Latest Marketing News

Online Marketing News: Mobile Drives Digital, Search is Number One, Twitter Digits

Fri, 30 Jan 2015 10:45:52 +0000

Mobile is Driving Digital Growth Worldwide [INFOGRAPHICS] - How is mobile driving digital growth? The annual report from digital agency We Are Social provides statistics of worldwide social, mobile and digital penetration, demonstrating just how far social has come — with indicators for the future. Check it out. SocialTimes Smartphones Account For 40% of US Search [...]

From Journey to Destination: How Marketing Automation Can Fill Your B2B Funnel

Thu, 29 Jan 2015 10:55:57 +0000

You’re a busy B2B digital marketer trying to drive leads in an ever-changing world. You’re writing awesome emails. You use a marketing automation platform. Maybe you’ve even created a series of email drip campaigns, monitored their performance and began to nurture your leads. But you wonder, “Am I doing all that I can?” Marketing automation gives many of [...]

How Locally Laid Got Paid by Turning Customer Feedback into Brand Storytelling

Wed, 28 Jan 2015 10:55:09 +0000

Here in Minnesota, a small egg company is getting big press after ruffling the feathers of a concerned shopper. When Locally Laid Eggs received a letter from a grocery store shopper, saying that the company’s name is “offensive” and its advertising “vulgar,” the company took to its own blog to offer up a rebuttal. In [...]

What You Need to Know About Content & Influencer Marketing. BONUS: Case Study

Tue, 27 Jan 2015 11:03:56 +0000

Influencer Marketing was a hot topic in 2014 and will continue to gain momentum in 2015 for both B2C and B2B marketers, especially when it comes to content co-creation. Why the warm and fuzzy for influencer content you ask? According to CMI and MarketingProfs, over 90% of B2B marketers are investing in content marketing. Yet, in an [...]

Social Media Video – Essential Tips and Takeaways from #SMBMSP74

Mon, 26 Jan 2015 12:33:25 +0000

Digital marketers have known for some time that video is an essential part of the marketing mix: 76% of B2B companies use video as a content marketing tactic. Video is also an important part of a social media content strategy. After all, YouTube is the second most popular search engine after Google and Facebook has more than 1 [...]

Key Rules to Email Success (via Agent Gibbs From NCIS)

Mon, 26 Jan 2015 07:30:00 -0500

Agent Gibbs from NCIS may never have developed an email marketing campaign, but his rules certainly can be applied to the industry.

Online Marketing News: Psycho Selfies, Twitter Beefs Up, Google Still Searchin’

Fri, 23 Jan 2015 10:45:02 +0000

How To Add Influencer Marketing To Your Content Strategy - Content Marketing and Influencer Strategy must work together for either to be successful. To find out how you can add influencer marketing to your mix, check out the infographic above and this article. STUDY: Men Who Take Excessive Selfies Show Psychopathic Traits - Uh, oh. Not [...]

4 Ways Marketers Can Learn From a Journalist’s Approach to Content Planning

Thu, 22 Jan 2015 10:55:09 +0000

“Be the media” isn’t just a buzz phrase. It’s a live process and philosophy that brings in leads and moves products and services. It’s the concept of content as sales staff. It’s “write it and they will come.” OK, so I got ahead of myself with that last one. It’s not quite that simple. As [...]

Content Marketing is a Team Effort

Wed, 21 Jan 2015 13:45:42 +0000

Over the past 14 years we’ve run a very lean marketing department at TopRank Online Marketing. An example of this is out of the 3,674 blog posts we’ve published, 2,793 were written by one person. TopRank’s blog received around 1.5 million visitors last year and tens of thousands of social shares, mentions in publications like Forbes, Entrepreneur [...]

Traditional Media for Content Marketing: Pros, Cons, Examples and Best Practices

Tue, 20 Jan 2015 12:32:42 +0000

How many times has traditional media been pronounced dead in the past decade? We’ve lost count, right? While there is no denying that TV, newspapers and radio have lost a ton of ground to digital, the fact of the matter is traditional media still matters. Even to digital marketers. In fact, some marketers are finding that [...]

