Latest Marketing News

Online Marketing News: Millennial Psychology, Influencer Misconceptions & SEO Issues

Fri, 22 Jul 2016 10:30:39 +0000

Millennial_Marketing_Psychology

Millennial_Marketing_Psychology

The Psychology of Successfully Marketing to Millennials [Infographic]
Marketing to Millennials can be a unique challenge. The University of Southern California found that "the younger demographic values authenticity and their peers’ opinions. Consider that 84 percent of millennials say that user generated content influences what they buy. Plus, 82 percent are comfortable enough with brands to interact directly with them." PR Daily

Dispelling Common Influencer Marketing Misconceptions (Report)
Influencer marketing is a broad topic with many facets and interpretations. As with any complicated concept, there will be misconceptions. When it comes to influencer marketing, TapInfluence found the most common misconceptions are it's too manual, it can't be measured, and it's for big brands only. SocialTimes

SEMrush Study: 11 Most Common On-Site SEO Issues
A new study from SEMrush audited 450 million web pages to determine the most common technical SEO issues online. They found that 50% of websites face duplicate content issues, 45% have missing alt attributes, and 35% suffer from broken internal links. SEMrush

CMO Survey: Which Emerging Technology Will Transform the Customer Experience?
A recent survey from CMO council and SAP Hybris found that 61% of CMOs think that of all emerging technologies, big data-driven engagements, like smart recommendations, will have the biggest impact on their organization and the customer experience. That was followed by 37% who said the internet of things, and 15% who said augmented reality. MarketingProfs

MTV Debuts 'Gaze-Activated' VR Experience for 'Teen Wolf' at Comic-Con
As you may have predicted from the rise in augmented reality and virtual reality in popularity with marketers over the last year, the shift to making that popularity tangible has begun. At Comic-Con, MTV debuted a gaze-activated virtual reality experience designed to promote the show "Teen Wolf" and engage existing fans at the large convention. AdAge

73 PERCENT OF INTERNATIONAL INTERNET USERS DISLIKE POP-UP ADVERTISEMENTS

Branded Content Scores Better Than Pre-Roll
According to MediaPost, "Nielsen analysis says branded content generated an average of 86% brand recall among viewers, compared with 65% from the pre-roll ad." Branded content also garnered a lift in perceptions vs. pre-roll video, according to the report. MediaPost

New Google ranking study shows links are incredibly important to the ranking algorithm
A new study from Stone Temple Consulting found that "there is a “near-perfect correlation” between ranking highly in Google and the links pointing to that page. This study aggregated the count of links by ranking position for the top 50 results across 6,000 search results pages, and it showed a near-perfect correlation between links and ranking." Search Engine Land

Hootsuite Announces High Profile Content Integrations
On Tuesday, Hootsuite announced new integrations with leading content sources, including Dropbox, Google Drive, Microsoft One Drive and WebDAM.Digital assets stored in any of those sources can now be accessed through the Hootsuite dashboard. Direct Marketing News

Facebook Announces New Options for Live – Both for Viewers and Broadcasters
Facebook has announced three new features to help boost their live video streaming: The option to go live in full screen mode, the ability to stream for up to four hours per session, and the ability for viewers and broadcasters to hide comments and reactions on videos. Social Media Today

What were your top online marketing news stories this week?

I'll be back next week with more online marketing news! If you have something to share, send your thoughts in the comments or Tweet me @Tiffani_Allen or @toprank!

The post Online Marketing News: Millennial Psychology, Influencer Misconceptions & SEO Issues appeared first on Online Marketing Blog - TopRank®.

Should You or Shouldn’t You: 3 Ways to Tell if Influencer Marketing is Right for Your Brand

Thu, 21 Jul 2016 10:30:32 +0000

Reaching and connecting with customers in a meaningful way has become incredibly challenging. There I said it. It’s no wonder with the sheer number of  flash-in-the-pan marketing practices have somehow made their way into brands large and small only to leave marketing teams throwing their hands up in frustration. The amount of knowledge and data [...]

