for a $1 billion company in the high tech industry. What set us apart from all the other big PR shops was how [...]

Online Marketing News: Pinterest and Instagram Are Addictions, YouTube Most Converting, Facebook Gets Timely

Fri, 26 Sep 2014 10:45:24 +0000

SMBs Allocate More Budget to Social Than Other Channels - BIA/Kelsey’s new study shows that small and medium businesses now use social more than any other media platform for business purposes. ClickZ A Quarter of U.S. Teens use Twitter’s Vine [STUDY] - One in four (25 percent) of teenagers in the United States use Vine, [...]

"Come Back!" - The Abandoned Customer Basket

Fri, 26 Sep 2014 06:30:00 -0400

Marketing automation can be an effective tool in combating the problem of abandoned shopping carts. Use the technology to determine how you can increase conversion rates and drive sales.

Email Newsletters: Work Smarter, Not Harder

Mon, 15 Sep 2014 08:00:00 -0400

Email newsletters are a great way to get your content marketing efforts out to the public. Here are three tips for cutting down the time it takes to produce an email newsletter.

What Is an ESP?

Thu, 11 Sep 2014 06:30:00 -0400

Will the email marketing ecosystem go the way of the automobile industry and see further consolidation? Are email marketers ready for the era of the marketing cloud?

Do Not Reply to This Email

Mon, 01 Sep 2014 06:00:00 -0400

A few tips for alerting readers in a friendly, rather than militant, way that you don't monitor certain email addresses.

4 Ways to Keep Your Email Marketing Alive

Thu, 21 Aug 2014 08:00:00 -0400

Although many have said email is dying, there are just as many who insist it's here to stay. Here are four ways you can keep your email marketing campaigns fresh and effective.

Locating Your Customers in the Multi-Channel Maze

Mon, 18 Aug 2014 07:30:00 -0400

As customers increasingly diversify where they are opening emails, spending time online, and making purchases, it's harder for marketers to keep track of them. How can we maintain personalization in the multi-channel space?

The Best and Worst Words to Use in Subject Lines – New Research

Mon, 18 Aug 2014 06:30:00 -0400

This guest post from Abigail Boswell provides new research on subject lines, courtesy of Touchstone, a new tool from Alchemy Worx.

Don’t Just "Bolt on" Email

Mon, 11 Aug 2014 06:30:00 -0400

Your email marketing strategy shouldn't be an afterthought. It should be planned and executed in the same way as other channels in order to achieve a successful overall marketing strategy.

StrongView Leads the Way for Email Marketers

Mon, 04 Aug 2014 11:00:00 -0400

After analyzing nine of the top email marketing vendors in its most recent Wave, Forrester Research found StrongView to be the strongest.

Email Benchmarks: Highest Open Rate in Years – Again! But All Is Not Rosy...

Mon, 04 Aug 2014 06:00:00 -0400

While 2014 saw the highest average email open rates in several years, the year also saw historic lows for both click-through rates and click-to-open rates. How should marketers respond to this data?

Building Effective Measurement Models

Wed, 30 Jul 2014 07:00:00 -0400

When deciding which measurement models to use, consider adopting aspects of the study of correlation, which may allow you to discover connections that may challenge your thinking on the critical drivers for your business.

To Trigger or Target; That Is the Question

Tue, 29 Jul 2014 07:00:00 -0400

A successful email marketing campaign needs to incorporate both triggered and targeted emails. However, since targeted emails will most likely have a greater impact over time, that is where marketers should focus most of their attention.

Inactive Email Addresses: To Mail, Not to Mail…or Something Else?

Mon, 21 Jul 2014 07:00:00 -0400

If handled correctly, "inactives" still have the potential to convert and produce revenue. How can marketers best reconnect with these inactive email addresses?

Survey Says: Automated Emails Outperform Manual Counterparts

Wed, 16 Jul 2014 06:30:00 -0400

A new study shows that automated email messages achieve higher open and click-through rates than their manual counterparts. With that in mind, it's time for all marketing teams to employ an automated approach.