Social Media Advertising for Content Marketers: Insight from Salesforce’s ‘2015 State of Marketing’ report

Mon, 19 Jan 2015 14:31:53 +0000

Salesforce recently released its annual “State of Marketing” report, in which the company surveyed 5,000 marketers worldwide. Results of the survey point toward a significant investment in social media advertising in 2015. According to the CRM company’s report (gated download), 70% of marketers will spend more budget on social media advertising this year. As numbers [...]

Hockey, Email, and Content: Turning Prospects and Customers Into Fans

Mon, 19 Jan 2015 07:00:00 -0500

It's not enough to just send interesting email marketing materials anymore. You must make an effort to wow your consumers with your content.

Online Marketing News: Facebook Gets To Work, Left-Handed E-Commerce, No Facebook-Exclusive

Fri, 16 Jan 2015 10:45:26 +0000

Marketing Technology Landscape Supergraphic (2015) - The 2015 edition of the marketing technology landscape supergraphic has been released, now with 1,876 vendors represented across 43 categories. Check click here to see a much larger, readable version. ChiefMartec Facebook Introduces ‘Work’, A Social Tool For Businessess and Employees - Though we may try to hide it, it’s [...]

How to Be Creative AND Brand Compliant in Social Media Marketing

Thu, 15 Jan 2015 12:31:12 +0000

Ask social media managers about “brand standards” and you might elicit some uncomfortable expressions. Brand standards, created to ensure uniformity with brand messaging and imagery, can sometimes feel like restrictions for creative social development. “Do I really need to include all these brand logos and elements in every social message?” The answer (most often) is [...]

2015: The Year Email Goes Mobile-Only?

Wed, 14 Jan 2015 07:00:00 -0500

Is this the year that we should start designing not only our individual emails but our entire email marketing programs for mobile?

Worst. Marketing. Advice. Ever. Top Brands Share All

Wed, 14 Jan 2015 11:11:52 +0000

Someone once said, “The best advice is this: Don’t take advice and don’t give advice.” While that statement isn’t true for the most part, there are a few times in a marketer’s career in which it might be best to just ignore the advice. As all of the 2015 predictions and advice blog posts came [...]

White Papers: Pros, Cons, Examples and Best Practices

Tue, 13 Jan 2015 10:55:31 +0000

Not every piece of content we produce resides at the top of the sales funnel spinning up awareness. If that were the case, our jobs as marketers would be much easier. When digital marketers roll up their sleeves and generate leads, many have found that white papers provide a utility for which potential customers are [...]

Where Does Search Fit in Digital Marketing in 2015?

Mon, 12 Jan 2015 11:00:58 +0000

What does search fit in your digital marketing program? If you answered ‘with the SEO department’, you’re certainly not alone, as many marketers and businesses owners still use the traditionally siloed approach to search marketing, leaving the SEO folks to do their work, separate from the social, paid and content marketing teams. However, in the [...]

Online Marketing News: Yahoo! Up Google Down, No Personalisation, Bye Bye Bing Digits

Fri, 09 Jan 2015 10:45:21 +0000

New Data Exposes the Best and Worst Customer Conversion Channels [Infographic] - A new infographic from Implisit which reveals the most and least effective channels for customer conversion might prompt you to crack the newly approved plans open once more and make a few revisions. Implisit Facebook Gives Advertisers More Information on Conversion Pixels -  Facebook is [...]

5 Ways to Achieve Email Awesomeness in 2015

Thu, 08 Jan 2015 08:00:00 -0500

As you solidify your email marketing plans for the year, make sure to focus on these five areas, including smarter segmentation and mobile-first campaigns.

5 Events for Learning B2B Content & Influencer Marketing Best Practices in Q1 2015

Thu, 08 Jan 2015 11:00:49 +0000

A tremendous amount of awareness and interest was created this past year for content marketing, influencer marketing and an integrated approach to creating digital experiences across channels. There are over 700k search results for “content marketing” on Google News alone and over 90% of B2B and B2C marketers are using content marketing tactics according to [...]

Turn It Up! Book Review of ‘Welcome to the Funnel’ by Jason Miller

Wed, 07 Jan 2015 10:55:43 +0000

Some of the greatest rock songs are short. They start with a hard count, move fast and get your blood moving with just the right amount of energy to leave you inspired and set you on a course to create something of your own. Music can do this for you, and so can a book. So [...]