The post Should You or Shouldn’t You: 3 Ways to Tell if Influencer Marketing is Right for Your Brand appeared first on Online Marketing Blog - TopRank®.

Now Hear This: 10 Digital Marketing Podcasts to Educate and Entertain

Wed, 20 Jul 2016 10:30:51 +0000

How much time out of your life do you sacrifice to your commute? It’s amazing how quickly it adds up. If you drive/bike/bus just 30 minutes each way, that’s five hours a week. Do that 50 weeks out of the year, and it’s 250 hours, more than six full work weeks. Yeesh. Now, I don’t [...]

The post Now Hear This: 10 Digital Marketing Podcasts to Educate and Entertain appeared first on Online Marketing Blog - TopRank®.

Going Native: Tips & Examples for Effectively Incorporating Native Video Into Your Social Strategy

Tue, 19 Jul 2016 10:30:31 +0000

These days, it’s pretty safe to say that all marketers understand that video is an increasingly important marketing tool for capturing audience attention, showing value and encouraging engagement across the digital universe. In fact, 87% of online marketers use video content, according to an infographic from Hyperfine Media. However, when it comes to promoting that [...]

The post Going Native: Tips & Examples for Effectively Incorporating Native Video Into Your Social Strategy appeared first on Online Marketing Blog - TopRank®.

Learn How to Master Your Content Marketing Supply & Demand

Mon, 18 Jul 2016 10:30:23 +0000

Marketers who are far smarter than I am have talked a lot about “content shock.” The idea is that content creators keep churning out more and more content, but readers have the same limited time and attention to consume it. It’s simple supply and demand: Supply increases, demand stays the same, and content gets devalued. [...]

The post Learn How to Master Your Content Marketing Supply & Demand appeared first on Online Marketing Blog - TopRank®.

Online Marketing News: Brands Killing Passwords, Pokémon Go and Twitter Tells All

Fri, 15 Jul 2016 10:30:17 +0000

online marketing news businesses dropping passwords

online marketing news businesses dropping passwords

72% of Businesses Plan to Kill Passwords By 2025 (Infographic)
According to a survey by Telesign, 70% of business security experts surveyed believe that passwords are not a sufficient security measure. That same survey found that 90% of businesses surveyed had been victims of fraud. In light of this, many companies are changing their ways in terms of security. SocialTimes reports that "by 2025, 72 percent of companies will stop using passwords, and 36 percent will stop using them in as little as four years. The two main avenues of change are two-factor authentication and behavioral biometrics." SocialTimes

Pokémon Go Is Inspiring Small Retailers. So Has Augmented Reality Gone Mainstream?
According to AdWeek, "by Monday, Pokémon Go already had more users than popular dating app Tinder and was set to surge past Twitter in daily active users on Android devices. Pokémon Go also ranked ahead of Facebook, Instagram and Snapchat in Google Play." There's no doubt that the Pokémon Go app is successful, but it's also helping to boost revenue for local businesses. Does this mean that augmented reality will become an area of focus for other like-minded marketers? AdWeek

Twitter will tell brands more about people who see their tweets, visit their sites
Marketing Land reports: "On Tuesday Twitter-owned data platform Gnip officially opened up its Audience API so that any brand can use the analytics tool to get a cheat sheet of demographic and interest data about any group of Twitter accounts." This is great news for social media marketers and advertisers who are trying to customize their messaging to be the most relevant for their audience on the platform, as this information was previously not easy to access. It's worth noting, however, that this data won't be given for singular accounts but more as a holistic, big picture. Marketing Land

