Latest Marketing News

Infographic: Achieve Real Content Marketing ROI – 10 Tips from CMI, Dell, Kraft Foods, Curata, NewsCred

Wed, 27 Aug 2014 11:05:28 +0000

Understand Why Before ROI with Content Marketing The rush towards the content marketing bandwagon can seem as chaotic and nonsensical as most of the adventures of Alice in Wonderland. There are Cheshire Cats offering ambiguous advice and Red Queen business managers demanding results now or, “off with their heads!” There is no satisfaction from investing in [...]

Integrating Search, Social Media and Email Marketing – @Shoutlet Webinar Recap

Tue, 26 Aug 2014 15:58:58 +0000

It’s a good thing we had a team of marketing “silo busters” present for a recent webinar hosted by Shoutlet.  Not only did this triple threat of marketers help break down the barriers between SEO, social media marketing, content marketing and email marketing, but we shined a spotlight on how to integrate. Why is integration between search, [...]

How to Show Real ROI for Your Content Marketing eBook

Mon, 25 Aug 2014 11:42:41 +0000

We must hold ourselves accountable to higher level KPIs so we can stop fighting for our discipline and start fighting for more budget. Julie Fleischer @jfly The most elusive of white rabbits in the content marketing world seems to be the question of how to best measure ROI. According to a study by CMI and MarketingProfs, [...]

Online Marketing News: Pinterest and 3rd Party Rules, Mobile Is Only Part Of The Key, Facebook Still Runs Traffic

Fri, 22 Aug 2014 10:45:50 +0000

Study: Pinterest Referral Traffic Drives 67% Increase In E-Commerce Revenue - Marketing and analytics solution provider Piqora claims its customers experienced a 67 percent increase in e-commerce revenue from Pinterest referral traffic between January and June of this year. Marketing Land Twitter Diversity Statistics: 70% Male Globally, 59% White, 29% Asian in U.S. [REPORT] - How important is [...]

4 Ways to Keep Your Email Marketing Alive

Thu, 21 Aug 2014 08:00:00 -0400

Although many have said email is dying, there are just as many who insist it's here to stay. Here are four ways you can keep your email marketing campaigns fresh and effective.

Lessons on Marketing Strategy and Content Marketing ROI – Michael Brenner Interview

Thu, 21 Aug 2014 11:10:37 +0000

One of the key players and innovators in the world of content marketing is Michael Brenner. During his time at SAP as Vice President of Marketing & Content Strategy and the Managing Editor for the SAP Business Innovation site, Michael also co-created one of the most popular B2B marketing websites, Business to Community. Today, you’ll find him [...]

Infographic: Create Better Visual Content – 10 Tips from EMC, Cisco, LinkedIn, Microsoft, Tumblr

Wed, 20 Aug 2014 10:48:44 +0000

“And what is the use of a book,” thought Alice, “without pictures or conversation?”  Alice in Wonderland Tell me something. When you look at your email inbox, feed reader or favorite social network, are you underwhelmed with information? I didn’t think so. It’s funny to think that way back when, you could get up and grab [...]

Audience and Oysters – Ann Handley on the Power of Growing Your Audience for Content Marketing

Tue, 19 Aug 2014 10:45:17 +0000

It is with great pleasure that I share today’s post with you from a fellow fan of Instagram that I respect and admire a great deal. Ann Handley is a long time friend who is not only smart, funny and a great keynote speaker, but she is also the Chief Content Officer at MarketingProfs. An amazing writer, Ann is [...]

Locating Your Customers in the Multi-Channel Maze

Mon, 18 Aug 2014 07:30:00 -0400

As customers increasingly diversify where they are opening emails, spending time online, and making purchases, it's harder for marketers to keep track of them. How can we maintain personalization in the multi-channel space?

Visual Content Marketing Strategy eBook

Mon, 18 Aug 2014 11:18:43 +0000

If a picture is worth a thousand words, visual content marketing must be worth millions. As companies mature in their use of content marketing from simply creating “more” content for SEO purposes to creating really useful content designed to reach specific customer segments to influence business outcomes, the importance of content differentiation becomes paramount. According to [...]

The Best and Worst Words to Use in Subject Lines – New Research

Mon, 18 Aug 2014 06:30:00 -0400

This guest post from Abigail Boswell provides new research on subject lines, courtesy of Touchstone, a new tool from Alchemy Worx.

Online Marketing News: Big Bots on Google and Twitter, Pinterest Is Tops, The Press Takes To Twitter

Fri, 15 Aug 2014 10:45:01 +0000

More Than 7 in 10 Twitter, Pinterest Shares Are Now Done Via a Mobile Device [STUDY] - The vast majority of all Twitter and Pinterest social sharing is now done via a mobile device – compared to slightly more than half of Facebook sharing – reveals a new study from ShareThis. AllTwitter Foursquare Releases Social [...]