Our 25 Most Shared Online Marketing Posts of 2014

Tue, 06 Jan 2015 11:09:03 +0000

We have a rich history here at Online Marketing Blog of talking about topics that have a bit of staying power for relevancy. From the integration of SEO with social media and content marketing to the growing field of influencer marketing and co-created content, there’s a great mix of advice that we have published over the [...]

Falling Behind on Content? Catch Up With These Content Repurposing Tips

Mon, 05 Jan 2015 13:10:59 +0000

Remember all that content you were going to have completed before you left for holiday break? Remember the editorial calendar that was going to include all of Q1 2015 that you scaled back to be only January, 2015, that you scaled back to be … well … nothing? The holidays were great, and you were [...]

Email Marketing: What Parts of It Are Dead and What Parts Are Very Much Alive

Fri, 02 Jan 2015 06:00:00 -0500

As we kick off the new year it's time to look at email marketing as a whole and realize that although some parts are changing and dying off, most facets of email marketing are here to stay.

Is Living Social Overly Dependent on Email?

Mon, 22 Dec 2014 06:00:00 -0500

Living Social says it that it might be too reliant on email - could this be possible in the daily deals industry, which seems to exist only because of the email channel?

How to Take Advantage of Gmail's Evolving User Experience

Wed, 10 Dec 2014 08:00:00 -0500

Although it's still invite-only, it's only a matter of time before Gmail's Inbox becomes the norm, so email marketers need to prepare themselves.

Cyber Monday Review: High-Frequency Programs From and Keep

Mon, 08 Dec 2014 08:00:00 -0500

A look at how two brands managed their high-frequency Cyber Monday email campaigns. What do you think of their strategies?

The Difference Between Like and Love

Wed, 03 Dec 2014 06:00:00 -0500

While "likes" on social media may be nice, what marketers, and in turn social networks, really love, are key sources of first-party data: email addresses.

The 3 Stages of Holiday Email Love

Mon, 01 Dec 2014 06:00:00 -0500

Here are three steps to take to bring subscribers on board for a successful email marketing campaign this holiday season.

Launching a New Email Product to Your Existing List: A TJ Maxx Case Study

Mon, 24 Nov 2014 06:00:00 -0500

TJ Maxx's latest email campaign is a great example of how to entice existing subscribers to sign up for a new email program.

4 B2B Tips You Can’t Afford to Ignore This Holiday Season

Thu, 20 Nov 2014 06:00:00 -0500

Even B2B marketers shouldn't ignore the holidays, so here are four tips to ensure your seasonal marketing is the best it can be.

Dreaming of Your Holiday Email Campaign? Avoid These Mistakes

Thu, 13 Nov 2014 08:30:00 -0500

The holidays will be here before you know it, and these five tips can help ensure you have a successful holiday email campaign.

Google’s Inbox and What It Means for Email Marketers – Part 2

Thu, 13 Nov 2014 06:30:00 -0500

In the second part of this series on Google's newest email innovation, Google Inbox, email marketing experts weigh in on how the new product will affect marketers.

Abandonment = Opportunity: 5 Tips to Boost Remarketing Revenue

Wed, 12 Nov 2014 08:00:00 -0500

During the frantic gift-giving season, customers often leave their carts full without making a purchase. How can you use email marketing to bring these consumers back to your site to complete their purchases?

Relationships, Conversations, Listening, and Email Marketing

Mon, 10 Nov 2014 08:00:00 -0500

Email newsletters can be a great way to connect with prospects and customers and maintain relationships with them. What are the best ways to do this?

To Blast or Not to Blast?

Wed, 05 Nov 2014 06:30:00 -0500

The concept of email blasting divides email marketers like almost no other topic - how do you view an email blast?

Happy After Halloween: Let the Holiday Email Begin!

Mon, 03 Nov 2014 07:30:00 -0500

What can you do to make your holiday email marketing programs stand out from the crowd and really sparkle this season?

Trick or Treat – Google’s Inbox and What It Means for Email Marketers

Thu, 30 Oct 2014 07:30:00 -0400

This first part of a two-part column asks email experts what they think about Google's latest addition to the email ecosystem, and what it means for marketers.

Google Inbox Could Make It Easier to Ignore Email

Mon, 27 Oct 2014 09:00:00 -0400

As content marketers anticipate the widespread adoption of Google Inbox, they must also prepare to personalize content so that it doesn't get pushed aside.