Polaroid hopes its brand name attracts people to its new app, Swing
Polaroid, the iconic camera brand, has launched a new app called Swing, "which," according to Digiday, "lets users shoot a burst of images that are combined into a second-long video clip and is swipeable with their finger." The app allows filters as well, and is only available at present for iOS. Will this be a growing trend among physical camera providers? How will consumers use this new platform? Time will tell, but it's worth a look for brands which rely heavily on visual storytelling. Digiday

social media stars as celebrities in marketing campaigns

Simply Measured offers “first social measurement API” for marketers
Rather than pulling reports from social analytics platform Simply Measured, the service is not offering an API which will allow users to sync their data within their own reporting platform. For social marketers, this is a big break -- it's now much easier to compare relevant social data side-by-side in the dashboard of your choice with other relevant data to help marketers glean deeper insights into their social efforts. The platform will offer data from eight networks: Twitter, Facebook, Instagram, Pinterest, YouTube, Tumblr, LinkedIn and Google+. The first four are currently connecting through the new API currently, and the others will reportedly be added later. Marketing Land

Google Launches Smarter, More Visual Ads Timed for Holiday Shopping
The 'Showcase Shopping' ads, as Google calls them, will help shoppers find what they're looking for, regardless of how vague the search terms they're using may be. Google reports that 40% of shopping queries on the search engine are for broad terms, and many shoppers use images as a way to find ideas for their online shopping. These Showcase Shopping ads will help leverage those preferences and guide buyers to the right products, according to how the brands using the ads categorize their merchandise. AdWeek

As publishers see rising returns on video, Facebook is getting more of their ad campaigns
Referencing a survey conducted by Mixpo of sales and marketing professionals in the U.S., Marketing Land reports: "Across the board, video formats topped the list of ad units seen as most likely to drive the highest ROI or ad revenue, with pre-roll video by far the preferred ad format." Facebook has become a preferred platform for publishers to extend their ad campaigns, with half reporting running their campaigns on Facebook, vs. 31% on Twitter and 17% on YouTube. Marketing Land

What were your top news stories this week?

I'll be back next week with more online marketing news! Have something to share? Tweet me @Tiffani_Allen or @toprank, or share in the comments.

The post Online Marketing News: Brands Killing Passwords, Pokémon Go and Twitter Tells All appeared first on Online Marketing Blog - TopRank®.

21 Conversion Rate Optimization (CRO) Tools to Increase Your ROI

Thu, 14 Jul 2016 10:30:19 +0000

Today’s savvy marketers have moved beyond just collecting website analytics, and are instead focusing on how to inspire customers to take action based on their digital marketing. Conversion Rate Optimization (CRO) is essential for any marketer and proper CRO is how you will make your marketing as actionable as possible for your customers. No matter [...]

The post 21 Conversion Rate Optimization (CRO) Tools to Increase Your ROI appeared first on Online Marketing Blog - TopRank®.

Snapchat for B2B: Examples of Brands in Action, Best Practices & Tips

Wed, 13 Jul 2016 10:30:35 +0000

From its beginnings as a disappearing photo app to adding interactive—often hilarious—filter options and storytelling capabilities, Snapchat has come a long way in it’s nearly 5 years of existence. In fact, the social media platform has seen tremendous user growth, boasting 150 million daily active users, which is more than Twitter, according to Bloomberg. While [...]

The post Snapchat for B2B: Examples of Brands in Action, Best Practices & Tips appeared first on Online Marketing Blog - TopRank®.

New Short Story: How GREAT Marketers Win at Digital Advertising

Tue, 12 Jul 2016 10:30:36 +0000

How can you help your brand knock out the competition and win customers’ attention? Sometimes great content and a solid content marketing strategy aren’t enough to achieve the results you hoped and planned for. Despite all your training and drilling on tactics, you enter the ring and end up hitting the mat face-first. It’s nice [...]

The post New Short Story: How GREAT Marketers Win at Digital Advertising appeared first on Online Marketing Blog - TopRank®.

PPC + SEO = A Winning Team for Search Marketing Success

Mon, 11 Jul 2016 10:30:05 +0000

A winning team requires the proper line-up, teamwork and the ability to fill-in the performance gaps. A winning team for search requires the proper line-up of Paid and Organic strategies to ensure increased visibility and growth. Many B2B companies pigeonhole PPC as strictly a lead gen or a sales tactic but now is the time [...]