A Practical Approach to Content Marketing Success – Interview with Mark Schaefer

Thu, 14 Aug 2014 10:53:38 +0000

Today’s interview is with a guy that I’ve known for several years that brings a practical perspective to the often distracting world of digital marketing. He’s written the world’s #1 best selling book on Twitter, The Tao of Twitter, as well as several other books including Return on Influence. He publishes one of the most popular [...]

Infographic: How to Grow Your Audience -10 Tips from Facebook, MarketingProfs, ExactTarget, Copyblogger

Wed, 13 Aug 2014 14:58:16 +0000

How many millions or even billions have been poured into creating content over the past 5 years? Do you think that number will be less in the next 5? And what percentage of those budgets were spent on audience development? Making great content is important, but analyzing target audiences for insights and growing communities to [...]

Is Business Blogging Still Worthwhile?

Tue, 12 Aug 2014 11:01:58 +0000

State of Blogging When I started blogging a little over 10 years ago, there were about 1.5 million blogs (Technorati).  That’s about 1 million other people with no idea what they were doing – just like me. Today, it’s hard to say how many blogs there are globally, but WordPress.com alone hosts 75.3 million blogs in [...]

Audience Development for Content Marketing eBook

Mon, 11 Aug 2014 10:50:56 +0000

“Publication is not distribution and a content marketing strategy without audience development is no strategy at all.” Jeff Rohrs @jkrohrs Wise words from the guy who literally “wrote the book” on Audience. With all the investment in content creation, curation and repurposing being made, it’s amazing how little is actually invested in growing the audience and community for [...]

Don’t Just "Bolt on" Email

Mon, 11 Aug 2014 06:30:00 -0400

Your email marketing strategy shouldn't be an afterthought. It should be planned and executed in the same way as other channels in order to achieve a successful overall marketing strategy.

Online Marketing News: Google Boosts Encryption, Facebook On Schedule, Presence Isn’t Enough

Fri, 08 Aug 2014 10:45:37 +0000

What Happens In A Google Minute? [Infographic] - What takes place on the worlds largest search engine in just 60 seconds?  The above infographic shows what goes down in a single minute on the busiest site on the net.  Click the image to checkout the full-sized version. SocialTimes Twitter’s Latest Experiment: Self-Explaining Hashtags - Twitter [...]

Content Marketing Interview with Brian Kardon CMO of Lattice Engines – Strategy to ROI

Thu, 07 Aug 2014 10:59:14 +0000

What if you could tap the mind of a CMO who’s led marketing organizations at companies like Eloqua and Forrester Research to capture insights about content marketing strategy and ROI? That’s a big “what if”. Well my marketing friends, today is your content marketing birthday because today we have with us Brian Kardon, CMO at Lattice Engines. [...]

Content Marketing Strategy Infographic – 12 Tips from SAP, Boeing, CAT, Progressive, John Deere, charity: water

Wed, 06 Aug 2014 11:03:47 +0000

Status quo is not a strategy.  For example, wandering around the world of content marketing like Alice wandering in Wonderland is hardly the way to succeed. And yet that’s how many marketers are approaching content and that lack of planning and direction brings costs in the form of fewer leads, lower revenue and little market differentiation. “Only a few find [...]

We’re Hiring! Content Marketing Manager for TopRank® Online Marketing

Tue, 05 Aug 2014 10:55:18 +0000

It’s an exciting time to be in the digital marketing world, especially when there is so much opportunity to learn, be creative and achieve amazing business outcomes. I’d like to think we’re in the thick of that opportunity at our agency TopRank Online Marketing. Not only have we been advocating the value of editorial marketing aka content marketing for [...]

StrongView Leads the Way for Email Marketers

Mon, 04 Aug 2014 11:00:00 -0400

After analyzing nine of the top email marketing vendors in its most recent Wave, Forrester Research found StrongView to be the strongest.

How to Build A Content Marketing Strategy eBook

Mon, 04 Aug 2014 11:25:47 +0000

“One day Alice came to a fork in the road and saw a Cheshire cat in a tree. ‘Which road do I take?’ she asked. ‘Where do you want to go?’ was his response. ‘I don’t know’, Alice answered. ‘Then’, said the cat, ‘it doesn’t matter.’” – Alice in Wonderland Does finding your way with [...]

Email Benchmarks: Highest Open Rate in Years – Again! But All Is Not Rosy...