Two Critical But Often Overlooked Email Marketing Metrics

Mon, 27 Oct 2014 07:00:00 -0400

Although they often don't get the attention they deserve, click reach and the ability to determine the value of an email address are valuable metrics to have in your email analytics strategy.

How the Key Trends in Marketing Play Out in Practice

Mon, 27 Oct 2014 06:30:00 -0400

The consolidation of the email ecosystem mirrors the trends in digital marketing as a whole, as seen in these five examples.

Google Inbox Moves Email Into a Mobile World

Wed, 22 Oct 2014 17:30:48 -0400

The new product hopes to make email more interactive by allowing users to group messages by subject and highlight important information while providing supplementary information based on message content.

"To Do Is to Dare," but It Doesn’t All Have to Be About Risk

Mon, 13 Oct 2014 08:00:00 -0400

Marketing fails will inevitably happen every once in a while, but if you take care to improve your data and your strategy, you can succeed more often.

11 Simple Changes That Would Improve This Email: Gentle Critique

Mon, 13 Oct 2014 07:00:00 -0400

This small business is attempting email marketing, but it has a lot of room for improvement. Can you apply any of these tips to your strategy?

What Subject Line?

Mon, 06 Oct 2014 07:30:00 -0400

While subject lines still play a role in convincing consumers to open your emails, there are other factors that marketers need to be aware of and start focusing on.

"Come Back!" - The Abandoned Customer Basket

Fri, 26 Sep 2014 06:30:00 -0400

Marketing automation can be an effective tool in combating the problem of abandoned shopping carts. Use the technology to determine how you can increase conversion rates and drive sales.

Email Newsletters: Work Smarter, Not Harder

Mon, 15 Sep 2014 08:00:00 -0400

Email newsletters are a great way to get your content marketing efforts out to the public. Here are three tips for cutting down the time it takes to produce an email newsletter.

What Is an ESP?

Thu, 11 Sep 2014 06:30:00 -0400

Will the email marketing ecosystem go the way of the automobile industry and see further consolidation? Are email marketers ready for the era of the marketing cloud?

Do Not Reply to This Email

Mon, 01 Sep 2014 06:00:00 -0400

A few tips for alerting readers in a friendly, rather than militant, way that you don't monitor certain email addresses.

4 Ways to Keep Your Email Marketing Alive

Thu, 21 Aug 2014 08:00:00 -0400

Although many have said email is dying, there are just as many who insist it's here to stay. Here are four ways you can keep your email marketing campaigns fresh and effective.

Locating Your Customers in the Multi-Channel Maze

Mon, 18 Aug 2014 07:30:00 -0400

As customers increasingly diversify where they are opening emails, spending time online, and making purchases, it's harder for marketers to keep track of them. How can we maintain personalization in the multi-channel space?

The Best and Worst Words to Use in Subject Lines – New Research

Mon, 18 Aug 2014 06:30:00 -0400

This guest post from Abigail Boswell provides new research on subject lines, courtesy of Touchstone, a new tool from Alchemy Worx.

Don’t Just "Bolt on" Email

Mon, 11 Aug 2014 06:30:00 -0400

Your email marketing strategy shouldn't be an afterthought. It should be planned and executed in the same way as other channels in order to achieve a successful overall marketing strategy.

StrongView Leads the Way for Email Marketers

Mon, 04 Aug 2014 11:00:00 -0400

After analyzing nine of the top email marketing vendors in its most recent Wave, Forrester Research found StrongView to be the strongest.

Email Benchmarks: Highest Open Rate in Years – Again! But All Is Not Rosy...

Mon, 04 Aug 2014 06:00:00 -0400

While 2014 saw the highest average email open rates in several years, the year also saw historic lows for both click-through rates and click-to-open rates. How should marketers respond to this data?

Building Effective Measurement Models

Wed, 30 Jul 2014 07:00:00 -0400

When deciding which measurement models to use, consider adopting aspects of the study of correlation, which may allow you to discover connections that may challenge your thinking on the critical drivers for your business.

To Trigger or Target; That Is the Question

Tue, 29 Jul 2014 07:00:00 -0400

A successful email marketing campaign needs to incorporate both triggered and targeted emails. However, since targeted emails will most likely have a greater impact over time, that is where marketers should focus most of their attention.