The post PPC + SEO = A Winning Team for Search Marketing Success appeared first on Online Marketing Blog - TopRank®.

Online Marketing News: Beer, Blogs, Snapchat Memories and B2B Content Struggle

Fri, 08 Jul 2016 10:30:37 +0000

if-your-blog-were-a-beer

if-your-blog-were-a-beer

If Your Blog Were a Beer, What Kind Would It Be?
At first glance, beer and blogs don't seem to have a whole lot in common. But, like the diverse beverage, blogs have many different flavors and origins of their own. We even consume blogs and beers at roughly the same rate. This infographic, complete with a silly and delicious metaphor, breaks down the hierarchy of blog types and beer types leading to one solid conclusion, be original and substantial in your blog. Visual.ly

Snapchat Just Revealed a New Feature Called 'Memories' That Saves Snaps
For those of us who don't have a great memory, Snapchat has come up with yet another way to save us from ourselves. In a new channel called My Eyes Only, Snapchat is allowing users to save still images or videos into a video collage that's passcode protected for later reference. Otherwise, users can save these memories in narrative format as 'flashbacks'. The channel's switch from the 10-second disappearing message to something more long lasting may translate into their own staying power, only time will tell. AdWeek

B2B Marketers Struggle to Create Effective Content Marketing Materials
With the rising acceptance that content marketing for B2B is a viable and necessary tactic, B2B companies are finding they still struggle with effective content creation. Of all types of content, research reports and videos ranked among the top in terms of production difficulty. These concerns are leading many B2B companies to outsource their content needs to specialists. eMarketer

Content intelligence platform Conductor adds DeepCrawl integration so customers’ sites are tested for search crawls
Conductor, a content intelligence firm, provides insights for companies eager to learn how their content performs in search through platforms like Facebook and Google. According to Conductor CEO Seth Besmertnik, “We found almost all [of our most successful customers] use some site crawler to make sure there are as few errors as possible,” but described their site auditing tool as "rudimentary." To help provide a better service, the company is integrating with a powerful web crawler, called DeepCrawl, which will allow users to see high-level insights about their sites along with the ability to drill down to understand what changes their developers need to make. Marketing Land

80 % of marketers said they deliver personalized messages through email marketing.

Twitter is testing 2 new customer service features that brands will love
In a feature reminiscent of Facebook, Twitter is now displaying statistics that show when brands are most responsive on the platform. This may only be a test, but will help users understand when they're most likely to see a customer service response to their Tweets. The platform is now also allowing 'featured' tweets in a tab that could have implications for answering common customer questions -- like when a site is down for maintenance -- as well as help brands promote featured content. The Next Web

Report: What marketers can learn from the biggest brands on Instagram
TrackMaven just released a report called "The Fortune 500 Instagram Report: 2016 Edition" that analyses over 40,000 unique posts from Fortune 500 companies. What can be learned from this report? Over 50% of Fortune 500 companies are using Instagram, posts are mostly on weekdays during working hours, despite the highest engagements being on Sundays, and most images aren't using a filter. To learn more, check out the report here. Marketing Land

New Facebook Share Data Reveals Why Video Is Key To Your Content Strategy
As I mentioned in last week's post, Facebook is altering their algorithm to favor friends and families over publishers. This revelation prompted Buzzsumo to look further into share data trends from the last year, and found that video is driving significantly higher shares than other types of content. What does this mean for publishers? To battle the decrease in visibility, be sure to consider integrating video into your social content marketing strategy. BuzzSumo

What were your top marketing news stories this week?

I'll be back next week with more online marketing news. Have something to share? Tweet me @Tiffani_Allen or @toprank!

The post Online Marketing News: Beer, Blogs, Snapchat Memories and B2B Content Struggle appeared first on Online Marketing Blog - TopRank®.