Mon, 04 Aug 2014 06:00:00 -0400

While 2014 saw the highest average email open rates in several years, the year also saw historic lows for both click-through rates and click-to-open rates. How should marketers respond to this data?

Online Marketing News: LinkedIn Makes You Good Looking, More Money More Traffic for Facebook, Organic Is Still King

Fri, 01 Aug 2014 10:30:16 +0000

The 2014 Digital Dollar Shift [Infographic] - 58% of business to business (B2B) marketers are spending more on social media this year, with just one in fifty decreasing their spend in this area in 2014, reveals a new study. Find out all about the current state of digital spending trends in the infographic above. AllTwitter Introducing [...]

Content Marketing Interview with Jascha Kaykas-Wolff CMO of BitTorrent

Thu, 31 Jul 2014 16:18:08 +0000

The power of storytelling in content marketing is unmistakable. But what is there beyond storytelling? That’s a key question being asked and answered at the upcoming Content Marketing World conference Sept 8-11th in Cleveland. To offer insights into the advancing world of Content Marketing, CMI and TopRank Online Marketing have collaborated for the 3rd year in a row [...]

Building Effective Measurement Models

Wed, 30 Jul 2014 07:00:00 -0400

When deciding which measurement models to use, consider adopting aspects of the study of correlation, which may allow you to discover connections that may challenge your thinking on the critical drivers for your business.

To Trigger or Target; That Is the Question

Tue, 29 Jul 2014 07:00:00 -0400

A successful email marketing campaign needs to incorporate both triggered and targeted emails. However, since targeted emails will most likely have a greater impact over time, that is where marketers should focus most of their attention.

Inactive Email Addresses: To Mail, Not to Mail…or Something Else?

Mon, 21 Jul 2014 07:00:00 -0400

If handled correctly, "inactives" still have the potential to convert and produce revenue. How can marketers best reconnect with these inactive email addresses?

Survey Says: Automated Emails Outperform Manual Counterparts

Wed, 16 Jul 2014 06:30:00 -0400

A new study shows that automated email messages achieve higher open and click-through rates than their manual counterparts. With that in mind, it's time for all marketing teams to employ an automated approach.

When Lifecycle Messaging Goes All Wrong

Mon, 14 Jul 2014 07:00:00 -0400

As an email marketer, you can't live by the "set it and forget it" mindset. You must instead monitor the emails you send to your consumers and understand their impact.

A Half-Dozen Email Marketing Influencers You Should Be Reading

Mon, 07 Jul 2014 06:00:00 -0400

As an email marketer, it's important to stay up to date with the latest in the industry. These six influencers can help you do just that.

Can Email Marketing Still Engage Your Customers?

Thu, 03 Jul 2014 18:00:00 -0400

Email is still alive and well in the marketing world, but what can you do as a marketer to ensure your emails are engaging consumers today?

Email Marketers Need to Do More to Nurture Leads [Study]

Mon, 30 Jun 2014 11:00:00 -0400

A joint report from Bizo and Oracle Marketing Cloud shows email marketing isn’t enough when it comes to nurturing leads and suggests marketers should develop multi-channel strategies instead.

Microsoft-Owned Outlook Expands Ad Presence to Hong Kong

Tue, 24 Jun 2014 15:31:58 -0400

Advertising on Outlook.com is now available in Hong Kong, in addition to the existing seven markets in Asia-Pacific.

2 Industry Organizations Every Email Marketer Should Join

Mon, 23 Jun 2014 07:00:00 -0400

A look at two organizations that will help email marketers stay connected and involved in the email marketing community.

The Lost Art of Measuring an Impression

Mon, 16 Jun 2014 07:30:00 -0400

As email marketing changes and matures, the old ways of measuring impressions don't always account for today's customers' actions. So how can we correctly measure the value of an email?

CASL’s Impact on Email Marketers

Mon, 09 Jun 2014 07:00:00 -0400

This guest post from Matt Vernhout explores the impact Canada's anti-spam legislation will have on email marketers, and offers tips for how to prepare for the upcoming changes.

Responsive Design and Coding for Non-Techies

Thu, 29 May 2014 06:00:00 -0400

Responsive email design and coding are here to stay. Whether you're a marketer, a designer, or a coder, increasing your responsive design and coding knowledge will serve you well in the future.

Defining Success for Email Programs

Mon, 19 May 2014 08:00:00 -0400

There are different ways to define success for email marketing campaigns, but what do they all mean, and which is the best for your company?

Strategic Testing: Tips for Success and Sources of Inspiration

Mon, 12 May 2014 07:00:00 -0400

Testing is extremely important for a successful email campaign, so here are some tips to make sure you're testing in the right ways.