When Lifecycle Messaging Goes All Wrong

Mon, 14 Jul 2014 07:00:00 -0400

As an email marketer, you can't live by the "set it and forget it" mindset. You must instead monitor the emails you send to your consumers and understand their impact.

A Half-Dozen Email Marketing Influencers You Should Be Reading

Mon, 07 Jul 2014 06:00:00 -0400

As an email marketer, it's important to stay up to date with the latest in the industry. These six influencers can help you do just that.

Can Email Marketing Still Engage Your Customers?

Thu, 03 Jul 2014 18:00:00 -0400

Email is still alive and well in the marketing world, but what can you do as a marketer to ensure your emails are engaging consumers today?

Email Marketers Need to Do More to Nurture Leads [Study]

Mon, 30 Jun 2014 11:00:00 -0400

A joint report from Bizo and Oracle Marketing Cloud shows email marketing isn’t enough when it comes to nurturing leads and suggests marketers should develop multi-channel strategies instead.

Microsoft-Owned Outlook Expands Ad Presence to Hong Kong

Tue, 24 Jun 2014 15:31:58 -0400

Advertising on Outlook.com is now available in Hong Kong, in addition to the existing seven markets in Asia-Pacific.

2 Industry Organizations Every Email Marketer Should Join

Mon, 23 Jun 2014 07:00:00 -0400

A look at two organizations that will help email marketers stay connected and involved in the email marketing community.

The Lost Art of Measuring an Impression

Mon, 16 Jun 2014 07:30:00 -0400

As email marketing changes and matures, the old ways of measuring impressions don't always account for today's customers' actions. So how can we correctly measure the value of an email?

CASL’s Impact on Email Marketers

Mon, 09 Jun 2014 07:00:00 -0400

This guest post from Matt Vernhout explores the impact Canada's anti-spam legislation will have on email marketers, and offers tips for how to prepare for the upcoming changes.

Responsive Design and Coding for Non-Techies

Thu, 29 May 2014 06:00:00 -0400

Responsive email design and coding are here to stay. Whether you're a marketer, a designer, or a coder, increasing your responsive design and coding knowledge will serve you well in the future.

Defining Success for Email Programs

Mon, 19 May 2014 08:00:00 -0400

There are different ways to define success for email marketing campaigns, but what do they all mean, and which is the best for your company?

Strategic Testing: Tips for Success and Sources of Inspiration

Mon, 12 May 2014 07:00:00 -0400

Testing is extremely important for a successful email campaign, so here are some tips to make sure you're testing in the right ways.

Oracle Outlines Vision for Marketing Cloud

Fri, 02 May 2014 09:00:00 -0400

After buying four marketing-related companies in less than 18 months, Oracle president Mark Hurd outlined the company's vision for an integrated Marketing Cloud product line.

Which Came First, Your Email Content or Your Segment?

Mon, 21 Apr 2014 08:00:00 -0400

The audience and content conundrum can be very chicken and egg for many brands, especially their email marketers.

Triggered Email Messages: Keys to Success

Mon, 14 Apr 2014 07:00:00 -0400

Sending triggered email messages can be an extremely effective marketing strategy, as they have been shown to produce much higher open and click-through rates.

Happy 10th Birthday, Gmail!

Tue, 01 Apr 2014 11:00:00 -0400

Looking back on 10 years of Gmail, with a timeline of the biggest changes for consumers and marketers.

Tips for Designing E-mail for Google’s New Promotions Tab Grid View

Mon, 31 Mar 2014 07:30:00 -0400

The newest change to Google's Promotions tab introduces a grid view that ultilizes images to help users decide which emails they want to open and which they want to ignore.

7 Strategies to Optimize Your Email Marketing Campaign

Fri, 28 Mar 2014 08:30:00 -0400

Don't miss out on potential sales because you failed to optimize your mailings - here are seven strategies that will help you to get the most out of your email marketing campaigns.