Learn How to Take Your Digital Advertising Strategy Mobile

Thu, 07 Jul 2016 10:30:48 +0000

How many times a day do you pick up your smartphone? If you’re the average iPhone user, Apple says you slide to unlock around 80 times in a 24-hour period. Android users unlock their phones around 85 times a day—no word on what those extra five unlocks are. 80 times a day. If the average [...]

The post Learn How to Take Your Digital Advertising Strategy Mobile appeared first on Online Marketing Blog - TopRank®.

What Marketers Can Learn from Fortune 500 Companies Mastering Instagram

Wed, 06 Jul 2016 10:30:23 +0000

With more than 500 million monthly active users and counting, Instagram is growing fast and showing no signs of slowing down. According to eMarketer, Instagram usage is expected to grow 15.1% this year, compared to the 3.1% growth expected for the social network sector as a whole. In addition, eMarketer said the platform will add [...]

The post What Marketers Can Learn from Fortune 500 Companies Mastering Instagram appeared first on Online Marketing Blog - TopRank®.

9 Social Media Marketing Trends That Could Make or Break Your Business in 2017

Tue, 05 Jul 2016 10:00:30 +0000

Social media is always evolving, so what’s next? That’s the question I was asked in an interview recently. This kind of question can be really easy since there are so many easy candidates – IoT, VR, and just about anything to do with Facebook. But if you don’t want to rely on the cliches of future [...]

The post 9 Social Media Marketing Trends That Could Make or Break Your Business in 2017 appeared first on Online Marketing Blog - TopRank®.

Celebrate Your Freedom From These 4 Tired Content Marketing Tactics

Mon, 04 Jul 2016 12:09:13 +0000

Freedom is an expression that you’ll hear a lot this week as we celebrate America’s independence. Our forefathers had a vision for a country that provided citizens with certain rights and responsibilities for themselves and their neighbors. Marketers today have a unique opportunity to sign their own declaration of independence to free themselves of tired [...]

The post Celebrate Your Freedom From These 4 Tired Content Marketing Tactics appeared first on Online Marketing Blog - TopRank®.

Online Marketing News: Best Times for Social, Pinterest Shopping Bag, Twitter’s New Dashboard

Fri, 01 Jul 2016 10:30:33 +0000

online marketing news

online marketing news

The Complete Social Media Guide: How and When to Post on Social Media [Infographic]
One of the biggest tenants of social marketing is to meet your audience in the right place at the right time. But that right time varies by channel, network, and a variety of other factors. What's a marketer to do? This helpful infographic spells out the when and what of social media posting. StartABlog123.com

Pinterest Launches Shopping Bag, Buyable Pins for Desktop
Pinterest has long been a destination for shoppers who are looking for ideas for anything from clothes to groceries. Recently, the social media platform took a big step in the way of making the journey from pin to purchase easier for users. According to Pinterest's Tim Weingarten: "With your new shopping bag, you can throw in any buyable pin that catches your eye, whether you’re shopping on your Android or the web (iOS to come!). When you’re ready to check out, everything you’ve added to your bag will be right there waiting for you." SocialTimes

New ‘Dashboard’ tool from Twitter gives businesses a simple, all-in-one management suite
Twitter has made 'Dashboard' available to all businesses for desktop and iOS - the streamlined solution is aimed at making adopting Twitter simple for organizations that may not be familiar with the platform. This new feature reduces the need for third party platforms for scheduling Tweets and more extensive searches, and even gives users tips and suggested topics to Tweet about. Marketing Land