Oracle Outlines Vision for Marketing Cloud

Fri, 02 May 2014 09:00:00 -0400

After buying four marketing-related companies in less than 18 months, Oracle president Mark Hurd outlined the company's vision for an integrated Marketing Cloud product line.

Which Came First, Your Email Content or Your Segment?

Mon, 21 Apr 2014 08:00:00 -0400

The audience and content conundrum can be very chicken and egg for many brands, especially their email marketers.

Triggered Email Messages: Keys to Success

Mon, 14 Apr 2014 07:00:00 -0400

Sending triggered email messages can be an extremely effective marketing strategy, as they have been shown to produce much higher open and click-through rates.

Happy 10th Birthday, Gmail!

Tue, 01 Apr 2014 11:00:00 -0400

Looking back on 10 years of Gmail, with a timeline of the biggest changes for consumers and marketers.

Tips for Designing E-mail for Google’s New Promotions Tab Grid View

Mon, 31 Mar 2014 07:30:00 -0400

The newest change to Google's Promotions tab introduces a grid view that ultilizes images to help users decide which emails they want to open and which they want to ignore.

7 Strategies to Optimize Your Email Marketing Campaign

Fri, 28 Mar 2014 08:30:00 -0400

Don't miss out on potential sales because you failed to optimize your mailings - here are seven strategies that will help you to get the most out of your email marketing campaigns.

3 Ways to Maximize Email Marketing Results This Year

Mon, 24 Mar 2014 06:30:00 -0400

Although the growth of social media and mobile marketing has caused some to question whether email marketing is still relevant, in fact email marketing remains an incredibly powerful and trusted communication vehicle.

Are You Over-Selling? Tips for Networking, Email, Websites, and Social Media Interactions

Mon, 17 Mar 2014 07:30:00 -0400

There's a fine line between engaging a potential customer and completely over-selling. The key to not over-selling lies in setting realistic goals for your efforts based on the channel and your relationship with the prospect.

Google Updates Gmail iOS App to Compete With Apple Mail

Fri, 07 Mar 2014 14:54:00 -0500

In an attempt to steal email client market share from Apple, Gmail messages on the updated iOS app will be pre-fetched and synced to improve user experience.

How I Learned to Stop Worrying and Love Prominent Email Unsubscribe Mechanisms

Mon, 03 Mar 2014 08:00:00 -0500

The email marketing world has been abuzz with the news of Gmail adding a prominent unsubscribe link to their emails - is this a good thing or a bad thing for marketers?

7 Facts About Responsive Email on Mobile You Need to Know in 2014

Thu, 27 Feb 2014 06:00:00 -0500

Responsive email is more than just another marketing trend. Mobile has changed the way we consume content and it's important as marketers that we make information easily accessible to consumers.

Facebook to Abandon Its Email Service in March

Tue, 25 Feb 2014 15:18:00 -0500

Facebook will retire its @facebook.com email service in March of this year. Instead, it will reroute Facebook emails to a user's primary email address.

Most Frequently Asked Email Questions

Mon, 24 Feb 2014 07:00:00 -0500

Here are five frequently asked questions about email marketing and the email channel along with helpful answers for those in the email marketing ecosystem.

Using Personalization to Boost Email Performance: 4 Tips for Success

Mon, 03 Feb 2014 08:00:00 -0500

There's a line between constructive and creepy, but when done correctly, email personalization can boost the performance of your email marketing campaigns.

Email Program Broken? Fix It

Mon, 27 Jan 2014 07:30:00 -0500

The start of the year is a good time to analyze the "health" of your email marketing programs and execute changes that will help them become more effective.

Effective Email Creative is More than Just Creative

Tue, 21 Jan 2014 06:05:00 -0500

If you're looking for great email creative - copy and design that will motivate the reader to the action you want them to take - you need more than just a copywriter and a designer.

Using Email Marketing to Reach Booming Mobile Markets

Wed, 15 Jan 2014 17:30:00 -0500

Consider these tips to make sure your email marketing campaigns are reaching mobile users.

Gmail's Google+ Integration Leaves More Questions Than Answers

Mon, 13 Jan 2014 11:35:00 -0500

A new Gmail feature connects Google's mail service to Google+. If you don't have someone's email, but that person is on Google+, you can presumably email that person.

Benefits of Using Instagram

13 Jun 2013 01:47:31 Z

Many business owners are unfamiliar with the benefits of using Instagram. This mobile social platform makes it easy to share photos of everything related to a company. It can be used to showcase products, company events, employees, and behind-the-scenes activities....