Benefits of Using Instagram

13 Jun 2013 01:47:31 Z

Many business owners are unfamiliar with the benefits of using Instagram. This mobile social platform makes it easy to share photos of everything related to a company. It can be used to showcase products, company events, employees, and behind-the-scenes activities....

How to Segregate Personal from Business Social Media Accounts

18 May 2013 01:20:25 Z

There is much confusion about how to segregate personal from business social media accounts. Much of the uncertainty stems around setting up Facebook pages, but many people also use social venues such as LinkedIn, Twitter, and Instagram. There are many...

Creating a Bullet Proof Marketing Strategy with OMDNA

13 May 2013 04:42:53 Z

Creating a bullet proof marketing strategy is essential for every business owner. In order to attract and retain customers, companies must develop a plan that aligns with their demographic market. To accomplish this necessitates having an understanding of the company's...

Understanding Lifetime Value of Customers

10 May 2013 03:20:37 Z

An essential aspect of marketing is understanding lifetime value of customers. Owners who take time to develop and maintain strong relationships can take their business to new heights with minimal expense. One of the greatest benefits of understanding lifetime value...

Why Video is Still Getting 70 Percent of All Internet Traffic

06 May 2013 23:42:03 Z

The topic of why video is still getting 70 percent of all Internet traffic was brought up in a recent mastermind meeting. Most people thought it was due to the popularity of YouTube, but videos can be published through many...

Hiring the Right SEO Company for Your Business

06 May 2013 22:19:01 Z

There is little doubt that hiring the right SEO company for your business can pay off handsomely. Skilled professionals can assess which online marketing strategies are best suited for your industry and overall goals. They can implement proven techniques to...

Building an Opt-In Email List

06 May 2013 22:01:13 Z

When it comes to building an opt-in email list, business owners ought to spend time developing a plan to ensure they maximize their efforts. As with all marketing endeavors there are some do's and don'ts that should be followed. One...

3 Cross Channel Marketing Tips

30 Apr 2013 00:02:36 Z

Cross channel marketing is one of the most powerful strategies business owners can use to maximize their online presence. Utilizing a variety of ad platforms, companies can tap into a larger base of consumers and expand brand recognition. Getting started...

How to Use Pinterest

24 Apr 2013 23:49:08 Z

Recently, there's been a lot of talk about how to use Pinterest to market a business. Many owners are uncertain of how this virtual bulletin board can be used to strengthen brand recognition or boost website traffic. Those who are...

LinkedIn Social Media Marketing

22 Feb 2013 06:12:45 Z

Regrettably, most business professionals aren't using LinkedIn social media marketing to the fullest. People tend to create their business profile, connect with colleagues, and leave it at that, but those who take the bull by the horns can reap many...

Twitter Vine

20 Feb 2013 21:13:14 Z

There's been a lot of talk about the launch of Twitter Vine mobile service that makes use of abbreviated videos. Just as Twitter abbreviates tweets, now users can integrate six second videos to showcase products and special events. Learning how...

Online Marketing Content

14 Jan 2013 23:52:41 Z

Everyone knows online marketing content is a necessary part of conducting business via the Internet. After all, search engines are designed to deliver websites containing the information searchers are looking for. Learning how to capitalize with online marketing content will...

Social Video Marketing

10 Jan 2013 20:58:22 Z

Business owners who take advantage of social video marketing can create a tremendous amount of brand buzz as long as videos are high quality and enjoyable to watch. Learning how to produce video ads and promote them in social networks...

Facebook Email Test

09 Jan 2013 21:24:39 Z

There is a lot of talk about the Facebook email test which was unveiled the end of December 2012. The experiment is aimed at generating new revenue for the popular social networking group by assessing a $1 fee to send...

Roofer Facebook Business Fanpage

04 Dec 2012 06:48:43 Z

Will Your Roofing Business SurviveThe Death of Traditional Marketing?Amazingly Simple "PROVEN SYSTEM" To Dominate Your Local Market...


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