Facebook Is Changing Its News Feed Algorithm to Focus Less on Publishers' Content
In one of many blows to media publishers the platform has landed lately, Facebook is changing its New Feed algorithm again to focus less on publisher content and more on content from a user's friends and family. Given that more referral traffic to news sites and publisher sites comes from Facebook than from Google, this change could negatively impact media publishers in terms of traffic and potentially subscriptions and other revenue sources. So what can be done? Publishing content that is readily and easily shared is key to retaining that traffic -- the platform will continue to show posts that are frequently shared and with which users are engaging. AdWeek

users prefer branded videos on youtube

Survey: Amazon beats Google as starting point for product search
A new survey has shown that more shoppers (38%) are starting their product search on Amazon than on Google (35%). Some of the key reasons cited for this preference are Amazon's reviews, product selection, free shipping, deals and pricing. Search Engine Land

Content Marketing 2016: Top 100 Influencers and Brands
Onalytica named their top 100 content marketing influencers and brands this week, and there are some big names on the list. In a digital ecosystem where content marketing is becoming increasingly engrained in everything from influencer marketing to SEO, these lists give marketers a list of people to look to for the latest and greatest in content marketing though leadership that can be applied throughout their digital strategy. Full disclosure, both TopRank and our CEO Lee Odden made the list, as did well known industry experts, and a mix of agencies and brands. Onalytica

Nearly One-Third of the World Will Use Social Networks Regularly This Year
Yes, you read that correctly. 2.34 billion people will access social networks on a frequent basis, worldwide, this year. According to a new eMarkteter report, the rise of Snapchat and Instagram, along with other major players entering the market, have largely contributed to this growth. eMarketer

What were your top online marketing news stories this week?

I'll be back next week with my co-pilot Josh and more online marketing news for your watching and reading pleasure. Have something to add? Tweet me @Tiffani_Allen or @toprank!

The post Online Marketing News: Best Times for Social, Pinterest Shopping Bag, Twitter’s New Dashboard appeared first on Online Marketing Blog - TopRank®.

How to Turn Undervalued Content into Content Marketing Gold (The Trick is Repurposing)

Thu, 30 Jun 2016 10:30:43 +0000

Have you ever lost hours watching Antiques Roadshow marathons? Or do you lead a substantially more exciting life than I do? I can’t help it; there’s something so compelling about finding treasures in your attic. That ashtray is really a Civil War-era candy dish! That punch bowl is really a 12th-Century chamber pot (we sincerely [...]

The post How to Turn Undervalued Content into Content Marketing Gold (The Trick is Repurposing) appeared first on Online Marketing Blog - TopRank®.

6 Things Brands & Publishers Need to Know About Native Advertising

Wed, 29 Jun 2016 10:30:55 +0000

As brands look to create deeper connections with their audience and publishers search for new ways to generate revenue, native advertising as re-emerged as a tactic that both can take advantage of. For those who aren’t familiar, native advertising, also referred to as sponsored content or advertorials, has taken on many forms over the years—from [...]

The post 6 Things Brands & Publishers Need to Know About Native Advertising appeared first on Online Marketing Blog - TopRank®.

4 Pieces of Sage Healthcare Marketing Advice from Healthcare Marketers

Tue, 28 Jun 2016 10:30:38 +0000

Healthcare marketers are intensely aware of the changing industry landscape. From new regulations and technologies to the rise of consumerism, many find themselves retooling their strategies and looking for valuable advice along the way. On Wednesday, June 29, 2016 TopRank Marketing and Medicom Health Interactive are partnering for a free webinar to offer that advice [...]

The post 4 Pieces of Sage Healthcare Marketing Advice from Healthcare Marketers appeared first on Online Marketing Blog - TopRank®.

3 SEO-Changing RankBrain Tips Marketers Can’t Ignore

Mon, 27 Jun 2016 16:11:13 +0000

The way that marketers think about, talk about and implement SEO is constantly evolving. Blackhat SEO tactics that once were incredibly successful, no longer garner the results that they once did. Both search engines and online audiences have become much more sophisticated, forcing marketers to ditch the slimy SEO tactics and focus instead on providing [...]

The post 3 SEO-Changing RankBrain Tips Marketers Can’t Ignore appeared first on Online Marketing Blog - TopRank®.