How to Segregate Personal from Business Social Media Accounts

18 May 2013 01:20:25 Z

There is much confusion about how to segregate personal from business social media accounts. Much of the uncertainty stems around setting up Facebook pages, but many people also use social venues such as LinkedIn, Twitter, and Instagram. There are many...

Creating a Bullet Proof Marketing Strategy with OMDNA

13 May 2013 04:42:53 Z

Creating a bullet proof marketing strategy is essential for every business owner. In order to attract and retain customers, companies must develop a plan that aligns with their demographic market. To accomplish this necessitates having an understanding of the company's...

Understanding Lifetime Value of Customers

10 May 2013 03:20:37 Z

An essential aspect of marketing is understanding lifetime value of customers. Owners who take time to develop and maintain strong relationships can take their business to new heights with minimal expense. One of the greatest benefits of understanding lifetime value...

Why Video is Still Getting 70 Percent of All Internet Traffic

06 May 2013 23:42:03 Z

The topic of why video is still getting 70 percent of all Internet traffic was brought up in a recent mastermind meeting. Most people thought it was due to the popularity of YouTube, but videos can be published through many...

Hiring the Right SEO Company for Your Business

06 May 2013 22:19:01 Z

There is little doubt that hiring the right SEO company for your business can pay off handsomely. Skilled professionals can assess which online marketing strategies are best suited for your industry and overall goals. They can implement proven techniques to...

Building an Opt-In Email List

06 May 2013 22:01:13 Z

When it comes to building an opt-in email list, business owners ought to spend time developing a plan to ensure they maximize their efforts. As with all marketing endeavors there are some do's and don'ts that should be followed. One...

3 Cross Channel Marketing Tips

30 Apr 2013 00:02:36 Z

Cross channel marketing is one of the most powerful strategies business owners can use to maximize their online presence. Utilizing a variety of ad platforms, companies can tap into a larger base of consumers and expand brand recognition. Getting started...

How to Use Pinterest

24 Apr 2013 23:49:08 Z

Recently, there's been a lot of talk about how to use Pinterest to market a business. Many owners are uncertain of how this virtual bulletin board can be used to strengthen brand recognition or boost website traffic. Those who are...

LinkedIn Social Media Marketing

22 Feb 2013 06:12:45 Z

Regrettably, most business professionals aren't using LinkedIn social media marketing to the fullest. People tend to create their business profile, connect with colleagues, and leave it at that, but those who take the bull by the horns can reap many...

Twitter Vine

20 Feb 2013 21:13:14 Z

There's been a lot of talk about the launch of Twitter Vine mobile service that makes use of abbreviated videos. Just as Twitter abbreviates tweets, now users can integrate six second videos to showcase products and special events. Learning how...

Online Marketing Content

14 Jan 2013 23:52:41 Z

Everyone knows online marketing content is a necessary part of conducting business via the Internet. After all, search engines are designed to deliver websites containing the information searchers are looking for. Learning how to capitalize with online marketing content will...

Social Video Marketing

10 Jan 2013 20:58:22 Z

Business owners who take advantage of social video marketing can create a tremendous amount of brand buzz as long as videos are high quality and enjoyable to watch. Learning how to produce video ads and promote them in social networks...

Facebook Email Test

09 Jan 2013 21:24:39 Z

There is a lot of talk about the Facebook email test which was unveiled the end of December 2012. The experiment is aimed at generating new revenue for the popular social networking group by assessing a $1 fee to send...

Roofer Facebook Business Fanpage

04 Dec 2012 06:48:43 Z

Will Your Roofing Business SurviveThe Death of Traditional Marketing?Amazingly Simple "PROVEN SYSTEM" To Dominate Your Local Market...


 Get your Free Online Marketing Strategy Analysis Here!  Limited time offer.  Normally $497.
Limited Time Offer

Get your 

Free

Marketing

Strategy

Analysis!

Normally $497!

Complete a short online questionnaire and we'll provide free professional guidance on what you can do to increase your business and your bottom line. 

Complete the Questionnaire Here 

There is no obligation! It will only take you 5-10 minutes to complete.

Find out how you can generate more leads and add more customers using online methods. 

This analysis is free for a limited time so take advantage of it today. Complete the short Questionnaire at our sister site, My Online Marketing Hub, using the following link: 


Some of our Clients

Cargill

Honeywell

Cefas Laboratories

Jeyes Ltd

Johnston Publishing

Computer Futures

Microsoft Partner Network Member

Southview Design Landscaping Services

United Nations Environmental Protection

Warehouse Express

Free Consultation

Call Us!  
   
832 629-1044
for a free
consultation