Inactive Email Addresses: To Mail, Not to Mail…or Something Else?

Mon, 21 Jul 2014 07:00:00 -0400

If handled correctly, "inactives" still have the potential to convert and produce revenue. How can marketers best reconnect with these inactive email addresses?

Benefits of Using Instagram

13 Jun 2013 01:47:31 Z

Many business owners are unfamiliar with the benefits of using Instagram. This mobile social platform makes it easy to share photos of everything related to a company. It can be used to showcase products, company events, employees, and behind-the-scenes activities....

How to Segregate Personal from Business Social Media Accounts

18 May 2013 01:20:25 Z

There is much confusion about how to segregate personal from business social media accounts. Much of the uncertainty stems around setting up Facebook pages, but many people also use social venues such as LinkedIn, Twitter, and Instagram. There are many...

Creating a Bullet Proof Marketing Strategy with OMDNA

13 May 2013 04:42:53 Z

Creating a bullet proof marketing strategy is essential for every business owner. In order to attract and retain customers, companies must develop a plan that aligns with their demographic market. To accomplish this necessitates having an understanding of the company's...

Understanding Lifetime Value of Customers

10 May 2013 03:20:37 Z

An essential aspect of marketing is understanding lifetime value of customers. Owners who take time to develop and maintain strong relationships can take their business to new heights with minimal expense. One of the greatest benefits of understanding lifetime value...

Why Video is Still Getting 70 Percent of All Internet Traffic

06 May 2013 23:42:03 Z

The topic of why video is still getting 70 percent of all Internet traffic was brought up in a recent mastermind meeting. Most people thought it was due to the popularity of YouTube, but videos can be published through many...

Hiring the Right SEO Company for Your Business

06 May 2013 22:19:01 Z

There is little doubt that hiring the right SEO company for your business can pay off handsomely. Skilled professionals can assess which online marketing strategies are best suited for your industry and overall goals. They can implement proven techniques to...

Building an Opt-In Email List

06 May 2013 22:01:13 Z

When it comes to building an opt-in email list, business owners ought to spend time developing a plan to ensure they maximize their efforts. As with all marketing endeavors there are some do's and don'ts that should be followed. One...

3 Cross Channel Marketing Tips

30 Apr 2013 00:02:36 Z

Cross channel marketing is one of the most powerful strategies business owners can use to maximize their online presence. Utilizing a variety of ad platforms, companies can tap into a larger base of consumers and expand brand recognition. Getting started...

How to Use Pinterest

24 Apr 2013 23:49:08 Z

Recently, there's been a lot of talk about how to use Pinterest to market a business. Many owners are uncertain of how this virtual bulletin board can be used to strengthen brand recognition or boost website traffic. Those who are...

LinkedIn Social Media Marketing

22 Feb 2013 06:12:45 Z

Regrettably, most business professionals aren't using LinkedIn social media marketing to the fullest. People tend to create their business profile, connect with colleagues, and leave it at that, but those who take the bull by the horns can reap many...

Twitter Vine

20 Feb 2013 21:13:14 Z

There's been a lot of talk about the launch of Twitter Vine mobile service that makes use of abbreviated videos. Just as Twitter abbreviates tweets, now users can integrate six second videos to showcase products and special events. Learning how...

Online Marketing Content

14 Jan 2013 23:52:41 Z

Everyone knows online marketing content is a necessary part of conducting business via the Internet. After all, search engines are designed to deliver websites containing the information searchers are looking for. Learning how to capitalize with online marketing content will...

Social Video Marketing

10 Jan 2013 20:58:22 Z

Business owners who take advantage of social video marketing can create a tremendous amount of brand buzz as long as videos are high quality and enjoyable to watch. Learning how to produce video ads and promote them in social networks...

Facebook Email Test

09 Jan 2013 21:24:39 Z

There is a lot of talk about the Facebook email test which was unveiled the end of December 2012. The experiment is aimed at generating new revenue for the popular social networking group by assessing a $1 fee to send...

Roofer Facebook Business Fanpage

04 Dec 2012 06:48:43 Z

Will Your Roofing Business SurviveThe Death of Traditional Marketing?Amazingly Simple "PROVEN SYSTEM" To Dominate Your Local Market...

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