Benefits of Using Instagram

13 Jun 2013 01:47:31 Z

Many business owners are unfamiliar with the benefits of using Instagram. This mobile social platform makes it easy to share photos of everything related to a company. It can be used to showcase products, company events, employees, and behind-the-scenes activities....

How to Segregate Personal from Business Social Media Accounts

18 May 2013 01:20:25 Z

There is much confusion about how to segregate personal from business social media accounts. Much of the uncertainty stems around setting up Facebook pages, but many people also use social venues such as LinkedIn, Twitter, and Instagram. There are many...

Creating a Bullet Proof Marketing Strategy with OMDNA

13 May 2013 04:42:53 Z

Creating a bullet proof marketing strategy is essential for every business owner. In order to attract and retain customers, companies must develop a plan that aligns with their demographic market. To accomplish this necessitates having an understanding of the company's...

Understanding Lifetime Value of Customers

10 May 2013 03:20:37 Z

An essential aspect of marketing is understanding lifetime value of customers. Owners who take time to develop and maintain strong relationships can take their business to new heights with minimal expense. One of the greatest benefits of understanding lifetime value...

Why Video is Still Getting 70 Percent of All Internet Traffic

06 May 2013 23:42:03 Z

The topic of why video is still getting 70 percent of all Internet traffic was brought up in a recent mastermind meeting. Most people thought it was due to the popularity of YouTube, but videos can be published through many...

Hiring the Right SEO Company for Your Business

06 May 2013 22:19:01 Z

There is little doubt that hiring the right SEO company for your business can pay off handsomely. Skilled professionals can assess which online marketing strategies are best suited for your industry and overall goals. They can implement proven techniques to...

Building an Opt-In Email List

06 May 2013 22:01:13 Z

When it comes to building an opt-in email list, business owners ought to spend time developing a plan to ensure they maximize their efforts. As with all marketing endeavors there are some do's and don'ts that should be followed. One...

3 Cross Channel Marketing Tips

30 Apr 2013 00:02:36 Z

Cross channel marketing is one of the most powerful strategies business owners can use to maximize their online presence. Utilizing a variety of ad platforms, companies can tap into a larger base of consumers and expand brand recognition. Getting started...

How to Use Pinterest

24 Apr 2013 23:49:08 Z

Recently, there's been a lot of talk about how to use Pinterest to market a business. Many owners are uncertain of how this virtual bulletin board can be used to strengthen brand recognition or boost website traffic. Those who are...

LinkedIn Social Media Marketing

22 Feb 2013 06:12:45 Z

Regrettably, most business professionals aren't using LinkedIn social media marketing to the fullest. People tend to create their business profile, connect with colleagues, and leave it at that, but those who take the bull by the horns can reap many...

Twitter Vine

20 Feb 2013 21:13:14 Z

There's been a lot of talk about the launch of Twitter Vine mobile service that makes use of abbreviated videos. Just as Twitter abbreviates tweets, now users can integrate six second videos to showcase products and special events. Learning how...

Online Marketing Content

14 Jan 2013 23:52:41 Z

Everyone knows online marketing content is a necessary part of conducting business via the Internet. After all, search engines are designed to deliver websites containing the information searchers are looking for. Learning how to capitalize with online marketing content will...

Social Video Marketing

10 Jan 2013 20:58:22 Z

Business owners who take advantage of social video marketing can create a tremendous amount of brand buzz as long as videos are high quality and enjoyable to watch. Learning how to produce video ads and promote them in social networks...

Facebook Email Test

09 Jan 2013 21:24:39 Z

There is a lot of talk about the Facebook email test which was unveiled the end of December 2012. The experiment is aimed at generating new revenue for the popular social networking group by assessing a $1 fee to send...

Roofer Facebook Business Fanpage

04 Dec 2012 06:48:43 Z

Will Your Roofing Business SurviveThe Death of Traditional Marketing?Amazingly Simple "PROVEN SYSTEM" To Dominate Your Local Market...


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